The Institute Of Distance And Open Learning

University Of Mumbai

Attitude of Adults towards E-commerce in the

area of Kandivali

Elective Course Group

Management

Name Of The Learner: Shruti Gajanan Janaskar

Seat Number Of The Learner:

JULJD22MCS3F-0327736

Semester: 3

Medium: English

December-January Session 2021-2022

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 Acknowledgment
To list who all have helped me is difficult because they are so
numerous and the depth is so enormous.
I would like to acknowledge the following as being idealistic
channels and fresh dimensions in the completion of this
project.
I take this opportunity to thank the University of Mumbai for
giving me chance to do this project.
I would like to thank my Principal, __________for providing
the necessary facilities required for completion of this project.
I take this opportunity to thank our
Coordinator_______________, for her moral support and
guidance. I would also like to express my sincere gratitude
towards my project guide _____________ whose guidance
and care made the project successful.
I would like to thank my College Library, for having
provided various reference books and magazines related to my
project.
Lastly, I would like to thank each and every person who
directly or indirectly helped me in the completion of the
project especially my Parents and Peers who supported me
throughout my project

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 Declaration by learner

I the undersigned Miss Shruti Gajanan Janaskar here by,

declare that the work embodied in this project work titled
“Attitude of adults towards E-commerce in the area of
kandivali”, forms my own contribution to the research work
carried out under the guidance of
________________________________ is a result of my own
research work and has not been previously submitted to any
other University for any other Degree/ Diploma to this or any
other University. Wherever reference has been made to
previous works of others, it has been clearly indicated as such
and included in the bibliography. I, here by further declare
that all information of this document has been obtained and
presented in accordance with academic rules and ethical
conduct.

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 Certificate

This is to certify that Ms Shruti Gajanan Janaskar has worked

and duly completed her Project Work for the degree of Master
in Commerce under the Faculty of Commerce in the subject of
Management and her/his project is entitled, “Attitude of adults
towards E-commerce in area of kandivali” under my
supervision. I further certify that the entire work has been
done by the learner under my guidance and that no part of it
has been submitted previously for any Degree or Diploma of
any University. It is her/ his own work and facts reported by
her/his personal findings and investigations.

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 TABLE OF CONTENT

CHAPTER NO. CONTENTS

CHAPTER 1 INTRODUCTION

CHAPTER 2 REVIEW OF LITERATURE

CHAPTER 3 RESEARCH METHODOLOGY

CHAPTER 4 DATA ANALYSIS AND INTERPRETATION

CHAPTER 5 FINDINGS OF THE STUDY

CHAPTER 6 CONCLUSION AND SUGGESTIONS

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 CHAPTER 1
INTRODUCTION
1.1.Introduction Of E-commerce

E-Commerce or Electronic Commerce means buying and selling of goods, products, or services
over the internet. E-commerce is also known as electronic commerce or internet commerce.
These services provided online over the internet network. Transaction of money, funds, and data
are also considered as E-commerce. These business transactions can be done in four ways:
Business to Business (B2B), Business to Customer (B2C), Customer to Customer (C2C),
Customer to Business (C2B). The standard definition of E-commerce is a commercial
transaction which is happened over the internet. Online stores like Amazon, Flipkart, Shopify,
Myntra, Ebay, Quikr, Olx are examples of E-commerce websites. By 2020, global retail e-
commerce can reach up to $27 Trillion.

1.2.History Of The E-commerce:

1969: CompuServe Founded

Amidst the landmark events of 1969, the history of eCommerce in the USA – and the world –
begins in Columbus, Ohio with the launch of CompuServe, the first eCommerce company.
Because there’s no internet, the company provides computer sharing services to businesses
by sending data through phone lines (known as Electronic Data Interchange, or EDI).

1972: Computers Facilitate the First Online Sale

You may hear that the first online sale was marijuana, but this is only partially true. While
Stanford University and MIT students do use an Arpanet account to make a marijuana sale,
money and product still exchanges hands in person. So while a computer facilitates the
transaction, it’s not truly “sold over the internet.”

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1976: Online Transaction Processing Introduced

As our nation celebrates its bicentennial, Atalla Technovation and Bunker Ramo Corporation
introduce products designed for secure online transaction processing, intended for financial
institutions.

1979: Electronic Shopping Invented

Ten years after the founding of CompuServe, British inventor Michael Aldrich demonstrates
how electronic shopping could work by connecting a modified television to a transaction-
processing computer via telephone line.

1983: Electronic Commerce Acknowledged

California State Assembly holds its first hearing on "electronic commerce." Testifying are
CPUC, MCI Mail, Prodigy, CompuServe, Volcano Telephone, and Pacific Telesis. A year
later, California's Electronic Commerce Act would pass, imposing certain requirements on
systems designed "to conduct the purchase of goods and services via a telecommunications
network."

1984: CompuServe Opens the Electronic Mall

One of the first examples of online retail, CompuServe introduces the Electronic Mall in
1984, allowing its users to purchase products from approximately 100 different merchants.
Check out these vintage news clips highlighting this new way to shop. Think it will catch on?

1990: WorldWideWeb Launches

The first web browser launches, which will be a catalyst for online shopping as internet users
can quickly find what they’re looking for and retailers can reach a broader audience.

1994: The First Secure Online Transaction is Made

A full ten years after the launch of the Electronic Mall, Netscape 1.0 releases. Featuring a
protocol called Secure Socket Layer (SSL), it keeps both the sending and receiving side of
online transactions secure through encryption. A number of third-party credit card processing
companies launch shortly after as the internet becomes a truly commercial medium.

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The first ever secure online transaction using encryption takes place on August 11, 1994,
when Phil Brandenberger purchases the Sting CD Ten Summoners’ Tales through NetMarket,
as reported in the New York Times story “Attention Shoppers: Internet is Open.”
1995: Amazon, eBay, and the Online Marketplace Boom

Online marketplaces begin opening up. This includes Jeff Bezos’ Amazon, initially designed
for selling books, and Pierre Omidyar’s Auction Web, the first online auction site which
would soon become known as eBay.

1998: PayPal Launches

Originally introduced as Confinity, PayPal debuts as a money transfer tool. By 2000, it would
merge with Elon Musk’s online banking company and mark its rise in popularity.

1999: Global eCommerce reaches $150 Billion

Startups proliferate, with entrepreneurs being seduced by the get-rich-quick promise of the
internet. Of course, the good times won’t last forever...

2000: The Dotcom Bust and Online Advertising

The bubble bursts with the NASDAQ falling 75% from March 2000 to October 2002, erasing
most of the gains made since the internet took off. Many online and technology entities
declare bankruptcy, including Webvan, an early grocery delivery service.

Despite the bust, Google AdWords is introduced as a way for eCommerce companies to
advertise through short-text ad copy and display URLs. Pay-per-click (PPC) advertising
efforts of online retailers takes off.
2005: eCommerce Makes a Comeback

eCommerce bounces back from the bust big time, and Cyber Monday (the Monday after
Black Friday) is introduced to boost online holiday purchases. In addition, Amazon launches
Amazon Prime, giving members free 2-day shipping within the United States and
making expedited shipping a consumer expectation. Today, there are approximately 142
million Prime members in the United States.

2006: Online Shopping Platforms Increase

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Shopify as we know it today is founded by Tobias Latkes, Daniel Weinand, and Scott Lake,
making it easy for merchants to create online stores. Many other eCommerce platforms, such
as Magento and BigCommerce, quickly enter the space and make a name for themselves.

2012: Food Shopping Goes Virtual

Though the aforementioned Webvan and other grocery delivery services failed or struggled in
the past, food shopping finally finds its groove in 2012, with the founding of Instacart.
Instacart sends shoppers to local stores to pick out groceries that consumers order online.
Today, with advances in cold warehousing and delivery, online food shopping is big
business.
Also in 2012, fulfillment solutions provider The Fulfillment Lab is founded by Rick Nelson,
giving eCommerce business owners further insight into their inventory, new methods of
customizing packaging, and more ways to increase sales.
2017: Ecommerce Remains Unstoppable

As brick-and-mortar sales decline, global e-commerce transactions soar, generating $29.267

trillion, including $25.516 trillion for B2B transactions and $3.851 trillion for B2C sales.

2020: The COVID-19 Boost

The coronavirus pandemic forces many physical stores to close their doors, and lockdowns
keep many citizens quarantined at home. To purchase essentials and combat boredom, people
embrace online shopping. According to data from IBM’s U.S. Retail Index, the pandemic
accelerated the shift away from physical stores to digital shopping by roughly five years.

1.3.Meaning and Definition:

E-commerce (electronic commerce) is the activity of electronically buying or selling

of products on online services or over the Internet. E-commerce draws on technologies such
as mobile commerce, electronic funds transfer, supply chain management, Internet
marketing, online transaction processing, electronic data interchange (EDI), inventory
management systems, and automated data collection systems. E-commerce is in turn driven
by the technological advances of the semiconductor industry, and is the largest sector of
the electronics industry.

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E-commerce is the buying and selling of goods or services via the internet, and the transfer
of money and data to complete the sales. It’s also known as electronic commerce or internet
commerce.

E-commerce is a popular term for electronic commerce or even internet commerce. The name is
self-explanatory, it is the meeting of buyers and sellers on the internet. This involves the
transaction of goods and services, the transfer of funds and the exchange of data.

1.4.Advantages Of E-commerce:

1. Lower prices

The lower costs of running an e-commerce store versus a physical store translate to cost
savings for the consumer. This is one of the biggest e-commerce advantages. Online prices
are typically lower than traditional store prices, and e-commerce sites are able to offer more
discounts and promotions that are easier to claim.
2. Convenient and safe

Shopping when you want from where you want is far preferable (and a whole lot safer) than
heading out in this COVID reality we’re now living in. Coronavirus aside, there’s also
something to be said about shopping from your bedroom, without having to venture out, wait
in lines, battle cold weather, and all the other challenges that go along with consumerism.

3. Wide product variety

In the global marketplace that is the internet, consumers can buy electronics from China,
books from England, clothes from Paris, and good old US products all from the comfort of
home. The width and depth of products sold online are unbeatable.

4. More informed decision-making

Information is literally at your fingertips when buying online, including:

Reviews from real customers – this is probably the most effective

Product descriptions

Usage videos

Product guides

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Social validation

Comparison shopping is another one of the top benefits of e-commerce to consumers, who
can easily compare products, brands, and websites with even side-by-side comparison
possible. Many comparison shopping sites exist with the sole purpose of enabling consumers
to compare products side-by-side based on price and discount metrics.

5. Saves time

In an age where time is a rare commodity, shopping online provides massive time savings to
the consumer. Since 63% of consumers start their shopping journey online, it makes sense to
be able to buy where you already are (Thinkwithgoogle, 2018)

No need to head out, shop in-store, wait in line, and then journey back home when you can
access a greater product variety at a lower price from the comfort of home.

1.5.Disadvantages Of E-commerce:

1: No One Can Buy During a Site Crash

The worst of the ecommerce disadvantages is when no one can buy from your store if your
site crashes. That’s why it’s important to ensure your website is hosted on the right platform.
For example, if you’re paying the minimum hosting fee and get a surge in traffic from a high
converting ad or a television shout-out like Shark Tank, your site will likely crash.

2: Customers Can’t Try Before They Buy

While this is currently a problem for many retailers, this won’t be a long-term problem. With
augmented reality, more stores are starting to add AR elements to their store to allow
customers to try products on. Augmented reality ecommerce companies offer solutions for
businesses to create a more interactive experience with your customers.

3: Ecommerce Is Highly Competitive

Battling for customers is another one of the worst ecommerce disadvantages. The reality is
the best niches are often the most competitive. That’s why so many entrepreneurs are drawn
to them. However, the more competitive a niche is, the more expensive ads for that niche are.
There are a couple of ways around this. First, you can execute a different marketing strategy
than your competitors.

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4: Customers Can Be Impatient

If a customer has a question in store a salesperson is on the floor ready to answer them.
However, an ecommerce disadvantage is that most businesses experience a delay responding
to customer inquiries. The reality is most customers expect a response from a business within
the hour on social media. If you delay in responding to their message, they can become angry
and shop somewhere else instead. You need to be online 24/7.

5: Shipping Times Can Be Lengthy

Customers consider shipping times to be one of the worst ecommerce disadvantages. When a
customer shops in person, she can take the product home right away. But, with online
shopping, most customers receive their products in a week or more.

1.6.E-Commerce Models

1.Business-to-Business (B2B)

• B2B is one of the most common types of e-commerce. This is when a transaction
of goods or services occurs between two businesses.
• B2B e-commerce is simply defines as e-commerce between Companies .This is
the type of e-Commerce that deals with relationship between and among
businesses. examples- Indiamart ,Alibaba ,Amazon Business.

2.Business-to-Consumer (B2C)

• Business to Consumer. Here the company will sell their goods and/or services
directly to the consumer. The consumer can browse their websites and look at
products, pictures, read reviews. Then they place their order and the company
ships the goods directly to them. Popular examples are Amazon, Flipkart, Jabong ,
paying and using Netflix at home. McDonalds (most big brands).
3.Business -to -Government (B2G)

• B2G e-commerce is commerce between Companies and public sector. it refers to

the use of the Internet for Public Procurement, licensing procedure, and other
government-related Operation.

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 • Example: — Business pay taxes, file reports, or sell goods and services to Govt.
agencies.

4.Consumer -to-Business (C2B)

• The consumer to business model isn’t all that traditional. The idea here is that
businesses are buying from solo consumers, although more often than not those
consumers are operating a business of their own.

• This is the reverse of B2C, it is a consumer to business. So the consumer provides

a good or some service to the Company. Say for example an IT freelancer who
demos and sells his software to a company. This would be a C2B transaction
5.Consumer-to Consumer (C2C)

• Consumer -to -consumer e-commerce or C2C is simply commerce between

private individuals or consumers. Consumer to consumer, where the consumers
are in direct contact with each other. No company is involved. It helps people sell
their personal goods and assets directly to an interested party. example eBay, Olx ,
Quikr
6.Consumer -to -Government (C2G)

• Consumer to administration or consumer to government e-commerce model

enables the consumers to post feedback or request information regarding public
sectors directly to the government administration or authorities.
• For example, when you pay electricity bill through the government website,
payment of health insurance, make payment of taxes, etc.
7. Government- to- Business (G2B)
• G2B e-commerce is a business model were all the information and services are
provided by the Government to the Business Organizations. The information is
shared through a vast network of different government websites.
• The business Organization use that information to apply for various permission
needed for starting a new business, and other specifications.
• A Business Organization can also download the different forms and submit it
online or offline to the related office.

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8. Government -to -Consumer (G2C)

• The electronic commerce activities performed between the government and its
citizens or consumers, including paying taxes, registering vehicles, and providing
information and services , registration for birth, marriage or death certificates.
9. Government -to -Government (G2G)

• Government to government (G2G) is the electronic sharing of data and/or

information systems between government agencies, departments or organizations.
The goal of G2G is to support e-government initiatives by improving
communication, data access and data sharing.

• Any E-commerce transaction happening between 2 or more governments or

within departments of government .
10. Mobile Commerce ( M -Commerce)

M-commerce (Mobile Commerce) is the buying and selling of goods and services through
wireless handheld devices such as smartphones and tablets.
Experts consider mobile commerce as the next phase of eCommerce, as it allows consumers to
buy goods or services online — but from anywhere and at any time.
But mobile commerce is so much more than that. In fact, M- Commerce triggered the
emergence of brand-new industries and services or helped the existing ones to grow in new
directions. Examples of such innovations include:
• tickets and boarding passes,
• mobile banking,
• money transfers, contactless payments, and in-app payments,
• digital content purchases,
• location-based services,
• mobile marketing, including coupons and loyalty cards.
1.7.The Impact of E-commerce on Society

E-commerce and online shopping in India are achieving remarkable and remarkable growth as
more and more Internet facilities, high educational standards, lifestyle change, and the
country’s economic growth are being used more and more. Demand for electronic commerce
techniques and tools.

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 ➢ The versatile shopping experience and the rapid development of transaction facilities
are further driving opportunities for the remaining market segments.
➢ The greatest advantage of e-commerce is the ability to provide secure purchase
transactions through the Internet and together with the almost instantaneous
verification and validation of credit card transactions.
➢ This significant impact has led to a greater number of customers to exploit various
fields of electronic commerce for their benefits.
➢ There is also a great national diversity in the adoption of electronic commerce,
particularly in marketing and subsequent sales.
➢ Now India is growing and now becoming the country with more amount of people
with literate people in the world of the Internet.
➢ The effect of increasing the transparency of E-commerce of the macro-level and micro
level with the highest productivity.
➢ The digital solutions that replaced traditional applications offer many opportunities for
businesses and individual consumers.
➢ The services are aimed at customers.
➢ The products are negotiated too quickly
➢ The number of errors reduced.

1.8.Examples of E-Commerce:

Amazon.com, Inc. is an American multinational

technology company which focuses on e-commerce,
cloud computing, digital streaming, and artificial
intelligence. It has been referred to as "one of the
most influential economic and cultural forces in the
world", and is one of the world's most valuable
brands.

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Flipkart is an Indian e-commerce company,
headquartered in Bangalore, and incorporated in
Singapore as a private limited company. The
company initially focused on online book sales before
expanding into other product categories such as
consumer electronics, fashion, home essentials,
groceries, and lifestyle products.

OLX Group is a Dutch-domiciled online

marketplace headquartered in Amsterdam. The
OLX consumer brand originated as OnLine
eXchange in 2006. OLX Group is owned by
Prosus, the international assets division of
Naspers

Shopify Inc. is a Canadian multinational e-

commerce company headquartered in Ottawa,
Ontario. Shopify is the name of its proprietary
e-commerce platform for online stores and
retail point-of-sale systems.

Myntra is a major Indian fashion e-commerce

company headquartered in Bengaluru,
Karnataka, India. The company was founded in
2007 to sell personalized gift items. In May
2014, Myntra.com was acquired by Flipkart.

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Types of Ecommerce Revenue Models

In addition to crafting what type of ecommerce company a business wants to be, the
business must decide how it wants to make money. Due to the unique nature of ecommerce,
the business has a few options on how it wants to process orders, carry inventory, and ship
products.

Drop Shipping

Often considered one of the easier forms of ecommerce, drop shipping allows a company to
create a digital storefront, generate sales, then rely on a supplier to provide the good. When
generating the sale, the ecommerce company collects payment via credit card,
PayPal, cryptocurrency, or other means of digital currency. Then, the ecommerce store
passes the order to the dropship supplier. This supplier manages inventory, oversees the
warehouse of goods, packages the goods, and delivers the product to the purchaser.

White Labeling

White label ecommerce companies leverage already successful products sold by another
company. After a customer places an order, the ecommerce company receives the existing
product, repackages the product with their own package and label, and distributes the
product to the customer. Although the ecommerce company has little to no say in the
product they receive, the company usually faces little to no in-
house manufacturing constraints.

Wholesaling
A more capital-intensive approach to ecommerce, wholesaling entails maintaining quantities
of inventory, keeping track of customer orders, maintaining customer shipping information,
and typically having ownership of the warehouse space to house products. Wholesalers may
charge bulk pricing to retailers or unit prices for consumers. However, the broad approach to
wholesaling is to connect to buyers of large quantities or many smaller buyers of a similar,
standardized product.

Private Labeling
Private labeling is a more appropriate ecommerce approach for companies that may not have
large upfront capital or do not have their own factory space to manufacture goods. Private
label ecommerce companies send plans to a contracted manufacturer who makes the
product. The manufacturer may also have the ability to ship directly to a customer or ship
directly to the company receiving the order. This method of ecommerce is best suited for
companies that may receive on-demand orders with short turnaround time but are unable to
handle the capital expenditure requirements.

Subscription
Ecommerce companies can also leverage repeating orders or loyal customers by
implementing subscription services. For a fixed price, the ecommerce company will
assemble a package, introduce new products, and incentivize locking to a long-term
agreement at a lower monthly price. The consumer only places an order once and receives
their subscription order at a fixed cadence. Common subscription ecommerce products

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include meal prep services, agriculture boxes, fashion boxes, or health and grooming
products.

Characteristics of Well-Designed E-Commerce Websites

1. Simple
The focus of an e-commerce site should be on the products for sale. A design that’s
extravagant for no legitimate reason will usually do more harm than good. It will draw
attention to the design of the site and away from the products.

If you browse our showcase of beautiful e-commerce websites, you’ll notice that many of
these sites feature a very clean design and layout. This style works well for e-commerce
because it keeps the emphasis on the products instead of the design.

Simplicity in design and layout also helps to improve the user experience. Simple sites are
easy to navigate and shoppers can find what they’re looking for with minimal distractions on
frustrations.

2. Branded
Many shoppers are influenced in their purchasing decisions by the brand. The need to
establish a strong brand is important for both online and offline selling.

In the cases of stores that sell online as well as in physical locations, the website is only one
part of an overall branding strategy. The website should work well with other branding
efforts of the company so that customers feel comfortable on the website.

As a startup, branding should be a long-term goal. You won’t have the benefit of a long
history and trust that’s been developed with customers. You can start by creating a strong
brand image that’s used consistently on your website, your social media profiles, and other
marketing materials.

3. High-Quality Photos and Images

Selling online is different than selling in a physical store because the buyer cannot touch the
product or see it in person before making a buying decision (unless they’ve seen it
somewhere else).

Providing quality photos that accurately portray the product can help overcome this challenge
and can make the buying decision easier for visitors.

Ideally, product detail pages should include several high-res photos for each product.
Shoppers may want to see different sides or angles of the product. The more they can see, the
better they’ll feel about buying a product they haven’t been able to see in person.

The quality of photos and images is also critical because visitors will judge your company
and your products based on these visuals. High-quality images will give the impression of a
high-quality product

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4. Social Proof
Visitors who haven’t purchased from you in the past are likely to be skeptical. Any type of
social proof you can provide will go a long way towards convincing visitors that you’re legit.

Social proof can involve:

• Genuine user reviews and ratings – Today’s shoppers want to be able to read
product reviews from other customers. With a platform
like Shopify or BigCommerce you can easily add review functionality to your site.
• Testimonials and quotes from customers – Showcasing customer testimonials on
your website can also help to build trust with visitors. Including a photo of the person
providing the testimonial will help to make it feel more genuine and authentic.
• Media coverage or recommendations on other websites – Show visitors where you
have been featured. You can gain the trust of visitors by leveraging the exposure
you’ve gotten elsewhere.
• Social proof popups – A growing number of sites are using small notification popups
for social proof. Visitors see that other people are buying your products and it helps to
build trust.

5. Easy to Navigate
The first requirement for selling a product online is that the shopper has to be able to find
exactly what he or she is looking for. Effective navigation is important to any website, but
it’s especially critical for e-commerce sites. Lost visitors will result in missed sales, so every
effort should be made to have a site with clear, logical navigation.

E-commerce sites often face considerable challenges with navigation due to the number of
products presented on the site. Large sites, like department stores, have to be especially
careful with navigation because finding what you want will usually become increasingly
difficult with more options. Many e-commerce sites use mega menus so visitors are able to
find exactly what they want in a quick and efficient manner.

One factor to consider is how the average visitor will attempt to find a particular product.
What makes sense to the designer or to the company owing the site may not be the same path
that the average visitor would take to find a product. Sufficient user testing is extremely
helpful for identifying potential navigational issues.

Navigation can also be aided with features like a good sitewide search along with filtering
and sorting options. The filtering and sorting may be applicable for browsing categories of
products in addition to the site search results.

Other features like related products, lists of top selling products, and breadcrumbs can help
with navigation, in addition to having an effective menu.

6. Easy Checkout
User experience on e-commerce sites is critical to success. If the checkout process involves
too many steps or is confusing, shoppers will wind up abandoning their cart with items left
unpurchased.

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Ideally, the checkout should involve a minimal amount of steps and should be as easy as
possible for shoppers. Don’t force visitors to create an account in order to checkout. And if
they do have to create an account, be sure it involves no extra steps aside from creating a
password.

7. Mobile-Friendly
Mobile e-commerce accounts for about 45% of all e-commerce in the US (source). An
effective e-commerce site today MUST be mobile optimized to allow visitors to purchase
from their smartphone or tablet.

Several of the details we’ve already covered (including simplicity, ease of navigation, and an
easy checkout) are also critical for the mobile user’s experience.

8. User-Focused
Everything about an e-commerce website should be done with the user in mind. The success
of the site and business depends on visitors being able to find the products that interest them,
get the details they need to make a buying decision, and easily complete the purchase. Aim to
make the entire process as easy as possible for visitors.

9. Personality
The most effect e-commerce websites do more than just display products. You can connect
with visitors and draw people in to your brand by including some personality in your site.
This can be done through the visuals on the site as well as the copywriting.

Think about your target audience and what they relate to. They should feel a connection to
your brand when they visit your site.

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 Chapter 2

Review Of Literature
1]A paper study title “A Study on Impact of E-Commerce on Emerging Markets” aims to
find the relationship between e-commerce and emerging market. Descriptive research studies
are those studies which are concerned with describing the characteristics of a particular group
of situations. Descriptive research includes different kinds of fact-finding inquiries and
surveys. The main objective of this research is describing the state of conditions as it exists at
the present moment. E-commerce has been hailed by many as an opportunity for developing
countries to gain a stronger foothold in the multilateral trading system... Additionally, e-
commerce allows for higher profit margins as the cost of running a business is markedly
less.( Jeffin Saji Catholicate College, Pathanamthitta, Kerala)

2]A paper study title” study on E-Commerce and It’s Impact on Markets &

Retailers : An Overview” aims to highlights on e-Commerce, to study about the ‘e-

commerce’ impacts on ‘markets’ & ‘retailers’in brief. The present study is based on only
secondary data. This secondary data has been collected from the different related websites,
reputed journals, periodicals, magazines, newspapers also. e-commerce is just the process of
buying and selling produce by electronic means such as by mobile applications and the
Internet. Ecommerce refers to both online retail as well as electronic transactions.
Ecommerce has hugely increased in popularity over the last decades, and in ways, it's
replacing traditional brick and mortar stores.(Chandan Kumar)

3]A paper study title “A Study on Impact of E-Commerce on Emerging Markets” aims to o
find out how e-commerce might boost a country's economy. It is important to note that

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descriptive research studies focus on summarizing the features of a certain collection of
circumstances. Fact-finding enquiries and surveys are among the methods used to conduct
descriptive research. In this study, the primary goal is to describe the current state of affairs.
Emerging markets have been impacted greatly by e-commerce. It has been widely praised as
a way for poor nations to obtain a deeper footing in the multilateral trade system through e-
commerce, but this is not without risks.( PK Garg · 2021)

4]A paper study title” Electronic Commerce: A Study on Benefits and Challenges in an
Emerging Economy” aims to get a full acquaintance of the E-commerce in Bangladesh. The
paper has been written on the basis of secondary data. The secondary data were collected
from published books, journals, research papers, magazines, daily newspaper, internet and
official statistical documents. The study is qualitative in nature. The e-commerce industry
will be a leader with popularity in electronic business world in the upcoming years. The e-
commerce revolution has fundamentally changed the business of transaction by giving new
opportunities and breaking borders easily.( AG Khan · 2016 )

5]A paper study title “Strategies for Expanding into Emerging Markets with E-Commerce”
aims to study how e-commerce aid in the economic development of developing countries. For
these types of researches we often use the term ex-post-facto research method, the main
characteristics of which is that the researcher has no control over the variables, he can only
report what has happened or what is happening. E-commerce allows for higher profit margins
as the cost of running a business is markedly. (Dr. (Smt.) Rajeshwari M. Shettar 2016)

6]A paper study title “A Review Paper on E-Commerce” aims to understand the present
status and trends of E-Commerce. The current research has been undertaken to describe the
scenario of E-Commerce, analyze the trends of E-Commerce. The study further examines the
key variables imperative for the success of E-commerce business models. A developing
country may well attempt to be modernized if it introduces e-commerce effectively and
efficiently. It will improve its output and lead to its competitive advantage. Information
Technology (IT) has uplifted ecommerce worldwide. Now it’s at ease to enter to a new

Page | 22
market and marketers’ can easily evaluate their product and company’s performance.(Dr.
Shahid Amin Bhat 2016)

7] The article entitled “A study on E-commerce and Online Shopping: Issues and Influences”.
In this article an attempt is made to study the recent trends, influences, preferences of
customers towards E-commerce and online shopping and to give the suggestions for the
improvement in online shopping websites. The study found that, most of the people who are
engaged in making the decision of purchasing are in the age of 21-30 years. While making
the websites for online shopping it must be designed in a very planned and strategic way.( Dr.
Anukrati Sharma 2013)

8] The article entitled “E-Commerce in India-A review”. In this article an attempt is made to
study the present status and facilitators of E-Commerce in India, analyze the present trends of
E-Commerce in India and examine the barriers of E-Commerce in India. The study found
that, there has been a rise in the number of companies taking up E-Commerce in the recent
past. The study also found that, major Indian portal sites have also shifted towards E-
Commerce instead of depending on advertising revenue.( Abhijit Mitra 2013)

9] The article entitled “Future of E-commerce in India”. In this article an attempt is made to
study the overview of the future of E-commerce in India and discusses the future growth
segments in India’s of E-commerce. The study found that, various factors that were essential
for future growth of Indian E-commerce. The study also found that, the overall E-commerce
will increase exponentially in coming years in the emerging market of India.( Nisha Chanana
and Sangeeta Goele 2012)

10] The article entitled “Emerging Trends of E-commerce in India: Some Crucial Issues
Prospects and Challenges”. In this article an attempt is made to present a snapshot of the
evolution of E-commerce business indicating the chronological order, category of E-
commerce business, description of organizations involved in E-business in India. The study
found that, the role of government should be to provide a legal framework for E-commerce so
that while domestic and international trade are allowed to expand their horizons, basic rights
such as privacy, intellectual property, prevention of fraud, consumer protection etc are all
taken care of.(Sarbapriya Ray 2011)

Page | 23
11] The article entitled “Research on E-commerce Platform of Online Shopping Consumers”.
In this article e-commerce platforms have emerged in an endless stream, including Amazon
and eBay in the high-end international market, Tmall and JD.com in the high-end Chinese
market, Pinduoduo and Taobao in the low-end market. in this experiment, the author hopes to
collect feedback from consumers to analyze whether the four platforms are successful in
marketing within different consumer groups, and to analyze the reasons why different
consumer groups are attracted to these four platforms. Through the analysis of internal and
external factors, female users usually choose platforms with a larger variety of products to
shop. Women pay more attention to product quality than price, even regardless of age.
Therefore, the company can offer different types of products to female users and pay
attention to the quality of the products.

Page | 24
 CHAPTER 3

RESEARCH
METHODOLOGY
Nature of study

A descriptive study is used is used for conducting the research

Nature of data

Both primary and secondary data are utilized for conducting the study

Source of data

Primary data: Data collected from college sport students of Thrissur

Secondary data: Internet, Books

Nature of population

The study is conducted among the society

Method of sampling

Cluster sampling method is used for the study

Size of sample

The size of sample to be taken is 40

Tools used for the study

• Percentage analysis

• Charts and diagrams

Page | 25
 CHAPTER 4
DATA ANALYSIS AND
INTERPRETATION

This chapter is considered to be the core part of this project. The data collected using
questionnaire is represented in graphical forms as graphs and diagrams. This is for the
purpose of making analysis of data and interpret the results there of. The sample size is 40.
Tool used for data analysis is percentage analysis. Graphical representation helps us in easy
interpretation of the results.

Page | 26
4.1.Table showing the gender classification of respondents

Respondents No of respondents Percentage

Male 12 30%

Female 28 70%

Total 40 100%

Source: Primary data

30% of the respondents are male and 70% of the respondents are female.

4.1.Figure showing the gender classification of respondents

Male Female

30%

70%

Page | 27
4.2.Table showing the age classification of respondents

Responses No of responses percentage

18-25 35 88%

25-30 3 8%

30-35 0 0%

More than 35 2 5%

Total 40 100%

Source: Primary data

96% of the respondents are between the age group 15-25, 2% of the respondents are between
the age group 25-30, 0% of the respondents are between the age group 30-35 and 2% of the
respondents are between the age group More than 35.

4.2.Figure showing age of the respondents

100%

90%

80%

70%

60%

50%

40%

30%

20%

10%

0%
18-25 25-30 30-35 More than 35

Page | 28
4.3.Table showing education of the respondents
Responses No of respondents Percentage

HSC 7 17.50%

UG/PG 28 70%

Other 5 12.50%

Total 40 100

Source: Primary data

17.50% of the respondents are HSC qualified, 70% of the respondents are UG/PG qualified
and 12.05% of the respondents are other qualification.
4.3.Figure showing education of the respondents

30

28

25

20

15

10

7
5
5

0
HSC UG/PG Other

Page | 29
4.4.Table showing internet usage
Responses No of respondents Percentage

Yes 40 100.00%

No 0 0%

Total 40 100.00%

Source: Primary data

All of the respondents used internet
4.4.Figure showing internet usage

45

40
40

35

30

25

20

15

10

0
0
Yes No

Page | 30
4.5.Table showing most preferred e-commerce website
Responses No of respondents Percentage

Flipkart 21 52.50%

Amazon 10 25%

Uber 2 5.00%

Other 7 17.50%

Total 40 100%

Source: Primary data

50.50% of the respondents most preferred e-commerce website is Flipkart, 25% of the
respondents most preferred e-commerce website is Amazon, 5% of the respondents most
preferred e-commerce website is uber and 17.50% of the respondents preferred other.

4.5.Figure showing most preferred e-commerce website

25

20

15

10

0
Flipkart Amazon Uber Other

Page | 31
4.6.Table showing frequency of usage of e-commerce websites for getting information before
physical store
Responses No of respondents Percentage

Always 5 12.50%

Most often 23 58%

Quiet rarely 2 5.00%

Rarely 7 17.50%

Never 3 8%

Total 40 100.00%

Source: Primary data

12.50% of respondents use e-commerce websites always for getting information before
physical store, 58% of respondents use e-commerce websites most often for getting
information before physical store, 5 of respondents use e-commerce websites quiet rarely for
getting information before physical store, 8% of respondents never use e-commerce websites
for getting information before physical store

4.6.Figure showing frequency of usage of e-commerce websites for getting information

before physical store

No of respondents
6%

29%

50%

2%

9%
4%

Always Most often Quiet rarely Rarely Never Total

Page | 32
4.7.Table showing satisfaction of customers with regard to usage of ecommerce
Responses No of respondents Percentage

Yes 38 95.00%

No 2 5%

Total 40 100.00%

Source: Primary data

95% of the respondents are satisfied of using e-commerce often and 5% of the respondents
are satisfied of using e-commerce often.
4.7.Figure showing satisfaction of customers with regards to usage of ecommerce

PERCENTAGE
Yes No

5%

95%

Page | 33
4.8.Table showing biggest concern about buying products online
Responses No of respondents Percentage

Fake products 18 45.00%

Online payments 11 28%

Wrong information 5 12.50%

Privacy 6 15.00%

Total 40 100%

Source: Primary data

45% of the respondents biggest concern about buying products online are fake products, 28%
of the respondents biggest concern about buying products online are online payments,
12.50% of the respondents biggest concern about buying products online is wrong
information, 15% of the respondents biggest concern about buying products online is privacy.

4.8.Figure showing biggest concern about buying products online

Fake products Online payments Wrong information Privacy

15%

13%
45%

27%

Page | 34
4.9.Table showing frequency of shopping through e-commerce website
Responses No of respondents Percentage

Once in a month 22 55.00%

1-2 times in a month 6 15%

3-6 times in a month 9 22.50%

More than 6 times in a month 3 7.50%

Total 40 100%

Source: Primary data

55% of the respondents shopped through e-commerce website once in a month, 15% of the
respondents shopped though e-commerce website 1-2 times in a month, 22.50% of the
respondents shopped though e-commerce website 3-6 times in a month, 7% of the
respondents shopped through e-commerce website more than 6 times in a month.

4.9.Figure showing frequency of shopping through e-commerce website

More than 6 times in

a month

3-6 times in a month

Once in a month

1-2 times in a month

Page | 35
4.10.Table showing respondents comfortability on buying products at online
Responses No of respondents Percentage

Not at all comfortable 0 0.00%

Slightly comfortable 5 13%

Moderately comfortable 20 50.00%

Quiet comfortable 7 17.50%

Extremely comfortable 8 20%

Total 40 100.00%

Source: Primary data

0% of the respondents are not at all comfortable on buying products at online, 16% of the
respondents are slightly comfortable on buying products at online, 46% of the respondents
are moderately comfortable on buying products at online, 36% of the respondents are quiet
comfortable on buying products at online, 2% of the respondents are extremely comfortable
on buying products at online

4.10.Figure showing respondents comfortability on buying products at online

0%
12%
20%

18%

50%

Not at all comfortable Slightly comfortable

Moderately comfortable Quiet comfortable
Extremely comfortable

Page | 36
4.11.Table showing privacy concerns of respondents that prevent from buying products
online
Responses No of respondents Percentage

Once in a while 21 52.50%

About half the time 6 15%

Most of the time 8 20.00%

Always 5 12.50%

Total 40 100.00%

Source: Primary data

52.50% of the respondents had privacy concerns once in a while, 15% of the respondents had
privacy concerns about half the time, 20% of the respondents had privacy concerns most of
the time and 12.5% of the respondents had privacy concern always.

4.11.Figure showing privacy concerns of respondents that prevent from buying products
online

Once in a while About half the time Most of the time Always

Page | 37
4.12.Table showing most often used payment method when buying products online
Responses No of respondents Percentage

Paypal 0 0.00%

Debit card 15 38%

Credit card 6 15.00%

Google pay 9 22.50%

Cash on delivery 10 25.00%

Total 40 100.00%

Source: Primary data

None of the respondents used Paypal, 36% of the respondents used Debit card, 2% of the
respondents used Credit card, 22% of the respondents used Google pay, 40% of the
respondents used Cash on delivery.

4.12Figure showing most often used payment method when buying products online

Paypal Debit card Credit card Google pay Cash on delivery

Page | 38
4.13.Table showing acknowledgement of respondents about time saving on online purchase
Responses No of respondents Percentage

Strongly disagree 0 0.00%

Disagree 0 0%

Neutral 17 42.50%

Agree 9 22.50%

Strongly agree 14 35.00%

Total 40 100.00%

Source: Primary data

None of the respondents strongly disagree or disagree on time saving, 38% of the respondents
are neutral about time saving, 46% of the respondents are agree about time saving, 16% of
the respondents are strongly agree about time saving

4.13.Figure showing acknowledgement of respondents about time saving on online purchase

18

17
16

14
14

12

10

9
8

0 0
0
Strongly disagree Disagree Neutral Agree Strongly agree

Page | 39
4.14.Table showing authenticity of products description on the website
Responses No of respondents Percentage

Yes 26 65.00%

No 14 35%

Total 40 100.00%

Source: Primary data

62% of the respondents agree that authenticity of products description on the website and
38% of the respondents disagree that authenticity of products description on the website.

4.14.Figure showing authenticity of products description on the website

Yes No

35%

65%

Page | 40
4.15.Table showing type of products typically buy online
Responses No of respondents Percentage

Footwear 11 27.50%

Clothes 19 48%

Electronic appliances 7 17.5

Other 3 7.50%

Total 40 100.00%

Source: Primary data

84% of the respondents buy shoes in online, 2% of the respondents buy training kit in online,
4% of the respondents buy gym equipment in online and 10% of the respondents buy track
suits in online.

4.15.figure showing type of products typically buy online

8%

27%

18%

47%

Footwear Clothes Electronic appliances Other

Page | 41
4.16.Table showing different sources of E-commerce
Responses No of respondents Percentage

TV 12 30.00%

Newspaper 6 15%

Social Media 19 47.50%

Other 3 7.50%

Total 40 100.00%

Source: Primary Data

30% of the respondents get information about E-commerce from TV, 15% from Newspaper,
47.50% from social media and 3% from other sources get information

4.16.Figure showing different sources of E-commerce

20

18

16

14

12
12
10

6
6
4

0
1

TV Social Media Other Newspaper

Page | 42
4.17.Table showing biggest challenge face with shopping online
Responses No of respondents Percentage

Slow checkout time 12 30.00%

Lack of products Variety 21 53%

Slow webpage response time 7 17.50%

Total 40 100.00%

Source: Primary Data

30% of the respondents think that slow checkout time is the biggest challenge face with
online shopping, 53% think lack of products variety and 17.50% think slow webpage
response time.
4.17.Figure showing biggest challenge face with shopping online

25

20

15

10

Slow checkout time Lack of products Slow webpage

Variety response time

Page | 43
4.18.Table showing rate overall experience of online shopping
Responses No of respondents Percentage

Excellent 18 45.00%

Average 12 30%

Poor 10 25.00%

Total 40 100.00%

Source: Primary Data

45% of the respondents rate excellent for experience of online shopping, 30% rate Average
and 25% rate Poor
4.18.Figure showing rate overall experience of online shopping

Excellent Average Poor

Page | 44
4.19.Table shows features of online shopping
Responses No of respondents Percentage

Discount 16 40%

Customer service 7 17.5

Cash on delivery 8 20%

Packing 10 25%

Total 40 100%

40% of the respondents like the feature of discount, 17.5% people like customer service,
20% people like cash on delivery features

4.19.Figure shows features of online shopping

18

16

14

12

10

0
Discount Customer service Cash on delivery Packing

Series1

Page | 45
4.20.Table shows factor influence decision to buy online products
Responses No of respondents Percentage

Price 13 32.50%

Quality 17 42.50%

Value 9 22.50%

Brand 11 27.50%

Total 40 100.00%

32.5% of the respondents influenced by price, 42.50% influenced by quality, 22.50%

influenced by value

4.20.Figure shows factor influence decision to buy online products

18

16

14

12

10

0
Price Quality Value Brand

Page | 46
CHAPTER 5
FINDINGS OF THE STUDY
100 percentage of the students uses the internet.
• More than half of the student says that Flipkart is the most preferred ecommerce website.
• More than half of the students most commonly use the e-commerce website for getting
information before physical store.
• More than half of the students says that they are aware about Decathlon as ecommerce
website.
• Less than half of the students says that they know about the Decathlon through word of
mouth
. • Majority of the students are satisfied using e-commerce website often.
• Less than half of the students are concerned about the fake products on online purchase.
• More than half of the students says that they use e-commerce website only once in a month.
• Less than half of the students says that KIPSTA is the more preferred brand.
• Majority of the students says that they typically purchase shoes through online purchase.
• Less than half of the students says that they are moderately comfortable while using online
purchase.
• Less than half of the students says that privacy concerned once in a while preventing them
buying products through online.
• Less than half of the students prefer cash on delivery while buying the products through
online.
• Less than half of the students acknowledge about saving the time while purchasing products
through online.
• More than half of the students says that description about the product on online is accurate.

Page | 47
 CHAPTER 6
CONCLUSION AND
SUGGESTION
Emerging markets have been impacted greatly by e-commerce. It has been widely praised as
a way for poor nations to obtain a deeper footing in the multilateral trade system through e-
commerce, but this is not without risks. In addition, e-commerce provides for larger profit
margins because the cost of running a firm is significantly reduced.. The e-commerce
industry will be a leader with popularity in electronic business world in the upcoming years.
The e-commerce revolution has fundamentally changed the business of transaction by giving
new opportunities and breaking borders easily. In Bangladesh, it has strongly impacted the
traditional business system and changing the life of people by making it easier. While it gives
benefits to customer and seller, e-commerce gives challenges to traditional business for
competitive position. Developing countries face many obstacles that affect the successful
implementation of e-commerce with the help of comparing with developed country. When
the internet cost will be low then the e-commerce will flourish easily and will make many of
traditional business to run out of their business. Convenience is one of the benefits that
customer gets from the e-commerce and thus increasing customer satisfaction. This is due to
customer can place a purchase an order from anywhere with internet connection.
Suggestion
• Company needs to spend a lot on advertising and promotion to create an better reputation
among the public.
• Provide better customer service.
• Need to include varieties of similar items.
• Better if they provide filtered information.

Page | 48
Bibliography
Wikipedia- The impact of e-commerce on emerging markets.https://en.wikipedia.org/wiki/E-
commerce https://en.wikipedia.org/wiki/Emerging market • Refereed from the text book of
Business Finance And Marketing. • Refereed from the s projecting. https://sprojectng.com/the-
impact-of-e-commerce-on-emerging-markets/

2. Ibid.
3. LAKSHMISRI SURYA. (2016). SECURITY CHALLENGES AND STRATEGIES FOR THE
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3(9), 73–79. Retrieved from https://repo.ijiert.org/index.php/ijiert/article/view/1256
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with Rapid Response",
International Journal of Emerging Technologies and Innovative Research
(www.jetir.org), ISSN:2349-5162,
Vol.2, Issue 3, page no.777-783, March-2015, Available
:http://www.jetir.org/papers/JETIR1701523.pdf
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7. Dr. Pooja H. Ramchandani, (2016). Growth of E-commerce in India and its Impact
on Indian Economy,
Abhinav International Monthly Referred Journal of Research in Management and
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IT'S FUTURE IN
THE UNITED STATES", International Journal of Creative Research Thoughts (IJCRT),
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Volume.4, Issue 4, pp.114-117, November-2016, Available at
:http://www.ijcrt.org/papers/IJCRT1133462.pdf
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AUTOMATION",
International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882,
Volume.4, Issue 3,
pp.938-945, July 2016, Available at :http://www.ijcrt.org/papers/IJCRT1133440.pdf
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International Journal of Innovations in Engineering Research and Technology, 3(2).
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https://repo.ijiert.org/index.php/ijiert/article/view/1827
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AUTOMATION",
International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882,
Volume.4, Issue 3,
pp.938-945, July 2016, Available at :http://www.ijcrt.org/papers/IJCRT1133440.pdf

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