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    Mata Kuliah Bisnis Gaya Hidup Dan Trend: Digital Marketing

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    Akun Website
    1) The document discusses concepts in digital marketing including search engine optimization (SEO), pay-per-click marketing, social media marketing, and content writing. 2) It provides frameworks for digital marketing including building a website, SEO, email marketing, social media marketing, and customer engagement. 3) The document outlines strategies for content creation including understanding goals, identifying audiences, planning content, understanding content strategies, distributing content, and analyzing results.

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    Mata Kuliah Bisnis Gaya Hidup Dan Trend: Digital Marketing

    Uploaded by

    Akun Website
    45 views15 pages
    1) The document discusses concepts in digital marketing including search engine optimization (SEO), pay-per-click marketing, social media marketing, and content writing. 2) It provides frameworks for digital marketing including building a website, SEO, email marketing, social media marketing, and customer engagement. 3) The document outlines strategies for content creation including understanding goals, identifying audiences, planning content, understanding content strategies, distributing content, and analyzing results.

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    1) The document discusses concepts in digital marketing including search engine optimization (SEO), pay-per-click marketing, social media marketing, and content writing. 2) It provides frameworks for digital marketing including building a website, SEO, email marketing, social media marketing, and customer engagement. 3) The document outlines strategies for content creation including understanding goals, identifying audiences, planning content, understanding content strategies, distributing content, and analyzing results.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    45 views15 pages

    Mata Kuliah Bisnis Gaya Hidup Dan Trend: Digital Marketing

    Uploaded by

    Akun Website
    1) The document discusses concepts in digital marketing including search engine optimization (SEO), pay-per-click marketing, social media marketing, and content writing. 2) It provides frameworks for digital marketing including building a website, SEO, email marketing, social media marketing, and customer engagement. 3) The document outlines strategies for content creation including understanding goals, identifying audiences, planning content, understanding content strategies, distributing content, and analyzing results.

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    MATA KULIAH BISNIS

    GAYA HIDUP DAN


    TREND
    DIGITAL MARKETING
    PERUBAHAN PERILAKU KONSUMEN DI ERA DIGITAL
    DISRUPSI TEKNOLOGI
    DALAM BISNIS
    • Revolusi Industri 4.0 ➔
    Perkembangan artificial
    intelegence, mesin pembelajar,
    robot, teknologi nano, printing 3D,
    genetika dan bioteknologi menjadi
    bagian dari revolusi industri 4.0
    • Online shop mendisrupsi
    mendisrupsi retail?
    • Robot mendisrupsi Robot
    mendisrupsi mendisrupsi tenaga
    kerja?
    DIGITAL MARKETING

    • Digital marketing is an umbrella term


    for the marketing of products or
    services using digital technologies,
    mainly on the Internet, but also
    including mobile phones, display
    advertising, and any other digital
    medium.
    Objective digital
    marketing
    • Reach the right audience
    • Engage with your audience
    • Motivate your audience to take
    your action
    • Maximize return on
    investment(ROI)
    Digital Marketing Framework

    Great Content Website


    SEO
    Marketing

    Database Email Customer


    Pelanggan
    Marketing Engagement

    Faceboook,
    Great Content Social Media
    Twitter,
    SEOYoutube,
    Instagram Marketing

    6
    Digital Marketing Framework
    • A – attention (awareness):
    attract the attention of the
    Website customer.
    Marketing • I – interest of the
    customer.
    • D – desire: convince
    customers that they want
    Email Customer and desire the product or
    Engagement service and that it will
    Marketing satisfy their needs.
    • A – action: lead customers
    towards taking action
    and/or purchasing.
    Social Media
    Marketing

    7
    BEBERAPA KONSEP DALAM DIGITAL
    MARKETING
    • Whenever you enter a query in a search engine and hit 'enter' you get a list of web
    results that contain that query term. Users normally tend to visit websites that are at the
    top of this list as they perceive those to be more relevant to the query. If you have ever
    wondered why some of these websites rank better than the others then you must know
    that it is because of a powerful web marketing technique called Search Engine
    Optimization (SEO).
    • Pay-per-click marketing is a way of using search engine advertising to generate clicks to
    your website, rather than “earning” those clicks organically
    • Social media marketing (SMM) is a form of Internet marketing that utilizes social
    networking websites as a marketing tool. The goal of SMM is to produce content that
    users will share with their social network to help a company increase brand exposure and
    broaden customer reach.
    • A website content writer or web content writer is a person who specializes in providing
    relevant content for websites. Every website has a specific target audience and requires a
    different type and level of content.
    Website dengan
    konten yang kuat,
    akan mudah
    menarik perhatian
    web lain untuk
    memberikan link.
    Dan dalam ilmu
    SEO (search
    engine
    optimaztion), link
    dari web lain
    adalah kunci
    untuk menaikkan
    page rank web
    Anda.
    9
    Email Marketing.
    Beragam studi
    menunjukkan
    email merupakan
    salah satu online
    marketing tool
    yang paling tinggi
    efektivitasnya –
    and low cost
    (McKinsey, 2014)
    10
    Social
    media
    dapat
    digunakan
    sebagai
    tool untuk
    mendrive
    trafik ke
    website
    brand
    Anda.
    Dalam setiap artikel di blog / web company, sebaiknya
    dipasang pluggin social share. Memudahkan pembaca untuk
    berbagi (share) dan bisa menjadi viral, jika isi artikel bagus
    dan bermanfaat. 12
    Membuat strategi content
    Secara umum ada 3 tahap strategi content

    1. Memahami 3 tujuan dari konten


    Sama seperti prinsip content marketing, konten bertujuan untuk:
    a) Mendatangkan visitor;
    b) Meningkatkan kepercayaan
    c) Penjualan
    2) Mengenali audiens atau target pasar anda
    Membuat • Prinsip contenct marketing ➔
    membantu menyelesaikan masalah dulu,
    strategi baru menjual

    content 3) Buat perencanaan & pemetaan akonten


    (a) konten pengenalan, (b) konten
    branding, (c) konten penjualan
    4) Memahami strategi pembuatan konten
    5) Lakukan distribusi konten
    6) Ukur dan analisa hasil kerja
    Aktivitas minggu ini

    • Pilih salah satu Facebook


    Fanpage Brand dan Brand
    Youtube channel Channel
    • Amati digital marketing-nya dan
    berikan analisis Anda (kekuatan
    dan kelemahan yang ditemukan)
    • Fokus analisis : engagement
    dengan Target market dan
    content writing

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