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    Digital Marketing Q.

    Uploaded by

    HR Ishan
    The document contains a quiz on digital marketing concepts with 20 multiple choice questions. It covers topics like the definition of digital marketing, different digital marketing activities, the history and evolution of the internet, key pillars and metrics of digital marketing. The questions test knowledge on platforms like YouTube, search engines, social media marketing and the basic concepts of online marketing.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Digital Marketing Q.

    Uploaded by

    HR Ishan
    265 views6 pages
    The document contains a quiz on digital marketing concepts with 20 multiple choice questions. It covers topics like the definition of digital marketing, different digital marketing activities, the history and evolution of the internet, key pillars and metrics of digital marketing. The questions test knowledge on platforms like YouTube, search engines, social media marketing and the basic concepts of online marketing.

    Original Title

    digital-Marketing-Q.

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    © © All Rights Reserved

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    The document contains a quiz on digital marketing concepts with 20 multiple choice questions. It covers topics like the definition of digital marketing, different digital marketing activities, the history and evolution of the internet, key pillars and metrics of digital marketing. The questions test knowledge on platforms like YouTube, search engines, social media marketing and the basic concepts of online marketing.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    265 views6 pages

    Digital Marketing Q.

    Uploaded by

    HR Ishan
    The document contains a quiz on digital marketing concepts with 20 multiple choice questions. It covers topics like the definition of digital marketing, different digital marketing activities, the history and evolution of the internet, key pillars and metrics of digital marketing. The questions test knowledge on platforms like YouTube, search engines, social media marketing and the basic concepts of online marketing.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 6

    E-Learning & Earning

    Name:

    Phone No:

    1. Digital marketing is often referred to as___________.

    A. online marketing
    B. internet marketing
    C. web marketing
    D. All of the above

    2. Which of the following is a type of digital marketing activity?

    A. Email marketing.
    B. Social web marketing.
    C. Viral marketing.
    D. All of the above

    3. Which of the following is not a traditional forms of digital marketing?

    A. radio
    B. TV
    C. billboard
    D. All of the above

    4. What is not true about digital marketing?

    A. Digital marketing is any form of marketing products or services that


    involves electronic devices.
    B. Digital marketing can be done online
    C. Digital marketing cannot be done online
    D. Digital marketing is often referred to as online marketing, internet
    marketing or web marketing.

    5. How many main pillars of digital marketing?

    A. 2
    B. 4
    C. 3
    D. 5

    6. In the first 10 years, the web was heavily used as a static publishing and/or
    retailing (transactional) channel. This was known as:

    A. Web 2.0.
    B. Web 3.0.
    C. Web 1.0.
    D. Web 3.0.

    7. Digital marketing includes_____________.

    A. voice broadcast
    B. podcasting
    C. RSA
    D. Both A and B
    8. Youtube launched in?

    A. 2004
    B. 2005
    C. 2006
    D. 2007

    9. This is the process of marketing accomplished or facilitated through the


    application of electronic devices, appliances, tools, techniques, technologies and or
    systems:

    A. Direct Marketing
    B. interactive marketing
    C. Electronic marketing
    D. internet marketing

    10. Digital Marketing has been around us since the very beginning. It started in the
    year ________.

    A. 1980
    B. 2000
    C. 1995
    D. 1990

    11. Digital marketing is becoming very popular due to the?

    A. increase in internet users


    B. increase in mobile phone users
    C. increase in digital content consumption
    D. All of the above

    12. Up to ______ of online experiences happening to people usually begin by using


    a search engine.

    A. 0.85
    B. 0.9
    C. 0.93
    D. 0.97

    13. The 4Ps of marketing as defined by Philip Kottler are:

    A. Price, Product, Place, and Promotion


    B. Price, Performance, Place, and Promotion
    C. Price, Product, Place, and Positioning
    D. PR, Product, Place, and Person

    14. Which one of the following statements is true?

    A. LinkedIn works best for B2B organizations


    B. Pinterest is great for driving traffic to your product catalog on your
    website
    C. Facebook is excellent for businesses that operate in the consumer
    market
    D. All of the above

    15. How many approaches of marketing?

    A. 2
    B. 3
    C. 4
    D. 5

    16. Online marketing is also termed as?

    A. Internet marketing
    B. Web marketing
    C. Both A and B
    D. OAM

    17. Blogs are web pages created by an individual or a group of individuals.

    A. TRUE
    B. FALSE
    C. Can be true or false
    D. Can not say

    18. In Content marketing the content should be?

    A. valuable
    B. relevant
    C. consistent
    D. All of the above

    19. Which social network is considered the most popular for social media
    marketing?

    A. Twitter
    B. Facebook
    C. Linkdin
    D. Whats App

    20. SEO stands for_____________.

    A. Search Engine Optimization


    B. Search Engine Optimum
    C. Search Electronic Optimization
    D. None of the above

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