Cogoport Growth

Cogoport_Growth Marketeer JD
Cogoport Story:
Do you prefer to get speeding tickets or parking tickets?
Because at Cogoport we are speeding ahead to do something remarkable for the world. We are
trying to solve the Trade Knowledge and Execution Gap, which is currently widening and preventing
trade to the tune of $3.4 trillion annually. This Gap has enormous economic as well as human impact
and disproportionately hits small and medium businesses globally.
The team at Cogoport is working on developing a new category, the Global Trade Platform, that helps
companies discover and connect with appropriate trade partners, optimize shipping and logistics
options and costs, and improve cash management and cash flow.
Cogoport is currently in hypergrowth mode. We are proud to have been named an Asia-Pacific
High-Growth Company by the Financial Times and an Indian Growth Champion by the Economic
Times. We are aiming to reach an annualized revenue of $1 billion (7700 Crores INR) by this summer
and are hiring over 500 additional employees. We are currently hiring in Mumbai, Gurgaon, Chennai
and Bangalore.
Cogoport Culture: We have two core values at Cogoport—Intrapreneurship and Customer-centricity.

If you share these values and are a hard worker who is willing to take risks (and occasionally get a
speeding ticket), you can make a huge impact and propel your career in an endless number of
directions with Cogoport.
Life at Cogoport :It’s rare to be able to join a company that can give you the resources, support and
technology you need to break new ground and see your ideas come to life. You’ll be surrounded by
some of the smartest engineers and commercial specialists in India and the Asia Pacific Region.
With huge growth and the right entrepreneurial mindset, comes huge opportunities! So, wherever
you join us, you’ll be able to dream, deliver better and brighter solutions, and speed ahead with the
possibility to propel your career forward in endless directions as our company continues to grow and
expand.
For more insights about the company: https://cogoport.com/about
Why Cogoport?
International Trade can be complicated at times and every day brings new challenges and
opportunities to learn. When we simplify international trade, it empowers and affects every human
being on the face of this earth. Seven billion people - one common problem.
About the Role:

As a growth marketer, you will support and oversee a portfolio of online and offline whole funnel
marketing programs to acquire and activate net new users for Cogoport. You’ll work closely with our
demand generation, product marketing, and content teams to plan, buy, and optimize targeted
media campaigns to deliver lead generation and revenue goals. You’ll collaborate closely with the
sales and customer success teams to ensure quality lead delivery and establish a constant feedback
loop. If you have experience in building whole funnel B2B marketing campaigns and want to drive
exponential growth for a disruptive company, we would love to hear from you!
Responsibilities:
● Collaborate with partner marketing, sales, and other internal teams to learn our personas
and create highly targeted outbound marketing campaigns to grow revenue
● Drive and support new user growth through whole funnel campaigns, incorporating channels
and tactics such as content syndication, organic and paid social, events, display advertising,
webinars, emails, etc.
● Partner with marketing and rev ops teams to leverage reports and campaign dashboards to
ensure programs are running smoothly
● Report results and learnings across teams and to management
● Develop acquisition and budget forecasts to assist with spend optimization decisions. Assist
in the maintenance and monitoring of campaign performance, budgets, ROI, LTV, and other
key metrics
● Partner closely with the go-to-market team to ensure quality lead delivery and proper
follow-up according to established SLAs. Build a consistent feedback loop to improve and
optimize the lead hand-off process
● Leverage marketing automation tools to streamline and track marketing tasks and workflows.
● Stay on top of new trends and tactics to uncover opportunities that add business value
Requirements:
● 4+ years of performance marketing experience

● Deep understanding of the B2B marketing funnel, channels & efforts in each portion, and
best practices for building whole funnel campaigns
● Experience owning and launching new performance channels and budgets end to end
● Strong knowledge of paid social management tools (e.g. Facebook Ads Manager and LinkedIn
Campaign Manager)Solid grasp of Web Analytics, A/B Testing, and metrics-driven marketing
● Attention to detail and comfortable juggling multiple projects with several moving parts at
once
● Ability to deliver clear, concise, and reliable reporting on all activities to key stakeholders
● Growth mindset with bold ideas and know-how attitude to get things done
● Fluency in spoken and written English is a must
● Experience in logistics industry or start-up environment (Preferable)
● Experience leveraging marketing automation tools like HubSpot/Marketo (Preferable)
● Fluency in modern business intelligence tools like Looker/Domo (Preferable)
Our Core Values:
Intrapreneurship: At Cogoport, you own and drive projects forward. You have the world at your feet,
and complete flexibility and freedom to take up new initiatives that would benefit the customer.
Customer Centricity: Our customers are at the heart of all that we do. Without happy customers, our
company is doomed. Understanding their perspective collectively is key to our success.
Cogoport is an equal opportunity employer. We are a welcoming place for everyone, and we do our
best to make sure all people feel supported and respected at work.

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Cogoport_Growth Marketeer JD

Do you prefer to get speeding tickets or parking tickets?

Cogoport Culture: We have two core values at Cogoport—Intrapreneurship and Customer-centricity.

For more insights about the company: https://cogoport.com/about

About the Role:

● 4+ years of performance marketing experience

Our Core Values:

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