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    Marketing Plan

    Uploaded by

    Laura Gondor
    The document outlines the marketing plan for Metal & Steel Egypt 2023, an exhibition welcoming leading trade fairs in wire/tube and metals to be over twice the original space at 22,000 sqm. An intensive marketing campaign utilizes various methods like printed materials, e-newsletters, social media, direct invitations, media partnerships, SMS campaigns, outdoor advertising, and digital campaigns to promote to targeted visitors from Africa, GCC, and Middle East. A hosted buyer program provides travel incentives for pre-arranged meetings between buyers and exhibitors from many African and MENA countries.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Marketing Plan

    Uploaded by

    Laura Gondor
    27 views3 pages
    The document outlines the marketing plan for Metal & Steel Egypt 2023, an exhibition welcoming leading trade fairs in wire/tube and metals to be over twice the original space at 22,000 sqm. An intensive marketing campaign utilizes various methods like printed materials, e-newsletters, social media, direct invitations, media partnerships, SMS campaigns, outdoor advertising, and digital campaigns to promote to targeted visitors from Africa, GCC, and Middle East. A hosted buyer program provides travel incentives for pre-arranged meetings between buyers and exhibitors from many African and MENA countries.

    Original Title

    MARKETING PLAN (1)

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    The document outlines the marketing plan for Metal & Steel Egypt 2023, an exhibition welcoming leading trade fairs in wire/tube and metals to be over twice the original space at 22,000 sqm. An intensive marketing campaign utilizes various methods like printed materials, e-newsletters, social media, direct invitations, media partnerships, SMS campaigns, outdoor advertising, and digital campaigns to promote to targeted visitors from Africa, GCC, and Middle East. A hosted buyer program provides travel incentives for pre-arranged meetings between buyers and exhibitors from many African and MENA countries.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    27 views3 pages

    Marketing Plan

    Uploaded by

    Laura Gondor
    The document outlines the marketing plan for Metal & Steel Egypt 2023, an exhibition welcoming leading trade fairs in wire/tube and metals to be over twice the original space at 22,000 sqm. An intensive marketing campaign utilizes various methods like printed materials, e-newsletters, social media, direct invitations, media partnerships, SMS campaigns, outdoor advertising, and digital campaigns to promote to targeted visitors from Africa, GCC, and Middle East. A hosted buyer program provides travel incentives for pre-arranged meetings between buyers and exhibitors from many African and MENA countries.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 3

    METAL&STEEL 23

    MARKETING
    PLAN
    JAN, 2023

    Metal & Steel Egypt 2023 welcomes the WORLD


    leading trade fairs - Wire/Tube and METEC /
    GIFA Middle East Africa

    Due to the agreement to host the portfolio of Tube / Wire – METEC / GIFA Middle East Africa
    alongside with Metal & Steel ME 2023, the Space area increases to the double to be over 22.000 sqm
    , New services and promotions programs with new strategy have been added to cover all the
    exhibitions sectors and to make it the main meeting place for decision makers in middle east and
    Africa .

    As the main vision of our exhibition is to deliver and ensure your business success, we offer an
    integrated intensive marketing and promotional activities to reach targeted visitors from Africa, GCC
    countries and the Middle East through :-
    Printing materials ,E-Newsletter,Social Media Campaigns,Direct Invitations,Media Partnerships,SMS
    Campaigns,Outdoor Campaign,Digital Campaign &The hosted buyer program
    METAL&STEEL 23

    1- The team
    1- The

    Cairo Riyadh Dubai


    office office office

    Africa North Africa


    Represntative Represntative
    office office

    *In addition of Egyptian Commercial Representation support throw 14 offices in Africa - 8 offices in middle east

    2- Printing material
    Editorials and advertisements all over the international, MENA Region and Egypt’s leading newspapers and trade
    magazines

    3- E-Newsletter
    Over 50,000 Monthly e-newsletters sent directly to potential trade buyers & Visitors.

    4- Social Media Campaigns


    Reach & communicate all updates with the target audience through our social media channels.

    5- Direct Invitations
    10,000 invitations
    hand delivered directly from the organizer company, Represntative
    office and Egyptian Commercial Representation to leading businessmen and VIP.
    METAL&STEEL 23

    6- Media Partnerships
    1- The

    Diversity of media publications and official trade journals in sepecifc industries to promote
    Exhibition around the globe.

    7- SMS Campaigns

    More than 10 waves of 50,000 SMS for target segment visitors.

    8- Outdoor Campaign

    Posters and billboards advertising in Cairo Main Street and industrial zone up the event.

    9- Digital
    Campaign
    digital campaigns through linkedin and Google Ads start from 5 February till the end of the
    exhibitions

    10- The hosted buyer program


    Buyers were provided with travel and accommodation incentives to conduct pre-arranged business meetings
    with exhibitors with trade-buyers and decision makers from many African and MENA countries, promoting
    new trade relations in a targeted manner. The accompanying conference will also offer exciting insights into
    market developments, new technologies, and trends.

    Target countries

    Africa


    Arab Countries

    Morocco Kenya

    Ghana Oman

    Cameroon

    Algeria

    Cameroon Saudi Arabia

    Guinea-Bissau

    Senegal

    Tunisia Emirates

    Sudan

    Libya
    Africa
    South Jordan

    Nigeria

    Angola

    Zimbabwe Kuwait

    Côte d'Ivoire

    Gabon

    Mali Iraq

    Zambia

    Congo
    Bahrain

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