MERCHANT AGREEMENT

THIS MERCHANT AGREEMENT is executed at Mumbai on the effective date as mentioned herein

Table 1:

Sr. No. Particulars Details

1. Agreement Execution and Effective date 03/03/2023

2. Merchant Name CONNECT2 SELL INDIA PRIVATE LIMITED

3. Merchant Address CO Smt. Suman Gupta 937, Khasra No. 93 B,

Aamwala Tarla Dehradun Dehradun UR 248001 IN
Dehra Dun 248001

4. Merchant Business filing Status Private Limited Company

5. Merchant Site (URL) & Product/ Service Description https://connect2sell.in

6. Product / Service Retail - Electronics/Computers

7. PAYMENT INSTRUCTIONS: The Merchant hereby instructs the Service Provider to make payment of
Customer Charge in respect of a Customer Order in the bank account details mentioned in the Cheque/
Bank Statement provided by the Merchant. The Merchant agrees to pay the TDR and other charges as
per the selected Pricing Scheme, the details of the TDR are mentioned in Annexure A hereto.
Payment Schedule: The Merchant will receive the Customer Charges on a Td + 1 business day/Weekly
basis. The TDR and the payment schedule may be revised by the Service Provider in accordance with
the regulatory policies or as agreed between the Service Provider and Merchant from time to time. Any
change in TDR and payment schedule due to mandates of Reserve Bank of India or Facility providers or
Service Provider\u2019s business promotion schemes shall be informed by the Service Provider to the
Merchant and such change shall deemed to be accepted by the Merchant, if no written communication
of non-acceptance of change is received from Merchant within 7 days of such intimation of change.

By Signing this Agreement I/we/ the Merchant state that:

•I/ We have read and understood the Terms and Conditions as mentioned in the following Agreement. We agree that the payment gateway services
of Infibeam Avenues Limited shall be govern by this Agreement and the same shall be legally binding on Merchant.
•The Merchant acknowledges and agrees that the payment gateway will be used only for the purpose as mentioned in Service/Product Description
mentioned herein.
We accept: The parties hereto have hereunto set their hands on the date written above,

f2a55ea1-8 Digitally signed by

Merchant Infibeam Avenues Limited
Name: - Name: -
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Title: -
Date: -
Title: -
Date: -
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Signature & Stamp:-__________ Signature & Stamp:-__________ a753-5babe a753-5babef86515e
Date: 2023.03.03
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BETWEEN:

INFIBEAM AVENUES LIMITED, a company incorporated under the provisions of the Companies Act, 2013 having its registered office at : 28th
Floor, Gift Two Tower, Block No. 56, Road 5C, Zone5, Gift City Gandhinagar - 382355, Gujarat India and administrative office at Plaza Asiad, Level
II, Station Road, Santacruz (West) Mumbai 400054 (hereinafter referred to as “the Service Provider/ Payment Aggregator/ CCAvenue”, which term
shall, unless repugnant to the context or meaning thereof, mean and include its successors and permitted assigns) of the ONE PART;

AND

THE MERCHANT as mentioned in Table 1 (Sr. No. 2) having its registered office in India as mentioned Table 1 (Sr. No. 3) which expression shall
unless it be repugnant to the context or meaning hereof shall be deemed to mean and include its successors and permitted assigns of the OTHER
PART.The Service Provider and Merchant are hereinafter individually referred as “Party” and collectively referred to as “Parties”.

WHEREAS:-
i. Service Provider has agreed to avail the facilities offered through Internet by various Acquiring Banks, Financial Institutes, Card Schemes,
Payment Instrument Providers, Issuing Banks, software providers, as well as third party service providers (hereinafter referred to collectively as
‘Facility Providers’). These facilities and services include the provision of net banking facilities; internet based electronic commerce, internet
payment gateway and electronic software distribution services and provides Authorization and settlement facilities in respect of payment
instructions initiated by various Customers of the Merchants on the Merchant’s Websites/ apps/ web links/ payment link etc. These Facility
Providers allows the Service Provider to use the internet payment gateways developed by them to process all type of online Payment
Instruments and all online Transaction initiated by a Customer on Merchant’s Site which includes websites/ apps/ web links/ payment links etc.
ii. The Service Provider is inter alia engaged in the business of offering e-commerce services which include bill presentments / payment and
accepting instructions through the internet in respect of payments to be made by the Customers using valid Payment Instruments to purchase/
avail various Products and Services offered by Merchant and accordingly transfer funds from the Customer’s bank account to the Merchant’s
bank account. The Service Provider act as an authorised Payment Aggregator that facilitate e-commerce sites and Merchants to accept various
Payment Instruments from the Customers for completion of their payment obligations in accordance with RBI Guideline bearing No.-
RBI/DPSS/2019-20/174 DPSS.CO.PD.No.1810/02.14.008/2019-20 dated March 17,2020 titled “Guidelines on Regulation of Payment
Aggregators and Payment Gateways” (hereinafter referred to as the said “RBI Guideline”).
iii. For providing the above stated e-commerce services the Service Provider has signed up with Facility Providers and has requested them to
accept the instructions given by Customers of Merchant through a valid online Payment Instrument and support Service Provider to facilitate the
online Transactions and further direct and settle the proceeds of Transactions from Customer’s bank account to Service Provider’s Escrow Bank
Account and in turn to the bank account of Merchant.
iv. The Service Provider has also established a web-site with the domain name www.ccavenue.com (“Service Provider Site”) to enable its Merchant
to link up with various payment gateways and Facility Providers so as to enable the Merchant’s Customers to place Customer Orders for
purchase and pay for the Products and Services through the Internet.
v. The Service Provider is desirous of passing on all these services to its appointed Merchants as more particularly hereinafter provided on the
terms and conditions hereinafter appearing and subject to the Merchant giving the indemnities and the declarations hereinafter contained.
vi. Along with services mentioned herein; if required by Merchant, the Service Provider shall additionally provide Payment Gateway Service as
mentioned in the said RBI Guideline, electronic bill presentment and payment settlement under Bharat Bill Payment System (BBPS) to the
Merchant in accordance with the terms and conditions as detailed in this Agreement. The provision of services to Merchant under BBPS is
subject to feasibility and approval process and guidelines of BBPS.
vii. The Parties hereto are desirous of executing this Agreement to record the terms and conditions of the services as under :-
NOW THE PARTIES HEREBY AGREE AS FOLLOWS:
1. DEFINITIONS:
1.1. "Acquiring Bank" shall mean various banks and financial institutions licensed under the Payment and Settlement Systems Act, 2007 to
acquire, authorize and authenticate the online payment Transactions.
1.2. "Agreement" shall mean this agreement, declaration and indemnity and any and all tables, schedules, appendices, annexures and exhibits
attached to it or incorporated in it by reference.
1.3. "Authentication" shall mean the process by which the Customer’s identification is authenticated by the Card Schemes/ Issuing Bank /
Payment Instrument Provider.
1.4. "Authorization" shall mean the process hereunder by which the Issuing Bank/ Institution and/or the relevant Acquiring Banks/ Payment
Instrument Provider, Card Schemes electronically or otherwise convey the approval of a charge on a Transaction being undertaken by a
Customer on Site/ website/ app/ web link/ payment link.
1.5. "Business days" shall mean any day on which the Service Provider, Facility Providers are open for business in India other than Sunday or
any day which is a public holiday in India and/or in State of Maharashtra.
1.6. "Card Schemes" shall mean national or payment card networks including but not limited to Master Card, Maestro, Visa, Diners, American
Express and Rupay etc. which Authenticates, Authorizes and enables card Transactions.
1.7. "Chargeback" shall mean any approved reversal of any online card Transaction made by the Customer of Merchant on account of (i) any
alleged forgery of his card or other details (ii) duplicate processing of the Transaction; (iii) any amount required to be refunded due to,
denial of Transaction by the Customer as wrongly charged payment/ extra payments and/or due to the fraudulent use/misuse of the

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personal and financial information of the Customer by any unauthorized person; (v) non-Delivery or deficiency in the Merchant’s Digitally signed by
Product
or Service and/or any other reason as required/approved by the concerned banks, as the case may be. f2a55ea1-88ad-42d
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1.8. "Customer" means any person holding a valid Payment Instrument and who desires to purchase Products or Services from 2-the Merchant
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and makes payment for the same over the Internet using a Payment Instrument.

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 1.9. "Customer Charge" means
a. in respect to Product means the sale price of the Product purchased by the Customer plus the shipping charge (if any) and all other
taxes, duties, costs, charges and expenses in respect of the Product that are to be charged to the Customer’s valid Payment
Instrument.
b. In respect to Services means the sale price of the Services rendered to the Customer plus the all other taxes, duties, costs, charges
and expenses in respect of the Services that are to be charged to the Customer’s valid Payment Instrument.
1.10. "Customer Order" shall mean an order for purchase of Products or availing of Services provided by the Merchant at the Merchant’s Site
and made by the Customer at the Merchant’s Site and every Customer Order shall be specifically designated by a Customer Order
number on mention or use of which the details of the Customer Order could be obtained by the Customer from the Merchant on-line at the
Site, including without limitation details of the status of the Customer Order
1.11. "Delivery" means,
a. in respect of a Product, delivery of the Product by a reputed courier /parcel service to the Customer at the address specified by the
Customer in this behalf proof of which shall be submitted by the Merchant to the Service Provider electronically through their ccavenue
account backend to the satisfaction of the Service Provider and the Facility Providers. The Service Provider and the Facility Providers
reserve the rights to call for physical Proof of Delivery in respect of a Product, delivery/performance of the Product, or
b. in respect of a Service, delivery/performance of the Service, proof of which shall be submitted by the Merchant to the Service Provider
electronically through their ccavenue account backend to the satisfaction of the Service Provider and the Facility Providers. The Service
Provider and the Facility Providers reserve the rights to call for physical Proof of Delivery in respect of a Service, delivery/performance
of the Service.
1.12. "Effective Date" means the date of execution of this Agreement or date of provision of services by Service Provider to the Merchant
whichever earlier.
1.13. "EMI" means equated monthly instalment payment plan which is a facility provided by the Issuing Bank / Payment Instrument Provider to
its Customer.
1.14. "Escrow Bank Account" mean the bank account held by Service Provider in bank(s) appointed by the Service Provider for purpose of
pooling funds collected from Customers on behalf of the Merchant and facilitating the transfer of funds in final settlement to the Merchant
after deduction of TDR or any other amount receivable from Merchant pursuant to the said RBI Guidelines or any other RBI guidelines
amended from time to time
1.15. "Facility Providers" means various Acquiring Banks, Financial Institutes, Card Schemes, Issuing Bank/ Institutions, Payment Instrument
Provider, software providers, as well as third party service providers that participate in Authorization/ Authentication/ facilitation of online
payments. These Facility Providers allows the Service Provider to use the internet payment gateways developed by them to process all
type of online Payment Instruments and all online Transaction initiated by a Customer on Merchant’s Site.
1.16. "Financial Institutes" means all bank and non-banking financial institutes or any financial institute other than Acquiring Banks, Card
Schemes and Payment Instrument Providers that are authorized to issue a valid online Payment Instruments and/or to participate as
facilitator of an online Transaction.
1.17. "Issuing Bank/ Institution" in respect of a Customer, means the bank or institution which has issued the valid card and/or any other
Payment Instrument to the Customer with which Customer makes the payment for the Products / Services.
1.18. "Merchant’s Website/ Site" shall mean the web-site/ mobile app/ web link/ payment link as mentioned in Annexure C established by the
Merchant for the purposes of enabling its Customers to place Customer Order for purchase of Products And Services through the
Internet.
1.19. "Payment Instrument/s" means a valid Payment Instruments physical or virtual issued by an authorized Card Schemes, Financial Institute
and any other Payment Instrument Providers that are authorized to issue valid card and/or any other Payment Instrument to the Customer
which enables the Customer to initiate and complete an online Transaction to purchase/ avail Products and Services of Merchant.
1.20. "Payment Instrument Provider" shall mean any legal entity authorized to issue online Payment Instruments such as wallet, prepaid cards
etc. including Issuing Bank/Institution. The term Payment Instrument Provider does not include Card Schemes, Acquiring Banks and
Financial Institutes.
1.21. "Payment Mechanism" means the entire processing and facilitation of online payments by Service Provider with help of the services of
Facility Providers, mechanism through the Internet utilizing the internet banking facility; internet based electronic commerce, internet
payment gateway of various Facility Providers and through such other modes and mechanisms of payment and Delivery as may be
notified by the Service Provider from time to time.
1.22. "Product" means a tangible product that is manufactured or distributed by the Merchant and that is purchased by the Customer, the
payment for which is to be made on the Customer’s valid Payment Instrument.
1.23. "Proof of delivery" shall mean
a. In respect of Product, sufficient legitimate records evidencing Delivery of the Product to the Customer (i.e. charge slips bills etc.), All
proof of delivery of Products shall be maintained by the Merchant for a period of at least one year from the date of delivery by the
Merchant and shall be open to inspection by Service Provider and the Facility Providers at any time whatsoever.
b. In respect of Service, sufficient legitimate records evidencing receipt of the Service to the Customer (i.e. Invoice, bills, etc All proof of
delivery of Services shall be maintained by the Merchant for a period of at least one year from the date of Delivery by the Merchant and
shall be open to inspection by Service Provider and the Facility Providers at any time whatsoever.
1.24. "Refund" shall mean a refund issued by the Merchant through merchant panel provided by Service Provider to the Merchant within the
timeline provided by Facility Providers or Tr i.e date of expiry of Refund period fixed by Merchant whichever earlier.

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1.25. "Service" means tangible or intangible services provided to the Customer by the Merchant the payment for which is to be made on the
Digitally signed by
Customer’s valid Payment Instrument.
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1.26. "Service Provider’s Website/ Site" shall mean the web-site with the domain name “https://www.ccavenue.com/” ” established2-by the

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Service Provider for the purposes of enabling on-line trading instructions by the Customers of the Merchant to the Service Provider.
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 1.27. "Td" all mean date of confirmation by the Merchant to the Service Provider about Delivery of Product / Services to the Customer
1.28. "Tp" shall mean date of charge / debit to the Customer’s account against the purchase of Product / Services.
1.29. "Tr" shall mean date of expiry of Refund period as fixed by the Merchant.
1.30. "Transaction" means every Customer Order that result in the Delivery by the Merchant to the Customer of the Product(s) / Services in
respect of which the Customer Order was placed by Customer on Merchant’s Site processed by Service Provider’s Payment Mechanism
successfully
1.31. "Transaction Discount Rate” (TDR”)" means, the non-refundable rate charged to the Merchant by the Service Provider on the Transaction
amount processed through Service Provider and / or the Facility Providers payment gateway system and it includes the Merchant
Discount Rate as notified by the Reserve Bank of India, the Facility Providers from time to time and the processing and other charges
charged by the Service Provider as its service charges from time to time. The Transaction Discount Rate is exclusive of GST and/or any
other Taxes as notified by the Government from time to time. Transaction Discount Rate applicable to this Agreement is accepted by both
the Parties by way of a written electronic communication. However, the Transaction Discount Rate may be revised quarterly by the
Service Provider, and the Service Provider will advise the Merchant of any such change not less than 7 days in advance of its
effectiveness.
1.32. "Ts" shall mean date of intimation by the Merchant to the Service Provider about shipment of Product / Services.
2. TERM; NON-EXCLUSIVE:
2.1. Term: This Agreement shall become effective on the Effective Date and shall remain in full force until a notice of termination by the Service
Provider or the Merchant is given or until terminated under other provisions of this Agreement.
2.2. Non-exclusive: Nothing in this Agreement shall prohibit the Service Provider from furnishing the services similar to those provided under
this Agreement to others, including competitors of the Merchant.
3. PAYMENT TERMS:
3.1. Subject to the terms of this Agreement, Service Provider will send to Merchant’s bank account Customer Charge from Transactions taking
place on Merchant’s Site using the Payment Mechanism of Service Provider, minus any fees including TDR as mentioned in Annexure A,
invalidated payments, convenience fee, handling fee, express payout charges, platform fee, Chargebacks, Refunds or any Refund
processing charges, bank fees or penalty by banks for excessive Chargebacks or Refunds, applicable taxes, any excess amount paid to
Merchant and other amounts that the Merchant owe to the Service Provider under this Agreement. If there are insufficient funds available in
Merchant’s account, the Service Provider shall claim from the Merchant such amount to the extent the funds are insufficient; which the
Merchant on receipt of the claim undertakes forthwith to pay to the Service Provider without any delay.
3.2. Rejection of Payment
The Service Provider and the Facility Providers may reject payment in respect of Customer Orders where:
a. The Merchant has not obtained a necessary Authorization or Service Provider, Facility Providers and the Acquiring Banks are entitled to
reject payment in terms of clauses hereof;
b. Any Customer Order is deemed to be fraudulent or otherwise illegal;
c. Any Customer Order which the Customer refuses to pay because the Product / Service was not as promised or was defective or was not
delivered;
d. Any Customer Order in respect of which Customer raises a Chargeback/ Dispute;
e. The card Issuing bank advises that the card number does not match any number on file;
f. Payment in respect of the Customer Order or the relevant instalment of the purchase price has already been made;
g. Any Products or Services provided by the Merchant using Service Providers’ Payment Mechanism without prior written approval of
Service Provider.
h. The Customer Order was not confirmed by Merchant within permissible time mentioned on the panel provided by the Service Provider
from the date the Customer Order was placed;
i. Any amount duly receivable by Service Provider from Merchant.
3.3. Where the Service Provider and the Facility Providers are entitled to reject payments in respect of a Customer Order or demand a Refund,
the Service Provider shall be entitled to set off and deduct from any payment due to the Merchant and in doing so the Service Provider
may:-
a. debit the Merchant’s account held with the Service Provider, forthwith; and/or;
b. deduct the outstanding amount from subsequent credits to the Merchant’s account, and/or;
c. if there is insufficient funds available therein; claim from the Merchant the amount paid to the Merchant by the Service Provider in respect
of the relative sales; which the Merchant on receipt of the claim from the Service Provider undertakes forthwith to pay to the Service
Provider, the amount of the Refund to the extent to which such funds proves inadequate;
3.4. Payment of Customer Charge in respect of a Customer Order shall be made as per the TDR, other charges and payment schedule
mentioned in Table 1 which is further agreed by both the Parties in writing through electronic communication from time to time. The
Customer Charges to be paid in the bank account of the Merchant instructed by the Merchant in writing and on receipt of Proof of Delivery
of the relevant Product / Service and the Service Provider will deliver its payments to the Merchant as promptly after these dates as is
practicable. The TDR amount charged by the Service Provider to the Merchant is non-refundable; although the Merchant shall be liable to
pay any Refund charges if it is required to be paid by the Facility Providers.
3.5. EMI Services: The Merchant hereby agrees that EMI services shall be offered at the discretion and as per the terms and conditions of the
respective Issuing Bank/ Institution, Payment Instrument Provider, Facility Providers and the Service Provider. The Merchant further
undertakes that:-

charged the full amount of the Customer Charge at the time of making Transactions.
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i. EMI calculator shall be available on the Merchant Site in order to provide the EMI calculation to the Customer. The Customer shall be
Digitally signed by
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ii. Thereafter, the Service Provider shall send details of settled Transactions for conversion of the Transaction to EMI along with

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 details to the Issuing Bank/ Payment Instrument Provider within prescribed time. Service Provider shall not be responsible if the EMI
Transactions are cancelled / reversed.
iii. The Issuing Bank/ Payment Instrument Provider shall convert all Transactions approved by them to EMI within their prescribed time. The
final decision on whether a Transaction can be converted to EMI is taken solely by the respective Issuing Bank/ Payment Instrument
Provider.
iv. The Merchant further confirms, undertakes and assures that the Service Provider shall not be liable in case of any dispute raised by the
Customer with respect to the rejection of EMI option to a Customer after a Transaction has been confirmed, irrespective of the Customer
Charge amount is already paid to the Merchant or not. The Merchant assures that the Customer shall raise such dispute related to non-
conversion of EMI directly with the Issuing Bank/ Payment Instrument Provider.
v. The Merchant agrees that Issuing Bank/ Payment Instrument Provider may charge interest rate to the Customers as per its internal
policies and other regulatory factors from time to time. The Service Provider has no authority deciding the rate of interest, repayment
terms, charges and any other terms and conditions of the EMI Scheme.
3.6. Taxes: Each Party shall bear and pay respective taxes as made applicable by the Government authorities from time to time. The Merchant
covenants to comply with all the compliances mandated under the Goods and Services Tax (GST) as and when the same is implement by
the relevant Government authority, including but not limited to filing valid tax return relating to its Transactions with the Service Provider. In
case any credit, refund or other benefit under GST is denied to the Service Provider or is delayed due to any non-compliance by the
Merchant (such as failure to upload the details of Supply of goods/service on the GSTN portal, failure to pay GST to the Government, lower
compliance rating etc.) or due to non-furnishing or furnishing of incorrect or incomplete documents by the Merchant with the Government or
the Service Provider , the Merchant agrees to indemnify, defend and hold harmless the Service Provider and reimburse the Service
Provider for the loss including ,but not limited to, the tax loss, interest, penalty, reasonable costs or expenses of any nature whatsoever,
whether accrued, absolute, contingent or otherwise; including, without limitation, reasonable attorneys’ fees and costs (whether or not a suit
is filed).
3.7. Merchant’s Minimum Deposit Account Balance (If applicable): It is mutually agreed by the Merchant and the Service Provider, that the
Service Provider may retain a minimal amount “Reserve Deposit Amount” out of amounts payable to the Merchant in terms of Clause 3
hereof. The Merchant agrees that the Service Provider will impose additional Reserve Deposit Amounts, either temporarily or permanently,
which are more restrictive than limits placed on the Merchants in order to reduce Service Provider's reasonable apprehension of risk of loss
under varying circumstances.
4. COVENANTS AND REPRESENTATIONS OF THE MERCHANT:
4.1. The Service Provider and the Facility Providers shall not be a party to the Agreement or dispute between the Customer and the Merchant.
In the event of any dispute between the Merchant and the Customer whether in relation to any deficient, improper or incomplete Product
or Service provided by the Merchant or otherwise, the Service Provider and the Facility Providers shall not be made a party to any
litigation, arbitration or other proceeding instituted in respect of such disputes.
4.2. The Merchant undertakes to make timely payments of all the monies, charges, and Chargeback amounts, Refund amount duly payable to
Service Provider as and when demanded by Service Provider. Merchant also undertakes to payback any amount received in excess or
erroneously from Service Provider within 7 (Seven) calendar days of receipt of claim from Service Provider without any delay, demur or
protest.
4.3. The Merchant assures and guarantees to the Service Provider and the Facility Providers that the Merchant is acting in compliance with
and shall at all-time act in compliance with all laws, rules and regulations, notification, and guidelines set by RBI/ Service Provider and the
Facility Providers and further assures and guarantees that the Products And Services mentioned on Service Provider website at link
https://www.ccavenue.com/faq_ccav.jsp (go to _ FAQ-About CCAvenue as a payment gateway – what are the businesses that are not
accepted by CCAvenue) shall not be sold on the Merchant’s Site using services of Service Provider. Any Product or Service which is not
in compliance with all applicable laws and regulations whether federal, state, local or international including the laws of India shall not be
offered by the Merchant to its Customers through the services of Service Provider.
4.4. The Merchant further confirms, undertakes and assures that in the event of violation of any of the byelaws and standards of RBI, the
Facility Providers and Service Provider by the Merchant AND any penalty or charge imposed by the Facility Providers on the Service
Provider for any violation for any reason whatsoever, the Merchant shall on receipt of the claim from the Service Provider undertakes
forthwith without any demur, protest, dispute or delay, to pay to the Service Provider, the amount of the penalty / fine imposed by the
Facility Providers on the Service Provider.
4.5. The Merchant shall not at any time require the Customer to provide the Merchant with any details of the accounts held by them with the
Issuing Bank/ Payment Instrument Provider including, the passwords, account number, card numbers and PIN which may be assigned to
them by the Issuing Banks or Payment Instrument Provider from time to time.
4.6. In the event of any inconsistency between any provision of this Agreement and the standards set out by Facility Providers, the standards
shall govern.
4.7. The Merchant is aware that the Service Provider and the Facility Providers are not guaranteeing any Transactions with the Customers in
any manner whatsoever. The Merchant assures that the Customers will place the orders themselves and agree not to place orders on
behalf of Customers.
4.8. The Merchant shall use the Service Provider’s services and other facilities offered on the Service Provider’s Site only for the Merchant’s
Site as mentioned in Table 1 (Sr. No.5) and for no other Site/s. The Merchant shall use the Service Provider’s Payment Gateway services
only for selling/ providing the Products and Services mentioned in “Table 1 (Sr. No.6) and for no other Products or Services. In case of any
deviation from the Services without prior written approval of the Service Provider, the Merchant undertakes to be abiding by the decisions
of Service Provider including suspension of the pay out or refund to Customer or termination of Service Provider’s services.

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4.9. The Merchant must ensure that it shall not:- (a) undertake/allow Transactions for anything other than the genuine purchase of the
Digitally signed by
Products and/or Services that the Merchant provides; (b) impose any minimum or maximum Transaction values; (c) discriminate against
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the use of any Card or Payment Instrument in any way; (d) split a Transaction into two or more Transactions; (e) accept a Transaction or
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 present Transaction Data for processing which was not undertaken directly between the Merchant and the Customer; (f) accept or process
Transactions in order to give Customers cash; (g) accept any Transaction using any Card or Payment Instrument issued in the Merchant’s
name, or related to the Nominated Bank Account or of a partner in, or director or other officer of Merchant’s Business or the Business of
the Merchant, or of the spouse or any member of the immediate family or household of any such person; (h) submit Transaction data
which Merchant know or ought to have known is illegal; (i) Refund Transactions to a Card/ Payment Instrument which was not originally
used to make such Transactions, and Merchant must not, under any circumstances, accept money from a Customer in connection with
processing a Refund to the Customer's Account.
4.10. The Merchant acknowledges that the Facility Providers and the Service Provider have the right to enforce any provision of the standards
and to prohibit any Merchant conduct that may injure or may create a risk of injury to the Facility Providers and the Service Provider
including injury to reputation, or that may adversely affect the integrity of the Facility Providers and the Service Provider’s core payment
systems, information or both. The Merchant agrees that he will not take any action that might interfere with or prevent exercise of this right
by the Facility Providers and the Service Provider.
4.11. The Merchant shall take all precautions as may be feasible or as may be directed by the Service Provider and the Facility Providers to
ensure that there is no breach of security and that the integrity of the link between the Merchant’s Site, the Service Provider’s Site and the
Payment Mechanism is maintained at all times during the term of this Agreement. In the event of any loss being caused as a result of the
link being breached or as a consequence of the link being improper or being in violation of the provisions of this clause, the loss shall be to
the account of the Merchant and the Merchant shall indemnify and keep indemnified the Service Provider and the Facility Providers from
any loss as may be caused in this regard. The Merchant shall comply with PA-DSS compliances (if applicable) and shall report to the
Service Provider in case of an information security incident related to systems or information.
4.12. The Merchant herby grants to the Service Provider and the Facility providers, a non-exclusive, royalty-free, limited license to use, display
and reproduce the trademarks, service marks and logos of the Merchant solely in connection with the marketing of their facilities and
services to the public. The Merchant shall prominently display on its Website and in other online marketing materials if applicable, a
statement/logo/image provided by Service Provider and or upon instructions of Facility Provider. The Facility Providers may at any time,
immediately and without advance notice, prohibit the Merchant from using any of the Marks for any reason.
4.13. The Merchant ensures that it shall prominently and unequivocally inform a Customer of the identity of the Merchant, which will enable the
Customer to distinguish the Merchant from any other third party and will ensure that its website:- (i) prominently displays the name of the
Merchant; (ii) prominently identifies the name of the Merchant as displayed on the website and as the name that will appear on the
Customer’s statement and (iii) display the Merchant name and information as prominently as any other information depicted on the
website, other than the images of the Products or the Services being offered.
4.14. The Merchant represent and warrant to the Service Provider and the Facility Providers that: (a) Merchant is duly organized, validly existing
and in good standing under the laws of the territory in which its business is registered, and a resident of India for income tax purposes; (b)
Merchant has all requisite license, registrations, right, power and authority in full force to enter into this Agreement and perform its
obligations and grant the rights, licenses and authorizations hereunder; and (c) Merchant and its subcontractors, agents and suppliers will
comply with all applicable Laws in the performance of its obligations and exercise of the rights under this Agreement.
4.15. The Merchant states that the individual signing this Agreement is an authorized representative of the Merchant and is thereby fully
authorized to bind the Merchant to contractual obligations and is authorized to provide the information and documentation submitted in
connection with this Agreement are complete and correct in all material respects. Merchant authorizes Service Provider to obtain and
verify, and to continue to obtain and verify any information submitted by Merchant any relevant information regarding principals, partners,
officers or other authorised representatives of Merchant and any other individuals listed on this Agreement including the individual signing
below, and for Service Provider use such information as reasonably necessary during the course of providing the services contemplated
here under as well as for Service Provider to share such information with its affiliates or as otherwise allowed by applicable law. The
Service Provider reserves the right to conduct audits and periodic oversight reviews of Merchant determining compliance with this
Agreement and byelaws and standards of RBI, the Facility Providers and Service Provider referenced herein.
4.16. The Merchant hereby agrees, assures and covenants as under, as far as American Express Card processing is concern:-
a. The Merchant must comply with, the American Express Data Security Operating Policy, a copy of which is available at
www.americanexpress.com/datasecurity and which American Express Card may amend from time to time in accordance with its terms.
b. The Merchant must indicate its acceptance of the American Express Card whenever it communicates the payment methods it accepts
to Customers and display the American Express Card Marks according to the American Express Card guidelines/ Terms and
Conditions and as prominently as warmly welcoming American Express Cards and in the same manner as any other Payment Product.
c. The Merchant must not (i) try to dissuade American Express Card members from using the American Express Card; (ii) criticize or
mischaracterize the American Express Card or any of its services or programs; (iii) try to persuade or prompt American Express Card
members to use any other payment products or any other method of payment (e.g., payment by cheque); (iv) impose any restrictions,
conditions, or disadvantages when the American Express Card is accepted that are not imposed equally on all other payment products
(except where expressly permitted under applicable national law); or (v) promote any other payment products (except the Merchant’s
own card that it issues for use solely at its establishments) more actively than it promotes the American Express Card.
d. The Merchant must not (i) engage in activities that harm American Express Card’s business or brand; or (ii) indicate or imply that it
prefers, directly or indirectly, any other payment products over the American Express Card. If American Express provides notice to
Service Provider that Merchant has breached this provision, Service Provider reserves its right to cease submitting Charges within 2
Business days and require Merchant to remove all American Express identification, logos and decals from Merchant’s website
immediately. If American Express determine that Service Provider on behalf of the Merchant vide this Agreement has failed to cease

f2a55ea1-8
submitting Charges after receipt of such information from American Express and that Service Provider have breached this provision due
to default of Merchant, Service Provider shall be penalized the amount of Five Thousand United States Dollars ($5,000.00Digitally
USD) orsigned
in by
8ad-42d2-
equivalent Indian Rupees for continuing to submit Charges. This penalty will apply on a monthly basis. Accordingly, if Service f2a55ea1-88ad-42d2-
Provider
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submits Charges during July and again in August, Service Provider will be penalized twice. If penalized, Service ProviderDate: agrees to
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 remit payment to American Express within 30 days of your receipt of an invoice. If Service Provider fails to remit such payment,
American Express may debit all relevant amounts from the bank account Service Provider have designated to receive payments from
American Express pursuant to this Agreement. The Service Provider in event of such penalty been imposed by American Express
reserve its right to impose the same on Merchant and the Merchant agrees to pay such penalty to Service Provider forthwith without
any demur or protest, dispute or delay.
e. The Merchant shall maintain Customer service information that is readily available for review by American Express Card member
transacting with Merchant. The Customer service information should include clear instructions on how to contact Merchant if the
American Express Card member has any question about a Transaction. At a minimum, the instructions must provide an active
Customer service e-mail address and a Customer service telephone number for the Merchant and for Service Provider an email
address and web page address on Service Provider’s Web site where American Express card members can access Transaction
information.
f. The Merchant hereby agrees, covenants (i) to accept Cards in accordance with the terms of the Merchant Agreement; (ii) to authorise
Service Provider to submit Transactions to, and receive settlement from American Express Card on behalf of the Merchant; (iii) to
authorise Service Provider to disclose Transaction data, Merchant data, personal information and other information about the Merchant
to American Express Card and its affiliates, agents, subcontractors, and employees, and allows American Express Card and its
Affiliates, agents, subcontractors, and employees to use such information to perform under the Agreement, operate and promote the
network, perform analytics and create reports, and for any other lawful business purpose; (iv) to display American Express Card Marks
and give Amex equal representation with any signage, decals or other identification when promoting payment methods and remove
them in case of termination of Merchant Agreement; (v) to enable Service Provider to comply with its obligations in relation to Card
member disputes, Transaction processing, authorisation, submission and protecting Card member information; (vi) to comply with all
applicable laws, rules and regulations relating to the conduct of the Merchant’s business; (vii) that Merchant shall warmly welcome
American Express Cards, meaning that they either do not surcharge American Express Card members, or if they do, they apply a
surcharge that is not more than any surcharge they apply to other credit cards and they do not discourage Card members from using
their Cards; (viii) that the third party vendor approved by American Express Card may visit the office of Merchant to assess and
document warmly welcoming performance of American Express Card; (ix) that the refund policies of Merchant for purchases on the
American Express Card must be at least as favourable as their refund policies for purchases on any other payment product and the
refund policy must be disclosed to Card members at the time of purchase and in compliance with applicable law; (viii) to abide by the
limitation on American Express Card’s liability set forth in this Agreement; (x) provides third-party beneficiary rights to American Express
Card with the ability to enforce the terms of the Merchant Agreement against the Merchant as necessary to protect the American
Express Card brand; (xi) provides American Express Card with the ability to enforce industry-specific requirements of which American
Express Card notifies the Service Provider in writing from time to time; (xii) to ensure that Merchant website does not contain libellous,
defamatory, obscene, pornographic, or profane material or any information that may cause harm to any individuals or to the American
Express Card brand; (xiii) to allow Service Provider and American Express Card to conduct audits, periodic oversight reviews, collect
documents, “know your customer” (“KYC”) and anti-money laundering (“AML”) checks in accordance with all applicable laws and
regulations and to enable American Express Card to satisfy its obligations under applicable local law and any other requirements
imposed by regulators; (xiv) Sponsored Merchants must not process any Charges that would be considered Prohibited Uses as outlined
in section 2d of the American Express Card Terms and Conditions.
g. The Merchant ensures that each of its owners, directors, employees and every other person working on its behalf, has not and shall not,
in connection with this Agreement or in connection with any other business Transactions involving American Express Card, make any
payment or transfer, or transfer anything of value, directly or indirectly, to: (i) any governmental official or employee (including
employees of a government corporation or public international organisation); (ii) any political party, official of a political party, or
candidate for public office; (iii) an intermediary for payment to any of the foregoing; or (iv) any other person or entity if such payment or
transfer would violate the laws of the country in which it is made or the US Foreign Corrupt Practices Act 1977.
4.17. If the Merchant is going store the confidential data of Customers on Merchant’s Site, then the Merchant shall be Payment Card Industry
Data Security Standard certified (PCIDSS) and shall continue to be certified as per the required regulations during the term of the
Agreement with respect to the security obligations pertaining to the Service Provider’s Services provided by the Service Provider. The
Merchant hereby undertakes and agrees it shall not store any confidential information of the Customers such as card details, Customer’s
confidential details etc. if it is not PCI DSS certified and shall further indemnify the Service Provider in case of any claim, proceeding, loss
or liability arising due to non-compliance of the same.
4.18. The Merchant undertakes to be abided by the Master Card Rules all the time, the detailed manual of the rules can be referred from the
link: (http://www.mastercard.com/us/merchant/pdf/BM-Entire_Manual_public.pdf ) this link is subject to change as per the amendments
made in manual of Master Card, uploaded from time to time. Important sections of the Master Card Rules that the Merchant undertakes
the following :
a. On an on-going basis, the Merchant to promptly provide the Service Provider with the current address of each of its offices, all “doing
business as” (DBA) names used by the Merchant, and a complete description of goods sold and services provided.
b. In the event of any inconsistency between any provision of the Merchant Agreement and the Standards (i.e. the Manual), the Standards
(the Manual) will govern.
c. The Service Provider may require any changes to Merchant’s Website or otherwise that it deems necessary or appropriate to ensure
that the Merchant remains in compliance with the Standards governing the use of the Marks.
d. This Merchant Agreement automatically and immediately stand terminated if the Master Card Corporation de-registers the Service
Provider or if the Facility Providers ceases to be a Customer for any reason or if such Acquirer fails to have a valid License with the
Corporation to use any Mark accepted by the Merchant. f2a55ea1-88
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e. The Service Provider may at its discretion or at the direction of its Facility Providers immediately terminate the MerchantDigitally
activity deemed to be fraudulent or otherwise wrongful by the Service Provider, and Facility Providers.
Agreement
signed byfor
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 f. The Merchant acknowledges and agrees:
i. To comply with all applicable standards, as amended from time to time;
ii. That the Master Card Corporation is the sole and exclusive owner of the Master Card Marks;
iii. Not to contest the ownership of the Marks (of Master Card corporation ) for any reason;
iv. The Master Card Corporation may at any time, immediately and without advance notice, prohibit the Merchant from using any of the
Master Card Marks for any reason;
v. The Master Card Corporation has the right to enforce any provision of the Standards and to prohibit the Merchant and/or its Payment
Facilitator from engaging in any conduct the Corporation deems could injure or could create a risk of injury to the Master Card
Corporation, including injury to reputation, or that could adversely affect the integrity of the Interchange System, the Corporation’s
confidential information as defined in the Standards, or both; and
vi. The Merchant will not take any action that could interfere with or prevent the exercise of this right by the Corporation.
4.19. The Merchant undertakes to be abide by the rules and regulations formed by the governing authority in respect of the Anti-Money
Laundering Act 2002, Information Technology Act 2000 and subsequent amendments incorporated thereon and guidelines issued by the
Department of Regulation, RBI from time to time for Combating Financing of Terrorism (CFT).
4.20. The Merchant hereby undertakes that, all the representations made herein are true and valid as per law of India. The Merchant represent
that the Merchant holds valid licenses, brand proofs, tie-up agreements from its business associates and the Merchant is legally
authorised to sale the Products and Services online through the Merchant’s Site.
4.21. The Merchant shall provide supporting documents to the Service Provider at the time of execution of this Agreement and upon change in
details provided under this Agreement. The Merchant shall provide the KYC documents to Service Provider on an interval of one year.
4.22. The Merchant shall keep updated on its Site all the policies including but not limited to privacy policy, refund and return policies,
Chargeback policy (I accept policy), Customer grievance redressal (including turnaround time for resolving queries), and other terms and
conditions pertaining to the Products and Services of the Merchant. The merchant provide a copy of these documents as and when
requested by the Service provider.
4.23. COVENANTS AND REPRESENTATIONS OF THE SERVICE PROVIDER
4A.1. Service Provider has received requisite authorisation/ license from RBI as per the said RBI Guideline and has right, power and
authority in full force to enter into this Agreement and perform its obligations.
4A.2. Service Provider is PCIDSS certified and has implemented applicable security measures as per the said RBI Guideline.
4A.3. Service Provider has appointed Nodal Officer responsible for regulatory and Customer grievance handling functions in accordance
with the said RBI Guidelines. The details of the Nodal officer are mentioned on our website link
https://www.ccavenue.com/customer-grievances-policy.jsp.
4A.4. Service Provider undertakes to comply with Know Your Customer (KYC) / Anti-Money Laundering (AML) / Combating Financing of
Terrorism (CFT) guidelines issued by the Department of Regulation, RBI, in their “Master Direction – Know Your Customer (KYC)
Directions” which are updated from time to time.
5. DATA PROTECTION :
5.1. All the data processed under this Agreement is subject to the Data Privacy Regulations under applicable laws. Merchant and Service
Provider shall be subject to and will comply with the Information Technology Act, 2000 and the Information Technology (Reasonable
Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 as amended from time to time, and any other
applicable Laws restricting collection, use, disclosure, storage, processing and free movement of personal information (collectively, the
“Privacy Regulations”).
5.2. Service Provider its employees, contractors or agents may, in connection with this Agreement, collect Personal Information in relation to
Merchant (including Merchant Customers, employees and directors) Service Provider may process, use and disclose, transfer and store the
Merchant’s Customer’s personal information for purposes connected with this Agreement and otherwise for the purposes of its legitimate
business and business operations or as required by law. The Merchant shall co-operate with the Service Provider and Facility Providers in
respect of any issues arising out of a breach or potential breach of security in relation to the holding of confidential data.
5.3. Insofar as information provided, or to be provided, by Merchant to Service Provider includes the Personal Information of Customers,
Merchant represents and warrants that it has obtained sufficient informed prior consent in writing from each Customer to whom any
Personal Information relates to, in order for Service Provider to comply with applicable data privacy regulations and which allows Service
Provider to collect, use, disclose, process, transfer and store such information for the purposes specified in this Agreement and the
schedules, including in the circumstances described above, and will provide Service Provider with such consent as and when requested by
Service Provider.
6. FAIR USE OF SERVICE PROVIDER SERVICES:
6.1. The Merchant shall use the services of the Service Provider only for the purpose of receiving online payments against the Products/
Services approved by Service Provider. Using the services of Service Provider for any other purpose shall entitle the Service Provider to
take appropriate legal action and/or charge penalty suspend all the pay-outs to the Merchant.
6.2. The Merchant shall not submit for payment, any Transaction they know or ought to have known is illegal or misuse the services of Service
Provider for illegal gains including but not limited to illicit use of Credit Cards.
6.3. The Merchant in case of any fraud or ill intentional Transaction by Customer shall cooperate with Service Provider and forward all
necessary Transaction and Customer details to Service Provider at the earliest.
6.4. The Merchant data related to Transactions taking place through Service Providers’ payment gateway services shall be stored by Service
Provider for a maximum period of one year from the date of Transaction. Post completion of this one year the data will automatically get
deleted from Service Providers’ database. Service Providershall not be liable to produce the data that is older than one year.

f2a55ea1-88ad-4
6.5. Breach by Merchant: If the Service Provider, the Facility Providers suspects on reasonable ground, that the Merchant hasDigitally signed
committed a by
breach of this Agreement or dishonestly or fraud against the Service Provider, the Facility Providers, or any Customer, the Service Provider
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2d2-
shall be entitled to suspend all payment under this Agreement to the Merchant pending enquiries by the Service Provider. The Service
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 Provider shall not be liable to pay any interest upon the suspended pay-outs during or after the pendency of the inquiry. The Service
Provider reserve right to charge appropriate penalty to the Merchant in case of breach of terms of this Agreement. The Service Provider
may adjust such penalty amount from the next pay out of Customer Charge. In the event of no balance in the Merchant account, the
Merchant shall make the payment of such penalty amount; failure to make payment of the penalty amount will attract interest over the
penalty as per the prevailing interest rates. Breach by Customer: In case the Customer of Merchant commits fraud against the Merchant
using Service Provider’s services, the Service Provider in such cases shall be entitled to suspend the pay-outs of the disputed amount till
the issue is resolved between Merchant and Customer. The Service Provider shall not be liable to pay any interest upon the suspended
pay-outs during or after the pendency of the inquiry.
6.6. Authorizations: The Merchant shall obtain Authorisation from the Service Provider, before accepting any Customer Order. This process of
Authorization is an automatic process that takes place in real-time.
7. CHARGEBACK AND REFUND
7.1. The Merchant agrees that payment made in respect of any Customer Order, in respect of which the Customer or Issuing Bank raises a
claim, demand, dispute or Chargeback on the Service Provider or the Facility Providers for any reason whatsoever or in case of Refund
initiated by the Merchant shall be the financial responsibility of the Merchant. The Chargeback or Refund shall be processed as per the set
processes of Facility Providers and Service Provider. Once the Chargeback is received and the Merchant is ordered to make payment of
the Chargeback amount or in case of Refund once the Refund requested is initiated by the Merchant, the Merchant shall make the payment
of the Chargeback/ Refund amount as the case may be without any demur or protest, dispute or delay. The Merchant agrees that it shall
initiate Refund only within Tr i.e time period fixed by Merchant or 90 days from the date of Transaction whichever earlier. However,
Merchant agrees that it shall not be allowed to initiate Refund on the date of Transaction if it has opted for Express Settlement Facility. The
Merchant shall make payment of Chargeback amount within 48 hours from the time of receiving the request for making payment of
Chargeback and or in case of Refund immediately at time of initiating the Refund. The Merchant hereby agrees that all Refunds and
Chargebacks shall be the sole responsibility of the Merchant and Service Provider shall not be liable for any claims or disputes which may
arise in connection with such Refunds or Chargebacks to the Merchant or its Merchants. The Service Provider shall have right to withhold
the payment in case of anticipated Chargebacks or excessive Chargebacks raised against Merchant The Merchant agrees to indemnify
Service Provider in respect of any claims, disputes, penalties, cost and expenses arising directly or indirectly in relation Refunds or
Chargebacks for all Transaction initiated and instructed through the Merchant’s Site.
7.2. If Service Provider and/or the Facility Providers determine that the Merchant and/or its business associates registered with Service Provider
are incurring an excessive amount of Chargebacks or Refunds, Service Provider may establish controls or conditions governing the
Transactions contemplated under this Agreement, including without limitation, by (a) establishing new processing fees, (b) by requesting a
reserve in an amount reasonably determined by Service Provider to cover anticipated Chargebacks and Refunds (c) by asking the
Merchant to first make payment of the Chargeback amount / Refund amount and then only process the Chargeback and Refund request.(d)
delaying or suspending pay-outs to Merchant, (e) block the Refund or refuse to process (f) adjusting the Chargeback and Refund amount
from the Customer Charge payable to Merchant and (g) imposing penalty amount if any charged by Facility Providers (h) charge interest
over the Chargeback and Refund amount (i) terminating or suspending the Service Provider Services.
7.3. The Merchant hereby authorises the Service Provider to appropriate the Merchant’s current balance amounts with the Service Provider to
the extent of the aforesaid Chargeback and Refund and any other moneys due to the Service Provider by the Merchant in terms of this
Agreement. If there is insufficient funds available therein; the Merchant shall within 48 (forty eight) hours of finding out negative balance or
insufficient balance in his Merchant Accounting and Reporting System (M.A.R.S) Interface and/or on receipt of the e-mail from the Service
Provider and/ or claim from the Service Provider undertakes forthwith without any demur, protest, dispute or delay, to pay to the Service
Provider, the amount of the Chargeback/dispute/Refund to the extent to which such funds proves inadequate. Without prejudice to any
other of Service Provider’s rights and remedies, in the event that the Merchant does not make any payment to Service Provider by its due
time (within 48 hours) or on demand as required under this Agreement, the Service Provider shall be entitled to charge interest on such
overdue amount upon completion of the said 48 (Forty Eight) hours (as the case may be) until the date of payment in full, at the rate of 2-4
% per month, solely as per Service Provider’s discretion. It is agreed that any claim or dispute arising out of non-payment of Refund /
insufficient balance shall be the absolute liability of the Merchant AND the Merchant hereby indemnifies the Service Provider and the
Facility Providers against any claims, dispute initiated by any Customers/ Facility Provider or any third party / authority enforced on the
Service Provider, Acquiring Banks/ Card Schemes/ payment service provider etc. for the non-refund of such Transactions.
7.4. Credit Facility on Refunds: Since the Merchant will not be allowed to initiate Refunds of amount greater than the balance amount held with
Service Provider; The Merchant may face Refund related issues from the Customers such as, “the Refunds were blocked by Service
Provider due to insufficient or no balance amount in Merchant account held with Service Provider”. In order to avoid such Refund issues
and to continue the smooth Refund process, the Merchant may avail the credit facility on Refunds where in the Service Provider at its sole
discretion may allow the Merchant to initiate Refunds of amount greater than the balance amount available with Service Provider. This
facility will allow additional time not exceeding 7 (Seven) days to the Merchant to arrange for funds against Refunds so initiated. To avail the
credit facility the Merchant shall give separate written instructions to Service Provider, Service Provider on its sole discretion may grant the
credit facility on Refund to the Merchant. The Merchant agree that the repayment of credit facility on Refund shall be governed by all the
sub clauses (7.1), (7.2) and (7.3) above and also by the special terms and conditions formed by Service Provider for credit facility on
Refund.
7.5. Customer Grievance Redressal and Dispute Management Framework which includes Customer grievances redressal and turnaround time
for dispute resolution, dispute resolution mechanism and reconciliation of payments by Service Provider is mentioned in Annexure B.
7.6. The Merchant agrees that Refunds of failed Transactions are dealt as per the process mentioned in Customer Grievance Redressal and
Dispute Management Framework mentioned in Annexure B.
f2a55ea1-8 Digitally signed by
7.7. The Merchant agrees that the Refunds initiated by Merchant shall be routed through the Escrow Bank Account and original method of
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payment unless specifically agreed between the Merchant and Customer to credit through an alternate mode. The Merchant hereby 2-
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confirms that Service Provider has no responsibility if Refunds are processed through alternate mode agreed between Merchant a753-5babef86515e
and

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 Customer.
7.8. The Merchant acknowledges that TDR charged by the Service Provider shall not be refunded by Service Provider irrespective of any
Chargeback or Transaction being rejected, refunded or disputed.
8. INDEMNITY
8.1. The Merchant hereby undertakes and agrees to indemnify, defend and hold harmless the Service Provider and the Facility Providers
including their officers, directors and agents from and against all actions, proceedings, claims (including third party claims), liabilities
(including statutory liability), penalties, demands and costs (including without limitation, legal costs), awards, damages, losses and/or
expenses however arising directly or indirectly, including but not limited to, as a result of:
8.1.1. Breach or non-performance by the Merchant of any of its undertakings, warranties, covenants, declarations or obligations under this
Agreement;
8.1.2. Breach of confidentiality and intellectual property rights obligations by the Merchant;
8.1.3. Any claim or proceeding brought by the Customer or any third party against the Service Provider and/or the Acquiring Banks in
respect of any Products or Services offered by the Merchant;
8.1.4. Any act, deed, negligence, omission, misrepresentation, default, misconduct, non-performance or fraud by the Merchant, its
employees, contractors, agents, Customers or any third party;
8.1.5. Chargebacks or Refunds relating to the Transactions contemplated under this Agreement; and incapacity of Merchant to make
payment against the Chargeback/ Refunds or any amount due payable to Service Provider;
8.1.6. Breach of law, rules regulations, legal requirements (including RBI regulations, Facility Providers rules) in force in India and/or in any
place from where the Customers is making the Transaction and/or where the Product is or to be Delivered and/or where the
respective Issuing Bank/ Institution is incorporated/registered/established; or
8.1.7. Any fines, penalties or interest imposed directly or indirectly on Service Provider on account of Merchants or Transactions conducted
through the Merchant under this Agreement.
8.2. The indemnities provided herein shall survive the termination of this Agreement.
9. WARRANTY
9.1. The Service Provider and the Facility Providers disclaims all warranties, express or implied, written or oral, including but not limited to
warranties of merchantability and fitness for a particular purpose. The Merchant acknowledges that the Service Provider and the Facility
Providers may not be uninterrupted or error free. The Merchant also acknowledges that the services provided by the facility providers to the
Service Provider which is passed on to the Merchant under this Agreement, can be in any event be brought to an abrupt end in any event
whatsoever by the facility providers for any reason whatsoever.
9.2. The Service Providers sole obligation and the Merchant’s sole and exclusive remedy in the event of interruption to the services or loss of
use and/or access to the Service Provider’s Site, and the Facility Provider’s facilities, shall be to use all reasonable endeavors to restore the
Services and/or access to the Payment Mechanism as soon as reasonably possible.
9.3. In case if the Merchant’s Customer raises a claim on any of the Service Provider or the Facility Providers, the Merchant shall release
Service Provider (and its officers, directors, employees, agents and affiliates) from claims, demands and damages (actual and
consequential) of every kind and nature, known and unknown, suspected and unsuspected, disclosed and undisclosed, arising out of or in
any way connected with such claims or disputes.
9.4. Without prejudice to any other provisions of this Agreement, Service Provider, and the Facility Providers shall not be liable to the Merchant
for any loss or damage whatsoever or howsoever caused arising directly or indirectly in connection with the Service Provider’s Site and
services, and the Facility Provider’s facilities and/or this Agreement.
10. LIMITATION OF LIABILITY:
- The Service Provider shall not be liable for any indirect, incidental, punitive, special or consequential damages or losses (including without
limitation loss of profit or revenue etc.), whether under contract or in tort, and even if the Merchant had been advised of the possibility of such
damage or loss. In no event Service Provider shall be liable to the Customers or any third Party.
11. INSPECTION AND AUDIT:
11.1. SERVICE PROVIDER shall have right to audit and/or inspect periodically the system and records of Merchant (including but not limited to
Merchant’s refund and return policy, infrastructure, Customer grievance policy, T&Cs, etc.) by its internal or external auditors or by its
agents appointed to act on its behalf, in order to ensure Merchant’s compliance with the obligations with respect to Services rendered
under this Agreement and applicable laws and to obtain copies of any audit or review reports and findings made on the Merchant in
connections with the Services undertaken hereunder.
11.2. Merchant shall allow SERVICE PROVIDER, its management, its auditors and/or its regulators, the opportunity to inspect, examine and
audit Merchant’s operations, system and records which are directly relevant to the Services. RBI, statutory, regulatory, Service Provider or
any authority vested with such rights shall be entitled to cause an inspection to be made on Merchant and its books and account by one or
more of its officers or employees or other persons
11.3. Merchant shall keep complete and accurate records of all the orders and expenses in connection with its Services and/or Products. All
said records shall be kept on file by Merchant for a period as required under applicable laws from the date the record is made.
11.4. SERVICE PROVIDER’s audit rights shall survive the expiration or termination of this Agreement for the period required under applicable
laws and regulations.
12. TERMINATION:
12.1. Immediate Termination:
a. Termination for Breach: - Either Party may terminate this Agreement with immediate effect if the other Party commits any breach of the
terms of this Agreement.
f2a55ea1-88 Digitally signed by
b. Termination in Case of Violation of Law:- In addition to any other termination rights granted by this Agreement, the Service Provider
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may terminate this Agreement immediately without liability upon verbal or written notice if (i) the Service Provider or the Facility
2-
Providers is notified or otherwise determines in good faith that the Merchant or is using the Service Providers services and facilities in
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Date: 2023.03.03
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 furtherance of any activity which violates any law, rule, or regulation or (ii) the Service Provider, or the Facility Providers or any of their
directors, officers, stockholders, employees or agents are made the subject of a criminal or civil action or investigation or are threatened
by such action as a consequence of use of the Facility or services by the Merchant. (iii) If number or amount of fraudulent Transactions
submitted by Merchant or the number of Chargebacks in relation to the business of Merchant is excessive (iv) If Merchant submits for
processing, Transactions on behalf of any third party entity other than that agreed between Parties; (v) the Merchant materially alters its
website content without the Service Provider's prior written consent or changes its business or alters its business model during the term
of the Merchant Agreement or if there is a direct or indirect change of Control of the Merchant or any parent company of the Merchant;
(vi) If Facility Providers de-registers the Merchant.
c. Termination for Disruption: If any program or facility used by Service Provider to implement this Agreement is disrupted or terminated by
the Facility Provider for any reason the Service Provider may terminate this Agreement immediately.
12.2. Termination by notice: - In addition to any other termination rights granted under this Agreement, either Party may terminate this
Agreement on 30-days written notice to the other.
12.3. Termination for non-use:- The Service Provider may terminate this Agreement, if the Merchant fails or neglects to use the facilities and
services of the Service Provider and the Acquiring Banks for a continuous period of 180 days.
12.4. Withholding of charge on termination: - In the event that either of the Parties serve a notice of termination of this Agreement on the other
party, the Service Provider shall be entitled to withhold for a period of 210 days from the date of such notice, 40% of amounts payable to
the Merchant in terms of Clause 3 of this Agreement in respect of each Customer Charge arising after the date of such notice. In the event
that the Service Provider terminates this Agreement as a result of breach of any of the terms of this Agreement by the Merchant, the
Service Provider shall be entitled to withhold for a period of 210 days from the date of such breach 100 % of amounts payable to the
Merchant in terms of Clause 3 of this Agreement in respect of each Customer Charge arising after the date of such breach.
13. INTELLECTUAL PROPERTY
- Each party shall retain all ownership rights, title, and interest in and to its own products and services and all intellectual Property Rights
therein, subject only to the rights and licenses specifically granted in writing.
14. FORCE MAJEURE: -
- The Service Provider and the Facility Providers shall not be liable for any failure to perform any of its obligations under this Agreement if the
performance is prevented, hindered or delayed by a Force Majeure Event (defined below) and in such case its obligations shall be suspended
for so long as the Force Majeure Event continues. Each party shall promptly inform the other of the existence of a Force Majeure Event and
shall consult together to find a mutually acceptable solution. “Force Majeure Event” means any event due to any cause beyond the reasonable
control of the Service Provider, and the Facility Providers , including, without limitation, unavailability of any communication system, breach or
virus in the processes or Payment and Delivery Mechanism, sabotage, fire, flood, explosion, acts of God, civil commotion, strikes or industrial
action of any kind, riots, insurrection, war, acts of government, computer hacking unauthorized access to computer data and storage devices,
computer crashes, etc.
15. SUB- ID CREATION:
- In case of addition of Business Associate/s, Business Associate” shall mean entity/Merchant referred or on-boarded by the Merchant as per
the terms and conditions of this Agreement through a mandate letter the Merchant shall give written instructions to Service Provider in the
format as specified by Service Provider from time to time. Following terms should additionally apply to the arrangement of creating any sub- Id.
The Merchant will be allotted a main Merchant ID (MID) by the Service Provider. Through this Agreement the Merchant will be able to enable
the Business Associates to receive online payments from the end Customers. For the said purpose the Service Provider has agreed to create
sub- ids for the Business Associates of the Merchant. The addition of any new Business Associates shall be intimated by Merchant to the
Service Provider in the format specified by Service Provider. The Service Provider shall make the payout of the Customer Charge after due
deductions to the designated bank account of the Merchant or the Business Associate as directed by the Merchant in writing. The Merchant
will provide the necessary documents of such business associates as per the requirements of the Service Provider. The Parties have agreed
that all the terms and conditions, warranties, covenants addressed to Merchant herein shall be equally applicable to the Business associates
of the Merchant. Any default, Chargeback, Refund, claim observed or received on Business Associates’ MID shall be the responsibility of the
Merchant. The Merchant here by indemnify the Service Provider for the acts and omissions of the business Associates. To avail the facility of
Sub- IDs the Merchant must intimate the Service Provider in writing, the Service Provider reserves right to approve or reject the onboarding of
Business Associate. Termination of this Agreement will automatically terminate all the sub-ids.
16. GENERAL PROVISIONS:
16.1. Entire Agreement: This Agreement constitutes the entire Agreement between the Service Provider and the Merchant pertaining to the
subject matter hereof and supersedes in their entirety all written or oral Agreements between the Parties.
16.2. Relationship between Parties: The Parties to this Agreement are independent contractors and nothing in this Agreement shall make them
joint ventures, partners, employees, agents or other representatives of the other Party hereto. Neither Party shall make any
representation that suggests otherwise.
16.3. Severability: If any provision of this Agreement is determined to be unenforceable for any reason, then the remaining provisions hereof
shall remain unaffected and in full force and effect.
16.4. Variations of Agreement: Both Parties hereto may amend these terms and conditions or to introduce new terms and conditions. Any such
variations or amendment or introduction will become effective and binding on the Merchant upon notification to the Merchant by ordinary
post and if the Merchant is unwilling to accept such variation or amendment or introduction, the Merchant shall notify the Service Provider
in writing by registered post within five days from the receipt of the notification by the Service Provider.
16.5. Assignment: This Agreement may not be assigned by the Merchant without the prior written consent of the Service Provider. The
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Service Provider may assign all its rights, titles, benefits under this Agreement to any of its affiliates/ third party, such assignment signed by
shall
apply to and bind any successor or permitted assigns of the Parties hereto. f2a55ea1-88ad-42d
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any legal action is brought to enforce any obligations hereunder, the prevailing Party shall be entitled to receive its attorney’s, fees, court

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 costs and other collection expenses, in addition to any other relief it may receive. If either Party fails to perform its obligations under any
provision of this Agreement or the other Party does not enforce such provision, failure to enforce on that occasion shall not prevent
enforcement on later occasions.
16.7. Survival of Provisions: Notwithstanding any other provision to the contrary herein, terms which by their nature survive termination or
expiration of this Agreement shall bind the parties following any expiration or termination of this Agreement.
16.8. Liability upon Expiration: Neither Party shall be obligated to extend or renew this Agreement.
16.9. Jurisdiction and Governing law: The laws of India only and no other nation shall govern this Agreement. The Parties agree to submit to
the exclusive jurisdiction of the Courts located in Mumbai, India as regards any claims or matters arising under or in relation to these
terms and conditions.
16.10. Headings and sub – headings: The headings and sub headings in this Agreement are for convenience only and do not affect the
meaning of the relative section / clause.
16.11. Disclosure of information: The Service Provider will be entitled at any time to disclose information concerning the Merchant to any
authorised assignee, Facility Providers or to its own employees or directors basis in connection with the payment gateway mechanism
facilities provided by the Service Provider. This clause shall survive the termination of this Agreement. The Merchant shall not, without
the prior written consent of the Service Provider, the Facility Providers, disclose the identity of any Customer who has entered into a
Transaction or any information whatsoever relating to any Transactions to any other person or otherwise use any information acquired by
it in relation to such Customers other than for the purposes of this Agreement except where (i) information already known or
independently developed by the recipient prior to or independent of the disclosure; (ii) information in the public domain through no
wrongful act of the recipient, (iii) information received by the recipient from a third party who was not under any legal impediment to
disclose it, (iv) information required to be disclosed by any order of a court or regulatory authority of competent jurisdiction to the extent
specified in the order.
16.12. The individual signing this Agreement certifies that he/she is an authorized principal, partner, officer, signatory or other authorized
representative of Merchant identified above, is thereby fully authorized and appointed by valid board resolution and/or authority letter to
bind Merchant to contractual obligations and is authorized to provide the information contained in this Agreement. The signatory of this
Agreement also certifies that all information and documentation submitted in connection with this Agreement are complete and correct in
all material respects. Merchant authorizes Service Provider to obtain and verify, and to continue to obtain and verify, any information
submitted in this Agreement, including banking information, financial credit, or other information about Merchant, any relevant information
regarding principals, partners, officers, or other authorized representatives of Merchant, and any other individuals listed on this
Agreement, including the individual signing below, and for Service Provider to use such information as reasonably necessary during the
course of providing the services contemplated here under as well as for Service Provider to share such information with its affiliates or
as otherwise allowed by applicable law.
16.13. Notices
a. Any notice, direction or instruction given under this Agreement shall be in writing and delivered by hand, post, cable, facsimile or telex
to
In the case of the Merchant In the case of the Service Provider

As provided by Merchant from time to time. Name: Infibeam Avenues Limited, Address: Plaza
Asiad, Second Floor, Station Road, Santacruz
(West), Mumbai 400 054. India.
Fax: 91-22-26480772,91-22-67425542 Tel. 022-
67425555
Email: accounts@ccavenue.com ATTN:- Mr.
Vishwas Patel
b. Notice will be deemed given : In the case of hand delivery or registered mail or e-mail or overnight courier upon written
acknowledgement of receipt by an officer or other duly authorized employee, agent or representative of the receiving party;
c. Nothing in the aforesaid clauses shall affect any communication given by way of the internet or other electronic medium as otherwise
provided in this Agreement for the purpose of rendering the services.
17. ARBITRATION:
- The parties will endeavour to settle amicably by mutual discussion any disputes, differences or claims whatsoever related to this agreement.
Failing such amicable settlement the dispute shall be settled by arbitration. The Arbitration and Conciliation Act 1996 (and any subsequent
amendment to this act) shall govern the arbitration proceedings. The arbitration shall be held in Mumbai, India. The language of arbitration
shall be English and the arbitral award shall be final and binding on both the parties. The arbitration proceedings will be held before the sole
Arbitrator appointed by mutual consent of both the parties. Any arbitration award will be final and binding on the parties, and judgment there on
may be entered in any court of competent jurisdiction. This Agreement (including its jurisdiction clause) shall be governed by, construed and
take effect in accordance with the laws of India. The courts of Mumbai shall alone have jurisdiction in all matters.

ANNEXURE A *:

The Merchant shall pay to the Service Provider following Non- Refundable charges per Transaction:
Payment Mode Start-up Pro Account Charges

Set Up fees[One time Non Refundable] NIL f2a55ea1-8 Digitally signed by

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TDR for Credit Card (MasterCard/ Visa) Domestic
Transaction
2%+Taxes as applicable
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TDR for Credit Card EMI Transaction 2%+Taxes as applicable

TDR for Debit Card (MasterCard, Visa and Maestro) 2%+Taxes as applicable
Domestic Transaction

TDR for Net Banking Transaction 2%+Taxes as applicable

TDR for Wallet Transaction 2%+Taxes as applicable

TDR for American Express / Amex EMI & Diners Club 4%+Taxes as applicable
Card Transactions

TDR for MasterCard & Visa Credit / Debit Cards 3%+Taxes as applicable
Transaction (International) - Subject to Bank Approval

TDR for Corporate / Commercial Credit Cards 3%+Taxes as applicable

(Domestic) Transaction

Platform Fees for UPI and Rupay Debit Card 2%+Taxes as applicable
Transaction

TDR for 27 Multi-currency options - Subject to Bank 4.99%+Taxes as applicable

Approval (Additional charges may apply per currency)

Annual Software Maintenance Cost payable per Rs.1200/ +Taxes as applicable

annum
payable in advance in April of every Year OR Pro Rata
thereof

Payment Schedule is Td+1 Business Day/ Weekly

or Tp+0 in case of Domestic Transactions subject to approval of Service Provider.
Where Tp or Td is a Sunday or public holiday the payment of Customer Charge shall be made on the next business day.
TDR= Transaction Discount Rate (Rate charged to the Merchant by the Service Provider on the Transaction amount processed through Service
Provider and / or the Facility Providers, Card Schemes, Payment Gateway System AND it includes the Merchant Discount Rate as notified by the
Reserve Bank of India, the Facility Providers from time to time AND the processing and other charges charged by the Service Provider as its
service charges from time to time.
The Transaction Discount Rate is exclusive of GST and/or any other Taxes as notified by the Government from time to time).
*Taxes as applicable (such as GST or any other Taxes) will be levied on set up fees, ASMC and Transaction Discount Rate (TDR).

ANNEXURE B *:

Customer Grievance Redressal and Dispute Management Framework

Scope of the Document

This document aims to elaborate on CCAvenue’s board-approved policies for handling grievances of Customers as per the below classification:
- Disposal of Complaints
- Dispute Resolution Mechanism
- Refund Processing Timelines
All of the above policy matters bind all participants i.e. Customer, Merchant and Payment Aggregator (CCAvenue), and shall contain detailed
explanation of types of disputes, process of dealing with them, compliance, responsibilities of all the parties, documentation, reason codes and
procedures for addressing the grievance, turn-around-time for each stage, etc.
This document would also provide details of multi-level support as well as details of the Nodal Officer who would be responsible for regulatory and
Customer grievance handling functions.

Disposal of Complaints

Listing of common queries and resolutions with TATs:

Customer Queries Resolutions TAT

Customer enquiries about his Transaction We provide all the details like order no, PA 24 hours
status. reference number, date of Transaction, amount (for queries received between 10 am-7 pm
of Transaction, Merchant Site/URL and status Monday to Sunday)
of Transaction.

Transaction successful, but no response from We provide all the information to the Customer, 24 hours
Merchant. including the Merchant details. Additionally, we (for queries received between 10 am-7 pm
forward the same mail to the Merchant Monday to Sunday)
providing services, keeping Customer in CC. f2a55ea1-88 Digitally signed by
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Refund issues We provide all the refund details to the
Customers, with bank reference number and
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24 hours
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(for queries received between 10 am-7 pm
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 ARN number for Customer to further check with Monday to Sunday)
his concerned bank.

Refund not reflecting in Customer account We recheck funds status and update the 24 hrs to 48 hrs (working days) post receiving
customer OR raise the issue with the update from concerned entity.
concerned bank. The updates received are
shared with the Customer.

Amount debited but Transaction not found We search for the Transaction with details like: 24 hours
• email id used while performing the (for queries received between 10 am-7 pm
Transaction Monday to Sunday)
• date and amount of Transaction,
• and if still not found, then ask Customers to
contact their concerned bank for more details or
other reference nos.

Dispute Resolution Mechanism

Customers can raise dispute on shipped orders for the following reasons:
- Transaction amount is different
- Request is made for the copy of the Receipt
- Merchandise is defective or damaged
- Alleged fraudulent Transaction investigated by the Acquiring Bank
- Multiple charges for the same order
- Merchant agreed to issue refund on merchandise returned or for any other reason
- Merchandise not as advertised
- Customer did not engage in or authorize this Transaction
- Merchandise has not been delivered
- Cardholder is not in possession of the card used for the Transaction
- Service not received from Merchant
- Order was cancelled
- Customer paid for order by other payment method

How We Manage Disputes

Only the Customer or CCAvenue can raise disputes. The Merchant can view all disputes raised on their Transactions
in their Disputes Listing Page. They can also provide updates as well as submit required documents for the dispute
via a 3-way messaging facility between CCAvenue, the Merchant and the Customer.

Supporting Documents

CCAvenue may request for a set of supporting documents for cases that need further investigation. These documents
could include the Authorization Letter from the, Cancellation Policy, etc. Merchants can respond by attaching the
required documents with a clarification message using our messaging facility. This can be uploaded from the Dispute
Management module.

Dispute Resolution

CCAvenue team can either close the dispute in the Merchant’s favour or allow Chargeback to the Customer. The Dispute status can be: ‘Open’,
‘Chargeback’, ‘Closed’ and ‘Open and Hold.’
After the dispute status has been set to ‘Open,’ or ‘Open and Hold,’ CCAvenue can update its status to ‘Closed’ or ‘Chargeback’. If the open dispute
is confirmed as Chargeback, CCAvenue will debit the dispute amount in the Customer’s favour and set the status as ‘Chargeback’. Similarly, if the
open dispute is closed in favour of the Merchant, CCAvenue will update the dispute status as ‘Closed’.

Resolution of ‘Open and Hold’ Cases

CCAvenue designates the status as ‘Open and Hold’ for disputed cases that need further investigation and sets the amount and end date for
resolution. The amount set aside for resolution at this stage cannot be greater than the disputed amount.

Different Types of Resolution for ‘Open and Hold’ Cases:

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• When the time limit set for the ‘Open and Hold’ case is over and the dispute status has not changed, CCAvenue will by
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release the amount held against the dispute and close the dispute.
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• After further investigation, when CCAvenue changes the status for the ‘Open and Hold’ case to ‘Chargeback’, the
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amount set aside for resolution (the balance amount payable) is treated as the Chargeback amount and debited from
the Merchant’s account in favour of the Customer.
• When CCAvenue changes the status for the ‘Open and Hold’ case to ‘Closed’, the amount set aside for resolution is
ruled in the Merchant’s favour i.e. credited to their account.

Refund Processing Timelines

CCAvenue has a very stringent mechanism to deal with refunds of failed Transactions (Transactions charged to
Customer but not returned to Payment Aggregator and in turn to Merchant, hence no services are rendered). As per
Merchant's line of business they can opt to configure their account to reverse such Transactions or get it updated as a
successful Transaction post reconciliation, and provide services.
We can reconcile dropped Transactions in 2 ways:
a. We initiate server-to-server API calls with banks on periodic basis throughout the day to fetch the status of Transactions. Such cases are sent to
bank for reversal on Tp (Date of Transaction) +1 Business day.
b. For banks who do not provide the API-based reconciliation mechanism, we reconcile with the offline files received from the banks the next
working day. Thus refunds for such Transactions are sent the next day post reconciliation or T (Date of reconciliation) + 1 Business day post
reconciliation.
Refunds are then processed into the Customer accounts by banks, as per their standard processes.

Multilevel Support and Nodal Officer Details

Level I Service Assurance – Executive Service Assurance - Executive
Email:customercare@ccavenue.com
Phone: +91 022-67425555
Extn: 401 -404

Level II Senior Executive - Customer Care Arbaaz Khan

Email: arbaaz.khan@avenues.info
Phone: +91 022-67425555
Extn: 401

Level III Senior Executive – Nodal Officer Pranav Shirolkar

Email: nodalofficer@ccavenue.com
Phone: +91 022-67425555
Extn: 423

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