Business Plan! Reaño

NORTHERN BUKIDNON STATE COLLEGE
BUSINESS ADMINISTRATION DEPARTMENT

KIHARE, MANOLO FORTICH, BUKIDNON
BUSINESS PLAN
In Partial Fulfillment of The Requirements

in BA Mngt1-288
HIGHLANDER COFFEE LOUNGE

Submitted By:
ROHANN JAMES A. REAÑO
Submitted To:
NIÑAN GRACE LABITA
Instructor-BA288
BUSINESS PLAN HIGHLANDER COFFEE LOUNGE
HIGHLANDER
COFFEE LOUNGE
TABLE OF CONTENTS:
I. EXECUTIVE SUMMARY
II. COMPANY DESCRIPTION
III. PRODUCT/SERVICE
IV. MARKET ANALYSIS
V. MARKETING AND SALES
VI. OPERATIONS
VII. FINANCIAL PROJECTIONS
VIII.FUNDING
IX. APPENDIX
I. EXECUTIVE SUMMARY
The Coffee industry in the Philippines is
hot and ever-brewing. Over 70% of
Filipinos preferred beverage is coffee.
Highlander Coffee Lounge will be serving
highest quality coffee and snacks in a
trendy and comfortable atmosphere.
Our convenient location and excellent
customer service should build a steady
repeat customer base.
OUR VISION
Working with Passion to deliver quality service.
OUR MISSION
To provide highest quality of coffee and snacks , in a
trendy , comfortable atmosphere at a reasonable price.
OUR OBJECTIVE
1.To be selected as the “Best New Coffee House” in the
area
2. Turn in profit for the first month of operations
II. BUSINESS DESCRIPTION
Manolo Fortich is a First Class

Municipality of Bukidnon and has
a progressive economy. Where one
of the world’s largest pineapple
plantation (Del Monte) located
and various tourist spots. An
affluent area with a high density of
students and young professionals,
an ideal market for a coffee shop
such as Highlander Coffee Lounge.
• The Highlander Coffee Lounge will offer a
variety of choices to the customers. Coffee,
tea and baked goods of all sorts will be
offered. The choices of coffee will range
from espresso to latte, and to different
flavored varieties.
• Highlander Coffee Lounge will be operated

as a Sole Proprietorship.
• The interior design of the building will

focus on projecting a relaxed atmosphere.
A 120sqm land area and a floor area of
80sqm .
III. PRODUCT AND SERVICES
Coffee, tea and baked goods
of all sorts will be offered.
The choices of coffee will
range from espresso to latte,
and to different flavored
varieties.
Fresh Coffee products will be
supplied by Mt. Kitanglad
Beanery
IV. MARKET ANALYSIS
Highlander Coffee Lounge is located in
one of the best locations in Manolo
Fortich - in the heart of the tourist
spots, schools, subdivisions and
business district.
TARGET CUSTOMERS:
1. Affluent local resident
2. Tourists
3. Local business people
4. Students
5. Travelers passing through
V. MARKETING & SALES STRATEGY
ADVERTISING & PRICING STRATEGY
PROMOTION o Suggestive selling
o Discount Coupons - Customers will be
o Loyalty Card happy to pay top
prices for a great cup
o Daily special announced of coffee.
on FB and Instagram
o Website PRODUCT OFFERINGS
o Posters on local campus o Sourcing premium
and public billboards beans and snacks and
maintaining freshness
o Student and Senior at all times.
Citizen Privilege
VI. MANAGEMENT
CEO/Owner
- Present at all times during open hours “Jack of
All Trades”
TRAINED BARISTA – 1 Full Time & 1 Part-Time
STAFF – 3 Part time students

- Share all regular duties including taking orders,
restocking, dishwashing, maintaining washroom
facilities, etc.
To increase employee loyalty, tips and bonus sharing system
will put in place.
BUSINESS PERMITS & LICENSE
o Bureau of Internal Revenue (TIN)

o Department of Trade & Industry (DTI)
- Business Name Registration Certificate
o Mayor’s Permit / Business Permit
o SEC Registration Certificate
o Sanitary to Operate
VII. FINANCIAL PROJECTIONS
OPERATING EXPENSES MOS YEAR

OWNER’S SALARY 15,000 180,000
SALARIES WAGES 25,000 300,000
RENT 100,000
UTILITIES 8,000 96,000
SUPPLIES 30,000 360,000
LEGAL FEES 7,000
INSURANCE 5,000
TOTAL 100,000 1,048,000
SALES REVENUE COST ANALYSIS
ITEMS SALES PRICE NO. TOTAL

OWNERS 400,000
(MED/MIN) UNITS
START UP COST
SALES
SOLD TOTAL COST OF EQUIPMENT 190,500
(MIN/DAY) DAILY
OPERATING EXPENSES /1ST 100,000
PLAIN 25.00 25 625.00
MONTH
COFFEE
TOTAL AVAILABLE CASH 114,500
SPEC. 60.00 25 1,500.00
COFFEE
BAKED 30.00 40 1,200.00
GOODS
TEAS/BOT.D 15.00 30 450.00
RINKS
TOTAL SALES 3,775.00
3,000,000.00
SALES FORECAST
2,500,000.00
SALES / YEAR
NET SALES 2,000,000.00
1,359,000
COST OF SALES 1,500,000.00
360,000
GROSS PROFIT 1,000,000.00
999,000
500,000.00
OPERATING EXPENSES 688,000
0.00
EQUIPMENT COST 190,500
NET PROFIT 120,500
Sales Revenue
GROSS PROFIT MARGIN (%) 7%
TOTAL COST OF INVESTMENT 1,238,500 YEAR 1 YEAR 2
SR) (40%TCI) Net
ROI=PROFIT/INVESTMENT(100) 9.7% Profit
Total Cost Of Investment / Operating Expenses
VIII. APPENDIX
We are not in the

coffee business serving
people,
We are in the people
business serving
coffee.
H.S

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NORTHERN BUKIDNON STATE COLLEGE

BUSINESS ADMINISTRATION DEPARTMENT

In Partial Fulfillment of The Requirements

HIGHLANDER COFFEE LOUNGE

Manolo Fortich is a First Class

• Highlander Coffee Lounge will be operated

• The interior design of the building will

TRAINED BARISTA – 1 Full Time & 1 Part-Time

STAFF – 3 Part time students

o Bureau of Internal Revenue (TIN)

OPERATING EXPENSES MOS YEAR

ITEMS SALES PRICE NO. TOTAL

We are not in the

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