NEPAL ICE Promotion

Consumer purchase Analysis of Nepal Ice Beer
By:
Rajesh Shrestha
Bagiswori Secondary School
NEB Registration Number:………
A project report submitted to
Bagiswori college
NEB, Sanothimi, Bhaktapur, Nepal
In partial fulfillment of the requirement for the grade XII in Marketing
Bhaktapur, Nepal
i
Fagun
2079/11/16
ii
RECOMMENDATION
This is to certify that the project report
Submitted by:
Rajesh Shrestha
Entitled :
Nepal Ice Beer Sales Analysis
Has been approved by this secondary school in the prescribed format of the NEB,
This report is forwarded for examination.
Signature:……………………. Signature:……………………… Signature:………………………..
Name:…………………………. Name:………………………….. Name:……………………………….
Supervisor:…………………… Head, Research Department Campus Chief/HOD
iii
STUDENT'S DECLARATION
I hereby declare that the project work entitled Consumer Purchase Analysis Of Nepal
Ice Beer project work report submitted to the Nepal examination Board (NEB) is an
original piece of work under the supervision of Shivaji Hakuduwal faculty member of
Bagiswori secondary school and is submitted in partial fulfillment of the requirements
for the award of degree of class XII, Marketing. This Project work has not been
submitted to any other instition for the award if any degree.
Signature:…………………………..
Name of student: Rajesh Sharestha
Roll number: 58
Date: 2079/11/16
iv
CERTIFICATE OF THE SUPERVIOR
It is certified that the project work entitled Consumer Purchase Analysis Of Nepal Ice
Beer project work report submitted by Rajesh Shrestha, Bagiswori secondary school,
Bhaktapur, Kamalbinayak is prepared under my supervision as per the procedure and
format requirements laid by the NEB, as partial fulfillment of the requirements for the
Grade XII, Marketing, I therefore, recommend the project work for evaluation.
Signature:…………………………………..
Name of supervisor:………………. …………
Name Of campus/ college:………………………………….
Date:……………………………………………
v
ACKNOWLEDGAMENTS
I would like to express my deepest gratitude to my supervisor Shivaji Hakuduwal for

this continuous support and valuable suggestions throughout the process of project
work.
Furthermore, I would like to express my sincere gratitude to all my teachers, friends,

college staff and the libration staff who directly helped me in completition of the
study in the skill development.
Specially, I would like to express my gratitude to the head of institution Mr. shivaji
Hakuduwal for all the support since the first day.
Additionally, I would like to thanks to all my family members and all my relative for
their unconditional support lastly, I would like to thanks to all respondents, who
provided mea the accurate first hand data for my research work.
Name of student: Rajesh Shrestha
Class: XII
Marketing group
Bagiswori Colleg
Bhaktapur
vi
EXECUTIVE SUMMARY
The main objective of the study was to investiage the relationship between consumer
purchase . descriptive and correlation analysis was used to examine the relationship
between purchase decision. primary data was used for the study ant it was collected
through the survey questionnaire.
The result of the study showed that all the respondents are more inclined towards the
purchase decision in the buying of smart phone. brand image, price and social factors
are taken as independent variable (Brand image, price and social factors) have
positive significant relationship with dependent variable (purchase decision).
vii
TABLE OF CONTENTS
Title ………………………………………………………………………………… i
Recommendation sheet …………………………………………………………….. ii
Student's declaration ……………………………………………………………… iii
Certificate of the supervisor ………………………………………………………. iv
Acknowledgements ……………………………………………………………….. v
Executive Summary ………………………………………………………………… vi
Table Of Contents ………………………………………………………………….. vii
List Of Table …………………………………………………………………….... viii
List Of Figure ………………………………………………………………………. ix
CHAPTER-1
INTRODUCTION
1.1 Background/introduction of the study ……………………………………………

1.2 statement of problem …………………………………………………………….
1.3 Objectives of the study ……………………………………………………………
1.4 Importance of the study…………………………………………………………...
1.5 Limitations of the study …………………………………………………………...
1.6 Organization of the study …………………………………………………………
CHAPTER-2
PRESTENTATION AND ANALYSIS OF THE DATA
2.1 Introduction ….....…………………………………………………………………..
2.2 Data analysis … ……………………………………………………………………
viii
2.3 Finding ………………...
……………………………………………………………
CHAPTER-3
SUMMARY AND CONCLUSIONS
3.1 Summary …………………………………………………………………………..
3.2 Conclusions ………………………………………………………………………..
ix
LIST OF TABLE
Tables no.
2.1 consumer age group
2.2 Sources of information
2.3 Preferred promotional scheme
2.4 : Place Of Purchase
2.5 Seasonal Consumers Of Beers
2.6 Availability of Nepal Ice Beer
x
LIST OF FIGURES
Figures no.
2.1 Consumer age group
2.2 Sources of information
2.3 Preferred promotional scheme
2.4 Place Of Purchase
2.5 Seasonal Consumers Of Beers
2.6 Availability of Nepal Ice Beer
xi
xii

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Consumer purchase Analysis of Nepal Ice Beer

Bagiswori Secondary School

NEB Registration Number:………

A project report submitted to

NEB, Sanothimi, Bhaktapur, Nepal

In partial fulfillment of the requirement for the grade XII in Marketing

This is to certify that the project report

Nepal Ice Beer Sales Analysis

Signature:……………………. Signature:……………………… Signature:………………………..

Name:…………………………. Name:………………………….. Name:……………………………….

Supervisor:…………………… Head, Research Department Campus Chief/HOD

Name of student: Rajesh Sharestha

Name of supervisor:………………. …………

Name Of campus/ college:………………………………….

I would like to express my deepest gratitude to my supervisor Shivaji Hakuduwal for

Furthermore, I would like to express my sincere gratitude to all my teachers, friends,

Name of student: Rajesh Shrestha

Recommendation sheet …………………………………………………………….. ii

Student's declaration ……………………………………………………………… iii

Certificate of the supervisor ………………………………………………………. iv

Executive Summary ………………………………………………………………… vi

Table Of Contents ………………………………………………………………….. vii

List Of Table …………………………………………………………………….... viii

List Of Figure ………………………………………………………………………. ix

1.1 Background/introduction of the study ……………………………………………

PRESTENTATION AND ANALYSIS OF THE DATA

2.1 Introduction ….....…………………………………………………………………..

2.2 Data analysis … ……………………………………………………………………

SUMMARY AND CONCLUSIONS

3.1 Summary …………………………………………………………………………..

3.2 Conclusions ………………………………………………………………………..

2.1 consumer age group

2.2 Sources of information

2.3 Preferred promotional scheme

2.4 : Place Of Purchase

2.5 Seasonal Consumers Of Beers

2.6 Availability of Nepal Ice Beer

2.1 Consumer age group

2.2 Sources of information

2.3 Preferred promotional scheme

2.4 Place Of Purchase

2.5 Seasonal Consumers Of Beers

2.6 Availability of Nepal Ice Beer

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