INDEPENDENT UNIVERSITY, BANGLADESH

School of Business
BBA in MIS Program Course Outline

Semester Course Code Course Title Section

MIS - 465 E-Commerce & Web Application
Credit Value Total Marks Course Type
3 Credit Hours 100 Major/Minor (Group A)

INSTRUCTOR’S DETAILS:

Instructor: Office Hours:

Office:
Class Time:
Class My SB
Room: Address:

COURSE DESCRIPTION:
This course focuses on orientation and application of E-Business and electronic commerce,
technologies, and tools which are used to conduct business on the World Wide Web. It reviews
foundations of e-commerce, its infrastructure, current business models in business-to-customers
(B2C) and business-to-business (B2B) transactions, security and quality assurance, web site design
strategies, payment systems, and various issues—Internet marketing, legal, regulatory,
technological, social, and ethical--which relate to electronic business, systems development issues,
electronic data interchange, web-based marketing, e-supply chains, e-procurement, e-marketplace,
customer relationship management, and web-enabling mobile. A major part of the course will be
devoted to hands-on practices covering client-side (front-end) and server-side (back-end)
applications in web-based business information systems.

PREREQUISITE (IF ANY):

N/A

PROGRAM LEARNING OUTCOMES (PLOs) OF BBA IN INTERNATIONAL BUSINESS:

PLO1: Demonstrate a clear understanding of the dynamics of the core components of international
business.
and the differences with domestic and local.
PLO2: Investigate existing concepts, theories and develop solutions that support international business.
growth and prosperity

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 PLO3: Use creative thinking and innovative strategies to see new global opportunities, employ available
and potential resources, manage risks, anticipate and overcome barriers, and collaborate with
international partners to create shared value.
PLO4: Develop the ability to formulate effective cross-border monitoring and disseminating systems.
PLO5: Debate the cross-cultural ethical and sustainable factors of business decision making.
COURSE LEARNING OUTCOMES (CLOs) OF THIS COURSE:
CLO1: Identify and select the ecommerce tools, techniques used in global business platforms.
Remember
CLO2: Compare various global e business strategies to gain competitive advantage. Understand.
CLO3: Examine global e business scenario and relate with core components of international business.
Evaluate.
CLO4: Outline the issues on creating sustainable business environment. Analyze
CLO5: Develop a simple website that supports one’s business strategy. Create
CLO6: Demonstrate a clear view of impact of legal, privacy and ethical constraints or
opportunities on a company. Apply

COURSE LEARNING OUTCOMES (CLOs) OF THIS COURSE:

PLO1 PLO2 PL03 PLO4 PLO5

CLO1 2 1
CLO2 3
CLO3 3 2
CLO4 2 3
CLO5 2
CLO6 2 3 2
3-Strong Correlation, 2- Medium Correlation, 1- Low Correlation

COURSE EVALUATION:
SMEE- Semester Mid & End Examination (45 Marks)
Class Quizzes/ Presentation Project Midterm Final
Participation (Three) (One) Report
Total 10 15 10 10 25 30
Marks =
100
Bloom’s
Category
Remember 2 5 5
Understand 2 10 2 5 5
Apply 2 5 2 5 5
Analyze 2 5 2 5 5
Evaluate 2 5 2 5 5
Create 2 5

[Class attendance is mandatory; failure to do so may deduct the final marks]

GRADE CONVERSION SCHEME:

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The following chart will be followed for grading. This has customized form the guideline provided by
the school of Business.

A A- B+ B B- C+ C C- D+ D F
90-100 85-89 80-84 75-79 70-74 65-69 60-64 55-59 50-54 45-49 0-44

* Numbers are inclusive

REQUIRED TEXT:
The course will be based mostly on the following book [some other books and journals may be referred
from time to time]:
1. E-Business and E-Commerce Management (Latest edition), Dave Chaffey, Pearson Publication.

RECOMMENDED REFERENCE TEXT:

1.

Additional reading materials, lecture notes, cases and case study questions will be provided before the
related sessions.

COURSE POLICY:
1. It is the student’s responsibility to gather information about the assignments and covered topics
during the lectures missed. Regular class attendance is mandatory. Points will be taken off for
missing classes. Without 70% of attendance, sitting for final exam is NOT allowed. According to
IUB system students must enter the classroom within the first 20 minutes to get the attendance
submitted.
2. The date and syllabus of quiz, midterm and final exam is already given here, however,
announcements will be given ahead of time. There is NO provision for make-up quizzes.
3. The reading materials for each class will be given prior to that class so that student may have a
cursory look into the materials.
4. Class participation is vital for better understanding of sociological issues. Students are invited to
raise questions.
5. Students should take tutorials with the instructor during the office hours. Prior appointment is
required.
6. Students must maintain the IUB code of conduct and ethical guidelines offered by the School of
Business.
7. Students must refrain from any type of cheating and/or plagiarism in a course. Any student
acting otherwise will receive an “F” grade in the course. School of Business, IUB, maintains a
zero-tolerance policy regarding violation of academic integrity.
8. Students are not allowed to keep bags, handouts, books, mobile phones, smart watches or any
other smart electronic devices with them during any exam. Students are advised to keep
everything in the front of the classroom before the exam starts. Please note that, just carrying
any smart electronic devises (even if the devise is turned off or put it in silent mode) during the
exam will be considered as “cheating”. Moreover, during the exam, anything written on hand
palms (or anywhere else) and carrying paper materials (whatever is written) will be considered
as “cheating”. Any sorts of “cheating” will result in an “F” grade with no exception. During the
exam, students are only allowed to carry pen, pencil, eraser, sharpener, ruler, highlighter and
calculator in a clear plastic bag.

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COURSE PLAN AND MAPPING:

Bloom’s
No. Topics Specific Outcomes Readings Teaching Assessment Taxonomy
CLO
Strategies domain/level
Review
Introduction to Management presentation
Course
1 Introduction Information Systems & Course s CLO2 Understand
Outline
Outline Classroom
discussion
To discuss about application of lean Review
2 systems inn manufacturing and presentation
Introduction to e- CLO1,
service organizations so that the s Remember,
business and e- Chapter 1
students understand the topic Classroom CLO2 Understand
3 commerce clearly and apply whenever discussion
necessary
Complete an online marketplace Review Remember,
4
E-commerce analysis to assess competitor, presentation CLO1, Understand,
Fundamentals customer, and intermediary use s CLO2 Analyze
of the Internet as part of strategy Classroom CLO4
5 development discussion
Outline the hardware and Review Quiz 1
6 software technologies used to presentation Quiz 1
E-business build an e-business infrastructure Chapters 3 s
infrastructure within an organization and with Classroom
7 CLO4 Analyze
its partners discussion
Review CLO3, Evaluate
8 Assess the impact of legal, privacy presentation CLO6 Apply
E-environment and ethical constraints or Chapter 4 s
Classroom Evaluate
9 opportunities on a company. CLO3
discussion
E-business Follow an appropriate strategy Review CLO2,
10 Chapter 5 presentation Understand
Strategy process model for e-business CLO4

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 Bloom’s
No. Topics Specific Outcomes Readings Teaching Assessment Taxonomy
CLO
Strategies domain/level
s
11 Classroom Analyze
discussion

12 Review MID TERM CLO2 Understand

Identify the main elements of presentation
Supply Chain supply chain management and Chapter 6 s
13 Management their relationship to the value Classroom Quiz 2
chain and value networks. discussion
Midterm Exam
14
Review
15 presentation
E-Procurement Analyze procurement methods to Chapter 7 s CLO4 Analyze
evaluate cost savings Classroom
16
discussion
17 Review Quiz 2 Understand
Assess the need for separate e- presentation
CLO2,
E-Marketing business and e-marketing Chapter 8 s CLO4
18 strategies Classroom Analyze
discussion
Review
19 Customer presentation Quiz 3
Relationship Evaluate different buyer behavior Chapter 9 s
Management amongst online customers Classroom Evaluate
20 CLO3
discussion
Identify the different types of Review
presentation
Change change that need to be managed
21 Chapter 10 s CLO2 Understand
Management for e-commerce. Classroom
discussion

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 Bloom’s
No. Topics Specific Outcomes Readings Teaching Assessment Taxonomy
CLO
Strategies domain/level
Review Quiz 3
Analysis and Summarize approaches for presentation
CLO2, Understand,
22 Design analyzing requirements for e- Chapter 11 s CLO5 Create
business systems Classroom
discussion
Presentation Presentation &
23 Assignment Presentation Apply/Evaluate
VIVA
Presentation Presentation &
24 Assignment Presentation Apply/Evaluate
VIVA
25 Final Exam

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NOTE:
Plagiarism- that is the presentation of another person’s thoughts or words as though they were the
students’ own – must be strictly avoided. Cheating and plagiarism on exam and assignment are
unacceptable.

UNIVERSITY REGULATION AND CODE OF CONDUCT:

Please see the green book for further information about academic regulation and policies, including
withdrawal and grading, apples and penalties for pilgrims and academic misconduct.

STUDENTS WITH DISABILITIES:

Students with disabilities are required to inform the School of Business/ Department of International
Business of any specific requirement for classes or examination as soon as possible.

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