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    Priyanshu Soni
    This document provides an introduction to digital marketing. It begins by explaining that the course will discuss planning, budgeting, channels, content strategy, and analytics for digital marketing. It then provides definitions and comparisons of digital marketing versus traditional marketing, outlining the key differences. Some of the main benefits and types of digital marketing are also summarized, including search engine optimization, social media marketing, email marketing, and more. Job prospects and the growing scope of digital marketing in India are briefly mentioned as well.

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    Untitled

    Uploaded by

    Priyanshu Soni
    158 views7 pages
    This document provides an introduction to digital marketing. It begins by explaining that the course will discuss planning, budgeting, channels, content strategy, and analytics for digital marketing. It then provides definitions and comparisons of digital marketing versus traditional marketing, outlining the key differences. Some of the main benefits and types of digital marketing are also summarized, including search engine optimization, social media marketing, email marketing, and more. Job prospects and the growing scope of digital marketing in India are briefly mentioned as well.

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    This document provides an introduction to digital marketing. It begins by explaining that the course will discuss planning, budgeting, channels, content strategy, and analytics for digital marketing. It then provides definitions and comparisons of digital marketing versus traditional marketing, outlining the key differences. Some of the main benefits and types of digital marketing are also summarized, including search engine optimization, social media marketing, email marketing, and more. Job prospects and the growing scope of digital marketing in India are briefly mentioned as well.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    158 views7 pages

    Untitled

    Uploaded by

    Priyanshu Soni
    This document provides an introduction to digital marketing. It begins by explaining that the course will discuss planning, budgeting, channels, content strategy, and analytics for digital marketing. It then provides definitions and comparisons of digital marketing versus traditional marketing, outlining the key differences. Some of the main benefits and types of digital marketing are also summarized, including search engine optimization, social media marketing, email marketing, and more. Job prospects and the growing scope of digital marketing in India are briefly mentioned as well.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 7

    Introduction to Digital Marketing Course

    This course introduces students to an understanding of how digital media works. Develops key
    insights needed to succeed in digital marketing.Enrich the learner with the vital concepts and
    practices of advertising.

     In this course, we will discuss planning, budgeting, channels, content strategy and
    analytics for your digital marketing.
     For each of these, we cover more in-depth with exact techniques of Digital Marketing.

    Introduction to Digital Marketing

    What is Digital Marketing & How it is Different from Traditional Marketing?

    What do you mean by Digital Marketing?

    Put simply, Digital advertising and marketing is the usage of digital channels along with web
    sites and social media as equipment for advertising and marketing communication.

    If you’re the usage of social media you'll be properly versed withinside the ads that pop up for
    your stream—that’s virtual advertising and marketing.

    What do you mean by Traditional Marketing?

    Traditional marketing then again entails conventional channels, like billboards and revealed
    media. Think in Mad Men brainstorming TV business thoughts and replicas for Coca-Cola.

    Until the onset of the world wide web in the 1990s, the traditional marketing was the only type
    of marketing present.

    Digital marketing
     It is the most cost effective.
     It is fast and efficient for brand building.
     It is measurable. (Google Analytics)
     Real-time results
     What people think about us.
     Always online 24X7.
    Traditional marketing
     It is not always effective.
     It is not the top for brand building.
     It is problematic to measure.
     It is very difficult to know what people think about us.
     Not always some time.

    Benefits of Digital Marketing?

    The main advantage of digital marketing is that it can be directly accessible to the user in an
    effective and measurable way. Digital marketing contributes significantly to brand loyalty and
    online sales.

     Global Reach
     Cost Effective Measurable Results
     Personalization
     Openness
     Improved Conversion Rates

    Inbound Marketing v/s Outbound Marketing?

    Your business through search engines, blogs, optimization, social media, video, and more. The
    aim of inbound marketing is to generate and mete out relevant and valuable content to
    customers. On the contrary, outbound marketing includes traditional approaches like radio
    advertising, TV advertising, telemarketing, etc. Outbound marketing is also known as
    interruption marketing.

    What is the Scope of Digital Marketing?

    Digital marketing is the key to having a profession. There is a wide range of digital marketing
    as it is the promotion and branding of business through digital marketing. The most reliable
    and fastest way of marketing to target audiences. This digital marketing demand will grow year
    by year.
    Job Opportunities in Digital Marketing showing different data from Job Portals

    Statistics and analytics give a 40% growth rate for digital marketing, while for other
    businesses it ranges from 5 to 10%. In the coming economic year, this rate is going to increase
    manifold. At the same time the demand for digital marketing specialists is increasing and
    professionals with digital marketing certification are on top.
    What are the variouskinds of Digital Marketing - Part 1 ?

    Here are the main types of digital marketing that you should consider for your business.

    1. Content Marketing
    Content marketing is a form of digital marketing that characterizes growing and handing over
    content to a focused audience. The basic objective of the material is to be valuable, applicable
    and (ideally) consistent. Its special purpose is to take a meaningful consumer action.

    Ex of content marketing: blog posts, video posts, info-graphics, white papers, podcasts, case
    studies, eBooks, online brochure, social media posts etc.

    2. Search Engine Optimization (SEO)

    SEO, or search engine optimization, is the process of having exceptional website visitors
    searching for unrestricted or organic; seek engines (for example Google and Bing).

    Some optimization strategies consist of: knowing the key phrases to be applied and including
    them into your internet website copy, optimizing your internet website title, portrayal and
    loading speed, creating appropriate backlinks.

    3. Search Engine Marketing (SEM)


    Earlier, "search engine marketing" was utilized as an inclusive term forthe procedure of
    getting both paid and free search traffic. Over time, the industry completely changed to using
    the term "SEM", or search engine marketing, for paid activities.

    By uniting SEO and SEM, you can getsignificant traffic to your website. With the aid of SEM, you
    can present yourself in front of an audience who are vigorouslylooking for services and brands
    like yours.

    4. Social Media Marketing (SMM)


    It refers to the method of using social media platforms to allure visitors. By using social media,
    you can fast-track promotions and build noteworthy relationships with your users.

    5. Pay-Per-Click Advertising (PPC)


    PPC is a prototype of marketing where advertisersrecompense a fee every time a user click on
    their advertisement. It is the process of purchasingtraffic to your website, rather than getting it
    organically via SEO or other kinds of digital marketing.
    6. Affiliate Marketing
    Its one of the popular ways people make money on the internet these days. If you manage to
    create a successful affiliate program, you might earn some extra bucks.

    7. Email Marketing
    Email marketing is a renowned type of digital marketing. In brief, it’s the use of email to market
    one’s products & services.

    8. Instant Messaging Marketing


    Instant messengers are the most contemporary communication trend. There are 1.5 billion
    people around the world using WhatsApp in a month, followed by Facebook Messenger and
    WeChat. If you want attract a wider audience is, get into the world of instant messaging
    marketing.

    9.Television Advertising
    With a majority of audience spending over 4½ hoursevery day with the television, it still tops
    the medium types. It reaches people quicker than any other medium, may it be newspapers or
    radio. Due to the powerful effect videos have on a human brain; it might also be very efficient.

    Different Types of Digital Marketing - Drop shipping - Part 5


    Drop shipping is a way of completing commands. If you have an e-commerce business, drop
    shipping is promoting the business for different brands. Drop shippers are net stores that
    place orders from the buyer to the manufacturer / wholesaler of the product, with the
    manufacturer / wholesaler providing the product immediately to the buyer.

    This is how the Dropship Commercial Enterprise Edition works:

    Step 1. You list the supplier / manufacturer's product for your drop delivery so that customers
    can be saved to buy.
    Step 2. The buyer goes to see and buy something from your eCommerce site.
    Step 3. You order the actual item that the buyer has paid out of your supplier / manufacturer.

    Digital Marketing in India


    Digital marketing in India is growing at a rate of 25 to 30% annually and if it is done on the data,
    then India has reached 500 million users. Fast speed digitization, social media channels, online
    portals, etc.progress digital marketing in a movement.

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