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    Task 2 - RFPAds

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    mic lobrin
    This document outlines a marketing project for students to create a request for proposal (RFP) and advertisement for a business. Students will: 1. Choose a business from their group to profile, gathering details like name, logo, market, products, and competitors. 2. Create a proposal for the business as if their group is a marketing agency, including a cover letter, team introduction, proposed 30-second ad storyline and details, and contract. 3. Develop a 30-second video advertisement for the business to be posted on the agency's YouTube and the business' social pages. The goal is to give students hands-on experience with core marketing tasks like proposals, ads, and targeting the right

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Task 2 - RFPAds

    Uploaded by

    mic lobrin
    24 views2 pages
    This document outlines a marketing project for students to create a request for proposal (RFP) and advertisement for a business. Students will: 1. Choose a business from their group to profile, gathering details like name, logo, market, products, and competitors. 2. Create a proposal for the business as if their group is a marketing agency, including a cover letter, team introduction, proposed 30-second ad storyline and details, and contract. 3. Develop a 30-second video advertisement for the business to be posted on the agency's YouTube and the business' social pages. The goal is to give students hands-on experience with core marketing tasks like proposals, ads, and targeting the right

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    Task-2_-RFPAds

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    This document outlines a marketing project for students to create a request for proposal (RFP) and advertisement for a business. Students will: 1. Choose a business from their group to profile, gathering details like name, logo, market, products, and competitors. 2. Create a proposal for the business as if their group is a marketing agency, including a cover letter, team introduction, proposed 30-second ad storyline and details, and contract. 3. Develop a 30-second video advertisement for the business to be posted on the agency's YouTube and the business' social pages. The goal is to give students hands-on experience with core marketing tasks like proposals, ads, and targeting the right

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    24 views2 pages

    Task 2 - RFPAds

    Uploaded by

    mic lobrin
    This document outlines a marketing project for students to create a request for proposal (RFP) and advertisement for a business. Students will: 1. Choose a business from their group to profile, gathering details like name, logo, market, products, and competitors. 2. Create a proposal for the business as if their group is a marketing agency, including a cover letter, team introduction, proposed 30-second ad storyline and details, and contract. 3. Develop a 30-second video advertisement for the business to be posted on the agency's YouTube and the business' social pages. The goal is to give students hands-on experience with core marketing tasks like proposals, ads, and targeting the right

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    Divine Word College of Legazpi

    SCHOOL OF BUSINESS, MANAGEMENT AND ACCOUNTANCY

    MMProf01 Marketing Management


    Cris John P. Lorena, IEWP, BSBA-MM, PCM, Lecturer II / Instructor

    Task 2: RFP&Ads
    Overview
    This will be a sort of “baptism of fire” for you. As we continue to learn about Marketing,
    we will utilize our respective agencies and positions to create a proposal which will eventually
    become a video advertisement for our teammate’s business. Creating proposals and doing
    them are vital aspects of the life of a Marketing professional,

    The following will be the basic information about this project:

    Part A. Request for Proposal (RFP)


    1. The group must choose a business entity readily available in their group.
    2. Conduct an interview with the business owner covering basic information about
    their business:
    a. Name
    b. Logo
    c. History
    d. Market / Clients
    e. Products
    f. Price Range
    g. Ad Requirements
    h. Budget
    i. Competitors
    j. 4Ps, SWOT, PESTLE
    k. Any other details deemed necessary.
    3. The information gathered above will be utilized by the team in creating their
    proposal. The proposal will contain:
    a. Cover Letter
    b. Introduction of the Agency, Team
    c. Proposed Advertisement
    i. Storyline
    ii. Timeframe
    iii. Locations
    iv. In-Charge
    v. Budget Allocation
    vi. Target Market to Reach
    vii. Media to be Used
    d. Contract / Agreement
    4. The Proposal must be in pdf format and must be submitted on or before 24
    September 2022.

    Part B. 30-second Advertisement


    1. The team may proceed in creating their advertisement (minus the budget, of
    course) in any given format.
    2. The team must create:
    a. Facebook Page of their Agency; and
    b. YouTube Page of their agency, and the output will be posted there.
    3. The video will also be posted by the respective business owner in their own
    page/website, if applicable and allowed.
    4. The deadline will be on October 8, 2022.

    Note:

    This is a simple guide / outline. The more detailed you can be, the better.
    Make an output not just for submission but something that you will be proud of.

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