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    Competitors of Drools

    Uploaded by

    Bhavya S. Ladhani
    The document analyzes the competition in India's pet food market. It identifies the major competitors as Pedigree, Royal Canin, Whiskas, and Purina, which collectively command over 60% of the market. It then lists some other smaller competitors. It performs a SWOT analysis, identifying the major brands' strengths as customer trust, understanding customer needs, and emotional advertising campaigns. Weaknesses include being perceived as expensive, poor customer reviews, potential side effects, bad taste/smell, and not suitable for all breeds. Opportunities include growing demand, increasing sales in emerging markets, and increased focus on pet weight management. Threats are rising competition and substitution with home cooked food.

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    Competitors of Drools

    Uploaded by

    Bhavya S. Ladhani
    138 views2 pages
    The document analyzes the competition in India's pet food market. It identifies the major competitors as Pedigree, Royal Canin, Whiskas, and Purina, which collectively command over 60% of the market. It then lists some other smaller competitors. It performs a SWOT analysis, identifying the major brands' strengths as customer trust, understanding customer needs, and emotional advertising campaigns. Weaknesses include being perceived as expensive, poor customer reviews, potential side effects, bad taste/smell, and not suitable for all breeds. Opportunities include growing demand, increasing sales in emerging markets, and increased focus on pet weight management. Threats are rising competition and substitution with home cooked food.

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    Competitors of drools

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    The document analyzes the competition in India's pet food market. It identifies the major competitors as Pedigree, Royal Canin, Whiskas, and Purina, which collectively command over 60% of the market. It then lists some other smaller competitors. It performs a SWOT analysis, identifying the major brands' strengths as customer trust, understanding customer needs, and emotional advertising campaigns. Weaknesses include being perceived as expensive, poor customer reviews, potential side effects, bad taste/smell, and not suitable for all breeds. Opportunities include growing demand, increasing sales in emerging markets, and increased focus on pet weight management. Threats are rising competition and substitution with home cooked food.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    138 views2 pages

    Competitors of Drools

    Uploaded by

    Bhavya S. Ladhani
    The document analyzes the competition in India's pet food market. It identifies the major competitors as Pedigree, Royal Canin, Whiskas, and Purina, which collectively command over 60% of the market. It then lists some other smaller competitors. It performs a SWOT analysis, identifying the major brands' strengths as customer trust, understanding customer needs, and emotional advertising campaigns. Weaknesses include being perceived as expensive, poor customer reviews, potential side effects, bad taste/smell, and not suitable for all breeds. Opportunities include growing demand, increasing sales in emerging markets, and increased focus on pet weight management. Threats are rising competition and substitution with home cooked food.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    Competitors of drools:

    1. Pedigree
    2. Royal Canin
    3. Whiskas
    4. Purina

    Pedigree, Royal Canin, Whiskas and Drools together command over 60% of the India’s pet food
    Market. Purina Petcare has a 3% share in the segment.

    Some other companies in the market are:

    1. Stylam Sydney
    2. Cargill
    3. Farmina (Russo Mangimi Group)
    4. Bharat International Pet Foods
    5. Agro Food Industries
    6. Himalaya Drug Co.

    Competition SWOT Analysis:


    • Strengths
    1. Customer Trust:

    • Brands like Pedigree has been able to gain customer trust through its
    product quality, credible endorsements, etc.

    2. Deep Understanding of Customer Needs:


    • A lot of customers cannot express what they want, so targeting the pet
    owner and their perception of what their pet needs and positioning the
    product as easy to consume balanced pet food has been able to define
    exactly what customers wants is one of the biggest strengths.
    3. Emotional Advertising Campaigns:
    • It is well known that advertisements of brands like Pedigree, Royal Canin
    and Whiskas often strike an emotional chord in the minds of pet owners.
    Especially, Pedigree has been able to take place in the minds of the
    customers through its advertisements.

    • Weakness:
    1. Expensive:

    • Brands such as Royal Canin and Pedigree are perceived to be expensive by


    the customers and they would rather prefer home made food for their pets
    instead of store-bought pet food.

    2. Poor Customer Review on social media:


    • Customers are very sceptical about what they feed their pets. Especially on
    social media, there is a lot of criticism about packed food for pets, as the
    customers prefer home made food.
    3. Side effects:
    • Certain category of pet foods by other brands like Royal Canin Maxi Adult
    Pellet Dog Food have had some side effects on the pets
    4. Poor taste and smell:
    • Certain categories of pet food by some of the brands like Pedigree Adult Dry
    Dog Food, Famina N&D Ancestral Grain Dry Dog Food are perceived to have
    bad taste and smell.
    5. Not suitable for all breeds:
    • Certain pet foods are not suitable to all the breeds.

    • Opportunities:
    1. Growing demand for pet food:

    • There is an increase in the number of families owning pets. The information


    overload from the Internet and social media has made people more
    conscious about the well-being and health of their pets. This has made the
    customer focus on quality pet foods.

    2. Increasing sales prospects in the emerging economies:


    • Countries like India, China and Brazil are going to be the most lucrative
    markets for pet food in the next decade. The upwardly mobile population
    and increasing awareness of importance of balanced nutrition will increase
    demand for branded pet food
    3. Weight management of Pets:
    • The pet owner has become more aware of the management of weight in
    pets. When pets are fed regular home cooked food it is difficult to evaluate
    if they are balanced in terms of calories and nutrition.

    • Threats:
    1. Increasing Competition:
    • The competition in the pet foods markets is growing. The frequency of
    purchase for pet foods is as high as FMCG products and the industry is
    known to drive frequency of consumption through better formats. Hence, it
    makes sense for them to leverage this opportunity.

    2. Substitution:
    • Pet foods are popular only amongst the urban elite population. For most
    other regions and demographic types, pet food still continues to be
    synonymous with home cooked food. Thus, this becomes a substitute for
    pet food since it cheaper and easier to procure

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