INTRODUCTION

WHAT IS ZERODHA?
Zerodha Broking Limited is an Indian financial services company offering retail brokerage, currencies and
commodities trading, mutual funds, and bonds. Founded in2010 by Nikhil Kamath and Nitin Kamath, the
company is headquartered in Bangalore. Zerodha attained a self-assessed valuation of over $1 billion in 10
years. The fastest bootstrapped startup to do so. Zerodha is the largest retail stockbroker in India with a
client base of 5 million users. Zerodha contributes more than 15% of daily retail volumes across all Indian
Stock Exchanges.

ZERODHA KMPS
ZERODHA TIMELINE

BEFORE ZERODHA
Before Zerodha, there were 3 major hurdles troubling the existing Investors which were preventing the
common people from investing in the market.

1. Lack of Knowledge and awareness: The Market operated mostly on Myths and emotions rather than
knowledge and strategy.

2. Exorbitant Brokerage Fees: The conventional brokerage firms charged a percentage of total earnings from
their client, leading to huge brokerage fees.

3. Very Complex Process of Investing: The process involved a lot of paperwork, and the process was
difficult for the common investor to understand.

WHAT ZERODHA CHANGED

1. ZERODHA Varsity: To tackle the lack of awareness in the market, Zerodhalaunched ZerodhaVarsity,
which is an extensive collection of the stock market and financial lessons aimed at enabling the common
investor to gain enough knowledge about Investing.
2. Discount Brokerage fees: Zerodhalowered down brokerage fees to such an extent that it literally resulted
in a revolution. Instead of charging a percentage of profits, Zerodhastarted charging Rs. 20 or 0.03% for all
intraday trades, while making equity and direct fund investments completely free of cost.

3. Web-Based Service with a simple UI: To tackle the cumbersome process of investing, they developed a
User-Friendly Website and Mobile Application to make it very easy to invest in the market.

BUSINESS MODEL
Low Margin and High Volume: Zerodhacharges a free to a very minimal amount to the dealers for
transactions because of which the trading or exchange volume is generally high. This fee collection of
smaller amounts from a larger number of clients leads to good revenue generation for Zerodha.

Total User Base: 5 million active users.

Charges per trade (F&O): Rs 20

Avg no. Of trades per day: 3 million.

Avg operating daily revenue: approx Rs. 60 million.

Low Operating Costs: Zerodhais able to keep its operational costs low because of its completely online
structure. It also invests in the continuous development of its UI to keep it user-friendly to attract more users
to its platform.

DIVERSIFICATION

Zerodha has diversified its core business to include partners like SmallCase, Streak, and Sensibulland
GoldenPi which offer specialized platforms for Investments, Algo and Strategy, Options Trading, and
BondsTrading. These platforms help Zerodha in retaining a customer base looking for a more specific
platform for their needs.

SERVICES

EQUITY TRADING
Equity trading refers to Trading i.e. buying and selling Company shares on the equity markets with an
intent to profit from the purchase/sale of these securities. Equity markets are divided into two segments,
Primary market (IPO)and Secondary markets (OTC).
 

DERIVATIVES TRADING
Derivatives Tradingisa contract between two or more parties where the derivative value is based upon an
underlying asset. Traders speculate on the future price of the asset to buy/sell on expected gains from the
price difference.
 

CURRENCY TRADING
Currency trading often referred to as foreign exchange or Forex, is the purchasing and selling of
currencies in the foreign exchange marketplace, done with the objective of making profits.
 

COMMODITIES TRADING
A commodity market is a marketplace for buying, selling, and trading raw materials or primary products.
Commodities are often split into two broad categories: hard and soft commodities. Hard commodities
include natural resources that must be mined or extracted—such as gold, rubber, and oil, whereas
agricultural products or livestock are soft commodities.
 

MUTUAL FUNDS
A mutual fund is an investment vehicle where many investors pool their money to earn returns on their
capital over a period. This corpus of funds is managed by an investment professional known as a fund
manager or portfolio manager.
 
 BONDS/G-SECS
Zerodha provides a platform for users to buy and sell Bonds and allows tax-free interest incomes.
 

PRODUCTS
COIN

Zerodha Coin is an order collection platform that lets you buy mutual funds online, with no commission
pass back, directly from asset management companies. Your mutual funds, stocks, currencies, bonds, and
more, all in your DEMAT account accessible in one place. Coin charges0%commission direct mutual
funds and Govt, corporate, and gold bonds and is India’s largest direct mutual funds platform.
 

VARSITY

Varsity is an investor education & learning platform from Zerodhawherein investors can learn the
nuisance of investing in the stock market. ZerodhaVarsity provides a collection of stock market lessons
along with in-depth coverage and illustrations in easy-to-understand language.
 

SUBSIDIARIES
Rainmatter Foundation
Zerodha set up Rainmatter Foundation, a non-profit foundation that aims to support
individuals/organizations/companies working towards problems related to climate change. Rainmatter
Foundation has committed $100 million in funds towards the above directions. The Foundation has
invested in Terra (an online climate school training climate entrepreneurs on climate science, policy,
business, and social justice), and Blue Sky Analytics (which provides real-time and predictive
environmental intelligence).
 

RISKS AND CHALLENGES

Zerodha faces the following Risks and Challenges:
1. Technical glitches on the platform because of heavy trading, lead to decreasing customer
satisfaction.
2. Zerodha is an online platform, it does not have offline support branches so inefficient customer
support, and lack of fast customer service is the greatest challenge that this company confronts.
3. Delayed Payments to traders and non-adherence to the 48hr payout timeline may lead to customer
dissatisfaction and accumulated payables.
4. Lack of delivery of valuable advisory reports and analysis of one’s investments and trading
activities be it either weekly or quarterly. Most of the big full-service brokers provide research
reports.
5. Competition Risk as competitors is increasingly offering lower transaction charges which may
lead to loss of market share.
6. Regulatory changes may affect margins leading to possible losses of revenues. May also affect
business ventures.
 

COMPETITORS

VISION AND MISSION

Upcoming goals for Zerodhais the aim to add 5-10 million new investors to the Indian stock market with
the aid of the platform. “India is very dependent on foreign capital to drive the country. For any country
to do well, you need residents to put their money in the market. The money shouldn’t just stay in fixed
deposits and real estate. I want to encourage people to educate themselves and put the money in the
ecosystem in some way or the other to drive growth,” Nithin concluded.
Zerodha is currently looking to reduce the transaction costs down in its discount brokerage services. The
company will be launching low-cost funds in order to attain that target, as per the reports dated
September 1, 2021.

Zerodha enables employees to work remotely during the COVID-19 lockdown with Google

Workspace, enabling secure access to enterprise apps, while enabling real-time meetings anywhere

with Google Meet.

Results

 Collaborating on Docs for quicker development of blogs and company newsletters

 Transitioned 1,000+ staff with minimal effort to full remote work overnight using Google SSO with
2FA
 Onboards millions of users in 4 weeks Automate document verification with Vision AI to speed up
application process

Enables new account opening in minutes instead of days

The rise of smartphone ownership in India in recent years alongside the pandemic has brought about a surge
in retail investing. More people are choosing to enter the stock market through their mobile devices due to
the ease of access. In fact, the Indian National Stock Exchange (NSE) reported that mobile trading jumped
from less than 7% in 2019 to more than 19% in 2021. Zerodha, one of the largest online brokerages in India,
experienced a double-digit growth in customers every month since the outbreak in 2019.

Featuring low brokerage fees and easy-to-use apps, Zerodha simplifies trading for anyone with a
smartphone. By reducing manual tasks, the company keeps margins low and invests in developing digital
solutions such as its flagship trading platform, Kite, and its mutual fund investing platform, Coin.

When Zerodha began operations in 2010, the team was eager to eliminate cumbersome tasks related to
legacy solutions, such as managing mail servers. According to Vishnu Sudhakaran, full-stack developer at
Zerodha, Google Workspace was the obvious choice. This was because Google Workspace was easy to set
up for employees as they were already familiar with the Google ecosystem and did not require any training.

“Zerodha's guiding principle is scalability. Our trading platform grew to millions of users with the help of a
small tech team,” says Vinay Kumar, AVP Technology at Zerodha. “Rather than managing email accounts
and servers, we want engineers to focus on building digital solutions that our customers need.”

Team collaboration in the new normal with Google Workspace

Google Meet is now an integral part of life at Zerodha to help colleagues stay connected. Virtual meetings
are a fairly new practice at Zerodha, as it only started to become a norm since the COVID-19 pandemic.
Before, everyone would go into the office to work, so meetings were often face-to-face.

Employees use Meet for daily project meetings, monthly catch-ups, and even use them for social events,
such as playing multiplayer games with team members. With the seamless integration of Meet with Google
Chat, employees can also choose to start a meeting instantly through the Chat platform. This allows
impromptu meetings to take place, whether it is a one-on-one or group meeting.

One of the value propositions that Zerodha provides is to empower traders through financial literacy. The
marketing team does this by creating blog posts around topics like business valuation and option trading, that
aim to educate customers, as well as generate new leads.

Using Docs, employees can view, edit, and share articles that are a work in progress internally in real time,
so that they can get immediate feedback and input from each other all in the same document. They also use
Docs to share meeting notes where necessary.
“Zerodha's guiding principle is scalability. Our trading platform grew to millions of users with the help of a

small tech team. Rather than managing email accounts and servers, we want engineers to focus on building

digital solutions that our customers need.”

—Vinay Kumar, AVP Technology, Zerodha

Improving security and ease of access management with Google SSO

Protecting company and customer data is a top priority for Zerodha. For data protection beyond passwords,
the company implemented Google Single Sign-On (SSO) with Two-Factor Authentication (2FA) in
compliance with Securities and Exchange Board of India (SEBI) cybersecurity guidelines.

Employees now access enterprise apps with a single login using Google SSO and 2FA. To reduce security
risks, employees who leave the company would have their Google account suspended, which in turn
automatically disables access to all enterprise applications.

"Employees have access to different systems depending on their roles. SSO with 2FA from Google
simplifies user authentication and access from any location and device,” says Sudhakaran. “Due to this
architecture, we could move to work from home practically overnight with minimal impact on customers.”
Even though pandemic restrictions are easing, Zerodha continues to support work from home as the default
working arrangement.

As of November 2021, Zerodha upgraded its 1,000+ employees to the Enterprise plan to enhance security
with features such as data loss protection (DLP), which prevents users from sharing sensitive data, and alerts
administrators when users log in from unfamiliar devices.

"Employees have access to different systems depending on their roles. SSO with 2FA from Google

simplifies user authentication and access from any location and device. Due to this architecture, we could

move to work from home practically overnight with minimal impact on customers.”

—Vishnu Sudhakaran, Full Stack Developer, Zerodha

Scaling up digital onboarding to meet regulatory changes

Each day, Zerodha receives around 25,000 account opening applications, all of which undergo a Know-
Your-Customer (KYC) process as required by SEBI in order to minimize fraudulent activities such as
identity theft and money laundering. Customers must provide KYC documents such as their Permanent
Account Numbers (PAN) cards, to verify their identities. Pre-pandemic, there were about 2,500 accounts
opened in a day, currently, we see around 15,000 accounts opened per day.

To simplify the KYC process, Zerodha deployed Vision AI in April 2020, which analyzes scanned copies of
PAN cards submitted by users as proof of identity. Using optical character recognition, the system detects
text in the images, extracts the PAN names and numbers and compares them to the information the clients
themselves provided in their application forms. If their PAN cards don't match the information they
provided, users receive an alert and will need to submit the correct documentation in order to open their
accounts.

"Google Vision API helps us to validate the PAN card uploaded by the user in real-time, thereby avoiding a
manual intervention from the support agent and this helps to significantly reduce the time spent on account
opening for new users. By eliminating 80% of the manual process, we continue to improve the customer
experience as we grow."

Zerodha is a Bengaluru, Karnataka based broker. It was founded by Nitin Kamath on 15 Aug 2010. It is
India’s first discount broker that brings a revolution in the broking house industry. Zerodha is the largest and
one of the best broker for stocks in India.

Zerodha is a growing and leading market with its technology and latest features. They believe in customer
satisfaction priority first.
They are now on unicorn valuation. Around 1300 employees working in their office. Zerodha alone now
contributes over 15% of the total retail trading volumes in India.

Zerodha is constituted of two words Zero + Rodha which in Sanskrit means barrier. Their main motive was
to remove the entry barrier in the stock market. Zerodha promoted financial literacy in the Indian stock
market.

Zerodha has a predominantly kite platform for mainly desktop clients and mobile too. They provide Pi
downloadable platform for advance algo and analysis. All these are things that helped them to stand out from
the competition.

Around 2010 all brokers were charging brokerage based on turnover charges. For eg., if you buy or sell a lot
of options then you may end up being charged around 100 rupees per lot. But after Zerodha coming into this
industry, they disrupted it by providing 20 flat charges per order.

This thing works very well in market people got attracted towards the fewer brokerage plans. After that
discount brokers come on the boom and then the industry changed a lot.

The thing that today even Zerodha is ahead in competition is their technology ahead platforms and 10-year
trust of clients. They are always careful with their clients.

Today as of the date they are having the largest client base of 5 Million customers.

Their main motive was not to go for HNI but they were targeting students, housewife, and small investors.
They started providing brokerage calculator as well as margin calculator. That made everything transparent
to their clients.

Nitin figures out very early that India is not investing in the stock market just because of these full-service
broker’s high brokerage plans. So he decided to fill the gap.

Zerodha started their journey with NSE NOW software which is free for brokers as well as clients. But in the
case of charts and indicators, they also have to pay.
After some time they started launching some blogging blogs like Z-connect, Zerodha varsity, and
Tradingqna.

They launched some cool features like a 60-day challenge in which if you are profitable for 60 days then
your brokerage will be refunded to you. But later in 2018, they discontinued brokerage refund.

Today they are providing around 1000+ regional customer care executives. They are also having 23 major
cities branches.

Motilal Oswal

Executive Summary
Motilal oswal Securities Limited is a stock broking firm which produces large variety of financial products
and services to satisfy its customers. It provides services to following clients such as: broker, sub-brokers,
individual investors etc. I have done my internship in finance department of the company as referral
associate. The period for my internship was from 1st May to 31st July. I have performed various tasks
related to follow up with the executives. Dealing with distribution of variety of financial products for various
clients. Through this internship, I have learnt how to manage tasks/projects and learn how to carry myself in
a professional environment. This internship gave me a lot of experience and insight in the working class. It
helped me in enhancing my communication skills as well as gain ample amount of knowledge in the field of
stock market.
: INTRODUCTION ON THE COMPANY
Motilal Oswal Financial Services (MOFSL) was founded in 1987 by - Mr. Motilal oswal
 Mr. Ramdeo Agrawal

In just three years Motilal Oswal became members of on The Bombay Stock Exchange (BSE). The company
started offering derivatives products and advisory services on both BSE as well as NSE in year 2001. In
2006 the company entered private equity and investment banking. In the same year, Motilal Oswal group
acquired South Indian brokerage firm – Peninsular Capital Markets The company tied up with State Bank of
India and Punjab National Bank in 2006 and 2007 to offer online trading to its customers. 2008 saw the
company create One of India's largest Equity dealing and advisory rooms, spread over 26,000 sq ft (2,400
m2) in PRABHADEVI, Mumbai.

In January 2010, Motilal Oswal Financial Services (through its subsidiary Motilal Oswal Securities Ltd.)
received the final certificate of registration approval from Securities and Exchange Board of India (SEBI) to
set up a mutual fund business in the country.
MOAMC(motilal oswal assets management company) is a 100% subsidiary of Motilal Oswal Securities
Limited. It provides investment management and advisory services to investors based within and outside
India and having portfolio management services business, ETFs and mutual funds. Motilal Oswal Asset
Management Company Ltd, one of the fastest growing asset management Companies in India and has
recently crossed the $1 billion in equity assets under management (AUM) mark in June 2015. Aspire Home
Finance Corporation Limited (AHFCL) is a professionally managed housing finance company. AHFCL is a
subsidiary of Motilal Oswal Securities Limited (MOSL) which is a part of Motilal Oswal Financial Services
Limited (MOFSL). Motilal oswal has been awarded 6-time winner of Best Performing Equity Broker
(National) by UTI-CNBC TV18 Financial Advisor Awards It has 30 years of wealth creation expertise
driven by the philosophy of Solid Research, Solid Advice. The company has 10,00,000 customers with Rs.
69,561 Cr. plus depository assets with PAN India coverage across 2,200+ locations in over 500+ cities also
it provides its customers with : ➢ 15 min, 100% paperless trading and demat account ➢ Instant day account
activation on receipt of application ➢ Dedicated customer service team with a 6-hour query resolution TAT
➢ Customer centric Risk Management System and real-time payouts Motilal oswal is involved in variety of
businesses - 1. Private equity 2. Assets management 3. Wealth management 4. Investment banking
Organisation culture –
“Motilal oswal” is an independent Share Broking and financial advisory firm focused on managing
individuals’ investments. It is redefined with a goal to build a financial planning firm offering sound,
independent financial advice & highest level of service. Advisors are trained, qualified & certified by
various financial regulatory authorities like SEBI, IRDA, AMFI, AFP & well experienced in helping
individuals & families to create, grow and preserve wealth. Motilal oswal has advised unbiased & conflict-
free advice and counsel on client investments to help the client reach client personal & wealth goals. They
started operations in the year 1987 by the name of “Motilal oswal”. With an objective of being a full service
brokerage house and to provide comprehensive advisory services to its clients, which would enable
managing complete financial planning needs The client can invest into Equities, Deposits, Mutual Funds
including Tax Savings Schemes and various other products at the click of a button. And because all client
investments are at one place it is much easier to manage. Client Relationship Managers will assist and guide
the client in taking the first step.
APLICATIONS USED BY CUSTOMERS –
MO INVESTOR – TRUSTED INVESTMENT SOFTWARE Key Benefits :
1. • Get Single view of your financial health from Comprehensive Portfolio Snapshot
2. • Get Quote page with complete information about the company searched by you
3. • Feature Rich Mutual Fund page with snapshot of your holdings , ongoing SIP's and Maturing SIP's &
much more
4. • Use ACE (Advise on Combination of Equities) offering you Algo based investment strategy with
exclusive basket of growth oriented stocks
5. • Robo Wealth 24*7 wealth manager that provides you with right asset allocation as per your identified
risk profile
6. • Optimised place order page for quick order placement & bulk order functionality to execute multiple
orders in one go • MO genie the 24 x 7 chat bot for your instant query resolution
Simplified and Feature Rich Mutual Fund selection:
• The mutual fund section provides additional tools and information for an enhanced investment experience
• Get a snapshot of your holdings, ongoing SIP's & maturing SIP's
• Access tools like fund scanners and fund comparison have been incorporated to help you in making the
right choice of investment Stock Scanners
: • The stock scanner tool will help in identify stocks that match your strategy
• Assists in making an informed investment decisions
• Provide the top rated scrips based on pre-defined criteria's like year's top performers, top revenue
companies, highest yielding stocks to name a few Comprehensive portfolio snapshot and analysis :
• Get single view of your financial health from holdings, asset and sector allocation along with short term
and long term gain/loss
• View detailed personalized insights on your portfolio, review its negative and positive points
• Get alternatives that can improve your financial well-being
2. MO TRADER - TRUSTED TRADING SOFTWARE : POWER PLATFORM FOR ADVANCED
TRADERS Key Benefits :
• My wallet provides Single view snapshot of your orders, positions and limits
• Get Quote page with complete information about the company searched by you
• Market screeners help you spot the trending stocks
• Algo based products like Trade guide signal, Option Writer, Option Decoder
• Execute multiple order from single click through bulk order functionality
• Real time charts with historical data
• Set and manage alerts on stock through My Alerts feature

Market Screeners :
• Help you identify trending stocks in a particular category
• There are up to 20 screeners (i.e. categories) available
• Identify the stocks which suit your strategy
• Get option to Buy, Sell and add stocks in your watch list from Screeners itself

Watchlist :
• Create and view 4 multi asset watch lists
• Add up to 50 scrips in a single watchlist • Switch to different watchlist with just one tap
• Directly place orders by swiping on the desired scrip name

3. Trading In Stock Market Via Desktop

Key Benefits :
• Super-fast trading execution with 1-second rate refresh
• Advanced charting tools and tick-by-tick action watch
• Technology enabled Leverage to enable you to get up-to 20 times your margin *
• Solid Research based recommendations ranging from Hours-Days-Weeks-Months Years
• Trade guide signal - New generation trend guiding tool to auto-generate buy/sell ideas
• Access to over 30,000 research reports across all asset classes in a single click
Advanced Charting Tools ;
Enjoy a variety of charting options with the Desktop application that provides more than 40 technical
indicators in a single scrip. Also get access to a range of customizable indicators like Moving Averages,
Bollinger Band, Triple Exponential Moving Average, etc. to aid you in technical analysis

Trade Guide Signal :

a new generation trend guiding tool to auto-generate buy/sell ideas based on predefined technical rules. Also
get real time SMS 's when Entry/Exit signal is generated to ensure you never miss an opportunity
Tick-by-Tick Action Watch :
Desktop Application alerts you when a scrip or a group of scrips are available cheaper than the spot rate
which help you make instant trading decisions. It also allows you to set customized conditions that help you
track the stocks along with giving real-time spread calculations of stocks. 4.Smart Watch Stock Trading App
: The Motilal Oswal smart watch App is India 's first Smart Watch App, and the fastest and most convenient
way for you to stay on top of all vital information associated with your investments. This app enables you to
be updated with notifications and alerts on latest market statistics, positions/limits updates right from their
wrists. It provides you with real-time trading alerts when you 're on the move, in a meeting, on the treadmill,
in a movie or grabbing lunch.
Account safety
Since we don’t charge any brokerage for equity delivery trades, usually, the question I get asked is if the
business is profitable and sustainable. This is an important question to ask when dealing with any platform
that you trust with your savings and investments. 

When we started in 2010, we first started building the business for very active traders who pay us Rs 20 per
executed order. Only in 2015 did we reduce our equity delivery charges to Rs 0 to attract investors. Today,
we have not only the largest group of active retail investors in India, but also active traders. Traders who pay
fees and, in turn, help keep investments for free. While many of our newer competitors started with free
investments, they have now started charging for it. We intend to keep it free unless regulatory changes
reduce the active trading activity. 

We have been extremely frugal in how we operate. This, combined with not spending on marketing and
advertising, has meant that we are now amongst the most profitable new-age businesses in India. We have
over thirteen years of runway. That is, we have sufficient capital to continue running our business for 13
years, even if our revenue went to zero. Our networth as a percentage of total customer funds is now more
than 25%, which must be amongst the highest globally. We have been a zero-debt business from the start.
Everyone on our team also hold significant stock options and is invested in the business doing well, which
can only happen if you as a customer are happy with us. 

The new SEBI regulations have also significantly reduced the risk in the ecosystem, from capping all
leverages to ensuring the broker has more skin in the game as the business grows. Some of these regulations
are also why I think our markets were less volatile, and the stock prices fell lesser than the larger developed
markets between March and June this year, the first time I have seen such behaviour. 

There has been some noise about the account compromises at Zerodha. I want to reiterate what I
recently shared on social media. 

o Out of the ~65 lakh customers who traded with us last year, we had about 100 complaints of fraud. In
around 80 cases, the customer willingly shared login details with the fraudster, and in another 20, the
email was hacked, and these were all Rediffmail IDs. As a percentage of such cases or even normal
complaints to overall active customers, we are amongst the lowest in the broking industry. 
o So this isn’t just about us; regardless of the broker, you need to be careful not to share your login
details & use a secure email. Since all email hacking cases happened to be Rediffmail accounts, it
must have been some vulnerability that’s being exploited. We blocked Rediff IDs on trading
accounts a while ago and have constantly been notifying users to switch to a different email service
provider. We also now don’t send password reset emails to Rediff email IDs. 
o We will soon launch a tool that will disallow trades in illiquid options far away from theoretical price
+ a Kill Switch option to block orders in all penny stocks similar to F&O. These will also address the
root causes of most hacking attempts.

We are already transitioning all our customers to 2FA using TOTP by Sep 30th 2022, as mandated by the
exchanges. This was optional until now. This will further improve the safety of your account. 

Our improving support

By far, the weakest link in the business historically was our support. It deteriorated when the business scaled
up quickly. We made a bunch of large changes over the last 18 months, and I am happy to let you know that
the average wait time on calls is less than 2 minutes and our average first response on most tickets is within
1-2 hours. Thanks for using our support portal before deciding to call or raise tickets; this has also helped
reduce response times. Our customer ratings have also significantly improved over the last 12 months. 
Financial freedom: Why Zerodha’s Nithin Kamath thinks it’s all about skill development and not just money

management

Once your luxuries become your necessities, you can never achieve financial freedom. These are money
traps, the founder and CEO of Zerodha says.

In the week leading up to India’s 74th Independence Day, Moneycontrol spoke to industry leaders and
money managers on what financial freedom means to them. Zerodha’s founder and chief executive officer,
Nithin Kamath, says that he was fascinated by money in his early years. But as he grew up, he realised that
luxuries should not become necessities. Upgrade your skills, and money will follow eventually, he adds.
Why being financially is free important
My father was clear: he would sponsor me till I finished my education. But after that, he said I would need to
be on my own. I first started trading in equities at the age of 17. At that time, I had big materialistic dreams:
a large house with a swimming pool, a Rolex watch, a poster of a Porsche car and so on. That was my idea
of financial freedom, at that age.

But, over time, I’ve changed. Yes, I went through that phase a few years ago. But then I realised there was
no need for it at all. Today, one buys a private jet. Tomorrow, one might want to buy a Boeing.  Your
luxuries become your necessities. So, you can never achieve financial freedom. These are money traps.

Make yourself skilled first, money will follow

Does Zerodha provide advisory services or stock tips to help me trade?

Zerodha does not provide any advisory or money management services. You can place your own trades on
Kite and Coin.

If you have received any unsolicited advisory or stock tip via SMS, call or email from someone claiming to
be from Zerodha, please ignore it and report the same by creating a ticket with the details. 

Zerodha Review – Zerodha is the biggest discount broker in India with over 50 Lacs customers and known
for lower brokerage charges.
You only need to pay a fixed brokerage of Rs. 20 per trade irrespective of the trade volume.

Delivery is Free

You can save huge money on brokerage charges if you trade high volumes regularly. No brokerage charges
on the stock delivery. 

Let’s assume you do minimum monthly trading of 10,00,000 rupees with 10 trades (20 if we include buying
& selling side).

Comparison of Zerodha trading brokerage with ICICI Securities that charges 0.275% (0.55% if we include
both buying and selling).

10,00,000 * 12 months * 0.55% = Rs. 66,000.

Comparison of Zerodha trading brokerage with Sharekhan that charges 0.10% (0.2% total on buying and
selling).

10,00,000 * 12 months* 0.2% = Rs. 24,000.

Trading brokerage with Zerodha that charges Rs. 20 per trade

20 trades per month * 12 months * 20 Rs brokerage = Rs. 4,800 only.

Zerodha is a member of BSE, NSC, MCX and MCX-SX and allows you to trade in

 Stocks
 Mutual Funds
 Futures & Options
 Govt. Securities
 Sovereign Gold Bond
Save Upto 90% Brokerage with Zerodha
Zerodha Background – Know About the Company 

Zerodha was founded on 15 August 2010 by Nithin Kamath and Nikhil Kamath. Zerodha was the first
company to introduce the discount broking model in India.

You need to pay a fixed brokerage of Rs 20 per trade for intraday and no brokerage on equity delivery. 

Earlier banks and full service were charging high brokerage fees on both delivery and intraday trading.

For example, you would end up paying approx Rs 50 to Rs 100 as brokerage on Rs 1 lakh trade and Rs 500
for stock delivery worth Rs 1 lakh. 

Discount broking model has helped the retail to save money on the brokerage fee.

Even now, full-service brokers like angel broking and IIFL also start providing discount broking packages. 

Zerodha is the biggest stockbroker in India with a customer base of more than 5 million.

More than 15% of daily retail volumes across Indian stock exchanges has been done through the Zerodha
platforms. 
Detailed Zerodha Charges

Zerodha Account Opening Charges 

 Demat & trading account (Equity, F&O and Currency) opening charges – Rs. 200
 Demat & trading account (Equity, F&O, Currency and Commodity) opening charges – Rs.
300
 Annual maintenance charges – Rs. 300
Note – If you require trading account only for stock trading then go with the first option

Zerodha Brokerage Charges 

Zerodha offers 0% brokerage on stock delivery and a flat Rs. 20 per trade on intraday.

Detailed Zerodha Brokerage Charges

Type Brokerage

Equity Delivery Rs. 0

Equity Intraday Lower of Rs. 20 per executed order or 0.03%

Equity Futures Lower of Rs. 20 per executed order or 0.03%

Equity Options Rs 20 per executed order

Currency Futures & Options Lower of Rs. 20 per executed order or 0.03%

Commodity F&O Lower of Rs. 20 per executed order or 0.03%

Call & trade service is available at an additional charge of Rs. 50 per order.

Zerodha brokerage calculator 

Zerodha charges a lower of Rs. 20 per executed order or 0.03%. For example if you place 2 trades of volume
Rs 50,000 and Rs 1,00,000 respectively. 

For Rs 50,000 trade 

Lower of Rs 20 or 0.03% of 50,000 = Rs 15 

You would be charge Rs 15 as brokerage fee 

For Rs 1,00,000 trade 

Lower of Rs 20 or 0.03% of 1,00,000 = Rs 30

You would be charged Rs 20 

Zerodha Margin/Leverage/ Exposure

Segment Margin

Zerodha Margin Equity Delivery No Margin

Zerodha Margin Intraday Equity Up to 15X

Zerodha Margin Index F&O 4.16X

Zerodha Margin Stock F&O 3.33X

Zerodha Margin Currency Futures 2X

Zerodha Margin Currency Options No margin

Zerodha Margin Commodity Futures 2X

Direct Link to Open Zerodha Account

Zerodha Trading Platforms 

#1. Kite 3.0

Kite 3.0 is a web-based trading and investment platform which can be used for trading on mobile, tablets,
desktop and laptops.

You can search across 90,000+ stocks and F&O contracts across stock exchanges like BSE, NSE and MCX.

 Sleek User Interface

 Real-Time Widgets
  Advanced Charting
 Covers all Stock Exchanges
Kite 3.0 is free to all the Zerodha customers.

#2. Kite Mobile

Kite Mobile App is one of the most advanced trading apps in India available for both Android and iOS. You
can trade and monitor live streaming data from BSE, NSE and MCX with the Kite app.

The app’s USP is fast interface on light bandwidth consumption of fewer than 0.5 Kbps for a full
MarketWatch. 

Kite app offers extensive charting with 100 indicators and 6 chart types. You can place advanced order types
like Brackets and Cover orders with ease.

You would get all the features of Kite 3.0 in the Kite app. And seamless login to other Zerodha apps like
Zerodha Coin to make mutual fund and bond investment. 

#3. Sentinel

Sentinel is a market price alerts tool for stocks, futures and options residing on the cloud. You would get a
notification whenever the underlying hits the price (today, tomorrow, or months from now) that you have
set.

You can set alert for over 80,000+ stocks, bonds, commodities, F&O contracts and currencies across
exchanges on OHLC, bids and offers, in addition to the price.

You will get alerts on Kite web and via email.

Zerodha Additional Products

#1. Coin

Zerodha Coin allows you to buy mutual funds online directly from the asset management companies and
completely commission-free.

You would save on both upfront and trail commissions on your investment. To invest directly, you can visit
the fund house’s website or office, fill-up the form and invest in the fund.

Zerodha Coin is completely free.

#2. Coin Mobile

Coin mobile is a mobile application having all features of Zerodha Coin for investing in mutual funds.

You can log in with your Kite account and start using the app.

#3. Kite Connect API

Kite Connect is a set of simple HTTP APIs built on top of Zerodha’s exchange-approved web-based trading
platform, Kite. You can build a full-fledged trading platform Kite connect API.

You would gain programmatic access to data such as profile and funds information, order history, positions,
live quotes, place orders and manage portfolio at your convenience.

For startups, Kite connect API is free but for retail, the charges are Rs. 2000 per month.

#4. Console

A Console is a complete trade and reporting dashboard for Kite connect users that allows you to track and
manage your own programmatic API access.

You can pause or resume, or invalidate such access, and monitor all activity at any point.

Zerodha Account Opening Process 

Click here to directly visit the Zerodha account opening page

Follow the steps mentioned in the video for quick account opening

Zerodha Customer Care Number

Line 1 – 080-47192020

Line 2 – 080-71175337

FAQs

Is Zerodha trustworthy?

Yes, Zerodha is trustworth stock broker. It is registered with SEBI, CDSL and BSE, NSE, MCX stock
exchanges in India.
As with other popular brokers, Zerodha works under the regulations laid by SEBI and RBI. 

Is Zerodha good for beginners?

To suit beginners requirements, Zerodha charges a lower of Rs 20 or 0.03% brokerage charges.

Other discount brokers either charge a fixed fee of Rs 20 or a minimum of 0.05% brokerage fee. Therefore,
Zerodha is preferred for both the beginners and advanced traders. 

Is zerodha good for trading?

Zerodha’s brokerage plan, margin, and advanced trading platforms make it an ideal stock broker for trading
needs. 

Is there any problem with Zerodha?

Some users face service down during the trading hours with Zerodha. 

Can I invest in an IPO via Zerodha?

Yes, you can apply for an IPO through the Zerodha console and UPI-enabled app as a payment option.

How to contact Zerodha customer care?

You can contact Zerodha customer support on 

Mobile – 080 4718 1888 and 080 4718 1999

Support guides on – support.zerodha.com

Email – support@zerodha.com

Social media platforms – Twitter & Facebook 

Does Zerodha provide Research?

Zerodha does not provide you with any tips,research, or Robo advisory services. Zerodha only provides you
with the platform through which you can transact in stocks, mutual funds, bonds, and ETFs.

Is Digilocker compulsory for Zerodha?

You need to share Aadhaar information to open an online account. SEBI approved the method to open
Digilocker and then share the Aadhaar with Zerodha. 

Sharing Digilocker with Zerodha is completely safe and Zerodha does not store Aadhaar information.  
 Zerodha vs Motilal Oswal Comparison
Particulars Zerodha Motilal Oswal

Type Discount broker Full-service broker

Stocks, Equity F&O, Currency F&O and Commodity Stocks, Equity F&O, Currency F&O and
Helps trade-in 
F&O, Bonds and Govt-Securities Commodity F&O 

Brokerage Charges Details for Zerodha Plan Motilal Oswal

Equity delivery Rs. 0 Up to 0.50% depending on the plan

Equity Intraday Lower of Rs. 20 per executed order or 0.03% Up to 0.50% on each leg  depending on the p

Up to 0.050% on each leg  depending on the

Equity Futures Lower of Rs. 20 per executed order or 0.03%
plan

Up to 0.040% on each leg or up to  20 per lo

Currency Futures  Lower of Rs. 20 per executed order or 0.03%
both depending on the plan

Commodity Futures Lower of Rs. 20 per executed order or 0.03% Up to 0.040% on each leg depending on the

Up to Rs. 100 per lot on each leg depending

Equity Options Rs. 20 per executed order 
the plan

Up to Rs. 20 per lot on each leg depending o

Currency Options Lower of Rs. 20 per executed order or 0.03%
the plan

Commodity Options Lower of Rs. 20 per executed order or 0.03% 0.030% on each leg

Margin for Intraday Up to 12.5X Up to 20X

Account Opening
Zerodha  Motilal Oswal
Charges
 Demat & Trading Charges for Demat & Trading account is clubbed –
Rs. 0
Account Rs. 200

Commodity
Rs. 100 Rs. 0
Account

Demat AMC Fees Rs. 300 Up to Rs. 800 depending on the plan

Final Thoughts – Should you open a Zerodha Account

Whereas other discount brokers in India only focused on customer acquisition through lucrative signup
bonuses, Zerodha keeps working on providing better service to its customers. 

You can sense this from 

 Improving their trading platforms continuously 

 Resolving customer complaints as quick as possible 
 Keep creating customer support guide as any new issue face by the customer 
 Partnership with brands like smallcase, sensibull, Streak and Golden PI for providing better
investment experience
If you are serious about trading or value investment, you should definitely open an account with Zerodha. 

Zerodha broking ltd is the top Indian broker based in Bangalore, India. With more than 8+
million customers, the broker contributes to more than 15% of daily retail trading volumes
daily over NSE, BSE, and MCX. Zerodha provides a great online trading platform with low
brokerage charges, and almost all the operations are transparent. There is a lot of
information that you will be getting from the Zerodha review 2023. It strives for continuous
improvement on its latest technology platforms, and it is the fastest-growing platform in
India. There is a huge client base in Zerodha. There are so many products that Zerodha
offers.

Let’s see the Zerodha overview:-

Zerodha Overview
Official Website https://zerodha.com/

Headquarters Bangalore, India

Found in 2010
 Regulators SEBI

Stock, Direct mutual funds,

Product Offered Futures & Options, IPO, Gift
stocks, Fixed income

Minimum Initial Deposit $0

MetaTrader 4 (MT4) No

MetaTrader 5 (MT5) No

Trading fees Low

Inactivity fee No

Withdrawal fee $0

Supported currencies INR, USD, GBP, JPY, EUR

Customer Support Through telephone & email

Sign Up Now

Zerodha Review: A Brief Background

 Zerodha Review – Platform Interface
 Zerodha (which is a newly established discount broker in India) was started by
Nithin Kamath in 2010, who is an engineer by qualification. Presently Zerodha
serves more than 8+ million Zerodha customers, who place millions of trades daily
through the Zerodha trading platforms, which contribute to more than 15% of
Indian retail trading volumes. Zerodha provides trading ideas based on
fundamental analysis.
 Zerodha has earned the name of the discount stock broker in India. This company
was founded in Bangalore, and it is the leading and most popular stock broking
company, which has a presence in almost all the cities across the states. Zerodha is
a prominent member of the National Stock Exchanges of India, Multi Commodity
Exchange, and Bombay Stock Exchanges. This platform is best for those who find it
difficult to carry out particular fundamental analysis and look for precise
investment.
 Zerodha, the no 1 and best stock broker in India keeps on updating its platforms
and its website with the latest and innovative technologies and offers the best
trading for its traders. A few examples are Small Case and Coin. In the case of
using Zerodha coin accounts, a trader can invest in bonds, securities, and T-bills
with a wide range of other options. This will help you to analyze Zerodha in terms
of various factors, like a discount broker in India.

Overall Summary of Zerodha Customer base Ratings &

Review
Overall Rating– 4.5 stars
Trust – 93%
Offering of Investments – 5 stars
Commissions and Fees – 4 stars
Platform and Tools – 4 stars
Research – 4.5 stars
Mobile Trading – 4 stars
Customer care – 4 stars
Education – 4 stars
Features of Zerodha
 Zerodha, being the best stock brokers of India, has the latest features and offers
several trading platforms, mobile apps, and other features for the benefit of its
traders. You would get a notification whenever the underlying hits the price that
you have set.
 Zerodha Reviews – Features
Sign Up Now
 Zerodha has developed their own software for trading called Zerodha Kite, which
is a kite web and mobile-based trading app; Coin is a mutual fund investment
platform, Varsity an educational program for investors, Trading Q&A, and other
tools.
 This broker also provides a smallcase- thematic investment options, sensibull-
options trading platform, streak-algo, and strategy platform, and GoldenPi-bonds
trading platform. Zerodha also provides the 3 in 1 account. If you wish to convert
your existing account to 3 in 1 account that is also possible. Zerodha advanced
trading platform and brokerage plans makes it an ideal stock broker for all trading
needs.
 Additionally, Zerodha provides popular open educational community initiatives
and online educational programs to help investors and retail traders.
 When compared to other stock brokers in India, Zerodha is a discount broker and
not a full-service broker and provides low trading fees and does not charge a
brokerage for equity delivery trading (Zerodha brokerage charges for Free equity
delivery trading account is zero). One can find the transparent fee structure given
on the Zerodha website useful. This is supplemented by a fee calculator, which is
easy to use.
 The deposit and withdrawal process offered by the Zerodha is free and user
friendly. There is only one base currency, and the traders can be used in bank
transfers for deposits and withdrawals. This broker does not charge deposit fees,
and they can deposit through bank transfers and the unified payment
interface(UPI), which is an instant payment system. Zerodha does not support
credit card or debit card payments.
 Zerodha has an app called Pulse, which helps traders with the latest news on
stocks, financial markets, banks, and funds. Pulse is a feed that is updated every
hour, well organised, which includes global indicators and tables. It is the discount
brokerage firm that is currently India’s largest stock broker in terms of overall
 contribution to the daily trading platform. Hoping that in 2023 Zerodha will bring
a lot of helpful updates.

Pros and Cons of Zerodha

Let’s see a few Pros and Cons as per our Zerodha Review. The following are the pros and
cons:-

Pros Cons

 Zerodha offers great trading platforms  Account opening process is slow

 Zero brokerage on trading and low fees  No advisory services are offered

 For Intraday trading orders flat Rs.20 charged

 Provides excellent educational and research tools for it traders

 Wide choice of technical tools for a better trading experience

Zerodha Trading Platforms Review

As per our Zerodha review, it has been in the first field for more than a decade and has
become a well-known name in the broking industry. All the investments are stored in form
of shares in electronic form in the Demat account. The Demat account opening can be
managed by the traders and not by stock brokers. Besides, the stocks are managed by
CDSL and NSDL, the well known regulatory body. You need not worry about the shares,
and the shares can retrieved even if Zerodha goes bankrupt. You pay a fixed brokerage of
Rs 20 (brokerage charges) for intraday trading and zero brokerage on equity delivery.

As we have reviewed the platform, we found Zerodha provides many trading platforms for
each client. Its web and mobile trading platforms are superb, featuring a wide range of
research tools. Zerodha offers two mobile trading platforms:- Kite and Coin. On Kite, you
can trade with all available assets except mutual funds. If you want to trade mutual funds
you have to use Coin.

As we have reviewed the platform, we found Zerodha provides many trading platforms for
their clients:
Zerodha Kite 3.0

Zerodha Review – Zerodha Kite 3.0

Sign Up Now
Zerodha Kite, released in November 2015, is a popular web-based HTML5 web trading
platform, can be used on tablets, smartphones, and also web browsers. It also shows the
Market watch and extensive technical charting along with indicators. It was developed by
Zerodha’s in-house professionals, and since its inception, it has been updated several
times. Presently the kite web based trading platform provided by Zerodha is Kite 3.0.
Market value is also commonly used to denote the market value of a public joint stock
company.

Review of the Features of Zerodha Kite 3.0

Let us review some of features of Kite 3.0 –

 Kite is the fastest trading platform that provides advanced charts, an excellent user
experience, streaming market data, and several more. You will experience the Kite
platform on android and IOS devices seamlessly.
 It offers complete market information, exhaustive charting details that include
over a hundred indicators, and other chart types. Zerodha kite web allows the user
to add up to five different market watch lists, each with a maximum of forty
scripts.
 The traders can use the instrument search across around 90,000 stocks, futures,
and options contracts instantly over multiple stock exchanges. The traders can
easily search for their favorite bonds, stocks, metals and derivatives without much
difficulty.
  Kite’s user interface is sleek, and its latest design is used to give you analyzing,
selling, managing the portfolio with just a single click on. The traders can navigate
the design intuitively with keyboard shortcuts.
 By using the Kite app, you can dive into deeper insights regarding market liquidity,
and this, in turn, helps the traders to develop trading strategies for equity intraday
for the trade value.
 Zerodha has advanced charting, several indicators tools, and is a customizable
charting interface. It also provides exhaustive historical data for future and options
contracts and stocks.
 Zerodha would be offering brokerage of Rs 20 as brokerage charges per executed
order. You can save huge money if you trade at a high volume regularly.
Kite Mobile App Review
The Kite mobile app can also be used on Android and IOS applications, and permits the
Zerodha customers trade from mobile devices from anywhere and anytime. The app is free
to its customers for monitoring stocks and trading in India. This has live streaming data
from NSE, BSE and MCX. Kite app is very simple and user-friendly.
 Zerodha Review – Kite Mobile Trading App
Sign Up Now
Console

Zerodha Review – Zerodha Console Trading Platform

  Console is considered as a back-office platform of Zerodha as per our Zerodha
Review 2023. Customers can trade and view the dashboard, and they can also
monitor all their investments like stocks, mutual funds, derivatives, etc., by using
this platform.
 Members can also access several reports, place withdrawal requests, get account
statements, and they can also download the contract notes. Console also provides
analytical tools like a heat map and trade book.
 You will gain insights for your trades and for your investments and get in-depth
reports and visualizations. The Console is the central dashboard in Zerodha
account opening, which offers analytics of your investments and trades.
Sentinel

Zerodha Review – Zerodha Sentinel Trading Platform

 Zerodha Sentinel is a cloud-based tool that permits the customers to set up price
alerts on future options stocks etc.
 The unique features of Sentinel is when compared with other price alert tools that
are dependent on the machine, which will only trigger when the computer is
switched on. Here the price alerts are triggered anytime, even when the computer
is switched off.
 The price alert is triggered, notifications are sent through email address and Kite.
The customer can set an alarm according to their preference.
 By using Sentinel, you can set real-time price alerts in stocks, bonds, derivatives,
and several more.
 You can also create real-time market alerts on the cloud by using this feature for
future and options, stocks, and several more completely for Rs 0.
Coin

Coin by Zerodha Platform

 The Mutual fund platform offered by Zerodha Coin is where it allows people to
invest money in direct mutual funds. You will buy direct mutual funds online,
which are commission free, which are directly delivered to your Demat account.
You can save on both the upfront and trail commission of your investment. This
experience is offered on iOS and Android devices.
 Coin was launched in April 2017, and it has more than 100,000 clients who have
invested more than 2000 crore on mutual funds and saved crore on commissions,
which they have been paid in regular platforms for Mutual Funds. If you would like
to trade with mutual funds, you have to use coins.
 By offering Coin, it helps the investors to invest in direct mutual funds
commission-free; it provides savings of 1.5 % on commissions yearly. Mutual funds
are deposited in your Demat account, which is linked with the trading account of
Zerodha.
Kite Connect API

Zerodha Reviews – Kite Connect API

Motilal oswal review

Product Basket

The segments in which you can invest (includes Equity, Commodity, Currency, Futures and Options)
through this broker

 Equity

 Commodity

 Currency

 Futures
 Options
Brokerage Plans (Single Plan)

1 or more plans offered by this broker, which outlines, Account opening and maintenance fees charged by
this broker, Brokerage charges and Margins provided. Use plan switcher to see the difference in offerings, if
multiple plans are available.

CHARGES

Account Opening Charges

Free

Account Maintenance Charges

₹ 199 

Call & Trade Charges

Free

BROKERAGE

Equity Delivery Brokerage

0.20% 

Equity Intraday Brokerage

0.02% 

Equity Futures Brokerage

0.02% 

Equity Options Brokerage

₹ 20 

Currency Futures Brokerage

₹ 20 

Currency Options Brokerage

₹ 20 

Commodity Futures Brokerage

0.025% 

Commodity Options Brokerage

₹ 200 
MARGINS

Equity Delivery Margin

4x 

Equity Intraday Margin

4x 

Equity Futures Margin

4x 

Equity Options Margin

4x 

Currency Futures Margin

4x 

Currency Options Margin

4x 

Commodity Futures Margin

4x 

Commodity Options Margin

4x 

✍ Motilal Oswal Brokerage Calculator Charges Details

Trading Platforms Learn More

Set of software & applications offered by the broker for executing buy and sell orders online. These are
names of their portals and mobile apps, for full desc- Full Platform Details.

MO TraderMO Investor
Pros

Advantages and Strengths of this broker.

1. Free in-depth analysis and stock recommendations to make informed investment decisions.
2. Proper customer support via emails and calls to solve queries.
3. Thorough research reports, market and sector analysis for efficient investing.
4. Strategy builder to enable smart trading and implementing multi-leg option strategies.
5. An all-in-one platform to invest across multiple asset classes such as equity, derivative, mutual funds etc.

Cons

Disadvantages of this broker that it needs to improve upon.

 1. No offers for flat brokerage or discount brokerage plans.
2. Only regular plans are offered in mutual funds.
3. Offline account opening is a cumbersome and time-consuming process.
4. Relatively higher charges for brokerage charges and depository participant service.

Additional Features

Extra features provided by the broker at little or no extra cost. Like research reports, SMS alerts etc.

 3 in 1 Account

 Free Trading Calls

 Free Research Reports

 SMS Alerts

 Margin Funding

 Margin Against Share

Other Investment Options

Services provided by the broker for investing in other financial assets such as Mutual funds, Insurance,
Bonds etc.

 Mutual Funds

 IPO Platform

 Bonds & Debt

 Exchange Traded Funds

 Insurance
Finology Ratings & Reviews for Motilal Oswal

Ratings are provided based on customer service, usability, charges and overall average. Reviews are based
on positive and negative aspects of the broker that help you understand this broker better.

Charges

 (3.5)

Usability

 (4.4)

Customer Service

 (3.6)

Charges Review

 Free call and trade services.

 High brokerage and DP services in comparison to others.
 Zero Account Administration Charges (AAC) if you buy lifetime services.

Customer Service Review

 Provides support over call and email.

  As per the customer reviews, the support was not satisfactory.
 Chat support is available, but they don’t offer an option to raise a ticket.
 They have physical branches present in most cities.

Ease of Use Review

 Differentiated platform for investors and traders.

 Easy to use the web and mobile applications.
 They provide various tools and services such as strategic builder trade guide signals and better decision-
making.
 Real-time update and actions on your current positions and holdings.
 The offline process is cumbersome and time-consuming.

Account Opening Procedure Review

 The online account opening process is easy for individual accounts.

 A copy of POA form needs to be submitted mandatorily for physical verification.
 The offline process is cumbersome and time-consuming.
 They support NRI accounts as well.

🌟 Motilal Oswal Customer Reviews

Why Choose Motilal Oswal? Know Everything about Motilal Oswal here.
Verdict
With its premium trading and customer services, Motilal Oswal is famous for innovative and technologically
advanced digital tools and platforms. Dedicated to managing clients’ investments and finances, the company
also offers brokerage, wealth management, and investment banking. With their solid research team and
availability across all asset classes, Motilal Oswal can serve you better if you are an investor. 

If you are a trader, the broker provides you with

 Live streaming technical charts for quick and efficient execution of trades.
 Trade Guide Signal to automate buy/sell suggestions based on technical rules. 
 Highly skilled and dedicated advisors, and Call and Trade desk, working towards making the trader’s life
easier.
 Tech advanced trading platform having technical indicators for enhanced data analysis and decision making.
 EDUMO that offers insightful videos for beginners, intermediate and advanced traders.

If you are an investor, the broker provides you with

 Free research advisory with dedicated teams for small-cap, mid-cap, and large-cap.
 Skilled and dedicated relationship managers to solve queries and ease investing decisions. 
 Get daily, monthly or yearly reports to analyze your investment decisions.
 Detailed research reports for different companies and sectors.

Trading Tools
Trade Guide Signal
 A state-of-the-art ‘trend guiding tool’ for traders, Trade Guide Signal, eases the decision-making process
through its new-age artificial intelligence technologies. It is a suitable option for all sorts of traders.
Following are the key features it provides:

 It blends artificial intelligence with stock broking,

 Predictive trading engine with thorough industry sights,
 Trade Planer to pre-set order implementation,
 Investment guidelines for asset classes like currency, equity or commodities,
 Suitable for all types of traders, i.e., Positional, Swing, Intraday & Momentum.
MO Investor App

MO Investor App provides customizable solutions to new as well as advanced investors. It offers detailed
data on stocks through fundamental analysis and smart AI features to strengthen investors’ portfolios. Other
features of the MO Investor App are as follows: 

 Easy SIPs for convenient investing with status tracking,

 EDUMO to streamline tough market concepts,
 Curated Portfolio based on investing style,
 Real-time multi-asset watchlist and easy portfolio restructuring,
 Real-time trading reports with summaries.

MO Trader App

The MO Trader app is an AI-based platform that provides advanced trading tools and services and lives data
on trades and execution. Some of its key features include:

 Convenient real-time trading with margin updates, Total MTM updates, etc.,
 Global Search Bar for quick actions and adding scrips with ease,
 Quotes on market depth, technical summary, interactive charts, etc.,
 Price alert notifications to manage trade efficiently,
 19+ technical market screeners to find the right trading opportunities.

Charges Details
For Equity
 CHARGES  DELIVERY  INTRADAY
 Transaction Charges  0.00325% - NSE  0.00325% - NSE
 Demat Transaction  Sell-side, ₹ 18.5 per scrip  -
Charges
 Clearing Charges  -  -
 GST  18% on Brokerage +  18% on Brokerage +
Transaction Charges Transaction Charges
 STT  ₹ 100 per Lacs  Sell-side, ₹ 25 per Lacs
 SEBI Charges  ₹ 10 per crore  ₹ 10 per crore
 For Commodity
 CHARGES  FUTURES
 Transaction Charges  0.0026% Non-Agri
 GST  18% on Brokerage + Transaction Charges
 STT  Sell side, 0.01% - Non Agri
 SEBI Charges  ₹ 10 per crore
 For Currency
 CHARGES 
FUTURES
 Transaction Charges  0.0009% - NSE
0.00022% - BSE
 Clearing Charges  0.0004% - NSE
0.0004% - BSE
 GST  18% on Brokerage + Transaction Charges
 STT  -
 SEBI Charges  ₹ 10 per crore

   
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