“A STUDY ON CONSUMER PERCEPTION TOWARDS REDMI

MOBILES”

Project Report submitted to

CHRIST COLLEGE (AUTONOMOUS), IRINJALAKUDA

In partial fulfillment of the requirement for the award of the degree of

BACHELOR OF COMMERCE

Submitted by

KISHORE PJ

CCATBCM111

Under the supervision of

Prof. PG THOMAS

DEPARTMENT OF COMMERCE

CHRIST COLLEGE (AUTONOMOUS), IRINJALAKUDA

UNIVERSITY OF CALICUT

MARCH 2022
 CHRIST COLLEGE (AUTONOMOUS), IRINJALAKUDA

CALICUT UNIVERSITY

DEPARTMENT OF COMMERCE

CERTIFICATE

This is to certify that the project report entitled “A STUDY ON CONSUMER

PERCEPTION TOWARDS REDMI MOBILES” is a bonafide record of
project done by KISHORE PJ, Reg.no. CCATBCM111 under my guidance
and supervision in partial fulfillment of the requirement for the award of the
degree of BACHELOR OF COMMERCE and it has not previously formed
the basis for any Degree, Diploma and Associateship or Fellowship.

Prof. K.J.JOSEPH Prof. PG THOMAS

Co-ordinator Project Guide

 DECLARATION

I, KISHORE PJ, hereby declare that the project work entitled “A STUDY ON
CONSUMER PERCEPTION TOWARDS REDMI MOBILES” is a record of
independent and bonafide project work carried out by me under the supervision
and guidance of Prof. PG Thomas, Assistant Professor, Department of
Commerce, Christ College, Irinjalakuda.

The information and data given in the report is authentic to the best of my
knowledge. The report has not been previously submitted for the award of any
Degree, Diploma, Associateship or other similar title of any other university or
institute.

Place: Koratty KISHORE PJ

Date: CCATBCM111
 ACKNOWLEDGEMENT

I would like to take the opportunity to express my sincere gratitude to all people who
have helped me with sound advice and able guidance.

I would like to express my sincere obligation to Rev.Dr. Jolly Andrews, Principal-in-

Charge, Christ college Irinjalakuda for providing various facilities.

I am thankful to Prof.K.J.Joseph, Coordinator of B.Com (Finance), for providing

proper help and encouragement in the preparation of this report.

I am thankful to Ms Siji CL Class teacher for her cordial support, valuable information
and guidance, which helped me in completing this task through various stages.

I express my sincere gratitude to Prof. PG Thomas, Assistant Professor, whose

guidance and support throughout the training period helped me to complete this work
successfully.

I would like to express my gratitude to all the faculties of the Department for their
interest and cooperation in this regard.

I extend my hearty gratitude to the librarian and other library staffs of my college for
their wholehearted cooperation.

I express my sincere thanks to my friends and family for their support in completing
this report successfully.
 TABLE OF CONTENTS

CHAPTER NO. CONTENTS PAGE NO.

LIST OF TABLES

LIST OF FIGURES

CHAPTER I INTRODUCTION 1-4

CHAPTER II REVIEW OF LITERATURE 5-7

CHAPTER III INDUSTRY AND COMPANY 8-11

PROFILE

CHAPTER IV DATA ANALYSIS AND 12-32

INTERPRETATION

CHAPTER V FINDINGS, SUGGESTIONS & 33-34

CONCLUSION

BIBLIOGRAPHY

ANNEXUURE
 LIST OF TABLES

TABLE TITLE PAGE NO.

NO.

4.1 Gender wise classification of respondents 12

4.2 Age wise classification of respondents 13

4.3 Respondents who used other mobile phone brands 14

4.4 Previous mobile phone brand of the respondents 15

4.5 Opinion about previous brand 16

4.6 Frequency of mobile phone purchase of the 17

respondents

4.7 Comparison of other mobile brands with Redmi 18

4.8 Period of using Redmi mobiles 19

4.9 Response to changing Redmi brand in future 20

4.10 Reason for interest in Redmi mobiles 21

4.11 Source of awareness about Redmi brand 22

4.12 Opinion on whether they face any problem 23

4.13 Problems faced by Redmi mobile users 24

4.14 Opinion on customer service of Redmi 25

4.15 Opinion about build quality of Redmi mobile 26

4.16 Opinion on battery backup 27

4.17 Satisfaction of performance of Redmi mobile 28

4.18 Response to whether they suggest Redmi to friends 29

and relatives

4.19 Preference for Redmi in next purchase 30

4.20 Rating of Redmi mobiles 31

4.21 Suggestion for improvement 32

 LIST OF CHARTS

FIGURE TITLE PAGE NO.

NO.

4.1 Gender wise classification of respondents 12

4.2 Age wise classification of respondents 13

4.3 Respondents who used other mobile phone brands 14

4.4 Previous mobile phone brand of the respondents 15

4.5 Opinion about previous brand 16

4.6 Frequency of mobile phone purchase of the 17

respondents

4.7 Comparison of other mobile brands with Redmi 18

4.8 Period of using Redmi mobiles 19

4.9 Response to changing Redmi brand in future 20

4.10 Reason for interest in Redmi mobiles 21

4.11 Source of awareness about Redmi brand 22

4.12 Opinion on whether they face any problem 23

4.13 Problems faced by Redmi mobile users 24

4.14 Opinion on customer service of Redmi 25

4.15 Opinion about build quality of Redmi mobile 26

4.16 Opinion on battery backup 27

4.17 Satisfaction of performance of Redmi mobile 28

4.18 Response to whether they suggest Redmi to friends 29

and relatives

4.19 Preference for Redmi in next purchase 30

4.20 Rating of Redmi mobiles 31

4.21 Suggestion for improvement 32

 CHAPTER I

INTRODUCTION
1.1 Introduction

In the global era, technology has become an integral part in our lives. The saying
‘world is at your fingertips’ has become predominant nowadays. From desktop to
laptops, technology has further minimized to smartphones. Now we can watch the
growth of mobile industry day by day.

Thus we can see the growth of Redmi mobiles along with the time. Xiaomi (MI) was
founded in 2009 as a sub-brand of BBK Electronics. Redmi is a sub-brand owned by
the Chinese electronics company Xiaomi. Redmi was introduced in 2013. Factors
such as price, functions, specifications and the country of origin are the main
characteristics that a buyer searches while buying a mobile phone. Redmi mobiles
have such features. Redmi mobiles are now marketing in several Asian and European
countries. It produces budget friendly phones and thus the consumers find it so
suitable for them to buy.

1.2 Statement of the problem

Technology is very much dynamic. It is always revolving and changing. Mobile

phones have a very good influence in a person’s life. Redmi mobiles are mostly
preferred brand of phone nowadays by most of the consumers. The study includes the
features that make Redmi mobiles different from others and buying behaviour of
consumers.

1.3 Significance of the study

The significance of the study is to find out the product features and buying behaviours
of the students of Christ College. The study will help to gain knowledge about the
marketing factors influencing the customers to prefer a particular kind and problems
faced by them on using such brand and so on. It will be useful for company to make
necessary changes in price, design, apps, etc.

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1.4 Objectives of the study

• To know the consumer perception towards Redmi mobile.

• To identify the factors influencing to buy the Redmi smartphones.
• To know the various strategies to improve the consumer perception towards
Redmi mobile.

1.5 Research Design

Research design is the framework of methods and techniques chosen by a researcher

to combine various components of research in a reasonably logical manner so that the
research problem is efficiently handled.

1.5.1 Nature of the study

The study is descriptive and analytical in nature.

1.5.2 Nature of data

The study is based on primary and secondary data. Data which are gathered originally
for a certain purpose are known as primary data. The data which is used in an
investigation, but which have been gathered originally by someone else for some other
purpose are known as secondary data.

1.5.3 Source of data

Primary data is collected through questionnaire which is suitable for this study and
secondary data are collected from different websites.

1.6 Sample Design

Sampling is a fundamental part of statistics. Samples are collected to achieve an

understanding of a population because it is typically not feasible to observe all
members of population.

1.6.1 Nature of population

A questionnaire is distributed to the students of Christ College Irinjalakuda.

2
1.6.2 Sample Unit

Sample unit is the students of B.Com, Christ College Irinjalakuda.

1.6.3 Method of Sampling

The method used for the study is Multi-Stage Sampling. Data has been collected using
questionnaire, by distributing among the students in Christ College, Irinjalakuda. The
students are classified on the basis of specialization, that is B.Com (Finance, Tax,
Professional), BBA.

1.6.4 Size of sample

The size of sample is 50.

1.7 Tools for Analysis

The analytical tool for study is percentage analysis.

1.8 Limitations of study

• The study is applicable only to students of Christ College. It is not fully

applicable to other students.
• The sample size is limited to 50. It may not provide accurate results of the
entire population.
• During the collection of data, respondents are not responding with their full
interest.

1.9 Chapterisation

Chapter 1 Introduction: This chapter deals with the introduction, statement of the
problem, significance of the study, objectives of the study, research design, sample
design and limitations of the study.

Chapter 2 Review of Literature: This chapter deals with the conceptual review and
empirical review.

3
Chapter 3 Company Profile: This chapter deals with the industry profile and company
profile.

Chapter 4 Data analysis and Interpretation: This chapter deals with data analysis and
interpretation of the obtained data.

Chapter 5 Findings, Suggestions and Conclusion: this chapter deals with the findings,
suggestions and conclusion of the study.

4
 CHAPTER II

REVIEW OF LITERATURE
2.1 Conceptual Review

Conceptual research is defined as a methodology where in research is conducted by

observing and analysing already presented information on a given topic. It is related to
abstract concept or ideas.

Consumer

A person who purchases products or services for his personal uses and not for
manufacturing or resale is called a consumer. A consumer is called a decision maker,
whether or not to buy an item or someone who influenced by advertisement and
marketing. Consumer refers to any person who purchases some goods for a
consideration that has been either paid or promised to pay or partly paid and partly
promised.

Customer v/s Consumer

Customer is the one who is purchasing the goods. Consumer is the one who is the end
user of any goods or services. Consumers are unable to resell any product or services.
Customers need to purchase a product or services in order to use it.

Consumer Perception

Consumer perception refers to the way how the customer feels about the product. This
term can be seen as a process that starts when the consumer or potential consumers
receives information about a product and ends when he builds an opinion or
judgement of it.

Consumer perception is defined as the process by which information is received,

selected, organised and interpreted by an individual.

2.2 Empirical Review

Review of literature is one of the first step in research process. A literature review or
narrative review is a type of review article. A literature review is a scholarly paper that
presents the current knowledge including substantive findings as well as theoretical
and methodological contributions to a particular topic.

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Therefore, the aim of this chapter is to review the literature on mobile phone related
work. In other words, in this chapter, the studies which have been undertaken by
various researchers in India and abroad in relation to mobile phones.

• Joel Billieux (2017) despite its unambiguous advantage cellular phone use has
been associated with harmful or potentially disturbing behaviours problematic
use of the mobile phone is considered as an inability to regulate one’s use of
the mobile, which eventually involves fregativity conservancies in daily life.

• James (2014), from the magazine smart addictions he carried out research on
mobile phone use and discovered a large use of 1.5 hours a day. Their findings
showed a range of characteristics associated with a dick to use. The number of
messages sound and received skill at using SMS were significant predictors of
mobile phone among people.

• Malasi (2012) explained the influence of product attributes on mobile phone

preference among undergraduate university students in Kenya. The study
indicated that varying the product attributes has an influence on the
undergraduates’ student. Preference on mobile phones. Various aspects of
product and brand attributes were considered such as color themes, visible
name labels and mobile phone with variety of models, packing for safety,
degree of awareness on safety issues, look and design of the phone.

• Subramanyam and Venkateswarlu (2012) conducted a study on factors

influencing buyer behaviour of mobile phone buyers in Kadapa district in
India. The researchers study the various type of marketing strategies play in
consumer buying process. According to the results, income, advertising and
level of education in a family are the determining factors of owning a phone
set.

6
• Mack and Sharpies (2009) showed that viability in the most important
determinant of mobile choice. Other attributes particularly feature, aesthetics
and cost are other factors that have implication on the choice of mobile brand.

• Eric and Bright (2008) conducted a study on factors that determine the choice
of brands of mobile phone in Ghana specifically Kumari metropolis.
Accordingly, the results of the study showed that first most important factor is
reliable quality or the mobile phone brand and the other faller is war-
friendliness of the brand of mobile phone.

• Bhatt (2008), in his article “A study of mobile Phone Usage Among the Post
Graduate Students” released in Indian Journal of Marketing, has studied
mobile phone usage, duration of use, necessity, the spending on mobile
phones, influencing factor for purchasing the mobile phone, awareness of
medical side effects of the mobile phone usage amongst the post graduate
student on the basis of primary data; which was collected at Sardar Patel
University from 700 post graduate students. The results indicate that the usage
and satisfaction level of mobile phone users differ from company to company.

• Lee and Feich (2001), argues that customer satisfaction contributes positively
in customer retention. To explain the link Lee and Feich found that switching
cost plays a very important role. Switching cost further linked with quality.
Mobile companies focus on quality, it will increase customer satisfaction.

7
 CHAPTER III

INDUSTRY AND COMPANY PROFILE

3.1 Industry Profile

The telecommunications industries within the sector of information and

communication technology are made up of all telecommunications/telephone
companies and internet service providers and plays the crucial role in the evolution of
mobile communications and the information society. Traditional telephone calls
continue to be the industry’s biggest revenue generator, but thanks to advances in
network technology, telecom today is less about voice and increasingly about text
(messaging , email) and images (example: video streaming). High-speed internet
access for computer-based data applications such as broadband information services
and interactive entertainment, is pervasive. Digital Subscriber Line (DSL) is the main
broadband telecom technology. The fastest growth comes from value-added services
delivered over mobile networks.

Indian telecom industry underwent a high pace of market liberalisation and growth
since the 1990s and now has become the world’s most competitive and one of the
fastest growing telecom markets. The industry has grown over twenty times in just ten
years, from 2011, and 1.1514 billion at the end of December 2019. As of Dec 2019,
India has the world’s second-largest mobile phone user base with over 1.1514 billion
users. India ranks as the world’s second largest market in terms of total internet users.
The number of internet subscribers in the country increased at a CAGR of 21.36%
from FY16 to FY20 to reach 743.19 million in FY20. Total wireless data usage in
India grew 11.01% quarterly to reach 25,369,679 TB in Q1FY21. India is also the
world’s second-largest telecommunications market. The total subscriber base in the
country stood at 1,168.66 million with a tele-density of 86.22% as of September
30,2020. Gross revenue of the telecom sector stood at Rs.66,858 crore (US$ 9.09
billion) in the first quarter of FY21. Over the next five years, rise in mobile phone
penetration and decline in data costs will add 500 million new internet users in India,
creating opportunities for new businesses.

Telecommunication has supported the socio-economic development of India and has

played a significant role to narrow down the rural-urban digital divide to some extent.
It has also helped to increase the transparency of governance with the introduction of

8
e-governance in India. The government has pragmatically used modern
telecommunication facilities to deliver mass education programmes for the rural folk
of India.

A next-generation network (NGN) is a packet-based network which can provide

services including Telecommunications Services and able to make use of multiple
broadband, quality of Service-enabled transport technologies and in which service-
related functions are independent from underlying transport-related technologies. It
offers unrestricted access by users to different service providers. It supports
generalised mobility which will allow the consistent and ubiquitous provision of
services to users.

With daily increasing subscriber base, there have been a lot of investment and
development in the sector. FDI inflow into the telecom sector during April 2000 –
September 2020 totalled US$37.27 billion according to the data released by
Department for Promotion of Industry and Internal Trade ( DPIIT). Following are the
achievements of the Government in the past four years:

• Department of Telecommunication launched ‘Tarang Sanchar’ – a web portal

sharing information on mobile towers and EMF Emission Compliances.
Payments on Unified Payments Interface (UPI) hit an all-time high of 2.2
billion in terms of volume with transactions worth~Rs.3.90 lakh crore (US$
53.14 billion) in November 2020.
• Over 75% increase in internet coverage from 251 million users to 446 million

3.2 Company Profile

Xiaomi

Xiaomi Corporation is a Chinese multinational electronics company founded in

smartphones, mobile apps, laptops, home appliances, bags, shoes, consumer
electronics and many other products. Xiaomi is also the third company in the world
after Samsung and Huawei to have self-developed mobile phone chip capabilities.
Xiaomi released its first smartphone in August 2011 and rapidly gained market share

9
in China to become the country’s largest smartphone company in 2014. At the start of
second quarter of 2018, Xiaomi was the world’s fourth-largest smartphone
manufacturer, leading in both the largest market, China and the second largest market,
India. Xiaomi later developed a wide range of consumer electronics, including a smart
home(IoT) product ecosystem, which has connected more than 100 million smart
devices and appliances. Monthly Active Users (MAUs) of MIUI increased to 291.6
million in September 2019.

Xiaomi is the youngest company on Fortune Global 500 list for 2019. Xiaomi
produces many products. Observers suggest that part of Xiaomi’s rapid success
rests on its ability to differentiate itself within the android universe. The
company has increased its range of products; its smartphones include: Mi
Series, Mi Note Series (got a new update after 3 years, with the Mi Note 10
Pro), Mi Max Series, Mi Mix Series, Redmi, Black shark and POCO Series. As
well as mobile phones, Xiaomi has started selling wearables, mobile
accessories, and appliances such as television and speakers. In 2018 it was
selling tablets, laptops, and smart-home devices.

Redmi
Redmi is a sub-brand owned by the Chinese electronics company Xiaomi. It
was first announced in July 2013 as a budget smartphone line, and became a
separate sub-brand of Xiaomi in 2019 with entry-level and mid-range devices,
while Xiaomi itself produces upper-range and flagship Mi phones. Redmi
phones use the Xiaomi MIUI user interface on top of Android.
Models are divided into the entry-level Redmi, the mid-range Redmi Note, and
the high-end Redmi K. In addition, the unrelated Mi A Android One Series is
also positioned in the similar market segment with Redmi devices, despite
being part of the upper-range Xiaomi Mi line up. The most significant
difference from other Xiaomi smartphones is that they use less-expensive
components and thus have lower prices while retaining higher specifications.

10
In August 2014, The Wall Street Journal reported that in the second quarter of
the 2014 fiscal year, Xiaomi had a market share of 14% of smartphone
shipment rankings in China. Redmi sales were attributed as a contributing
factor toward this gain in shipment rankings.

11
 CHAPTER IV

DATA ANALYSIS AND

INTERPRETATION
4.1 Introduction

This chapter discusses the review and analysis of data that are collected through
questionnaires and interprets the data. This is the core part of this project. The data is
represented by graphical form and in percentage form. This helps us to interpret data
easily. This chapter contains data analysis and interpretation of consumer perception
towards Redmi mobiles.

Table 4.1

Gender wise classification of respondents

Responses No. of Respondents % of Respondents

Male 32 64
Female 18 36
Other 0 0
Total 50 100
(Source: Primary data)

Figure 4.1

Gender wise classification of respondents

Gender

Male Female Other

From the above table and figure, it reveals that 64% of respondents are male and 36%
of respondents are female.

12
 Table 4.2

Age wise classification of the respondents

Age No. of Respondents % of Respondents

18 – 21 32 64
22 – 24 18 36
Total 50 100
(Source: Primary data)

Figure 4.2

Age wise classification of the respondents

Age

18 - 21 22 - 24

The above table shows the age wise classification of respondents. It reveals that 64%
of respondents are of age group 18-21 and 36% of respondents are of age group 21-24.

13
 Table 4.3

Respondents who used other mobile phone brands

Responses No. of Respondents % of Respondents

Yes 47 94

No 3 6

Total 50 100

(Source: Primary data)

Figure 4.3

Respondents who used other mobile phone brands

Respondents who used other mobile phone brand

100
90
80
70
60
50
40
30
20
10
0
Yes No

Respondents who used other mobile phone brand

From the above table and figure, it is observed that 94% of the students had used other
mobile phone brands. And 6% have not used other brand phones.

14
 Table 4.4

Previous mobile phone brand of the respondents

Brands No. of Respondents % of Respondents

Samsung 26 52
Vivo 6 12
Oppo 2 4
Others 16 32
Total 50 100
(Source: Primary data)

Figure 4.4

Previous mobile phone brand of the respondents

Previous mobile brand

Samsung Vivo Oppo Other

From the above data it shows the brands the respondents used before Redmi phones.
Most of the respondents used Samsung and Other brands. About 52% used Samsung
phones and 32% used other brands.

15
 Table 4.5

Opinion about previous brand

Responses No. of Respondents % of Respondents

Good 32 64

Average 16 32

Bad 2 4

Worst 0 0

Total 50 100

(Source: Primary data)

Figure 4.5

Opinion about previous brand

Opinion on previous mobile brand

35

30

25

20

15

10

0
Good Average Bad Worst

Opinion on previous mobile brand

The above data show the opinion about the previous mobile brand. About 32
respondents says it was good, 16 respondents said it was average and only 2 says it
was bad. 0 says it was worst.

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 Table 4.6

Frequency of mobile phone purchase of the respondents

Responses No. of Respondents % of Respondents

Once in 6 months 1 2

Yearly 5 10

Once in 2 years 44 88

Total 50 100

(Source: Primary data)

Figure 4.6

Frequency of mobile phone purchase of the respondents

Frequency of purchase

Once in 6 months Yearly Once in 2 Years

Above table and figure shows that most of the respondents make purchase once in 2
years. Only 1 respondent out of 50 make purchase once in 6 months and 5 respondents
make purchase yearly.

17
 Table 4.7

Comparison of other mobile brands with Redmi

Factors No. of Respondents % of Respondents

Faster processor 12 24
Better battery backup 10 20
Good camera 6 12
Price 22 44
Total 50 100
(Source: Primary data)

Figure 4.7

Comparison of other mobile brands with Redmi

Comparison of redmi with other brands

50
45
40
35
30
25
20
15
10
5
0
Faster Processor Better battery backup Good Camera Price

Comparison of redmi with other brands

From the above table, it shows that most of the respondents, about 44% says Redmi
has better pricing compared to other brands. About 24% of the respondents says it has
better processor, 20% says it has better battery backup and about 12% says it has good
camera.

18
 Table 4.8

Period of using Redmi mobiles

Responses No. of Respondents % of Respondents

Less than 1 year 24 48

1 – 3 years 22 44

More than 3 years 4 8

Total 50 100

(Source: Primary data)

Figure 4.8

Period of using Redmi mobile

Period of using Redmi mobile

Less than 1 year 1 - 3 years More than 3 years

Above table and figure shows that most of the respondents, that is 24 are using Redmi
mobiles for less than 1 year, 22 respondents are using it for 1-3 years and 4
respondents are using it for more than 3 years.

19
 Table 4.9

Response to changing Redmi brand in future

Responses No. of Respondents % of Respondents

Very Unlikely 5 10
Unlikely 6 12
Neutral 27 54
Very Likely 6 12
Likely 6 12
Total 50 100
(Source: Primary data)

Figure 4.9

Response to changing Redmi brand in future

Response to changing Redmi brand

60

50

40

30

20

10

0
Very Unlikely Unlikely Neutral Very Likely Likely

Response to changing Redmi brand

Above table shows that most of the respondents, that is 54% have neutral opinion to
change Redmi brand in future. Only 10% of the respondents are very unlikely to
change Redmi brand in future.

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 Table 4.10

Reason for interest in Redmi mobiles

Features No. of Respondents % of Respondents

Processor 5 10
Battery backup 8 16
Camera 8 16
Price 17 34
Availability 12 24
Total 50 100
(Source: Primary data)

Figure 4.10

Reason for interest in Redmi mobiles

Reason for interest in Redmi mobile

40

35

30

25

20

15

10

0
Processor Battery backup Camera Price Availability

Reason for interest in Redmi mobile

From the above table and figure, most of the respondents, that is 34% are interested in
the price of Redmi mobiles. About 24% of the respondents are interested in the
availability of Redmi mobiles and only 10% of the respondents are interested in the
processor of Redmi mobile.

21
 Table 4.11

Source of awareness about Redmi brand

Responses No. of Respondents % of Respondents

Social Media 22 44
Newspaper 1 2
Friends or Relatives 15 30
Advertisement 12 24
Total 50 100
(Source: Primary data)

Figure 4.11

Source of awareness about Redmi brand

Source of awareness about Redmi brand

Social Media Newspaper Friends or Relatives Advertisement

Above table and figure shows that most of the respondents, about 44% came to know
about the brand through social media and only 2% came to know through newspaper,
about 30% through friends or relatives and 24% through advertisement.

22
 Table 4.12

Opinion on whether they face any problem

Responses No. of Respondents % of Respondents

Yes 41 82

No 9 18

Total 50 100

(Source: Primary data)

Figure 4.12

Opinion on whether they face any problem

Opinion on whether they face any problem

45

40

35

30

25

20

15

10

0
Yes No

Opinion on whether they face any problem

The above table and figure show that there is certain problem faced by many
consumers of Redmi phones. About 82% says that they face problems while using
Redmi phones.

23
 Table 4.13

Problems faced by Redmi mobile users

Problem No. of Respondents % of Respondents

Heating 27 54
Hang 12 24
Poor Camera 4 8
Insufficient Storage 7 14
Total 50 100
(Source: Primary data)

Figure 4.13

Problems faced by Redmi mobile users

Problems faced by Redmi mobile users

Heating Hang Poor Camera Insufficient Storage

Above data show that heating of the phone is the major problem faced by the users.
The other problem is hanging. About 14% of respondents complained about
insufficient storage and only 8% of them complained about the camera performance in
Redmi phones.

24
 Table 4.14

Opinion on customer service of Redmi

Opinion No. of Respondents % of Respondents

Good 15 30
Average 29 58
Bad 1 2
None of these 5 10
Total 50 100
(Source: Primary data)

Figure 4.14

Opinion on customer service of Redmi

Opinion on customer service of Redmi

35

30

25

20

15

10

0
Good Average Bad None of these

Opinion on customer service of Redmi

From the above data it is clear that Redmi has maintained customer service in an
effective manner. Only 1 out of 50 respondents says it is bad.

25
 Table 4.15

Opinion about build quality of Redmi mobile

Opinion No. of Respondents % of Respondents

Best 6 12
Average 17 34
Good 25 50
Bad 2 4
Total 50 100
(Source: Primary data)

Figure 4.15

Opinion about build quality of Redmi mobile

Opinion on build quality of Redmi mobile

Best Good Average Bad

From the above table and figure, we can say that the build quality is good. About 50%
of the respondents says it is good. There are only 2 opinions bad about the build
quality of Redmi mobile phones.

26
 Table 4.16

Opinion on battery backup

Opinion No. of Respondents % of Respondents

Best 7 14
Average 30 60
Good 11 22
Bad 2 4
Total 50 100
(Source: Primary data)

Figure 4.16

Opinion on battery backup

Opinion on battery backup

Best Average Good Bad

The above data shows that average battery backup is provided by the Redmi mobiles.
Battery backup is the main advantage of Redmi mobile phones.

27
 Table 4.17

Satisfaction of performance of Redmi mobiles

Responses No. of Respondents % of Respondents

Yes 39 78

No 11 22

Total 50 100

(Source: Primary data)

Figure 4.17

Satisfaction of performance of Redmi mobiles

Satisfaction of performance of Redmi mobile

Yes No

The above data show that the customers are satisfied with the performance of Redmi
mobiles.

28
 Table 4.18

Response to whether they suggest Redmi to friends and relatives

Responses No. of Respondents % of Respondents

Yes 32 64
No 18 36
Total 50 100
(Source: Primary data)

Figure 4.18

Response to whether they suggest Redmi to friends and relatives

Suggesting Redmi to others

Yes No

From the above data we can understand that many are suggesting Redmi to their
friends and relatives. Almost 64% of the respondents suggest Redmi to others. It helps
Redmi to have good sales.

29
 Table 4.19

Preference for Redmi in next purchase

Responses No. of Respondents % of Respondents

Yes 38 76

No 12 24

Total 50 100

(Source: Primary data)

Figure 4.19

Preference for Redmi in next purchase

Next purchase preference

Yes No

From the above data it is clear that Redmi is successful in meeting the customer
satisfaction, since majority of the respondents wishes to choose Redmi for their next
purchase

30
 Table 4.20

Rating of Redmi mobiles

Rating No. of Respondents % of Respondents

1 4 8
2 4 8

3 24 48
4 15 30
5 3 6
Total 50 100
(Source: Primary data)

Figure 4.20

Rating of Redmi mobiles

Rating of Redmi mobiles

30

25

20

15

10

0
1 2 3 4 5

Rating of Redmi mobiles

The above table and figure show the rating of Redmi mobiles. This shows that there is
a good rating for Redmi mobiles in the market.

31
 Table 4.21

Suggestion for improvement

Responses No. of Respondents % of Respondents

Yes 22 44

No 28 56

Total 50 100

(Source: Primary data)

Figure 4.21

Suggestion for improvement

Suggestion for improvement

Yes No

From the above data it is reflected that there are needs for improvement in Redmi
phones. And the Redmi is continuously bringing changes in their new phones as well
considering the customer’s opinions.

32
 CHAPTER V

FINDINGS, SUGGESTION AND

CONCLUSION
5.1 Findings

➢ Almost all the respondents have mobile phones.

➢ Most of the respondents are Redmi mobile users, about 74% uses Redmi
mobiles.
➢ Samsung is used by most of the respondents as their previous mobile.
➢ Majority of the respondents have good opinion about their previous brand.
➢ While comparing other mobile phones, price is the feature that attracts buyers.
➢ Majority of the respondent have neutral opinion about changing Redmi brand
in future.
➢ Price and availability are the qualities that influence buyers to purchase Redmi
mobiles.
➢ Majority of the respondents come to know about the brand through social
media.
➢ About 82% of the respondents says that they faced certain problems while
using Redmi phones.
➢ Heating is the main problem of Redmi mobiles.
➢ From the responses the consumer service of Redmi is average.
➢ About 50% of the respondents say that the build quality of Redmi mobiles is
good.
➢ Battery backup of Redmi mobiles is average.
➢ About 78% of respondents are satisfied with the Redmi mobiles performance.
➢ 64% of the respondents suggest Redmi to their friends and relatives. It helps
Redmi to increase their sales volume.
➢ 76% of the respondent prefer Redmi for their next purchase.
➢ The overall rate shows 3 out of 5 for the Redmi phones. It shows a good result.

33
5.2Suggestions

▪ Since most of the customers complain about the problem of excess heating of
the phone and hanging, it will be good if Redmi takes necessary steps to deal
with it.
▪ Consumer consider price as an important factor while purchasing mobile, so it
is advisable that the company should maintain a good pricing strategy.
▪ The company have to make improvement in the camera and processor, since it
attracts many more customers to Redmi brand.
▪ It would be better if Redmi provides latest features and update the phones to
customers.

5.3 Conclusion

The study “ Consumer Perception towards Redmi mobiles” is successful in fulfilling

its objectives. This study concludes that Redmi mobiles are mostly used by the
customers since it is budget friendly phone. The customers have average opinion
about the customer service of the phone and the customers are highly satisfied about
the performance of Redmi mobiles. The only dissatisfaction among the customers is
about the excess heating and hanging of the phone. But let us hope Redmi will
overcome these issues and offer more updates and features to the customers in the
future.

34
BIBLIOGRAPHY
Books

Gudergan, S., Lovelock, C., Kotler, P., Best, R., Patterson, P., Walker, R., & Perrot,

B. (2004). Contemporary marketing management. Frenchs Forest, N.S.W.: Pearson

Custom Publishing.

Journals

LEE and FEICH (2001) “Quality and customer satisfaction”

Eric and Bright (2008) “Brand of mobile”

Mack and Sharpies (2009) “Cost and choice”

Subramanyam and Venkateswarlu (2012) “Income and Advertisement”

Malasi (2012) “Colours and Visible”

James (2014) “Addiction”

Joel Billieux(2017) “Potential Behavior”

Websites

https://www.wikipedia.org/

https://asq.org/quality-resources/customer-satisfaction

https://www.slideshare.net/

https://www.academia.edu

http://www.marketing91.com/

http://publications.anveshanaindia.com

http://www.smartkarrot.com/

https://www.scribd.com/
ANNEXURE
 Questionnaire

Name:

Gender:

Age:

1. Have you ever used any mobile phone brand other than Redmi?

☐ Yes ☐ No

2. Which was your previous mobile brand?

☐ Samsung ☐ Vivo

☐ Oppo ☐ Other

3. What is your opinion about your previous brand?

☐ Good ☐ Average

☐ Bad ☐ Worst

4. How frequently do you purchase mobile phone?

☐ Once in 6 months

☐ Yearly

☐ Once in 2 years

5. While comparing with the previous brand, what feature of Redmi attracts you the
most?

☐ Faster processor ☐ Better battery backup

☐ Good camera ☐ Price

6. For how long have you been using Redmi mobile?

☐ Less than 1 year

☐ 1-3 year

☐ More than 3 year

7. How likely are you to change Redmi brand in future?

☐ Very unlikely ☐ Unlikely ☐ Neutral

☐ Likely ☐ Very likely

8. Why were you interested in Redmi mobile?

☐ Processor ☐ Battery backup ☐ Camera

☐ Price ☐ Availability

9. How did you come to know about this brand?

☐ Social media ☐ Newspaper

☐ Friends/Relatives ☐ Advertisement

10. While using Redmi mobile have you faced any problems?

☐ Yes ☐ No

11. If yes what are the problems faced while using Redmi mobile?

☐ Heating ☐ Hang ☐ Poor camera

☐ Insufficient storage

12. What is your opinion about the customer service of Redmi?

☐ Good ☐ Average

☐ Bad ☐ None of these

13. What is your opinion about the build quality of Redmi mobile?

☐ Good ☐ Best

☐ Best ☐ Average

14. How do you feel about the battery backup?

☐ Best ☐ Average

☐ Good ☐ Bad

15. Are you satisfied with the performance of Redmi mobiles?

☐ Yes ☐ No

16. Are you suggesting Redmi mobile to your friends and relatives?

☐ Yes ☐ No

17. Do you prefer Redmi for your next purchase?

☐ Yes ☐ No

18. How do you rate Redmi mobile?

☐5 ☐4 ☐3

☐2 ☐1

19. Do you have any suggestion to improve the Redmi mobile?

☐ Yes ☐ No