Color Psychology

*For the framework
The Psychological Effects of Color

Symbolic meanings that are often associated with different colors:
(ref: Yang J, Shen X. The application of color psychology in community health environment design. J Environ
Public Health. 2022;2022:7259595. doi:10.1155/2022/7259595)
 Red: Passion, excitement, love

 Pink: Soft, reserved, earthy
 Purple: Mysterious, noble, glamorous
 Blue: Wisdom, hope, reason, peace
 Green: Nature, growth, freshness
 Yellow: Hope, joy, danger
 Orange: Warmth, kindness, joy
 White: Truth, indifference
 Black: Noble, mysterious, cold
One 2020 study that surveyed the emotional associations of 4,598 people from 30 different
countries found that people commonly associate certain colors with specific emotions. According
to the study results:
(ref: Jonauskaite D, Abu-Akel A, Dael N, et al. Universal patterns in color-emotion associations are
further shaped by linguistic and geographic proximity. Psychol Sci. 2020;31(10):1245-1260.
doi:10.1177/0956797620948810)
 Black: 51% of respondents associated black with sadness

 White: 43% of people associated white with relief
 Red: 68% associated red with love
 Blue: 35% linked blue to feelings of relief
 Green: 39% linked green to contentment
 Yellow: 52% felt that yellow means joy
 Purple: 25% reported they associated purple with pleasure
 Brown: 36% linked brown to disgust
 Orange: 44% associated orange with joy
 Pink: 50% linked pink with love
The study's researchers suggested that such results indicated that color-emotion associations
appear to have universal qualities. These shared meanings may play an essential role in aiding
communication.
Ref: Cherry, K. (2022, November 29). Can color affect your mood and behavior? Verywell Mind. Retrieved
December 3, 2022, from https://www.verywellmind.com/color-psychology-2795824
*main color scheme to be used for the design (result and discussion)
The Color Psychology of White
white is the universal symbolic color for purity, wholeness, and innocence. It makes us think of new
beginnings, perfection, but also of elegance and serenity. When you have a blank canvas free of any
imperfections, you have the freedom to start something new, to let your ideas take contour, and to move
in any direction you want.
White is highly creative, and it invites reflection, openness, and awakening. It is a great color for those
who want to declutter their minds and spaces, hence why it is often associated with cleanliness and order.
 Associated with light, goodness, innocence, purity, and virginity.

 Considered to be the color of perfection.
 Signifies safety, purity, and cleanliness.
 Usually has a positive connotation.
 Can represent a successful beginning.
 Depicts faith and purity.
The Color Psychology of Yellow
Yellow, the brightest color of the spectrum, is commonly used in images depicting
fresh ideas, creative projects, or new business initiatives.
yellow has been scientifically proven by studies to enhance mental activity and
heighten awareness and energy levels.
The brightness of this color unclogs mental blocks and encourages people to seek
new perspectives by abandoning the dull ways of looking at the world. People can
think of yellow as the main color of the morning time, the most alert, insightful and
analytical, and have the chance to create a brand new day in life. Studies have linked
yellow with increased activity of the left side of the brain, which is considered the
powerhouse of rational thinking.
 Associated with joy, happiness, intellect, and energy.
 Produces a warming effect, arouses cheerfulness, stimulates mental activity,
and generates
muscle energy.
 Bright, pure yellow is an attention-getter, which is the reason taxicabs are
painted this color.
 When overused, yellow may have a disturbing effect.
 Yellow indicates honor and loyalty. Later the meaning of yellow was
connected with cowardice.
The Color Psychology of Blue

When asked to visualize a tranquil scene, chances are people will immediately
imagine a great deal of blue – usually in the form of a still body of water. Thoughtful
and still, blue represents a sense of inner reflection. A great deal of research has
indicated that this impact on the body is indeed inverse to red’s, resulting in lower
heart rates and even slower metabolisms.
 Unique and authentic
 Enthusiastic, sympathetic, and personal; they seek meaning and significance in
life
 Warm, communicative, and compassionate; they care about what they do
 Idealistic, spiritual, and sincere; they value unity and integrity in their
relationships
 Peaceful, flexible, and imaginative; they are natural romantics and nurturers
Ref: Color psychology. Color Psychology. (2022, October 31). Retrieved December 3, 2022, from
https://www.colorpsychology.org/

Color Psychology

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*For the framework

The Psychological Effects of Color

 Red: Passion, excitement, love

 Black: 51% of respondents associated black with sadness

 Associated with light, goodness, innocence, purity, and virginity.

The Color Psychology of Yellow

The Color Psychology of Blue

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