144756english Study - Materials - On - Post Structuralismsem 6 DSE 3 18 04 2020y
144756english Study - Materials - On - Post Structuralismsem 6 DSE 3 18 04 2020y
144756english Study - Materials - On - Post Structuralismsem 6 DSE 3 18 04 2020y
Post-structuralism
What is shared is a suspicion of the universal structures that were the object of structuralist
study. While post-structuralists still employ methods gleaned from structuralism, they no longer
share the structuralists certainty in the ability to reveal the defining structures of society (Claude
Levi-Strauss), narrative (Vladimir Propp) or the mind (Sigmund Freud). Even linguistics, the
basis for structuralism in the work of Ferdinand de Saussure has undergone a major revision
since his time.
History
Two key figures in the early post-structuralist movement were Jacques Derrida and Roland
Barthes. In a 1966 lecture "Structure, Sign and Play in the Discourse of the Human Science",
Jacques Derrida presented a thesis on an apparent rupture in intellectual life. Derrida interpreted
this event as a "decentering" of the former intellectual cosmos. Instead of progress or divergence
from an identified center, Derrida described this "event" as a kind of "play."
American roots
Some of the ideas of poststructuralism were anticipated by the philosophy of the school of New
Criticism, a group of twentieth century literary critics who sought to read literary texts removed
from historical or biographical contexts. New Criticism dominated American literary criticism
during the forties, fifties and sixties. The crucial New Critical precept of the "Intentional Fallacy"
declares that a poem does not belong to its author; rather, "it is detached from the author at birth
and goes about the world beyond his power to intend about it or control it. The poem belongs to
the public." William Wimsatt and Monroe C. Beardsley wrote this in 1946, decades before
Barthes' essay. ("The Intentional Fallacy." Sewanee Review 54 (1946): 468-488. Revised and
republished in The Verbal Icon: Studies in the Meaning of Poetry. (University of Kentucky
Press, 1954), 3-18.) New Criticism differs significantly from Poststructuralism, however, in that
it attempts to arrive at more authoritative interpretations of texts.
The occasional designation of post-structuralism as a movement can be tied to the fact that
mounting criticism of structuralism became evident at approximately the same time that
structuralism became a topic of interest in universities in the United States. This interest led to a
1966 conference at Johns Hopkins University that invited scholars who were thought to be
prominent structuralists, including Derrida, Barthes, and Jacques Lacan. Derrida's lecture at that
conference, "Structure, Sign, and Play in the Human Sciences," often appears in collections as a
manifesto against structuralism. Derrida's essay was one of the earliest to propose some
theoretical limitations to structuralism, and to attempt to theorize on terms that were clearly no
longer structuralist.
The element of "play" in the title of Derrida's essay is often erroneously taken to be "play" in a
linguistic sense, based on a general tendency towards puns and humor, while social
constructionism as developed in the later work of Michel Foucault is said to create a sense of
strategic agency by laying bare the levers of historical change.
Many of those who began from the perspective that texts could be interpreted based solely on the
cultural and social structures came to believe that the reader's culture and society shared an equal
part in the interpretation of a piece.
Though Barthes was originally a structuralist, during the 1960s he grew increasingly favorable to
post-structuralist views. In 1968, Barthes published “The Death of the Author” in the American
journal Aspen. The essay later appeared in an anthology of his essays, Image-Music-Text (1977),
a book that also included "From Work to Text." In it he declared a metaphorical event: the
"death" of the author as an authentic source of meaning for a given text. Barthes argued that any
literary text has multiple meanings, and that the author was not the prime source of the work's
semantic content. The "Death of the Author," Barthes maintained, was the "Birth of the Reader,"
as the source of the proliferation of meanings of the text.
In his essay, Barthes criticizes the reader's tendency to consider aspects of the author’s identity—
his political views, historical context, religion, ethnicity, psychology, or other biographical or
personal attributes—to distill meaning from his work. In this critical schematic, the experiences
and biases of the author serve as its definitive “explanation.” For Barthes, this is a tidy,
convenient method of reading and is sloppy and flawed: “To give a text an Author” and assign a
single, corresponding interpretation to it “is to impose a limit on that text.” Readers must
separate a literary work from its creator in order to liberate it from interpretive tyranny (a notion
similar to Erich Auerbach’s discussion of narrative tyranny in Biblical parables), for each piece
of writing contains multiple layers and meanings. In a famous quotation, Barthes draws an
analogy between text and textiles, declaring that a “text is a tissue [or fabric] of quotations,”
drawn from “innumerable centers of culture,” rather than from one, individual experience. The
essential meaning of a work depends on the impressions of the reader, or community of readers
as Stanley Fish would point out, rather than the “passions” or “tastes” of the writer; “a text’s
unity lies not in its origins,” or its creator, “but in its destination,” or its audience.
No longer being the focus of creative influence, the author is merely a “scriptor” (a word Barthes
uses expressly to disrupt the traditional continuity of power between the terms “author” and
“authority”). The scriptor exists to produce but not to explain the work and “is born
simultaneously with the text, is in no way equipped with a being preceding or exceeding the
writing, [and] is not the subject with the book as predicate.” Every work is “eternally written
here and now,” with each re-reading, because the “origin” of meaning lies exclusively in
“language itself” and its impressions on the reader.
Barthes notes that the traditional critical approach to literature raises a thorny problem: how can
we detect precisely what the writer intended? His answer is that we cannot. He introduces this
notion in the epigraph to the essay, taken from Honoré de Balzac’s story Sarrasine, in which a
male protagonist mistakes a castrato for a woman and falls in love with her. When, in the
passage, the character dotes over her perceived womanliness, Barthes challenges his own readers
to determine both who is speaking, and what is said. “Is it Balzac the author professing ‘literary’
ideas on femininity? Is it universal wisdom? Romantic psychology? … We can never know.”
Writing, “the destruction of every voice,” defies adherence to a single interpretation or
perspective.
Barthes’s articulation of the death of the author is, however, the most radical and most drastic
recognition of this severing of authority and authorship. Instead of discovering a “single
‘theological’ meaning (the ‘message’ of the Author-God),” readers of text discover that writing,
in reality, constitutes “a multi-dimensional space,” which cannot be “deciphered,” only
“disentangled.” “Refusing to assign a ‘secret,’ ultimate meaning” to text “liberates what may be
called an anti-theological activity, an activity that is truly revolutionary since to refuse meaning
is, in the end, to refuse God and his hypostases—reason, science, law.” The implications of
Barthes’s radical vision of critical reading are indicative of the inherently political nature of this
vision, which reverses the balance of authority and power between author and reader. Like the
dethroning of a monarchy, the “death of the author” clears political space for the multi-voiced
populace at large, ushering in the long-awaited “birth of the reader.”
Michel Foucault also addresses the subject of the author in critical interpretation in a response to
Barthes's death of the author theory. In his 1979 essay "What is an Author?," he argues for the
term "author function," which essentially fills what some critics see as the void left by Barthes's
theory.
Theory
General practices
Post-structuralists hold that the concept of "self" as a singular and coherent entity is a fictional
construct. Instead, an individual comprises conflicting tensions and knowledge claims (e.g.,
gender, class, profession, etc.). Therefore, to properly study a text a reader must understand how
the work is related to his or her own personal concept of self. This self-perception plays a critical
role in one's interpretation of meaning. While different thinkers' views on the self (or the subject)
vary, it is often said to be constituted by discourse(s). Lacan's account includes a psychoanalytic
dimension, while Foucault stresses the effects of power on the self.
The meaning the author intended is secondary to the meaning that the reader perceives. Post-
structuralism rejects the idea of a literary text having a single purpose, a single meaning or one
singular existence. Instead, every individual reader creates a new and individual purpose,
meaning, and existence for a given text. To step outside of literary theory, this position is
generalizable to any situation where a subject perceives a sign. Meaning (or the signified, in
Saussure's scheme, which is heavily presumed upon in post-structuralism as in structuralism) is
constructed by an individual from a signifier. This is why the signified is said to 'slide' under the
signifier, and explains the talk about the 'primacy of the signifier'.
Destabilized meaning
In the post-structuralist approach to textual analysis, the reader replaces the author as the primary
subject of inquiry. This displacement is often referred to as the "destabilizing" or "decentering"
of the author, though it has its greatest effect on the text itself. Without a central fixation on the
author, post-structuralists examine other sources for meaning (e.g., readers, cultural norms, other
literature, etc.). These alternative sources are never authoritative, and promise no consistency.
Deconstruction
A major theory associated with Structuralism was binary opposition. This theory proposed that
there are certain theoretical and conceptual opposites, often arranged in a hierarchy, which
structure a given text. Such binary pairs could include male/female, speech/writing,
rational/emotional.
Post-structuralism rejects the notion of the essential quality of the dominant relation in the
hierarchy, choosing rather to expose these relations and the dependency of the dominant term on
its apparently subservient counterpart. The only way to properly understand these meanings is to
deconstruct the assumptions and knowledge systems which produce the illusion of singular
meaning.
A good example of this is a close reading of the Dylan Thomas poem, "A Refusal to Mourn the
Death, by Fire, of a Child in London," that incorporates the line "After the first death there is no
other." A deconstructionist will view this as widely open: Since there is a "first death," there is
the implication that there will be another, yet Thomas contradicts himself in the line by saying
"there is no other." Deconstructionists assert that this shows "discontinuity" in the line. This
discontinuity points out that the language has a "slipperiness" which makes precise interpretation
impossible. Meaning, therefore, is equally in the hands of the reader and the author.
Metalanguage
Although many may have felt the necessity to move beyond structuralism, there was clearly no
consensus on how this was to occur. Much of the study of post-structuralism is based on the
common critiques of structuralism. Roland Barthes is of great significance with respect to post-
structuralist theory. In his work, Elements of Semiology (1967), he advanced the concept of the
"metalanguage." A metalanguage is a systematized way of talking about concepts like meaning
and grammar beyond the constraints of a traditional (first-order) language; in a metalanguage,
symbols replace words and phrases. Insofar as one metalanguage is required for one explanation
of first-order language, another may be required, so metalanguages may actually replace first-
order languages. Barthes exposes how this structuralist system is regressive; orders of language
rely upon a metalanguage by which it is explained, and therefore deconstruction itself is in
danger of becoming a metalanguage, thus exposing all languages and discourse to scrutiny.
Barthes' other works contributed deconstructive theories about texts.
The concept of Deconstruction was given by Derrida and to have a clear notion of it one must
know the concept of Logocentrism.
This term refers to any system of thought which is founded on the stability and authority of
Logos, the divine word. According to C.H.Dodd, Logos is both a thought and a word and the two
are inseparable: the Logos in the word as determined by and conveying a meaning. In its simple
meaning it can signify “statement”, “saying”, “discourse” or “science”.
In its ancient Greek philosophical and Judio-Christian meaning, the Logos referred both to the
Word of God, which created the universe and to the rational order of creation itself.
It is in the spoken logos that language and reality ultimately coincide, in an identity that is
invested with absolute authority, absolute origin and absolute purpose.
If we think of the orders of language and reality as follows, it is clear that one of the functions of
the Logos is to preserve the stability and closure of entire system.
LOGOS
Language Reality
It is because the Logos holds together the orders of language and reality that the relation between
signifier and signified i.e. relation ‘a’ is stable and fixed; so too is relation ‘b’, the connection
between the sign as a whole and the object to which it refers in the world. The logos, thereby,
authorizes an entire world view, sanctioned by a theological and philosophical system and by an
entire political, religious and social order.
Now if the Logos is removed from the picture, the entire order will become destabilized;
historically, of course, this disintegration does not happen all at once but takes centuries. Various
groups might give various meaning to a word that a general consensus is lost. There will be an
endless substitution. Derrida attributes the name of “Metaphor” to this endless substitution of one
signifier for another.
(Perhaps, because of the continuously changing approach of the society for the acceptance of
Logos) In describing or attempting to understand our world, we can no longer use ‘literal
language’, i.e. language that actually describes the object or reality, we can only use metaphor,
and hence, language in its very nature is metaphorical.
Plato’s form, Aristotle’s substance, Hegel’s absolute idea, modern concepts such as freedom and
democracy – Derrida calls them ‘transcendental signifieds’ or concepts invested with absolute
authority (Logos). An important endeavor of deconstruction is to show the operation of
Logocentrism in all of its forms, and to bring back these various transcendental signifieds within
the province of language and textuality, within the province of their relatability with other
concepts.
Hence, in one sense, the most fundamental project of deconstruction is to reinstate language
within the connection of the various terms that have continuously dominated Western thoughts:
the connection between thought and reality, self and world, subject and object. In deconstruction
all these terms are not viewed as already existing prior to language. Rather all are linguistic to
begin with: they are enabled by language, thought takes place in, and is made possible by,
language.
There is no “truth” or “reality” which stands outside or behind language. “Truth” is a relation of
linguistic terms, and reality is a construct, ultimately religious, social, political and economic, but
always of language, of various linguistic registers.
Derrida’s much quoted statement reads, “There is nothing outside the text”, means precisely this:
that the aforementioned features of language, which together comprise “textuality”, are all-
embracing, it governs all interpretative operations. There is no history outside language or
textuality: history itself is a linguistic and textual construct.
At its deepest level, the insistence on viewing language (as a system of relations and differences)
as lying at the core of any worldview, issues a challenge to the notion of identity: a notion
installed at the heart of Western metaphysics since Aristotle. Identity, whether of the human self
or of the objects in the world, is no longer viewed as having a stable, fixed or pre-given essence
– dependent on variety of contexts. Hence a deconstructive analysis tends to prioritize language
and linguistic operations in analyzing texts and contexts.
A light switch is either on or off; in a sports match, a team either wins or loses; water is either
hot or cold; something in relation to something else can be left or right, up or down, in or out.
These are opposites – concepts that can’t exist together. Binary opposition is a key concept in
structuralism, a theory of sociology, anthropology and linguistics that states that all elements of
human culture can only be understood in relation to one another and how they function within a
larger system or the overall environment. We often encounter binary oppositions in cultural
studies when exploring the relationships between different groups of people, for instance: upper-
class and lower-class or disabled and non-disabled. On the surface, these seem like mere
identifying labels, but what makes them binary opposites is the notion that they cannot coexist.
The problem with a system of binary opposites is that it creates boundaries between groups of
people and leads to prejudice and discrimination. One group may fear or consider the opposite
group a threat, referred to as the ‘other‘. The use of binary opposition in literature is a system
that authors use to explore differences between groups of individuals, such as cultural, class or
gender differences. Authors may explore the gray area between the two groups and what can
result from those perceived differences.
In the Harry Potter series, there are two major groups: the magical community and non-magical
community. However, there are two sets of people who don’t fit clearly into either category;
these are the muggle-borns and half-bloods. The evil wizard Lord Voldemort believes that the
only people who should be a part of the magical community are the pure bloods, who come from
a long line of full-blooded witches and wizards with no muggle blood. Lord Voldemort and his
followers create a binary system in which the pure-blooded wizards would dominate and
persecute anyone not purely magical, whether muggle-born, half-blood or muggle. He and his
followers use dark magic to ostracize, torture and sometimes even kill these individuals out of
fear that they would take over the wizarding world. Using this binary system of pure blood vs
non pure blood, J.K. Rowling shows her readers the dangers of creating such categorizations
within society.
Consider this image of a poster for the movie Order of the Phoenix. It features Harry Potter and
Lord Voldemort and states ‘Only one can survive,’ reinforcing the idea of binary opposition
between these two characters and what they represent.
Let’s look at another example from literature: Robert Louis Stevenson’s story The Strange Case
of Dr. Jekyll and Mr. Hyde.
In this story, Dr. Henry Jekyll experiments with a potion that changes his appearance and
personality from a kindly doctor to an ugly, brutish form (Mr. Hyde), who is rude and immoral.
He appears to be completely independent of Jekyll, though he inhabits the same body; he has a
different address, looks and sounds different and wears different clothes. Realizing the impact of
Hyde on his life, Jekyll struggles with this ‘other’ self, but eventually commits suicide and is
found in the form of Hyde, but wearing Jekyll’s clothes.
Stevenson uses the character of Jekyll/Hyde to explore the binary opposites of good and evil, but
more importantly, that gray area between good and evil. Jekyll represents the good in human
nature, while Hyde represents the evil. Both, however, exist in one man’s body and struggle
against each other. The struggle between these binary opposites can be said to represent the
struggle within each of us between good and evil, reminding us that however hard we might try,
we cannot truly compartmentalize the two; most often human nature is neither exclusively good
nor exclusively evil. We try to separate ourselves from the evil because we fear it, but the
potential for it exists in human nature, even if not always active.
While this prioritization of language is the fundamental form of deconstruction’s exhibition and
undermining of logocentrism, deconstructive analysis enlists other strategies and terms toward
the same general endeavor. One of these strategies is the unraveling and undermining of certain
oppositions which have enjoyed a privileged place in Western metaphysics. Derrida points out
that oppositions, such as those between intellect and sense, soul and body, master and slave,
male and female, inside and outside, center and margin, do not represent a state of equivalence
between two terms. Rather, each of these oppositions is a “violent hierarchy” in which one term
has been conventionally subordinated, in gestures that embody a host of religious, social, and
political valencies. Intellect, for example, has usually been superordinated over sense; soul has
been exalted above body; male has been defined as superior in numerous respects to female.
Derrida’s project is not simply to reverse these hierarchies, for such a procedure would remain
imprisoned within the framework of binary oppositional thinking represented by those
hierarchies. Rather, he attempts to show that these hierarchies represent privileged relationships,
relationships that have been lifted above any possible engagement with, and answerability to, the
network of concepts in general.
Perhaps the most significant opposition treated by Derrida, an opposition which comprehends
many of the other hierarchies, is that between speech and writing. According to Derrida, Western
philosophy has privileged speech over writing, viewing speech as embodying an immediate
presence of meaning, and writing as a mere substitute or secondary representation of the spoken
word. Speech implies, as will be seen shortly, an immediate connection with the Logos, a direct
relation to that which sanctions and constrains it; while writing threatens to depart from the
Logos, the living source of speech and authority, and to assert its independence.
Différance:
Derrida imputes a meaning to “writing” that far exceeds the notion of “graphic signifier” or
“inscription” of letters and words. For him, “writing” designates the totality of what makes
inscription possible: all of the differences by which language is constituted. Writing refers to the
diffusion of identity (of self, object, signifier, signified) through a vast network of relations and
differences. Writing expresses the movement of difference itself. Indeed, it is in an attempt to
subvert the conventional priority of speech over writing that Derrida both extends the meaning of
“writing” and coins a term that many regard as central to his thought: différance. The
significance of this term derives partly from Saussure’s concept of “difference” as the
constituting principle of language: a term is defined by what it is not, by its differences from
other terms. Also, however, Derrida incorporates into his term an ambivalence in the French
word différer, which can mean both “to differ” and “to defer” in time. Hence Derrida adds a
temporal dimension to the notion of difference. Moreover, the substitution of a for e in the word
différance cannot be heard in French: it is a silent displacement that can only be discerned in
writing, as if to counter the superior value previously accorded to speech. The terms that recur in
Derrida’s texts – their meanings often changing according to contexts – are usually related to the
extended significance that Derrida accords to “writing.” Such terms include “trace,”
“supplement,” “text,” “presence,” “absence,” and “play.”
Logocentrism, then, is sanctioned and structured in a multitude of ways, all of which are called
into question by deconstruction. The privileging of speech over writing, for example, has
perpetuated what Derrida calls a “metaphysics of presence,” a systematization of thought and
interpretation that relies on the stability and self-presence of meaning, effecting a closure and
disabling any “free play” of thought which might threaten or question the overall structure.
Another way of explaining the term “metaphysics of presence” might be as follows:
conventionally, philosophers have made a distinction between the “thisness” or haecceity of an
entity and its “whatness” or quiddity. The term “whatness” refers to the content of something,
while “thisness” refers to the fact that it exists in a particular place and time. A metaphysics of
“presence” would be a metaphysics of complete self-identity: an entity’s content is viewed as
coinciding completely with its existence. For example, an isolated entity such as a piece of chalk
would be regarded as having its meaning completely within itself, completely in its immediate
“presence.” Even if the rest of the world did not exist, we could say what the piece of chalk was,
what its function and constitution were. Such absolute self-containment of meaning must be
sanctioned by a higher authority, a Logos or transcendental signified, which ensured that all
things in the world had specific and designated meanings. If, however, we were to challenge
such a “metaphysics of presence,” we might argue that in fact the meaning of the chalk does not
coincide with, and is not confinable within, its immediate existence; that its meaning and purpose
actually lie in relations that extend far beyond its immediate existence; its meaning would
depend, for example, upon the concept of a “blackboard” on which it was designed to write; in
turn, the relationship of chalk and blackboard derives its meaning from increasingly broader
contexts, such as a classroom, an institution of learning, associated industries and technologies,
as well as political and educational programs. Hence the meaning of “chalk” would extend
through a vast network of relations far beyond the actual isolated existence of that item;
moreover, its meaning would be viewed as relative to a given social and cultural framework,
rather than sanctioned by the presence of a Logos. In this sense, the chalk is not self-identical
since its identity is dispersed through its relations with numerous other objects and concepts.
Viewed in this light, “chalk” is not a name for a self-subsistent, self-enclosed entity; rather, it
names the provisional focal point of a complex set of relations.
simulacrum
NOUN
simulacra (plural noun)
an image or representation of someone or something.
synonyms: likeness · painting · drawing · picture · portrait · illustration · sketch · diagram ·
artist's impression · image · model · figure · figurine · statue · statuette · bust · head · effigy ·
icon · reproduction
simulation
NOUN
imitation of a situation or process.·
What is Hyperreality
So why not escape reality, and save ourselves from this dull, distressing life and escape to
somewhere that is more exciting, more beautiful, more inspiring, more terrifying, and generally
more interesting than what we encounter in everyday life. Well, the fact is, we do just that. We
engage in simulations of reality each day, and we do so by choice. For example, dining out at an
Italian restaurant we not only enjoy the food but also engage ourselves in the theme of the
evening. The interior design with the wall paintings, the dimmed lighting, the smell of garlic and
even the waiter with a profuse moustache add to the feeling that we are in Italy when we are not.
Thus demonstrating a simulation of reality. These simulations are continuously surrounding us
more and more in the growing pop culture of today, to such an extent that whole fake cities and
worlds have been constructed, such as Las Vegas and Disneyland, that are designed to represent
reality, allowing a person to exist temporarily in a world outside of what is real. Everything
inside these areas are simulations of reality, nothing is real, and people are led to believe that
everyone is playing along in these fantasy worlds, adding to a dream like feeling. They are
created to look absolutely realistic, thus allowing it to be more desirable for people to buy into
these realities. But it is all a façade to mask its true existence as nothing more than a set of
equipment and apparatus designed to bring imagination and fiction to what is called real.
Simulations of reality not only exist in these ‘fairytale’ like places but all around us, in everyday
life. It can be seen in the current cultural condition of consumerism where the reliance on sign
value is paramount. Take the ‘Levi’ brand for example, where by wearing these jeans one may
be perceived as fashionable or sexy. Or how a Rolex watch can be used to indicate one’s wealth.
However, the jeans and the watch itself have little actual value, but rather the status symbol
associated with it is how we derive its value. Through the advertisement of different brands, our
consciousness is tricked into believing that additional value needs to be assigned according to the
simulation of reality that certain products have associated. In addition to this, other examples
exist such as McDonald’s ‘M’ arches symbol, which promises to us endless amounts of identical
food from the store, but in reality, the ‘M’ represents nothing at all. It can be seen that these
examples add to our replicated world, to such an extent that we seek simulated stimuli over the
original that they were designed to represent. One could argue that we live in a world where
everything is a copy and nothing is real.
This is particularly true in our technologically advanced post-modern society, where simulations
of reality are becoming ever more authentic that we can no longer distinguish between what is
real and what is not. Real life examples of this can be drawn by pointing to the concept of
mediated reality that attempts to alter one’s view of reality through the use of computers and
other technological equipment. This interactive technology may allow us to alter our surrounding
landscape to a way that we see as more living. As this phenomenon becomes ever more prevalent
we may begin to accept these simulated versions of a reality, to such an extent that the simulated
version is more valuable and has more meaning to us than the original. This state of being refers
to the condition of hyperreality where one’s ability of consciousness to distinguish reality to a
simulation of reality is no longer inherent to oneself.
JEAN BAUDRILLARD
Jean Baudrillard was a French sociologist, philosopher and cultural theorists whose work is most
closely tied with post-structuralism and early post modernism, through which the idea of
hyperreality has been shaped.
Baudrillard’s early semiotic study found that today’s consumer society exists as a large network
of signs and symbols that need to be decoded. It is form this that he formed the basis for the
work, Simulacra and Simulation, which furthered this idea that our current society has replaced
all reality and meaning with symbols and signs, and that human experience is a simulation of
reality. Here, Baudrillard recounts a story by Jorges Luis Borges that tells of imperial mapmakers
who makes a map so large and detailed that it covers the whole empire, existing in a one-to-one
relationship with the territory underlying it. It is a perfect replica of the empire, and so the
citizens of the empire now take the map, or the simulacrum of the empire, for the real empire.
The map eventually begins to fray and tatter, but the real territory under the map has turned to
desert and all that is left is the frayed map as a simulacrum of reality.
In our culture, Baudrillard argues that we take ‘maps’ of reality television and film as more real
than our actual lives. These simulacra or hyperreal copies precede our lives, such that our
television friends may seem more ‘alive’ to us than the real person playing that character. He
also began studying how media affected our perception of reality and the world. Here he found
that in a post-modern media-laden society we encounter “the death of the real”, where one lives
in a hyperreal realm by connecting more and more deeply with things like television sitcoms,
music videos, virtual reality games or Disneyland, things that have come to simulate reality. He
argues that in a post-modern culture dominated by TV, films, the Internet and media all that
exists are simulations of reality, which aren’t any more or less ‘real’ than the reality they
simulate.
As such, Baudrillard points to the process of simulation in which representations of things come
to replace the things being represented, and that the representations become more important than
the ‘real thing’. The massed collection of these simulations has resulted in the condition of
hyperreality, where we only experience prepared realities such as edited war footage or reality
TV and the distinction between the ‘real’ and simulations has collapsed.
UMBERTO ECO
Travels in Hyperreality
Travels In Hyperreality is an essay written by the Italian theorist of simulation, Umberto Eco. It
is a paper that describes his trip to America where he obtained firsthand experiences of
imitations and replicas that were displayed in attractions such as museums and theme parks. Eco
talks about Disneyland which he believes are created to be “absolutely realistic”. He also
describes the contemporary culture as one that is full of re-creations and themed environments.
He believes that this culture is full of realistic fabrications, aimed at creating something that is
better than real. Underneath all this is the attempt to increase sales and gain profits.
Eco explains the notion of the "the Absolute Fake,” where imitations aren’t just a reproduction of
reality, but an attempt at improving on it. He says that in comparison to these hyperrealistic
models, reality can be disappointing. Eco describes that hyperreality results in “the completely
real” becoming “identified with the completely fake.”
Daniel Boorstin
Daniel Boorstin (1914 - 2004) was an American historian, professor, attorney and writer.
His 1961 book The Image: A Guide to Pseudo-events in American is an early description of
aspects of American life that were later termed hyperreality and postmodernity. In The Image,
Boorstin describes shifts in American culture — mainly due to advertising — where the
reproduction or simulation of an event becomes more important or "real" than the event itself. He
goes on to coin the term ‘pseudo-event’ which describes events or activities that serve little to no
purpose other than to be reproduced through advertisements or other forms of publicity. A news
conference, a photo-op, a movie premiere, an award ceremony, even a presidential debate — all
these are staged, in his analysis, simply to get media attention or, to get attention for attention's
sake.
America, according to Boorstin, was threatened by "the menace of unreality," which was
infiltrating society, and replacing the authentic with the contrived. He claimed that America was
living in an "age of contrivance," in which illusions and fabrications had become a dominant
force in society. Just as there were now counterfeit events, i.e. “pseudo-events” so, he said, there
were also counterfeit people - celebrities - whose identities were being staged and scripted, to
create illusions that often had no relationship to any underlying reality. Everywhere Boorstin
looked from journalism, heroism, travel, art, even human aspiration — he believed that the
eternal verities that had once governed life had given way to something cheap and phony: a
facsimile of life.
1. Of journalism, he would say, "More and more news events become dramatic
performances in which 'men in the news' simply act out more or less well their prepared
script."
2. Of heroism, he would say that it had been replaced by celebrity, which he famously
described as "a person who is known for his well-knownness."
3. Even the tourism industry, which had once offered adventure seekers a passport to
reality, now insulated travelers from the places they were visiting, and, instead, provided
"artificial products," in which "picturesque natives fashion(ed) papier-mâché images of
themselves," for tourists who expected to see scenes out of the movies. Of travel, he
would say that tourists increasingly demanded experiences that would "become bland and
unsurprising reproductions of what the image-flooded tourist knew was there all the
time." He believes that tourism is just the same reproduced events of the same sites with
the same people, only with different languages.
Why Boorstin's believes in Hyperreality...
Mikhail Epstein
Mikhail Epstein is one of Russia's leading cultural theorists, who believe that there is no ultimate
reality. Epstein is also a publicist for Russian postmodernism who argued for the deep historical
roots of Russian postmodernism as the issue of ‘truth’ has been the main focus. This issue has
been raised after the collapse of the Soviet empire – an empire that relied for its existence on the
maintenance of a complex and elaborate system of lies, producing an effect that Epstein aptly
named, ‘Soviet hyperreality’. Epstein regards the notion of ‘true reality’ as a ‘realistic fallacy,’
asserting that hyperreality is ‘neither truthful nor false but consists of ideas that become reality
for millions of people.’
Epstein has identified the substitution of reality by a ‘system of secondary stimuli intended to
produce a sense of reality’ as operating in postmodern cultural production in Russia. He argues
that such cultural ‘presentations’ are a typical ‘simulacra’ (extending from Baudrillard’s view
on hyperreality) which do not claim to be verifiable. Hence, it cannot be reproached as deceptive.
Epstein further supports Baudrillard’s view that simulations and mass media have the power to
displace the real, summarizing the effect of hyperreality:
"On the face of it, mass communication technology appears to capture reality in all its minutest
details. But on that advanced level of penetration into the facts, the technical and visual means
themselves construct a reality of another order, which has been called 'hyperreality.' This
'hyperreality' is a phantasmic creation of the means of mass communication, but as such it
emerges as a more authentic, exact, real reality than the one we perceive in the life around us."
Post-Structuralism is a late 20th Century movement in philosophy and literary criticism, which is
difficult to summarize but which generally defines itself in its opposition to the popular
Structuralism movement which preceded it in 1950s and 1960s France. It is closely related to
Post-Modernism, although the two concepts are not synonymous.
In the Post-Structuralist approach to textual analysis, the reader replaces the author as the
primary subject of inquiry and, without a central fixation on the author, Post-Structuralists
examine other sources for meaning (e.g., readers, cultural norms, other literature, etc), which are
therefore never authoritative, and promise no consistency. A reader's culture and society, then,
share at least an equal part in the interpretation of a piece to the cultural and social circumstances
of the author.
• The concept of "self" as a singular and coherent entity is a fictional construct, and an
individual rather comprises conflicting tensions and knowledge claims (e.g. gender, class,
profession, etc). The interpretation of meaning of a text is therefore dependent on a
reader's own personal concept of self.
• An author's intended meaning (although the author's own identity as a stable "self" with a
single, discernible "intent" is also a fictional construct) is secondary to the meaning that
the reader perceives, and a literary text (or, indeed, any situation where a subject
perceives a sign) has no single purpose, meaning or existence.
Post-Structuralism emerged in France during the 1960s, a period of political turmoil, rebellion
and disillusionment with traditional values, accompanied by a resurgence of interest in
Feminism, Western Marxism, Phenomenology and Nihilism. Many prominent Post-Structuralists
(generally labeled as such by others rather than by themselves), such as Jacques Derrida, Michel
Foucault and Roland Barthes (1915 - 1980), were initially Structuralists but later came to
explicitly reject most of Structuralism's claims, particularly its notion of the fixity of the
relationship between the signifier and the signified, but also the overall grandness of the theory,
which seemed to promise everything and yet not quite to deliver.
In his 1966 lecture "Structure, Sign and Play in the Discourse of the Human Science", Jacques
Derrida (a key figure in the early Post-Structuralist movement, although he later founded the
Deconstructionism movement), was one of the first to propose some theoretical limitations to
Structuralism, and identified an apparent de-stabilizing or de-centering in intellectual life
(referring to the displacement of the author of a text as having greatest effect on a text itself, in
favor of the various readers of the text), which came to be known as Post-Structuralism.
Roland Barthes (1915 - 1980), originally a confirmed Structuralist, published his “The Death of
the Author” in 1968, in which he argued that any literary text has multiple meanings, and that the
author was not the prime source of the work's semantic content. In his 1967 work "Elements of
Semiology", he also advanced the concept of the metalanguage, a systematized way of talking
about concepts like meaning and grammar beyond the constraints of traditional (first-order)
language.
Other notable Post-Structuralists include Gilles Deleuze (1925 - 1995), Julia Kristeva (1941 - ),
Umberto Eco (1932 - 2016), Jean Baudrillard (1929 - 2007) and Judith Butler (1956 - ).
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