Jenn Silver Og23

JENN SILVER
– DIRECTOR of POSSIBILITIES –
WORK EXPERIENCE
PROFILE 2018 - PRESENT / CREATIVE DIRECTOR / SPINMASTER
• Develop, manage and oversee all creative development and provide direction for
DESIGN WITH PURPOSE. all projects, ensuring that designs meet client objectives and are executed within
PERFORM WITH PASSION. 1M budget on time.
My goal is to lead a team
of talented creatives in the • Collaborate and conducted brainstorming sessions with cross-functional teams,
including copywriters, product development, marketing, and sales teams to create
development and execution
compelling and effective packaging for the global markets.
of innovative and effective
creative solutions. • Lead, mentored and evaluated performance to a team of 10+ designers ensuring
creative is consistent with the brand identity, including commercials, packaging,
This involves leveraging my online ads and photography.
expertise in design,
branding, and marketing to • Nominated to champion teaching sessions to OCAD students, young entrepre-
craft compelling visual and neurs and up and coming innovators, providing feedback and guidance on their
design concepts and innovation.
messaging strategies across
various mediums. • Stay up-to-date on industry trends and best practices, integrating new ideas into
creative strategies and executions that cover a wide range of mediums.
The ultimate goal is to drive
business growth and • Worked closely with copywriters, photographers, and illustrators to produce
enhance brand reputation engaging and effective designs, branding, briefs and corporate style guides.
through the power of • Built and spearheaded a progress dashboard system to monitor projects, timelines
creative design. I am all and deliverables to keep company approvals on schedule.
about theLEADER
STRONG ‘big picture’ and
strive to be with visionaries • Lead 2 successful re-brands, that not only proved to increase sales and shop-abili-
who share the same drive to ty, but also won Toy Of The Year and Housekeeping Awards making them evergreen
items.
succeed while having fun
doing it! • Provided creative direction for over 100+ projects with 100% on time deliverables.
• Led the charge on 2 sustainability teams introducing new sustainable packaging
materials, reducing the company’s usage by 25%, and ensuring less environmental
impact and improve perception.
2017 - 2018 /CONTRACT DESIGNER / LOBLAW

• Successfully managed the design process for major product launches, resulting in
company wide recognition for its innovative concepts.
• Worked closely with copywriters, photographers, and illustrators to produce
engaging and effective branding, imagery, digital concepts and communication for
all creative.
• Lead, conceptualized, and art directed all photoshoots pertaining to my brands,
assuring all regulatory requirements, visual identity and messaging were consistent
with Loblaw standards.
• Communicated effectively with internal and external stakeholders to ensure that
packaging projects were completed on time, within budget and to the highest
quality standards.
• Designed packaging for core lines resulting in positive feedback from customers
and an increase in sales that dominated the private label category.
E: Jennsilver007@gmail.com • C: 905.999.4149 • www.frecklefacegraphics.com/resume

JENN SILVER
– DIRECTOR of POSSIBILITIES –
WORK EXPERIENCE
NOTABLE SKILLS 2011 - 2017 / DESIGN & STUDIO MANAGER / NORTHERN RESPONSE
• Solved complex issues with artistic solutions to execute creative packaging,
photoshoots, video commercials, marketing materials and product innovation for
• ART DIRECTION
global markets.
• PHOTOGRAPHY DIRECTION
• PROJECT MANAGEMENT • Lead a Design Department and oversaw a team of designers, photographers,
• TEAM MANAGEMENT stylists, and assistances, ensuring final execution achieved highest quality
• BRAND DEVELOPMENT standards.
• GRAPHIC DESIGN • Over saw the post-production process for large scale commercial shoots for
• PACKAGE DESIGN brands going to large retail chains, resulting in successful product launches and
• CREATIVE STRATEGY positive customer feedback.
• BRANDING & IDENTITY • Conducted staff performance evaluations, developed department growth plans,
• LOGO DESIGN managed budgets and oversaw all creative processes.
• PRESENTATION DECKS
• Implemented new processes and workflows that improved the quality and
• BUDGETING
efficiency of studio work, resulting in an increased workflow by 10%.
• MARKETING SKILLS
• STRONG LEADER • Lead initiative to streamlining design process by reducing redundant work and
• COLLABORATOR implementing in-house printing, which resulted in lowering outsourcing costs by
15% and increased delivery time.
• VISIONARY/IDEATION
• STORYTELLER • Created and helped execute the content for online ads, websites, advertisements
and commercial sizzles.
• Repositioned and executed a high-profile campaign for a sports brand that
received public recognition from consumers and proved more profitable for retail
buyers.
TECHNICAL SKILLS
2010 - 2011 / CONTRACT DESIGNER / LONGO’S (details upon request)
2004 - 2009 / ART DIRECTOR / ELCO FINE FOODS (details upon request)
EDUCATION
1995 - 1999 / HONOURS BFA / YORK UNIVERSITY
E: Jennsilver007@gmail.com • C: 905.999.4149 • www.frecklefacegraphics.com/resume

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JENN SILVER

2017 - 2018 /CONTRACT DESIGNER / LOBLAW

E: Jennsilver007@gmail.com • C: 905.999.4149 • www.frecklefacegraphics.com/resume

E: Jennsilver007@gmail.com • C: 905.999.4149 • www.frecklefacegraphics.com/resume

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