Running head: APPLE INC AND HUAWEI COMPANY 1

Apple Inc. And Huawei Company

Apple Inc. is an American multinational technology company with its headquarters in
California Cupertino. It designs and develops consumer electronics, online services, and
computer software. The company is considered as the big four technology company alongside
Amazon (Levy, 2018). The company is well known for the production of iPhone smartphones
with computers and Mark's computer iPads. This company also manufactures Apple smart
watch, Apple TV, and digital player of Air pods. Over the years, Apple Corporation has been a
great inventor with the ability to produce high-quality products that leads to price power
resulting to high-profit margins that improve on the cash flow. The organization offers more than
500 retail stores around 137,000 employees. The firm faces stiff competition from the computer
industry and a leading player of International Business Machines Corporation (IBM).
Huawei Corporation is a Chinese international corporation that deals with smartphone
consumer electronics equipment and telecommunication. This is a smartphone company has it’s
headquartered in Shenzhen Guangdong in China (About Huawei, 2017). Huawei is one of the
leading global providers of information and communication technology (ICT). It has
infrastructure of smart devices and integrated solutions across the vital domain of Tele-network.
Huawei was founded in 1987 by a private company and owned by employees of more than 8000
with its shares and most significant shares of 1.4% of the total stock in the marketplace (Guo,
Has & Liu, 2019). Its core value is to stay a consumer-centric in providing and guaranteeing their
customers with successful dependents of their services. Moreover, partnership for Huawei and
Apple Inc. will reduce the management of appropriateness concern in government regulations in
distributing the services in current status.
Theories of Partnership Selection of Apple Inc. And Huawei Company
The two companies will enjoy future method of exchange, as they have to exchange core
values, innovative skills, customer experience, and the workforce of their employees. The
company needs to have a good experience in exchange for services and areas of money
exchange.
Complementary Needs Theory
This theory will help the organization develop and find submissive people in nurturing
their findings and customer satisfaction of the electronic products in the marketplace (Brubaker,
2016). These companies have to substitute their components and provide customer satisfaction to
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improve their sales and experience of reacting in the most influential control of problems in the
market.
Time and Place Theory
Time and place theory suggest the best products to link together and produce to provide
customer satisfaction (Coles, Zhang & Zhuang, 2018). Time theory make changes in partnership
and geographical areas of the market survey. This will build on the business alliance of Apple
and Huawei Corporation.
Existing Strategy
Huawei emphasizes on the corporate strategy of operation management and customer
satisfaction
Alliance Strategy of Huawei and Apple Inc.
The alliance strategy of these two companies will provide a value appreciation of
strategic convergence with the motive of alliance formation. The proper selection of an alliance
negotiation, and partnership design has to give the alliance a sufficient structure and improve the
management of these two companies (Jing, 2018). Developing the strategic alliance can provide
an organizing principle of the business to develop a regulatory shift or even practice with the
cultural change of the industry. In return, it gives a corporation principle of economics that act as
an indicator of market attractiveness to the organization's competitive structure to unblock the
existing barriers and provide workforce availability (Kee, Chee & Yao, 2019).
Competitive Advantage of the Two Companies
Competitive Advantage of Apple Inc. Competitive Advantage of Huawei
Company Corporation
Strong product brand and the best strategic Provision of customers base service of their
decision. products

Launching of a website for a direct sale of High-efficiency supply in chain and

their product developing key components
Strong integrated supply chain of iPhone Low cost of their produce of telecom products
products.
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Innovative ability of the company in Organization based on E2E process to ensure

launching new products in the market long term business success.

SWOT Analysis of Huawei and Apple Inc.

Strength of the Companies.
The organization enjoys an extensive portfolio of top smartphone brands and several overall
international smartphone markets in the world (Notesmatic, 2019). Relying on technologically
innovation service organization is to maintaining a focus of research and innovative information
about technology of the 5G network. With leading global presence enables the firm to have a
strong Brand and operate a span of more than 170 countries. While Apple Inc. has innovation of
the product strength of people unable to help the company enjoy the markets serve on its
leadership position. Apple is a leading technology in the world with a strong brand. Similarly,
the value established in 2015 improved by 118.9 billion dollars (Marketing91, 2018). The design
technology offers the best Apple products in the market and benefits its acquisition of machines.
Merging the portfolio of top smartphone of Huawei and Apple Inc. innovation and strong brand
will impact future improved sales in market.
Weaknesses of Huawei Company and Apple
Many controversies and painted images of Huawei related to overseas markets and western
nations, particularly the United States, affect product sales. On the other hand, Apple Company
emerges customer expectations from other cooperation is an issue. The corporation faces the
incompatibility of the critical issues within the organization and producing of Apple products. It
faces stiff competition from other companies that offer low prices for their products, such as
those of Nokia, Huawei, and other industries producing mobile phones and software accessories.
Forming an alliance is to impacts the sales of the Huawei product in the United States market
having in mind that the organization is facing trade restrictions.
Opportunities of the Two Organization
The company enjoys a 5G network and as a research development of a significant chance of
Huawei (Notesmatic, 2019). It enjoyed the market opportunity of the positioning technology of
strong strategic move from its competitor and a consistent brand of marketing their products at
low prices. Besides, Apple Company enjoys Apple cars' Facebook expansion with Instagram to
the new products and launching of fixed Apple cars as well. The company's technological
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advancement enables it to enjoy a market opportunity to leverage technology and the best Apple
products (Marketing91, 2018). The growing market of its products increases the GDP
improvement in developing countries. Both the company enjoy the high market sales of their
products and territory expansion. The improved technology of the two companies forming an
alliance have an impact to customer’s satisfaction hence it has to improve on the future market.
Threats of Huawei and Apple
The company faces stiff competition from leading companies like, Nokia, and Samsung. A
regular pressure from the increasing Syria threats of global technology and trade restrictions
from the United States market affects Huawei’s companies’ income (Notesmatic, 2019). The
tension between the US and China, which affects the organization's market serves. Similarly,
Apple Company faces challenges of penetration of smartphones in the market and stiff
competition from IBM. The laptop competition of MacBook is a threat to the organization and
the introduction of beautiful models from over the leading Alien ware models. A trade alliance is
going to improve on the sales of foreign states thus creating good relationship within this two
companies.
Analysis of Apple Inc. Competitors (Ovidijus, 2017)
Partner Selection
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Apple Inc. and Huawei need to develop a partner selection of elements that relies on the
aspects of governance and negotiation. Which in return improve the sales and production of
mobile and electronic devices. These companies need to have a search for complementary
sources that can evaluate a fitness resource to reduce the governance risk associated with the
marketplace and select a process of alternative
control. This fitness selection of Huawei and
Apple Inc. will introduce a value appreciation
vs. value creation and coordination. There is a
need of possibilities to create a strong alliance
and management of monitoring issues within
these two companies (Luvison & Cummings,
2017). The safeguarding of incentives to form a
contract function and knowledge of
repositioning to provide a signal commitment
of Apple companies to improve its sales in
foreign Nations. Having in mind that these companies are from two different countries, it will
enhance their sales as partnering with Apple, and Huawei Company has to create more
innovation of electronic devices and provide customer satisfaction with their product.
Motivation
Employees motivation is to provide a contribution in partnership with a self-motivation
that is to commit workers and in making the partnership succeed its strategy. This motivation of
partnership of Huawei and Apple Inc. is to research the working environment, skills, and ability
needed to improve on the company's interest. Apple companies motivate their employees by
gaining loyalty from them, typing rewards and intrinsic motivation to give free iPod shutters as
product discounts. Besides, Huawei believes in high salary and welfare as the first factor that
push its employees moving forward as a way of developing an efficient reward system in order
to motivate all works.

Governance and Structure of Huawei And Apple Inc

Huawei corporation is well developed with internal governance structure with all the
governance bodies having clearly focus on the authority. It is the responsibility of operating to
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check on the balance and create a policy cycle of authoritative achievement on national and
recycling succession of authority. The board of directors of Huawei emphasizes on the corporate
strategy of operation management and customer satisfaction (Guo, & Liu, 2019). Besides, Apple
Corporation depicts a single authority board of directors that consist of the executive and non-
executive directors of the company. They provide support for solving the cooperation with real
action of investment in the Apple Corporation since 2014. These company managers research for
complementary sources that can evaluate a fitness resource to reduce the governance risk
associated with the marketplace and select a process of alternative control.
Performance Evaluation of Huawei And Apple Inc.
The performance appraisal is to enable Huawei and Apple Inc. review their market
performance and evaluate development strategies for discussion to deploy the required appraisal
of maintaining a wide market serve (Levy, 2018). This performance evaluation is to motivate
staff of the two corporations to do their best and practice promotion recognition to improve on
communication, and product delivery. It is effective to evaluate the system standard, evaluate
forms and perform measures that give feedback and guidelines to the disciplinary procedure of
the organization. Identification of performance measures will entail evolution of employee’s
performance in both companies to draw the amount of time and stress involved in filling out
evolution reforms in the current job description of Huawei and Apple Inc. 
The Profit Index of Apple Inc

Year 2013 2014 2015 2016 2017

Revenue 17091 0.00 182 795.00 2337 15.00 21563 9.00 22923 4.00

Gross profit 6430 4.00 7053 7.00 890 27.00 827 20.00 868 70.00

Net profit 3703 7.00 597 13.00 5339 4.00 456 80.00 4835 1.00

The Prophet Index of Huawei Technologies

Yeah 2013 2014 2015 2016 2017

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Revenue 23905 2.0 2281 97 395 0.09 521 5.74 6030

Gross profit 225.54 41 7.55 49 3.15 49 2.18 963

Net profit 21003 27866 26910 37052 47500

Market Share of Huawei and Apple Inc. (Android Authority, 2017)

Market Analysis of Huawei and Apple Inc. Corporation

The trade alliance is expected to improve on Huawei market share of 42% up to 66% and
improve the sales of its products like Xiaomi, Oppo, Vivo, among other products in the United
States market. This trade alliance will also have an impact to improve on the quarter of the third
quarter annual revenue of Apple Inc. from 40% of quarter devices to up to 60% of iPhone 11
sales in the China market. The tread alliance is also expected to improve on the German
automaker of North American auto mobility from 91% up to 95% of the United States customers
who rely on the iPhone product (Doffman, 2019). As a result, the China market of iPhone will
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improve from 80% up to 90% of iPhone users when these two companies create an alliance. The
improved 5G device of Huawei Company will catch new customers of the United States to
promote the 5G network to the next quarter. In return, Huawei is expected to enjoy the
improvement of the market share of their products in the United States since the Huawei
products have been restricted in the United States market.

References.
About Huawei. (2017). Huawei. https://www.huawei.com/ke/about-huawei
Brubaker, J. (2016). Complimentary Needs Theory. Encyclopedia of Family Studies, 1-3.
Guo, H., & Liu, Z. Y. (2019). A Study of Consumers' Purchasing Intention for National Brands
in the Context of Sino-US Trade War-Take China Huawei Company as an
example. Journal of the Korea Society of Computer and Information, 24(9), 127-134.
Jing, J. (2018). A case study on Apple, Inc, which affects the world of Smati Technology Leader
or heading down?.
Kee, D. M. H., Chee, C. K., Ng, C., & Yao, T. (2019). Analysis of Challenges faced by Huawei
on the launching of 5G technology and the Strategies to overcome it. Asia Pacific
Journal of Management and Education, 2(3), 37-44.
Levy, S. (2018). Apple Inc. | American company. In Encyclopædia
Britannica. https://www.britannica.com/topic/Apple-Inc
Luvison, D., & Cummings, J. L. (2017). Decisions at the boundary: Role choice and alliance
manager behaviors. Group & Organization Management, 42(2), 279-309.
Marketing91. (2018). SWOT analysis of Apple Inc. - Apple SWOT
analysis. https://www.marketing91.com/swot-analysis-apple/
Notesmatic. (2019, May 16). Huawei SWOT Analysis -
Notesmatic. https://notesmatic.com/2019/05/huawei-swot-analysis/
Doffman, Z. (2019). Apple Faces New Huawei Threat In China: 42% Market Share Is Not
Enough. Forbes. Retrieved June 1, 2020, from
https://www.forbes.com/sites/zakdoffman/2019/11/24/apple-warned-over-new-huawei-
threat-in-china-despite-iphone-11-sales-success/#2ff1cdb21875
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Appendix
Android Authority. (2017, September 6). Retrieved from: https://www.google.com/url?
sa=i&url=https%3A%2F%2Fwww.androidauthority.com%2Fhuawei-beat-apple-second-
place-global-smartphone-market-798747%2F&psig=AOvVaw1EWoaJL17eNAS-
rqHtLJn5&ust=1591091431476000&source=images&cd=vfe&ved=0CAIQjRxqFwoTCI
C5p8qr4OkCFQAAAAAdAAAAABAO
Ovidijus Jurevicius. (2017, January 24). Retrieved from: https://www.google.com/url?
sa=i&url=https%3A%2F%2Fappleknowledge.xyz%2Fapple-
competitors.html&psig=AOvVaw1EWoaJL17eNAS-
rqHtLJn5&ust=1591091431476000&source=images&cd=vfe&ved=0CAIQjRxqFwoTCI
C5p8qr4OkCFQAAAAAdAAAAABAI