Yahaya Alhaji Bello
Yahaya Alhaji Bello
Yahaya Alhaji Bello
TEL: 08036165290
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YAHAYA ALHAJI BELLO
TEL: 08036165290
YAHAYA
ALHAJI
BELLO
ONION
PROCES
SING &
PACKAG
ONION
ING POWDER
Business Plan
ADDRESS:
Dumdaye Area, Sokoto State.
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YAHAYA ALHAJI BELLO
TEL: 08036165290
Table of Contents
EXECUTIVE SUMMARY...........................................................................................................................3
BUSINESS OVERVIEW.............................................................................................................................5
VISION...............................................................................................................................................7
MISSION............................................................................................................................................7
OBJECTIVES........................................................................................................................................7
THE CURRENT STATUS OF THE BUSINESS..........................................................................................7
TARGET MARKET...............................................................................................................................8
SUSTAINABLE DEVELOPMENT CHAIN....................................................................................................9
ONION MARKET DISTRIBUTION.........................................................................................................9
OUR PRODUCT OFFERING....................................................................................................................10
BUSINESS STRUCTURE.........................................................................................................................10
ROLES AND RESPONSIBILITIES.........................................................................................................11
PRODUCTION ORGANOGRAM.............................................................................................................17
SWOT ANALYSIS...................................................................................................................................18
MARKET ANALYSIS...............................................................................................................................21
MARKET TRENDS.............................................................................................................................21
OUR COMPETITIVE ADVANTAGE.....................................................................................................21
SALES AND MARKETING STRATEGY.....................................................................................................24
SOURCES OF INCOME......................................................................................................................26
SALES FORECAST..............................................................................................................................26
PRICING STRATEGY..........................................................................................................................27
PAYMENT OPTIONS.........................................................................................................................29
PUBLICITY AND ADVERTISING STRATEGY............................................................................................30
FINANCIAL PROJECTIONS AND COSTING.............................................................................................32
FINANCIAL MODEL...............................................................................................................................33
LOAN AMOUNT...................................................................................................................................35
FUND RAISING YAHAYA ALHAJI BELLO ONION PROCESSING & PACKAGING BUSINESS...................36
SUSTAINABILITY STRATEGY..............................................................................................................36
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YAHAYA ALHAJI BELLO
TEL: 08036165290
EXECUTIVE SUMMARY
grassroots farmers within and around Sokoto state. Vegetables processed from
these grassroot farmers are packaged and sold both in Sokoto and to all other
states in Nigeria.
Yahaya Alhaji Bello Onion Processing & Packaging Business will process
onion bulbs in commercial quantities and produce powder from it which will
create a good view of the product within and also package in an economical
way that facilitates ease of transporting the product as well as reduces the
bottles.
growing the Nigerian economy. We target the millions of house both within
and outside Sokoto metropolis. Also other buyers are considered which
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YAHAYA ALHAJI BELLO
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In 2012, about 240,000 tons of green onions and 1,350,000 tons of dry
onions were produced in Nigeria alone, excluding the rest of Africa, or the
world at large. This large figure places Nigeria on the list of the top 10 largest
producers of onions in the world. With a 5.5% global share of green onions and
1.65 of the global share of dry onions in 2012 alone, the potential in onion
every passing year. The ease of cultivation, widespread uses, and excellent
health and financial benefits of onions make them a top choice in the
preparation of most meals in Nigeria. This high demand hasn’t just made onion
farming a top agribusiness choice to venture into, but has made it a source of
source for the best hands and farm machinery to run the facility with. We have
put processes and strategies in place that will help us employ best practices
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ensure that we make timely and profitable delivery to out client at all time.
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BUSINESS OVERVIEW
The most promising option for production is the 250g package. Which
are sold mostly to the upmarket suburbs and city centrals that appreciate
mainly contracted farmers that harvest them early in the morning of the
delivery date so that they will be processed immediately into dried diced onion
and pulverized then graded for packaging. Onion is one of the most consumed
vegetables in the world simply because they have so many valuable medicinal
phosphorus, and they are a good source of vitamin C, vitamin B6, and dietary
fibre.
part of, you will agree that the onion production business is anticipated to
increasing demand for fresh produce. While per capita fruit and vegetable
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consumption has remained stable in recent time, the price of vegetables has
pretty much active in all countries of the world. As a matter of fact, The
vegetables are cultivated. That is the scale of food production in the country so
In the United States of America alone, there are about 76,459 registered
and licensed vegetable farms (including onion farmers) scattered all across the
United States responsible for employing about 317,590 and the industry rakes
2.5 percent annual growth, farmers can now comfortably grow onions and
and it pays for the suppliers of the raw material (farm onions) to cultivate
other vegetables alongside onion in order to maximize profit and the good
thing is that other vegetables do pretty well when they are cultivated alongside
onions.
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YAHAYA ALHAJI BELLO
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VISION
packaging brand not just in Nigeria but also on the global stage.
MISSION
processing and packaging of onions that will not only be consumed in Nigeria,
OBJECTIVES
onion products in line with best practices, To attain profitability, To create jobs
ranked 24th in the world and 4 th in Africa behind Egypt, Algeria and Morocco.
This shows that the market is large enough to accommodate new investors.
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TARGET MARKET
market is divided into two the household consumers and the business owners,
fifty thousand business people. Naturally, the target market of those who are
the end consumer of onion production business produce and also those who
benefits from the business value chain of the onion production business is all
onions. In essence an onion farmer should be able to sell his or her product to
fresh vegetables and onions not just in Sokoto State alone but also other parts
of the world which is why we will be exporting some of our onions either in
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ONION MARKET
HOUSEHOLD CUSTOMERS
BUSINESS CUSTOMERS
EATERIES
HOTELS
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commercial farm that will be involved in processing and packaging onions for
commercial quantities.
We are in this line of business to make profit and create jobs for the
large and growing scale of unemployed youths. We will ensure that we do all
that is allowed by the law of the country to achieve our business goals and
objectives. These are the areas we will concentrate on in our onion farms.
BUSINESS STRUCTURE
commercial onion business that intends starting small in Sokoto, but hope to
Nigeria and on the global stage. We are aware of the importance of building a
solid business structure that can support the picture of the kind of world class
business we want to own. This is why we are committed to only hire the best
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customer centric and are ready to work to help us build a prosperous business
that will benefit all our stakeholders (the owners, workforce, and customers).
all our Business members and it will be based on their performance for a
period of five years or more as agreed by the EXCOs. In view of the above,
Yahaya Alhaji Bello Onion Processing & Packaging Business have decided to
following positions;
General Manager
Administrator/Accountant
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opportunities
and overall direction – i.e. leading the development and implementation of the
General Manager
Responsible for the planning, management and coordinating all farm activities
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Uses IT systems and software to keep track of people and progress of the
growth of crops
Responsible for overseeing the accounting, costing and sale of product after
harvest
Ensures that farming goals are achieved, the most efficient resources
(manpower, equipment, tools and chemicals et al) are utilized and different
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Oversees the smooth running of the daily farming activities across the various
farm sections
Administrator/Accountant
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Works closely with the General Manager to achieve the organizations’ goals
and objectives
Sales Manager
opportunities et al
Writes winning proposal documents, negotiate fees and rates in line with
company policy
Develops, executes and evaluates new plans for expanding increase sales
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Ensures that all contacts with clients (e-mail, walk-In centre, SMS or phone)
highest level
Through interaction with clients on the phone, uses every opportunity to build
timely manner
supplied to clients
Packaging Business.
Distributes mails in Yahaya Alhaji Bello Onion Processing & Packaging Business
Executes all instructions and assignments allotted by the production and sales
managers respectively.
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PRODUCTION ORGANOGRAM
Proudction Labour
Production
Manager/Supervisor Cleaner
(Food technician)
Security
Sales Manager
Delivery Assistant
Administrative/
Front Desk Officer
Accountant
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SWOT ANALYSIS
We are quite aware that there are several large, medium and small-scale
onion production business all over Sokoto and even in the same as ours, which
the opportunities that will be available to us, mitigate our risks and be well
to help us create a business model that will help us achieve our business goals
and objectives.
Here is a summary of the result of the SWOT analysis that was conducted on
Strength:
in the agriculture industry; both suppliers and buyers within and outside
Sokoto State. We have some of the latest onion production machines; tools
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and equipment that will help us cultivate crops (onions and other vegetables)
in commercial quantities with less stress. Aside from our relationship (network)
and equipment, we can confidently boast that we have some the most
experienced hands in the vegetable cum onion processing and packaging line
of business.
Weakness:
packaging Business in Sokoto States; it might take some time for our Business
to break into the market and gain acceptance especially from international
industry. Another weakness is that we may not have the required cash to
Opportunities:
that everybody on planet earth eats onions. We are ready to take advantage of
Threat:
The number of small local farms and the number of larger commercial
farms have been growing. Increasing importation of fresh produce will slightly
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constrain demand for onions. Just like any other business, one of the major
Another threat that may likely confront us is the arrival of a new large scale
where our target market exists and who may want to adopt same business
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MARKET ANALYSIS
MARKET TRENDS
business, you will agree that the onion production business is anticipated to
increasing demand for fresh produce. While per capita onion consumption has
remained stable over in recent time, the price of onions has increased as
So also, the number of both small and large farms has been increasing.
Small, local farms are benefiting from the organic, local movement, while
players in the industry will continue to increase revenue generation for their
business.
cutting-edge technology in storing the onion, which will give us upper hand
against our competitors as we can have inputs supply all year round for our
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Hygienic packaging
known to generate consistent income which is why there are more commercial
Yahaya Alhaji Bello Onion Processing & Packaging Business is fully aware
that there are competitions when it comes to processing and packaging onions
and other vegetables all over the globe, which is why we decided to carry out
We have done our homework and we have been able to highlight some
factors that will give us competitive advantage in the marketplace; some of the
factors are effective and reliable farming processes that can help us sell our
management.
Our competitive advantage lies in the power of our team; our workforce.
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YAHAYA ALHAJI BELLO
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production business. Aside from the synergy that exists in our carefully
selected team members, we have some of the latest and efficient vegetable
Lastly, all our employees will be well taken care of, and their welfare
package will be among the best within our category (start – ups onions
than willing to build the business with us and help deliver our set goals and
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YAHAYA ALHAJI BELLO
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Our goal is to grow Yahaya Alhaji Bello Onion Processing & Packaging
which is why we have mapped out strategies that will help us take advantage
of the available market and grow to become a major force to reckon with not
only in Sokoto but also in other cities in Nigeria and the world at large.
We are quite aware that the reason why some onions production
business make good profits is their ability to sell off their products, especially in
the case of perishable crops as at when due. In view of that, we have put plans
Our sales and marketing team will be recruited based on their vast
regular basis so as to be well equipped to meet their set targets and the overall
business goal of Yahaya Alhaji Bello Onion Processing & Packaging Business.
Over and above, we have perfected our sale and marketing strategies
supermarkets, grocery stores and companies who are likely to become our
customers.
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Advertise our business and agriculture produce in agro – allied and food
Attend related agriculture and food expos, seminars, and business fairs et al
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SOURCES OF INCOME
have decided to explore all the available opportunities within the industry to
achieve our corporate goals and objectives. In essence we are going to rely all
source of funding ranging from loans, grants and customer deposit to generate
SALES FORECAST
From the survey conducted, we were able to discover that the sales
and the nature of the onion production business (greenhouse vegetable farms
We have perfected our sales and marketing strategies and we are quite
optimistic that we will meet or even surpass our set sales target of generating
enough income/profits from the first year of operation and build the business
and we have analysed our chances in the industry and we have been able to
come up with the following sales forecast. The sales projections are based on
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information gathered in the field and some workable assumptions with respect
Below are the projections that we were able to come up with for the first three
years of running
N.B: This projection is done based on what is obtainable in the industry and
with the assumption that there won’t be any major economic meltdown that
note that the above projection might be lower and at the same time it might
be higher.
PRICING STRATEGY
Some of the factors that will help us sell our product at the right price
that will guarantee that we make profits are dependent on our strategy while
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some of the factors are beyond our control. For example, if the climatic
where we have our commercial production, then it will directly affect the
Over and above, we will ensure that we choose a good location for our
production, choose good raw materials that will guarantee quality production,
cut the cost of running our production to the barest minimum and of course
taking product to the market to source for buyers; with this, we would have
successfully eliminated the cost of transporting the goods to the market and
other logistics.
We are quite aware that one of the easiest means of penetrating the
market and acquiring loads of customers for our onion products is to sell them
at competitive prices hence we will do all we can to ensure that the price of
our product is going to be what other commercial farmers would look towards
beating.
possible to place prices for the products based on discretion without following
the benchmark in the industry. The truth is that it is one of the means of
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avoiding running into loss. The easier you sell off your harvest, the better for
your business.
PAYMENT OPTIONS
The payment policy adopted by Yahaya Alhaji Bello Onion Processing &
customers prefer different payment options as it suits them but at the same
time, we will ensure that we abide by the financial rules and regulation of
Nigeria.
Here are the payment options that Yahaya Alhaji Bello Onion Processing &
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Any business that wants to grow beyond the corner of the street or the
city where they are operating from must be ready and willing to utilize every
promote the business. We intend growing our business which is why we have
our brand awareness and to create a corporate identity for our onion
production business. Below are the platforms we will leverage on to boost our
Place adverts on both print (newspapers and magazines) and electronic media
platforms
Leverage on the internet and social media platforms like; Instagram, Facebook,
Install our billboards in strategic locations all around Sokoto state and beyond
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them up and informing them of Yahaya Alhaji Bello Onion Processing &
Advertise our onion production business in our official website and employ
Ensure that all our staff wears our branded shirts and all our vehicles and
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business, there are some key factors that should serve as a guide, factors such
as the quality of onions to be processed and the size and capacity of the onion
production business.
The tools and equipment that will be used are nearly the same cost
overlooked. As for the detailed cost analysis for starting an onion production
business; it might differ in other countries due to the value of their money.
Below are some of the basic areas we will spend our start – up capital in setting
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FINANCIAL MODEL
PARTICULARS 1st Year 2nd Year 3rd Year 4th Year 5th Year Total (N)
Sachets of Dehydrated Onion Powder 1651075
Produced Per Annum 125,200 187,800 281,700 422,550 633,825
-
Number of Packaging materials
required to bag in 500g and 250g 125,200 187,800 281,700 422,550 633,825 1,651,075
scahets
REVENUE/CASH FLOW
Sale of each pack at N350 ₦43,820,000.00 ₦65,730,000.00 ₦98,595,000.00 ₦147,892,500.00 ₦221,838,750.00 ₦577,876,250.00
₦ ₦ ₦ ₦ ₦ ₦
- - - - - -
TOTAL ₦43,820,000.00 ₦65,730,000.0 ₦98,595,000.00 ₦147,892,500.00 ₦221,838,750.00 ₦577,876,250.00
0
PRODUCTION EXPENSES
Cost of production @ N115/unit ₦ ₦ ₦ 32,395,500.00 ₦ 48,593,250.00 ₦ 72,889,875.00 ₦
14,398,000.00 21,597,000.00 189,873,625.00
Cost of printing label @ #8 ₦ 1,001,600.00 ₦ 1,502,400.00 ₦ 2,253,600.00 ₦ 3,380,400.00 ₦ 5,070,600.00 ₦ 13,208,600.00
Cost of packaging materials @ N7.5 ₦ 939,000.00 ₦ 1,408,500.00 ₦ 2,112,750.00 ₦ 3,169,125.00 ₦ 4,753,687.50 ₦ 12,383,062.50
TOTAL ₦16,338,600.00 ₦24,507,900.0 ₦36,761,850.00 ₦55,142,775.00 ₦82,714,162.50 ₦12,383,062.50
0
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OPERATIONAL/RECURRENT
EXPENSES
Factory Lease 350,000 350,000 350,000 350,000 350,000 1,750,000
6 Staff Salary (30,000/head/month) 1,440,000 1,440,000 1,440,000 1,440,000 1,440,000 7,200,000
Water treatment facility 400,000 360,000 360,000 360,000 360,000 1,840,000
Record 200,000 200,000 200,000 200,000 200,000 1,000,000
Keeping/Stationary/Computer/Adver
t
Security 240,000 240,000 240,000 240,000 240,000 1,200,000
Onion Peeler 100kg/hr 650,000
Solar dryer (OGV30 INDUSTRIAL 2,150,000
SIZED SOLAR DRYERS)
Weighing balance 450,000
LC Onion powder machine ($5,500 2,007,500
industrial size)
4 Electric sealing machine 120,000
Linter generator 12kva 850,000 240,000 240,000 240,000 240,000 1,810,000
Running Cost (Purchase of Raw 600,000 600,000
Materials, Electricity and Security - - - -
Systems, Logistics, Transportation
etc)
Loan Servicing per annum 2,171,500
2,171,500 2,171,500 2,171,500 2,171,500
TOTAL 9,457,500 3,070,000 3,070,000 3,070,000 3,070,000 23,137,500
TOTAL EXPENSES ₦27,196,100.00 ₦27,577,900.00 ₦39,831,850.00 ₦58,212,775.00 ₦85,784,162.50 ₦238,602,787.50
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LOAN AMOUNT
The total amount requested for the purpose of executing this business plan and making the
projected profit of about N339,273,462.50 in net profits after five years is a total amount of
N9,457,500.
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YAHAYA ALHAJI BELLO
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PACKAGING BUSINESS.
No matter how fantastic your business idea might be, if you don’t have
the required money to finance the business, the business might not become a
reality. Finance is a very important factor for our onion production business.
This is why we are looking to obtain a business loan for the Business society to
SUSTAINABILITY STRATEGY
One of our major goals of starting Yahaya Alhaji Bello Onion Processing
& Packaging Business is to build a business that will survive off its own cash
flow without the need for injecting finance from external sources once the
business is officially running. We know that one of the ways of gaining approval
and winning customers over is to sell our product (onions and other
vegetables) a little bit cheaper than what is obtainable in the market and we
Yahaya Alhaji Bello Onion Processing & Packaging Business will make
sure that the right foundation, structures and processes are put in place to
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