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    Brandbook RS 2020 en

    Uploaded by

    Nicoleta Hojbotă

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Brandbook RS 2020 en

    Uploaded by

    Nicoleta Hojbotă
    22 views30 pages

    Original Title

    Brandbook_RS_2020_en

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

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    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    22 views30 pages

    Brandbook RS 2020 en

    Uploaded by

    Nicoleta Hojbotă

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    You are on page 1of 30

    BRANDBOOK

    USER MANUAL FOR BRAND IDENTITY


    CONTENT 1. Race Software

    2. Main Logo

    3. Secondary versions

    4. Design

    5. Spacing

    6. Dimensions

    7. Colour palette

    8. Backgrounds

    9. Typography

    10. Mockups
    START 1. RACE SOFTWARE

    DESIGN THE WORLD


    BRING YOUR CONCEPT TO LIFE
    DEVELOP YOUR CONCEPT
    RAPID AXLE CONCEPT EVOLUTION
    RAPID AUTOMOTIVE CONCEPT EVOLUTION
    FOCUS YOUR DEVELOPMENT
    FOCUS YOUR EFFORTS
    STREAMLINE YOUR DEVELOPMENT
    AUTOMOTIVE MULTIBODY SIMULATION
    ONLINE SUSPENSION DEVELOPMENT
    BRING YOUR IDEA TO LIFE
    RAPID CONCEPT ITERATION
    YOUR MBS IN THE CLOUD
    MULTIBODY SIMULATION IN THE CLOUD
    RUN, REVIEW, REPEAT
    YOUR MULTIBODY SIMULATION ENGINEER IN THE CLOUD
    YOUR MODELLING & SIMULATION ENGINEER IN THE CLOUD
    FIND YOUR OPTIMAL DESIGN
    GET TO YOUR OPTIMAL DESIGN
    EXPLORE YOUR DESIGN
    2. Main logo

    RACE SOFTWARE’s main logo will be used in any medium of


    communication. This brandbook’s role is to help you understand the
    meaning of visual elements and to respect the rules behind them.

    Do not reproduce or (re)vectorize the logo or any other versions from


    this brandbook.

    The main logo differs from the secondary versions by the presence
    of the dark blue background (form) that has the role of delimitation
    and strong chromatic contrast between symbol and wordmark. The
    symbol is a monogram which is made of the letters R(ace) and
    S(oftware). The block-lettering character gives weight to the
    letters - weight which means safety, stability, quality. The sharp
    angle applied to the symbol offers dynamism and the idea of speed,
    ​​
    movement.
    3. Secondary versions

    The RS symbol will be used as a secondary version an


    it can be used especially on small surfaces or on patterns.
    It can be applied on various objects as a signature, a
    stamp.

    Do not reproduce or (re)vectorize the logo or any other


    versions from this brandbook.
    4. Design

    The construction of the RS symbol was done with the


    help of inclined guide lines at certain angles to give
    dynamism and weight to the monogram thus
    obtained. At the same time, certain proportions have
    been modified to create an optical balance.

    The angles have been adjusted and rounded to give


    the symbol a more organic, more human and more
    visually pleasing note.
    5. Spacing

    Minimum safety space is recommended to


    allows highlighting the RACE SOFTWARE logo.

    In all its versions, the logo can be frame in a contour that is equal
    to the height of the symbol “S” used in the logo. This contour
    represents the minimum safety space.

    The safety space must be respected in all


    the situations in which the RACE SOFTWARE logo is used.

    * This criterion does not apply to the symbol used separately. If


    only the RS symbol will be used, then the safety space will be equal
    to 1/2 of the height of the S symbol.
    6. Dimensions

    32 mm 25 mm 35 mm 20 mm

    Minimum recommended size for application the main


    logo is 32 mm and 25 mm, respectively 35 mm wide for
    the secondary versions. The minimum symbol size (used
    separately) is 20 mm.

    At dimensions smaller than those indicated, the logo will


    use only if they will provide the desired visibility.

    For the maximum size, no restrictions are required.


    7. Color palette
    CMYK RGB Web colour

    95/91/42/62 4 / 2 / 53 #040235

    Proper color reproduction is one of the fundamental aspects 0/93/100/0 244/51/ 6 #f43306
    of visual identity. There are specified colors for printing or
    polychrome rendering, for the virtual space and for printing
    with special colors.

    The color palette chosen is a contrasting, visually pleasing


    one, denoting the following states / feelings: professionalism,
    quality, safety, dynamism, stability, loyalty, smart, power,
    courage, success, desire, energy.

    0/0/0/0 255/255/255 #ffffff


    8. Backgrounds

    The backgrounds are meant to highlight the visual


    identity, so that the color palettes used later must
    adhere to this rule. A background that will restrict
    the visibility of the logo and message will not be used
    If it is desired to use a photograph in the background,
    this rule will be taken into account whereby both the
    photograph and the logo do not lose their visibility.

    Ideally, the background images will be edited


    duotones using the corresponding color palette or
    at least similar shades.
    9. Typography

    BOLD ITALIC
    AKZIDENZ-GROTESK BQ CONDENSED
    abcdefghijklmnopqrstuvwxyz
    ABCDEFGHIJKLMNOPQRSTUVWXYZ
    0123456789
    .,-+*( )’ & # " ! ? @ <:=;> ~ € ¢ £ ® ©
    10. Mockups
    FINISH!

    DESIGNED BY

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