Location via proxy:   [ UP ]  
[Report a bug]   [Manage cookies]                
Scribd Logo
Upload

Welcome to Scribd!

  • 35 views

    Unit 3 - Communication For Work Purposes

    Uploaded by

    Mirasol Gaoiran
    This unit focuses on effective communication for work purposes. It discusses writing leads for news articles by journalists, identifying the essential details of different types of leads such as straight, question, quotation, anecdotal, and descriptive leads. Students are taught to emphasize important details, be specific and concise, and use active verbs when writing leads.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Unit 3 - Communication For Work Purposes

    Uploaded by

    Mirasol Gaoiran
    35 views3 pages
    This unit focuses on effective communication for work purposes. It discusses writing leads for news articles by journalists, identifying the essential details of different types of leads such as straight, question, quotation, anecdotal, and descriptive leads. Students are taught to emphasize important details, be specific and concise, and use active verbs when writing leads.

    Original Title

    UNIT 3 _COMMUNICATION FOR WORK PURPOSES (1)

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    This unit focuses on effective communication for work purposes. It discusses writing leads for news articles by journalists, identifying the essential details of different types of leads such as straight, question, quotation, anecdotal, and descriptive leads. Students are taught to emphasize important details, be specific and concise, and use active verbs when writing leads.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    35 views3 pages

    Unit 3 - Communication For Work Purposes

    Uploaded by

    Mirasol Gaoiran
    This unit focuses on effective communication for work purposes. It discusses writing leads for news articles by journalists, identifying the essential details of different types of leads such as straight, question, quotation, anecdotal, and descriptive leads. Students are taught to emphasize important details, be specific and concise, and use active verbs when writing leads.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    UNIT 3

    COMMUNICATION FOR WORK PURPOSES

    Learning Outcomes:

    At the end of this unit, students should be able to:

    1. communicate ideas effectively using the different forms of communication in


    the work field.
    2. demonstrate mastery of the key concepts to effectively and ethically
    communicate in the chosen field

    Lesson 1

    Communication for Journalists: Writing a Lead


    Objectives:

    1. Identify the essential details of a lead.


    2. Write a lead for a news article.

    Engaging: Putting Things in the Right Perspectives

    1. Write an opening paragraph for the most interesting news that you have recently read or watched.
    ____________________________________________________________________________________
    ____________________________________________________________________________________
    ____________________________________________________________________________________
    ____________________________________________________________________________________
    ____________________________________________________________________________________
    ____________________________________________________________________________________
    ___________________________
    2. As a budding journalist, how should you write the opening paragraph of your article?
    ____________________________________________________________________________________
    ____________________________________________________________________________________
    ____________________________________________________________________________________
    ____________________________________________________________________________________
    ____________________________________________________________________________________
    ____________________________________________________________________________________
    ___________________________
    Concept Grounding

    A lead (or an intro) is the beginning paragraph for a news article. It is the hardest part to write
    as it sets the tone and introduces the reader to the rest of the story. A good lead paints a vivid picture
    of the story with a few words. Not many reporters can produce sharp, original leads. Writers of little
    talent and scant judgment load their leads with official sources, official titles, official phrases, even
    official quotes, and produce long-winding, cumbersome and dull leads. If the lead is not effective, the
    reader may skip the story. It should be appropriate for the story. 
    Perhaps a traditional way of opening a news article is using the summary lead or the straight
    lead (presenting the W’s and the H). Other types of lead include question lead, quotation lead, funny
    lead, anecdotal lead and descriptive lead.

    Straight Lead. Also called the “summary” lead, this is by far the most common and traditional version;
    it should be used in most cases. It is a brief summary, containing most of the Five W’s and H in one
    sentence. Example: “The European Parliament voted Tuesday to ratify the landmark
    Paris climate accord, paving the way for the international plan to curb greenhouse
    gas emissions to become binding as soon as the end of this week.”

    Question Lead. Question leads do just that: ask a question. Although they are effective in
    sparking interest, use them sparingly because they generally do not provide the main points
    of a story as concisely. Example: “What’s increasing faster than the price of
    gasoline? Apparently, the costs of court lobbyists do”.

    Quotation Lead. This lead features a short, eye-catching quote or remark,


    usually set in quotation marks. Use this only if the quotation is so important
    or remarkable it overshadows the other facts of the story. Example: “You
    really don’t know what freedom is until you have had to escape from terrorist
    captivity”, says Tom Dennon, an Air Force pilot stationed in Iraq.

    Anecdotal Lead. The anecdotal lead uses a quick, relevant story to draw in the reader.
    The anecdote must help enhance the article’s broader point, and you must explain the
    connection to that point in the first few sentences following the lead. Example: “At the
    dilapidated morgue in the northern Brazilian city of Natal, Director Marcos
    Brandao walks over the blood-smeared floor to where the corpses are kept. He
    points out the labels attached to the bright metal doors, counting out loud. It
    has not been a particularly bad night, yet there are nine shooting victims in
    cold storage.”

    Gag or Funny Lead. A journalist who writes a funny story put up the saddest face in a
    newsroom. Journalistic humor requires the skilled and practice. Here is how an AP reporter
    wrote when a woman broke her leg trying to climb out of a locked London public toilet:

    Example: LONDON -- What's a lady do when trapped in a loo?

    Descriptive Lead. A descriptive lead describes how an event happened rather than simply
    telling what the event is about.

    Examples: BRIGHTON, England (UPI) -- Mrs. Pamela Bransden slowly counted five,
    snapped into a hypnotic trance, and gave birth to an eight-pound baby. It was as easy as
    that.

    Today she relaxed at her home here, delighted that she has become Britain's first self-
    hypnosis mother.
    Whatever type of lead you decide to use, remember to:

    1. Emphasize the most important details;


    2. Be specific and concise; and
    3. Use active verbs as much as possible.

    Activity 3.1

    Write an acronym poem about what a budding journalist should


    remember in writing a lead.

    L- ____________________________________________________

    E- ____________________________________________________

    A- ____________________________________________________

    D- ____________________________________________________

    Activity 3.2

    1. Research or read 3 articles from different newspapers. Make sure


    that these newspapers were published on the same date. Choose a
    news article with the same topic from each newspaper. Cut out the
    leads of your chosen news articles. Submit in docx. format
    2. Using a graphic organizer to illustrate the similarities and
    differences of the leads. (refer to item no.1)

    REFERENCES:

    Wakat, G.S.; Caroy, A.A.; Paulino, F.B.; et.al. (2018). Purposive Communication. Lorimar Publishing
    Inc. Quezon City, Philippines

    Websites:
    https://online.pointpark.edu/public-relations-and-advertising/how-to-write-a-lead/
    https://www.angelfire.com/nd/nirmaldasan/journalismonline/tol.html

    You might also like