Business Revision
Business Revision
Business Revision
Profit margins:
We compare profits with sales revenue in two main ways, using gross profit margin and net
profit margin. A comparison of the two profit margins raises questions about management
efficiency. If, for example, the gross profit margin was improving at the same time as the net
profit margin declined, this points to poor control of expenses.
Efficiency ratios
Efficiency ratios tell shareholder how effectively the firm is using their money. Firms try to
get as much turnover from their assets as possible.
This ratio uses net profit before interest and tax because this value is controllable by the
management, unlike net profit after interest and tax.
Total capital employed:
shareholder s ' funds+longterm liabilities
THE HIGHER THE RATIO THE BETTER, as ROCE measures profitability. If the ROCE is less than
interest rates, shareholders are better leaving their money in the bank.
In manufacturing, a benchmark ROCE is in excess of 10% and, in retail, lower figures would
be experienced, ranging between 5% and 15%. However, it will depend on several factors,
such as the:
- Industry,
- State of the economy,
- Interest rate,
- Size and age of the firm,
- Requirements of the firm.
Liquidity Ratios
Liquidity is the ability of a firm to meet its liabilities and pay its bills. A firm is liquid if it can
pay its bills, illiquid if it cannot. Liquidity ratios measure the short-term financial health of
the business.
Current ratio
The current ratio reflects the firm’s working capital position and its ability to pay its short-
term creditors from the realisation of its current assets without selling any fixed assets. It is
simply the ratio of all current assets to current liabilities:
Current ratio =
current assets(stock+ debtors+cash)
x 100
current liabilities (creditors+ overdraft+ shortterm loans)