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Group 8 Case Practice

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Layouts (Deadline 21 January)

1. Issue Tree
2. Diagnostic -> Calculation of each revenue
https://docs.google.com/spreadsheets/d/11iDBAq9EWATxOCvaXF06G6d-W0
jarMEicH96cuLGG-4/edit#gid=0
3. Proposed solutions
4. Business risk analysis and mitigation plan
5. Conclusion
Issue Tree Structure
Context: Problems
A Japanese clothing
First line of reasoning
retailer that has
existed in Indonesia
Has revenue/ unit
for 7 years is having
decreased?
a hard time to
achieve profitability Basic question/issue Product
to be resolved

Has # of unit solds


decreased?

M.E.C.E

Has variable cost


increased?

How can B&G achieve


Market
profitability?
Has fixed cost
increased?

Is revenue decreasing?

Profitability

Is cost increasing?
Current Condition Calculation
Proposed Solution Calculation
Proposed Solution with Business Risk and
Mitigation
Solution Risk Mitigation

Sharing with other tenants Mix Branding Identity - Increase brand


awareness
- Create clear space
separation between
tenants

Moving shipment from air to - Longer shipping time - Make sure stock
sea - Cargo Safety always available
- Make shipments more
frequent
- Using companies that
already have good
reputation

Research and Development Does not meet product Conducting thorough


market fit market research with 5Ps
Framework
Conclusion

Context:

A Japanese clothing retailer that has existed in Indonesia for 7 years is having a hard time to achieve
profitability
A Japanese clothing retailer that has existed in Indonesia for 7 years is having a hard time to achieve profitabilit

Solution :
1. Sharing with other tenants
2. Moving shipment from air to sea
3. Research and Development

Even so, we must still pay attention to risks and plan for mitigation to deal with unexpected events

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