Bullent Points

Executive Summary
This report analyzes the problems faced by M2SR LTD a smartphone accessory supplier
based in Ireland with an international clientele. The company has been losing market share
due to its expensive products, capacity, forecasting problems, and difficulties in releasing
new products due to the fast pace of the industry.
Finally, appropriate metrics and critical success factors (CSF) for implementing and
managing this new procurement/logistics plan will be developed.
Corporate strategy is the course of action taken by a business that establishes and articulates
its objectives, purposes, and goals generates the primary policies and plans for achieving
those objectives, and specifies the types of businesses the business will pursue, the type of
Relationship Between Corporate Strategy and Purchasing Strategy

The business strategy ought to outline the company's goals for the product as well as its
general orientation. This should involve knowing the product's target market, the intended
financial returns, and the competition and possible dangers connected to the product. The
corporate strategy should also outline the preferred quality and pricing of the materials and
suppliers, as well as give a foundation for the purchasing strategy.
The corporate strategy of a company has a significant impact on its purchasing strategy. The
purchasing strategy of a company should align with its corporate strategy to ensure that the
procurement activities support the overall goals of the organization. For example, if the
company adopts a differentiation strategy, it should focus on procuring high-quality materials
that can be used to manufacture unique and innovative products.
Purpose of The organization

The M2SR company's goal is to offer top-notch, cutting-edge products that will satisfy the
demands of all different kinds of mobile device customers. In addition to offering the most
economical accessories on the market, our aim is to give our clients the best experience
possible when using their devices.
Product and Corporate Strategy:

M2SR LTD is a medium to large smartphone accessory supplier that has an international
clientele. The company offers high-quality products but is losing market share due to its
expensive products.
Strategic planning process

In the course of the company's strategic planning process, goals and objectives are
determined, markets both existing and potential are analyzed, and the best ways to penetrate
those markets are decided.
The business assesses the possibilities for product line growth, research and development
prospects, and opportunities for expansion.
The company's strategy also includes an
assessment of the competitive landscape to pinpoint opportunities to increase market share or
use technology to set itself apart from rivals.
What are the company´s objectives?

The company's goals are to expand market share by providing customers with outstanding
customer service and new goods that fulfill their demands. The business also wants to raise
sales, enhance brand recognition, and produce a healthy profit margin.
The widest possible audience should be able to access goods and services, and businesses
should strive to give customers the best possible experiences. In order to achieve the
company's objective, the main focus will be on providing customers with great assistance and
high-quality products at competitive pricing.
Increasing Effectiveness
Efficiency is one of the most important goals of supply chain management. Minimizing waste
is synonymous with efficiency. Waste can take many different forms, including wastage of
resources, money, labor hours, delivery times, and many other things. A crucial aspect of
supply chain management is minimizing waste.
Enhancing Quality
The minimization of waste is just one aspect of supply chain management. Making ensuring
the product is of the greatest caliber is another important goal. Adherence to numerous
customer-specified quality qualities, from performance to particular features, can be
described as quality assurance. SCM directly affects a company's overall profitability as well
as the caliber of its products. Quality management in the supply chain is crucial to gaining a
competitive edge in the market while also reducing operating costs.
Transportation and logistics optimization

Another important objective of supply chain management is the optimization of logistics and
transportation. Due to ineffective planning and coordination, this company model has
comparatively greater costs. Supply Chain Management makes ensuring that all parties
involved in your processes—suppliers, manufacturers, distributors, and retailers—are
constantly communicating with one another
Cutting Expenses
Supply Chain Management seeks to lower a company's operational costs. By creating an
optimized supply chain, it reduces the cost of all forms of business expenses, including the
cost of buying, producing, and delivering items. Allowing a seamless flow of raw materials
between a supplier and a company and the movement of finished goods between a company
and its clients can reduce the holding period for both raw materials and finished goods. As a
result, losses are minimized and corporate expenses are kept to a minimum overall.
Improving client satisfaction

Maximizing customer happiness is one of SCM's key goals. The most efficient way to
provide customer support is by far through your supply chain. Pricing and delivery, which are
two of the most important factors in customer satisfaction, are directly impacted
Improved Distribution
Supply Chain Management helps businesses since it streamlines the distribution process.
Proper coordination between different transportation lines and warehouses is required to
enable the quicker transit of goods. With the use of supply chain management, companies can
cut expenses overall while also expediting product delivery. As a result, the entire
distribution system is enhanced, enabling the timely and accurate delivery of goods.
Retaining Improved Coordination
The goal of supply chain management is to enhance coordination among all parties involved
in the business. There is now a path for effective communication between the company and
its staff, clients, and suppliers. In an emergency, employees can contact their managers
through the established channel, and managers can promptly lead their staff. Customers may
also access relevant information through self-portals set up as a part of the customer support
system. It makes it easier for all parties to share information and helps create organizations
with remarkable coordination.
What is the strategic choice and What basis is the company competing on
● To compete on the basis of the high quality of the products and services they offer, as
well as the reasonable cost and exceptional customer service. They must put in a lot of
effort to give their customers the best experience possible, which includes meeting
their needs and going above and beyond what is expected of them.
● The company is confident that if it concentrates its efforts on manufacturing and
delivering high-quality goods and services,
● maintaining reasonable prices, and offering exceptional customer service,
● it will be able to differentiate itself from its competitors and increase its market share.
How is the business structured?

Is a privately held corporation with a board of directors made up of seasoned business
executives The board's main tasks are establishing strategic goals and making sure the
business achieves them. The business also employs a group of inventive engineers and
designers who collaborate to create cutting-edge items.
How much of the market do you control?

Although the company only has a modest market share in the market for smart mobile
accessories, it is expanding consistently. The company's revenues have significantly
increased in recent years, and recent quarters have seen double-digit growth.
Internal vs. external analysis

The business conducts internal analysis to determine opportunities for improvement within
the business, like cost reductions and productivity increases. Moreover, external analysis is
done to assess markets, rivals, and trends in order to spot growth and expansion prospects.
How can the company use its strengths to seize opportunities?

The business takes advantage of market chances by utilizing its assets, skills, and competitive
advantages. The business also places a strong emphasis on creating cutting-edge goods and
services that satisfy consumer demand.
How can the company use its strength to ward off threats
The company can use its resources and capabilities to create strategies that will lower the risk
of threats.
● concentrate on providing excellent customer support and innovation.

● By providing unique goods and services that provide it a competitive edge,
● leverage its advantages to increase market share by supplying cutting-edge products
that satisfy consumer wants and delivering first-rate customer service.
Who are the company´s rivals, and where do they stand against their
competitors in the market
. With a sizeable market share, the business stands out as one of the top players in its sector.
The main rivals of the business are Apple, Samsung, and HTC.
How does the macro environment affect their business and products?
The demand for a product can be impacted by macroeconomic factors including GDP growth,
inflation, interest rates, and currency rates. A product's success can also be influenced by
social and political variables, such as public opinion and governmental laws.
Strategic, long-term supply chain planning is necessary to achieve the intended business
benefits.
Planning strategically
the location of your firm and suppliers at this step.

The amount and location of the warehouse space needed to store raw materials and completed
goods will be decided upon as well as the transportation routes.
Build an aggressive supply chain

To balance long-term supply and demand, competitive supply chains include strategy,
implementation, and management.
balancing levels of supply chain responsiveness, efficiency, flexibility, and complexity to
meet client needs
addressing the existing issues that prevent corporate growth sustaining a variety of supply
and demand levels while maintaining performance in terms of profit and margin
Alignment of strategy
The organizational strategy and mission must be in line with the supply chain plan. Ways to
please clients. How to expand the company How to succeed in a cutthroat industry How to
run the business effectively and grow your talents How to accomplish financial goals
Competitive Advantage
You need to be very creative, customer-focused, and proactive. We are prepared to compete
favorably with other top cell phone accessory stores in Ireland despite the fierce competition.
What influence does the Macro environment have on the company and
product?
The demand for a product can be impacted by macroeconomic factors including GDP growth,
inflation, interest rates, and currency rates.
A product's success can also be influenced by social and political variables, such as public
opinion and governmental laws.

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Executive Summary

Relationship Between Corporate Strategy and Purchasing Strategy

Purpose of The organization

Product and Corporate Strategy:

Strategic planning process

What are the company´s objectives?

Transportation and logistics optimization

Improving client satisfaction

How is the business structured?

How much of the market do you control?

Internal vs. external analysis

How can the company use its strengths to seize opportunities?

● concentrate on providing excellent customer support and innovation.

the location of your firm and suppliers at this step.

Build an aggressive supply chain

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