i

LAUNDRY SERVICES AND ITS CHALLENGES

An Undergraduate Thesis Presented to the

Faculty of the College of Business Administration
St. Michael’s College
Iligan City

In Partial Fulfillment of the Degree of Bachelor of

Science in Business Administration
Major in Marketing Management

NIKOLE JANNA G. FERNAN

DANIELLE MAE B. CRUZ

JASPHER P. SEPELAGIO

2022
 ii

ST. MICHAEL’S COLLEGE

Quezon Avenue, Iligan City
APPROVAL SHEET

This Business Research entitled Laundry Services and its

Challenges prepared and submitted by NIKOLE JANNA G. FERNAN,
DANIELLE MAE B. CRUZ, AND JASPHER P. SEPELAGIO in partial
fulfillment of the requirements for the degree of Bachelor of Science in
Business Administration Major in Marketing Management has been
examined and is recommended for oral examination, approved and
accepted.
ELAINE F. MANGCA, MBA
Adviser
PANEL OF EXAMINERS
Approved by the Business Research committee on Oral
Examination with a grade of .

EMMANUEL E. ONG KORSINEY N. CABASIS, DBA

Panel Member Panel Member
AVE Z. DANGANAN, DM, LPT
Dean, College of Business Administration
Accepted and approved in partial fulfillment of the requirements
for the degree of Bachelor of Science in Business Administration,
Major in Marketing Management.
AVE Z. DANGANAN, DM, LPT
Dean, College of Business
Administration
December 2021
Date of Defense
 iii

ACKNOWLEDGMENT

The accomplishment of this thesis paper was made

possible through the encouragement and unwavering support of
some persons who have given their time and solicited advice to
this study, the researchers give thanks to:

To their dearest parents, Mr. and Mrs. Ancesa G. Fernan, Mr. and
Mrs. Rommel and Cecilia Cruz, and Mr. and Mrs. Florante P. Sepelagio,
who have guided and inspired the researchers for their study as well as
for giving them the financial and moral support.

To the respondents who have given some of their time to answer

patiently the questionnaires.

To their friends and classmates who were there to encouraged the

researchers by giving their time, suggestion and effort throughout this
study.

To their adviser, Elaine F. Mangca, MBA who guided and give

advice patiently to share his expertise with the proponents in writing this
Business Research.
Above all, to our Lord Jesus Christ, we give thanks for his
abundant grace, goodness, unconditional love, strength, hope, protection
to kept us spiritually alive during the time of pandemic and blessings
showered unto to the family of the researchers and along in this journey
in the midst of this current adverse period.

Nikole Janna

Danielle Mae

Jaspher
 4

Title : LAUNDRY SERVICES AND ITS CHALLENGES

Researchers : Nikole Janna G. Fernan
Danielle Mae B. Cruz
Jaspher P. Sepelagio
Degree : Bachelor of Science in Business Administration
Major : Marketing Management
Date of completion: December 2021
Adviser : Mrs. Elaine F. Mangca, MBA
Type of Document : Business Research
No. of Pages :
Host Institution : St. Michael’s College
Address, Region : Iligan City Region X

Abstract
 5

TABLE OF CONTENTS

Front Page
Approval Sheet i
Acknowledgement ii
Abstract iii
Table of Contents iv
List of Tables vi
List of Figures vii

CHAPTER 1: THE PROBLEM AND ITS SETTING 1

Introduction 1

Theoretical Framework of the Study 4

Conceptual Framework of the Study 6

Statement of the Problem 9

Null Hypothesis 11

Significance of the Study 11

Scope and Delimitation 12

Definition of Terms 13

CHAPTER 2: REVIEW OF RELATED LITERATURE AND STUDIES

14

Related Literature 14

Related Studies 18
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CHAPTER 3: RESEARCH METHOD 25

Research Design 25

Locale of the Study 25

Respondents of the Study 27

Sampling Design 28

Data Gathering Procedure 28

Research Instrument 28

Validity 29

Statistical Tools 30

Scoring System 31

CHAPTER 4: PRESENTATION, INTERPRETATION AND ANALYSIS

OF DATA 32

Demographic profile of the respondents in terms of:

Age of the Respondents 32

Sex of the Respondents 33

Civil Status of the Respondents 34

Occupation of the Respondents 35

Monthly Income of the Respondents 36

Strength 38

Weaknesses 39
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Oportunities 41

Threats 43

CHAPTER 5: SUMMARY OF FINDINGS, CONCLUSION AND

RECOMMENDATIONS 46

Summary of Findings 46
Conclusion 48
Recommendations 48

APPENDIX A 50
APPENDIX B 51
REFERENCE LIST 55
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LIST OF TABLES

TABLE PAGE

Scoring Instrument 29
Internal Consistency of the Tool 30
Scoring System 31
Age of the Respondents 32
Sex of the Respondents 33
Civil Status of the Respondents 34
Occupation of the Respondents 35
Monthly Income of the Respondents 36
Strength 38
Weaknesses 39
Opportunities 41
Threats 43
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LIST OF FIGURES

FIGURES PAGE

Research Paradigm 8

Map of Iligan City 26

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CHAPTER 1

Introduction

A laundry service is a company which does laundry for its clients.

There are a number of different styles of laundry service, with varying

rates. Laundry services are especially popular with people who are very

busy, and with people and organizations which have high volumes of

laundry, along with people who simply dislike doing laundry. Many

communities have laundry services, which may be listed in the phone

book or available through laundromats.

Laundromat and dry-cleaning companies may offer drop-off and

pick-up sites, as well as specialty cleaning services for specific clothing

items and types of fabrics, like drapes, gowns, or furs. Laundromat

facilities offer self-service, coin-operated washers and dryers for

customers to use on-site. Coin-operated laundry equipment is also

regularly found in dormitories and apartment complexes.

The purpose of a laundry service business is extremely simple; to

provide people with a place to wash & clean laundry. This has been the

base of the laundry business for years, and it has been a moderately hard

one. As we all understand, people need to wash laundry on a daily,

weekly basis, so the laundry industry is approximately recession-

 11

resistant. This business can be accessible and profitable if done properly

(McMahon, 2022).

Beginning with the new laundry business is a fabulous idea. But

there are amazing things to understand before trying into it. Like all other

businesses, the On-demand laundry app service also needs some basic

know-how. Even though there is not adequate training that is needed

to start a laundry business successfully, having an absolute

understanding of business is a necessity.

In Iligan City, there has been a multiplication of the numbers of

shops providing laundry-related services. There currently are no well-

established literatures discussing the operations and challenges faced by

the operators of these businesses. Thus, this research gap prompted the

researchers to conduct a local survey of laundry shops to assess and

determine the challenges they face in the hopes of generating a business

enhancement plan to guarantee the survival of these businesses amid

high competition.

This study shall be conducted during the second semester of A.Y.

2021-2022.
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Theoretical Framework

This study focuses on the challenges faced by laundry shop

operators as well as their strength and possible opportunities for

improvement. Furthermore, it also seeks to explore the effects of price,

promotion, and people to their businesses. This study is anchored on the

Strength, Weakness, Opportunity, and Threat (SWOT) Analysis.

SWOT (strengths, weaknesses, opportunities, and threats) analysis

is a framework used to evaluate a company's competitive position and to

develop strategic planning. SWOT analysis assesses internal and external

factors, as well as current and future potential. A SWOT analysis is

designed to facilitate a realistic, fact-based, data-driven look at the

strengths and weaknesses of an organization, initiatives, or within its

industry. The organization needs to keep the analysis accurate by

avoiding pre-conceived beliefs or gray areas and instead focusing on real-

life contexts. Companies should use it as a guide and not necessarily as

a prescription. In this study, SWOT is used to evaluate the challenges,

strengths, weaknesses, and opportunities of laundry services with the

objective of maximizing their business potential.

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Conceptual Framework

The research paradigm in figure 1 entails a detailed guide of the

conceptual framework of the study. As shown in the paradigm, the

independent variables include the profile of the respondents such as age,

sex, civil status, occupation and types of products.

These independent variables will then be matched with the

dependent variables, which the variables of SWOT such as strength,

weaknesses, opportunities and threats. After which a proposed business

enhancement program shall be devised.

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PROFILE OF RESPONDENTS
1.1 Age
1.2 Sex
1.3 Civil Status
1.4 Occupation
1.5 Monthly income

STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS
ANALYSIS

FINDINGS, CONCLUSION AND

RECOMMENDATION

Figure 1: Research Paradigm

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Statement of the Problem

The study’s objective is to determine the challenges faced by

laundry services in Iligan City

Specifically, it intends to answer the following questions:

1. What is the profile of the respondents in terms of:

1.1. age;

1.2. sex:

1.3. occupation;

1.4. civil status; and

1.5 monthly income

2. How the pandemic affects start-up enterprises in terms of:

3.1strength;

3.2 weakness;

3.3 opportunity; and

3.4 threats

3. What are the Findings, Conclusions and Recommendations?

Significance of the Study

The purpose of this study is to assess and determine the

challenges faced by laundry shop operators in Iligan City. In recent

years, there has been an increase in the number of laundry shops

operating in the city. However, there has been but very little literature
 16

discussing about their challenges, promotional activities, etc. This

research aims to enlighten the readers and provide awareness on the

difficulties and the effective strategies in practice by these businesses.

Specifically, the findings are deemed significant to the following:

Laundry-based Entrepreneurs. The findings of this study will give

laundry-based entrepreneurs an insight into the difficulties faced by

these businesses as well as their effective marketing strategies which

have helped them stay afloat in the business. It will also give insights on

the possible opportunities in the business which they may want to dive

into.

Laundry shop customers. . The findings of this study will give

laundry shop customers an insight into the operations and the varied

services offered by these laundry shops. Together with their feedback,

the findings of this study aim to improve the delivery of services to the

customers.

Business Students. This study would help the students improved

their knowledge on marketing strategies and strength, weaknesses, as

well as opportunities of service-based businesses such as laundry shops.

Future Researchers. The conduct of this study will provide

the researcher additional knowledge of the key factors on the

 17

difficulties and strategies employed by service-based businesses such

as laundry shops.

Scope and Delimitation

This study is focused on the strengths, weaknesses, opportunities,

and effective marketing strategies employed by laundry services in Iligan

City. The data to be gathered from the selected entrepreneurs within city

limits of Iligan City. Trends in the laundry service industry and health

protocols’ influence on these businesses shall be beyond the scope of the

study.

Definition of Terms

The following are the definition of terms being used in the

study for the clear understanding of the readers. These terms

are defined operationally and conceptually.

Entrepreneur. It is defined by the personal risk they take on in pursuit

of a new business, innovation, or some other form of enterprise. In

exchange for taking on that risk, they often profit most significantly from

their enterprise's success (Merriam, 2020).

Laundromat. This refers to an establishment with coin-operated

washing

machines and dryers for public use (Merriam, 2020).

 18

Strengths. It describe what an organization excels at and

what separates it from the competition : a strong brand, loyal

customer base, a strong balance sheet, unique technology, and so on

(Kenton, 2021).

Weaknesses. Weaknesses stop an organization from performing at its

optimum level. They are areas where the business needs to improve to

remain competitive (Kenton, 2021).

Opportunities. Opportunities refer to favorable external factors that

could give an organization a competitive advantage (Kenton, 2021).

Threats. Threats refer to factors that have the potential to harm an

organization (Kenton, 2021).

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Chapter 2

REVIEW OF RELATED LITERATURE

This study presents various literatures from various books,

journals, articles internet resources and other resources that gives

bearing and support to this study including different studies from other

authors or researchers conducted in the Philippines and other foreign

countries in the laundry business.

Related Literature

According to the MarketResearch.com (2021), The laundromat and

dry-cleaning industry consist of establishments that provide a variety of

laundering services. Laundromat and dry-cleaning companies may offer

drop-off and pick-up sites, as well as specialty cleaning services for

specific clothing items and types of fabrics, like drapes, gowns, or furs.

Laundromat facilities offer self-service, coin-operated washers and dryers

for customers to use on-site. Coin-operated laundry equipment is also

regularly found in dormitories and apartment complexes.

Though the major services of this industry are retail laundry and

dry cleaning, some companies have other sources of revenue, such as

clothes mending and shoe repair, along with the servicing of washing

machines and dryers off-site, such as in group living structures.

Demand in this industry correlates to the growth, or lack thereof,

in the income of those who use these services. The coin-operated

 20

laundromats and dry-cleaning industry has been in a decline due to the

convenience and availability of equipment and products that allow

consumers to complete laundry tasks within the household. The dry-

cleaning process is also now able to be partially replicated at home,

though the process is not equivalent to conventional dry-cleaning

services. In addition, drop-off and pick-up services impact revenue, as do

rising utility costs. The profitability of these companies is dependent

upon all of these factors, as well as their locations and the efficiency of

their operations.

Self –service laundry is a facility where clothes are washed and

dried by the customers themselves using equipped washing and drying

machines there. The service is popularly known as laundromat in the

United States and launderette in the United Kingdom. (Memidex 2013)

Laundromat is an alternative word for self-service laundry in the US. The

first laundromat was established in 1934 in Texas. Most laundromats in

the US are fully automated without the attention of staffs at the stores

and coin-operated. Operating almost 24 hours per day and 7 days per

week, laundromats in the US 31 help the customers be more flexible with

their washing and drying time schedule. (Brannen 2010.) Launderette is

another alternative word for self-service laundry which is popularly used

in the UK. The first launderette in the UK was found in London by 1949.

The same as in the US, the most of launderette in the UK are fully
 21

automated and coin-operated without the appearance of staffs at the

stores. Recently, launderette industry in the UK has been affected a bit

negatively due to the increases in utilities and renting costs and the

decrease in domestic washing machine price. However, the demand for

self-service laundry are still high enough to bring attractive profits for

investors thanks to the large number of households having beddings,

which are over domestic machine capacity, and the climb in the number

of tourists over years. (Yasmeen 2010.)

Coin Laundry Association (2011) states that the main target group

of self-service laundry are tenants who cannot afford for a private

washing machine at home. Besides, students, single people or fastidious

people who do not want to wash clothes together with others using

traditional laundry service are also attractive segments bringing profits to

the business (Tan 2011).

New Generation of Self-service Laundry – Laundry Lounge

According to Donald (2011, 18), self-service laundry industry has been

developed more to meet the demand of customers. Besides offering the

washing and drying service normally, the laundry store also sells some

kinds of drinks and washing powder. However, it was not until 2014

when Spin Laundry Lounge in the US, which is described in more detail

later, created totally private and satisfactory spaces for soap shop, café,

bar, waiting room with big screen TV, but still, the main focus is laundry
 22

activity, laundry lounge concept has been appeared. Ms. Gary, the

founder of Spin Laundry Lounge is said to be pioneer in self-service

laundry revolution leading to the official born of a true laundry lounge.

(ShopKeep 2015.) While the number of laundromats falls over years, the

emergence of laundry lounge has changed the future of laundromat

industry positively not only in the US but also in the world (Vancaillie

2014). Besides amenities in normal self-service laundry stores, the

laundry lounge includes many extra useful and interesting services listed

below:

 Free Wi-Fi

 Waiting room with big screen TV, books, magazines…

 Cafeteria serving breakfast, light lunch and dinner together with

different types of drinks

 Bar providing various kinds of beer and wine

 Classic game area

 Children area with toys, painting books…

Staff: If in the self-service laundry store, everything is done by the

customers themselves with the support of machines, in the laundry

lounge, there are always some staffs to serve other services. Thanks to

that customer have someone to ask information about the service in case

of necessity. 36 It is worth noticing that the concept ‘laundry lounge’ is

totally different from the term ‘laundry lounge’ in some companies’

 23

names. It is quite popular that companies insert the words ‘laundry

lounge’ into their company’s name or website so as to emphasize the

convenience and comfort of their laundromat or enhance its level but in

fact, no additional services (except free customer pickup) are merged with

laundry. Therefore, if any company named ‘laundry lounge’ but the

service they offer is simply washing and drying, the company does not

follow exactly ‘laundry lounge’ concept. In general, the revolution leaded

by Gary has opened a new optimistic picture for the laundromat industry

making it attractive to many investors. The birth of laundry lounge

creates more convenient and friendly space for individuals to come

washing and spending meaningful waiting time with innovative services.

As a result, laundry lounge becomes an effective place for people to save

both time and energy which they can use in other activities to enjoy their

life comfortably.

SWOT stands for Strengths, Weaknesses, Opportunities, and

Threats, and so a SWOT analysis is a technique for assessing these four

aspects of your business.

SWOT Analysis is a tool that can help you to analyze what your

company does best right now, and to devise a successful strategy for the

future. SWOT can also uncover areas of the business that are holding

you back, or that your competitors could exploit if you don't protect

yourself.
 24

A SWOT analysis examines both internal and external factors –

that is, what's going on inside and outside your organization. So some of

these factors will be within your control and some will not. In either case,

the wisest action you can take in response will become clearer once

you've discovered, recorded and analyzed as many factors as you can.

SWOT seems simple, but, if used carefully and collaboratively, it

can be very revealing. For example, you may be well aware of some of

your organization's strengths, but until you record them alongside

weaknesses and threats you might not realize how unreliable those

strengths actually are. Equally, you likely have reasonable concerns

about some of your business weaknesses but, by going through the

analysis systematically, you could find an opportunity, previously

overlooked, that could more than compensate.

Related studies

In the study by Bhate & Shivdas (2017) entitled “An Analysis

of Critical Success Factors of Laundromats in Emerging Economies like

India: An application of gap analysis”, several findings point to customer

demands and expectations in laundry services. No customer landing at a

Laundromat would like to see their clothes in even worse conditions

when it is returned and if he/she does see it, it is very important that

they are handled in such a nice manner that they do return to the
 25

Laundromat and do not spread negative publicity. The compensation for

the mess must be provided to the customers in a satisfactory manner

and Laundromats must understand that the customers have the right to

claim it. Laundromats must always understand the importance of a

clearly printed bill along with the terms and conditions for the use of

service. It is always important that this is ensured or customer can feel

that the Laundromat is cheating them. Laundromat owners should also

understand that customers would be least interested to visit their outlets

if the waiting time is high. An accessible customer service is expected

and preferred by customers. It is the least expected thing that a

customer would expect: clothes returned with odor or stains.

Laundromats must understand the customer needs of using a

Laundromat and thus be careful in each of their processes. Laundromats

must respect the valuable time of their customers and thus reach at

their home is the promised collection time. A customer would never want

to be ill-treated. Laundromats must keep in mind the customer type that

visit their centers and thus employee and train frontend employees

accordingly to handle the customers well. When a customer is

encountered with a query, he expects the experts (Laundromat) to

answer. Laundromats must ensure that their employees are well trained

to answer any queries that arise in the mind of customers thus avoid any

confusion. Customers hate to see a bill with errors. They trust you when
 26

you bill them. Laundromats must ensure they use updated billing

software and apply relevant schemes when applicable. Moreover, if any

error is encountered, they must ensure the customer need not run

around and a correction must be provided without any delay. When

customers pay Laundromats much higher for their services than that of

the unorganized sector, they expect more quality and service in return. If

clothes are returned in an old fashion which would not much appeal to

them, they tend to be dissatisfied. Laundromats must ensure customers

feel they are receiving a high value for the money they have shed for.

Nguyen & Nguyen (2015), in their paper entitled “Feasibility

Analysis of Laundry Lounge in Vietnam, Targeting Students”, a laundry

lounge is a place merging self-service laundry and add-on services such

as bar, café, laundry product shop, waiting area with books and

magazines and free Wi-Fi. Through the interviews with seven prospective

customers and three business people, it is explored that the desirability

for a laundry lounge in Ho Chi Minh City is rather high despite a bit

worries towards the new model. Additionally, through the buying

intentions question in the questionnaire completed by 142 respondents,

the demand for a laundry lounge to assist students in washing and

drying as well as making waiting time meaningful is seen to be high.

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Conducting PESTEL and Porter’s Five Forces analysis in sub-

chapter 5.2.1, the industry in Vietnam is evaluated to be attractive for

the start of the laundry lounge. Furthermore, thanks to the analyses of

the target segment, customer motivation and unmet need, the target

market described in sub-chapter 5.2.2 is proved to be attractive and

bring benefits for the case company.

Organizational requirements for a start-up include

management prowess and non-financial resources. The entrepreneurs

need time to adapt again to Vietnamese market as they have lived in

foreign country for more than three years. However, it is proved in the

sub-chapter 5.3.1 that with great passion in laundry lounge business,

deep understanding about Vietnamese students’ behaviour and adequate

level of social networking, both entrepreneurs obtain sufficient expertise

and competence to get the business off the ground. In sub-chapter 5.3.2,

it is obvious that nonfinancial resources for a laundry lounge is

sufficiently available although much effort is required to achieve high

quality resources.

The total capital needed to start the laundry lounge is

662,639,000 VND or 28,626 EUR, which is calculated in sub-chapter

5.4.1. The required amount of capital is available from both

entrepreneurs themselves and their family. Estimating the revenue

amount in sub-chapter 5.4.2, it is possible for the authors to calculate

 28

how much profit they can get back from the laundry lounge annually in

sub-chapter 5.4.3. The return on investment is then evaluated as a high

and attractive rate: 34.4%.

The laundry lounge concept successfully passes the feasibility

analysis. First, the laundry lounge is highly desirable and demandable.

Second, the industry and market in Vietnam is attractive for the laundry

lounge business. Third, the case company achieves sufficient

organizational requirements to launch the business. Final, the capital

required is feasible for the case company and the profit is highly

attractive.
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Chapter 3

RESEARCH METHOD

This study will determine the challenges faced by laundry

businesses in Iligan City in their operations in order to come up with a

business enhancement plan. Moreover, this chapter discusses the

research methodologies of the study which includes the research design,

locale of the study.

Research Design

This study was used quantitative design using semi-structured

one-to-one questionnaire was utilized for data collection. The researchers

formulated a questionnaire applying the SWOT Analysis Theory in order

to assess the strengths, weaknesses, opportunities, and threats

perceived by laundry businesses in Iligan City. From the questionnaires,

the researchers will be able to account and generate a business

enhancement plan for laundry shop owners.

Locale of the Study

This study is conducted in Iligan City, Lanao Del Norte. There has

been a rising number of laundry shops operating throughout Iligan City.

It is the part of Mindanao Island of the Philippines. These barangays of

 30

Iligan City have a total population estimated 100,359 people in this area.

The laundry businesses will come from lowland barangays in the city

proper only.

Figure 1. Map of Iligan City, Lanao Del Norte

The Participants

The respondents of this study are the residents of Iligan City who

own or operate laundry businesses. There has been an increase in the

number of laundry businesses operating in Iligan City in recent years yet

there have been very scarce literatures nor documentation of them. A

total of 50 respondents will be utilized in this research who will answer

the online interview questionnaire that the researchers provided.

 31

Sampling Procedure

Random convenient sampling technique will be utilized in the

selection of the laundry business preferably those relatively accessible to

the researchers. The selected respondents will be notified and will be

asked for their consent to participate. After their agreement, they shall be

made to answer a questionnaire on the challenges they face in operating

their businesses.

Data Gathering Procedure

Before the data gathering was started, a request letter would be

forwarded to the Dean of the College of Business Administration and

Accountancy of St. Michael’s College, Iligan City, asking for permission to

conduct the research. After the approval obtained, similar permission

would be sought to the participating respondents from the selected

Barangays. They shall be informed of their rights and assured of data

confidentiality.

Upon the consent of the respondents to join, the researchers will

now appoint schedules on the date and time that the interview will be

conducted, the researcher will be giving the respondents the

questionnaires while strictly adhering to existing Level 2 Health

Protocols. After answering the questionnaire and the interview the

researchers will analyze, and interpret the results thematically.

 32

Instrument Used

The researcher uses a self-made questionnaire to determine the

challenges faced by laundry business operators in Iligan City. Prior to

distribution, such questionnaire had been subjected to pilot testing.

Such questionnaire is designed into two parts: Demographic Profile and

Questionnaire Proper.

The demographic profile part will solicit answers on the

background as well as the experience of the operators. The Questionnaire

Proper is designed according to the SWOT Analysis Theory to determine

the challenges they face.

In scoring the instruments, the following guidelines are followed;

the respondents will be asked to assess the strengths, weaknesses,

opportunities, as well as threats they perceive in operating their laundry

business.

Score Descriptive
4 Strongly Agree
3 Agree
2 Disagree
1 Strongly Disagree

The statistical tools used in this study were frequency, percentage,

and weighted mean. Frequency and percentage were used to qualitatively

 33

describe the responses given by the respondents. For computing the

effectiveness among the respondents, the researcher used the weighted

mean.

The data collected will then be tabulated in order to arrive the right

interpretation.

Scoring System

Descriptive
Score Verbal Descriptive Scale
Equivalent
4 Strongly Agree 3.50 – 4.00 Very High
3 Agree 2.50 – 3.49 High
2 Disagree 1.50 – 2.49 Low
1 Strongly Disagree 1.00 – 1.49 Very Low

Frequency Count and Percent. These basic descriptive statistical

tools were used in order to describe the respondents’ demographical

profile.

Mean and Standard Deviation. These basic descriptive statistical

tools were used to describe the respondents’ degree of Performance

Appraisal System and motivation.

Validity

Laundry services and its challenges was subjected for validation in

order to fit the respondents’ views and perceptions. This was piloted
 34

using thirty random people in Iligan City to re-validate based on the

culture suitability of the respondents using Cronbach Alpha for internal

consistency. None of the items were deleted. The following table is the

results of over-all validity of each construct.

Table . Internal Consistency of the Five Macro Skills

Cronbach No. of
SWOT Remarks
Alpha Items
Strength .833 7 Good Reliability
Acceptable
Weaknesses .720 7
Reliability
Acceptable
Opportunities .787 4
Reliability
Acceptable
Threats .725 4
Reliability
 31

Chapter 4

PRESENTATION, INTERPRETATION AND ANALYSIS OF DATA

This study is guided by questions mentioned in the problem

statement. This presents the analysis and interpretation of the essential

data in accordance with the problem that were posed at the start of the

study. The first table and figure shows the respondents profile such as

age, sex, civil status, occupation, monthly income, and types of delivery

services to avail. The second part would be the analysis with regards to

the respondents’ assessment coming from the SWOT Analysis namely;

Strength, Weaknesses, Opportunities, and Threats. The researcher used

clear tables for a clear and accurate presentation of the data according to

the research paradigm of the study.

Problem 1: What is the demographic profile of the respondents in

terms of:

Table 1.1:
Age of the Respondents
Age Frequency Percentage
25 – 30 years old 15 50
31 – 35 years old 8 25
36 – 40 years old 4 15
41 and above 3 10
TOTAL 30 100
 31

Table 1.1 shows the frequency and the percentage distribution in terms

of the age range of the respondents. The result shows that out of 30

respondents, there are 50 percent of the owners from the age range of 25

– 30 years old. The data revealed that a high percentage of the

respondents are young adult.

According to Kessler (2021), young adult ranges from 25 – 30 years

old and during this stage they improve their thinking abilities, emotional

regulation abilities, and interpersonal skills. In fact, it is now thought

that the growth that occurs in young adulthood parallels that which

occurs in childhood and adolescence. Our world is constantly changing

and evolving, and so is our understanding of what it means to be a

"young adult." What it means to be an adult varies from region to region

and depends on local culture and law. Even within the same family,

children may progress through childhood at varying rates.

According to Jennings (2015), starting a business requires a significant

initial investment of both time and money, and you will be exposed to

significant risk in both your finances and your current or "backup"

career.  As with the money markets, the younger you are, the better you

will be able to tolerate that risk. You'll have fewer responsibilities, fewer

commitments, and significantly more time to make up for any losses. As

a result, starting a business as soon as possible reduces your potential

losses.
 36

Table 1.2:
Sex Frequency Percentage
Male 10 33
Female 20 67
TOTAL 30 100
Sex of the Respondents

Table 1.2 shows the frequency and the percentage distribution in

terms of the sex of the respondents. The result revealed that 67 percent

are female respondents and 33 percent coming from the male. The data

revealed that a high percentage of the respondents are from female.

According to Kuadli (2021), 47% of women started a business,

compared to 44% of men. Most women enter the world of

entrepreneurship because they want to pursue their passion, with 48

percent citing this as their primary motivator. Financial independence

was cited by 43 percent of the women as the second most important

reason, and flexibility came in third with 41 percent of the votes.

Women have a distinct advantage over men in the workplace

because they have a wide range of life and work experiences that give

them a unique perspective. A variety of viewpoints, preferences, and

strategies result from this. As a result, decision making becomes more

multi-dimensional and thus more comprehensive as a result of this

diversity. At least one female board member slows acquisition approval

down compared to all-male boards. This is due to the fact that women

are more cautious and methodical than men. There may be fewer and/or
 36

smaller purchases, but this tendency allows for more careful and well-

informed decision-making.

Table 1.3:
Civil Status of the Respondents
Status Frequency Percentage
Single 9 33
Married 21 67
TOTAL 30 100

Table 1.3 shows the frequency and the percentage distribution in

terms of the civil status of the respondents. The results revealed that 67

percent of the population are married, and 33 percent are single.

You need to think ahead when it comes to marriage. Financial

planning, whether it's saving to buy your first home, saving to retire or

saving for your children's college education, is an essential part of any

person's life. Entrepreneurs, on the other hand, need to think three years

out. If things go wrong in your marriage or business, you should have a

back-up plan in place, such as an emergency savings account.

According to Haskins (2017), seeing the word "marriage" makes you

think about big diamond rings and billowing dresses, as well as the

promise of a long and happy life together. When you marry, you're not

just sharing your feelings and your money with each other. Like partners

in a small business, married people have to manage money, make

 36

decisions together, and talk to each other about a lot of things that

happen every day.

Table 1.4:
Occupation of the Respondents
Occupation Frequency Percentage

Self-Employed 20 65

Employed 10 35

TOTAL 30 100

Table 1.4 shows the frequency and the percentage distribution in

terms of the occupation of the respondents. The results illustrate 65

percent of the population are self-employed.

Entrepreneurs tend to be happier and healthier than their

corporate counterparts, according to recent research. Individuals who

own and operate their own businesses are happier than those who work

for someone else, according to Forbes (2022). A greater sense of work-life

balance exists, and in a way, using your creativity to build something

alleviates the stress of earning a living in the traditional sense.

 36

Table 1.5:
Monthly Income of the Respondents
Monthly Income Frequency Percentage
Php 10,000.00 and
2 5
below
Php 10,001 – Php
3 10
20,000.00
Php 20,001.00 – Php
7 25
30,000.00
Php 30,001.00 and
18 60
above
TOTAL 30 100

Table 1.5 shows the frequency and the percentage distribution in

terms of the monthly income of the respondents. The results revealed

that the highest monthly income of the respondents is Php 30,001.00

and above with 60 equivalent percentages.

According to Venuz Zoleta (2022), the opportunities for starting an

online business are virtually limitless. Furthermore, starting an online

business is a low-cost and simple process. You can get your online store

up and running with just a few clicks and a small investment of time and

money. Your income is not determined by the number of hours you put

in, but rather by the efficiency with which your systems operate. If you

have a well-designed website that receives a lot of traffic, or if you use

effective digital marketing and advertising strategies, you can generate

and increase your income even if you work fewer hours.

 can generate and increase your income even if you work fewer

hours.

PART 2. Laundry Shop Owners in Iligan City

This section presents the evaluation from the survey of Laundry Services

and its Challenges in Iligan City as rated by the respondents of the

study. The results are based from the four indications namely: Strengths,

Weaknesses, Opportunities, and Threats. (SWOT Analysis)

Table 2.1:
Strengths
MEAN INTERPRET
I employ radio broadcasts to promote
1.70 Low
my services
Our staff are always online, and we
are considering online platforms to 2.63 High
promote our business
I invite Bloggers, Video Bloggers, and
Social Media Influencers to try and 1.53 Low
promote my services
I opened a social media page to
3.10 High
promote my services
Laundry equipment are new and
4.40 Very High
latest
Our staff is well-trained to the
4.50 Very High
equipment and services
Our location is accessible to our
4.40 Very High
market
TOTAL WEIGHTED MEAN 3.18 High
Legend:
3.50-4.00 = Very High 1.50-2.49 = Low
2.50-3.49 = High 1.00-1.49 = Very Low
 Table 2.1 Illustrates the weighted mean of different statement

under the Strengths. The statement 6 indicates that “Our staff is well-

trained to the equipment and services” got the highest weighted mean of

4.50 having a total of very high evaluation. Meanwhile, the lowest

weighted mean got 1.53 concludes that “I invite Bloggers, Video Bloggers,

and Social Media Influencers to try and promote my services.”

The result implied that having staff that is well-trained to the equipment

and services is an advantage. According to Penfold (2021). It is possible

to expand the knowledge base within your organization through

employee training and development programs. Most importantly, positive

learning experiences result in a more contented and productive

workforce. In a traditional laundry service, laundry is collected from

customers' homes and places of business on a regular schedule. People

typically pay by the pound for their laundry, with the service handling

everything from washing to drying to folding. A variety of additional

services, such as stain treatment, dry cleaning, and ironing, may be

available at some laundry facilities.

According to one of the respondents, since they are offering a

laundry business, knowing how to wash is not just enough, they are

making sure that not just their staff are well equipped and trained but

also them as businesses owners. Having a high-quality machines and

skill full staffs will definitely help them getting customers and to be

referred by their satisfied clients.

Therefore, an employee training program can help employees

learn more and improve their skills so they can keep up with changes in

the industry. These changes will help workers be more productive, which

can help businesses make more money and be more efficient. Work

ethics, human relations, and safety are just some of the things that

employees may learn through training, but there are many more.

Table 2.2: Weaknesses

MEAN INTERPRET

Less experience than competitors 2.10 Low

Customer's needs and expectations are 3.37 High

challenging to cope with

The staff cannot accommodate different 3.47 High

customers altogether

Operational Cost is a challenge 3.87 Very High

Debt required starting the business up. 2.60 High

The staff are not familiar with online 2.50 High

promotion strategies

The machines in our shop require 3.40 High

supervision by the staff

TOTAL WEIGHTED MEAN 3.03 Very High

Legend:
3.50-4.00 = Very High 1.50-2.49 = Low
2.50-3.49 = High 1.00-1.49 = Very Low
 Table 2.2 Illustrates the weighted mean of different statement

under the Weaknesses. The statement 4 indicates that “Operational Cost

is a challenge” got the highest weighted mean of 3.87 having a total of

very high evaluation. Meanwhile, the lowest weighted mean got 2.10

concludes that “Less experience than competitors.”

The result implied that operational cost is a challenge in a laundry

business. A laundry shop is not something you can just set up in your

spare time. To start a laundry business, you must first learn how to

operate the machines, take orders from customers, and sort the clothing,

among other things.  According to Sullivan, improvements in your

operating costs mean that you are one step ahead of your competitors.

Small business owners should be constantly on the lookout for ways to

reduce their expenses without compromising the quality of their product

or service they are providing. On the other hand, laundry shop owners

made sure that they are skilled and have the experience on the said

business. In today's world, competition is more than just another

business that might take your customers' money. It could be a new

product or service that is currently in development that you should be

selling or looking to license before someone else takes it on for

themselves.

According to one of our respondents, since the laundry business

grew faster even during the pandemic, they made sure that they stand
out among the new laundry shop because they are more experienced in

the business, however, maintaining their operating expense became

challenging during the pandemic as some of the machines becomes

expensive, and making sure to be able to control the operational

expenses without compromising the quality of service they are providing.

Therefore, when you have a lot of different things, they will wear

and tear. This means that your laundry equipment will break down at

some point. It's true that if you don't have back-up equipment and you

aren't ready for an equipment breakdown, you're likely going to be stuck

if your laundry equipment breaks down while you're working.

Table 2.3:
Opportunities
MEAN INTERPRET

We have a large target market. 4.33 Very High

Our business can offer lounge services such

as Wifi, book-reading facilities, offer snacks 2.83 High
and beverages to customers in a comfortable
waiting space

Increase profit by offering extra services 3.10 High

Other establishments like small hotels, spa is 3.83 Very High

good for our market

TOTAL WEIGHTED MEAN 3.50 Very High

Legend:
3.50-4.00 = Very High 1.50-2.49 = Low
2.50-3.49 = High 1.00-1.49 = Very Low
 Table 2.3 Illustrates the weighted mean of different statement

under the Oportunities. The statement 1 indicates that “We have a large

target market.” got the highest weighted mean of 4.33 having a total of

very high evaluation. Meanwhile, the lowest weighted mean got 2.83

concludes that “Our business can offer lounge services such as Wifi,

book-reading facilities, offer snacks and beverages to customers in a

comfortable waiting space.”

The result implied that majority of the business owners having a

large target market is an opportunity. It is undeniable that the laundry

industry is a profitable one. In addition, no matter what type of laundry

business you own, there are numerous opportunities to expand your

operations. Extending the range of services offered by your laundry

business will also help to increase the number of customers you have.

According to OptimuRoute, laundry is one of the most despised

household chores, making it appealing to remove all aspects of the task

from a customer's to-do list. Putting additional shop amenities has been

less priority due to the fact that during pandemic customers do not stay

on the laundry shop.

One of the respondents shared that having a larger market is more

of the priority rather than renovating or spending more to their shop

amenities since most of their clients chooses to have their laundry

delivered at their doorsteps.

 Therefore, due to the hectic nature of everyone's schedule, many

people are finding that they do not have time to do their laundry. This

has provided laundry shop owners with an opportunity to expand their

customer bases by providing wash & fold services to these customers as

an added service.

Table 2.4:
Threats
MEAN INTERPRET

We are still in the process of establishing 3.13 High

our services amongst consumers
Maintenance and operation are hard to 2.93 High
keep up
A seasonal market demand due to many 2.90 High
customers leaving during the summer or
breaks
Other laundry shops have already 3.37 High
invested in online promotion schemes and
are thus more popular
TOTAL WEIGHTED MEAN 3.08 High

Legend:
3.50-4.00 = Very High 1.50-2.49 = Low
2.50-3.49 = High 1.00-1.49 = Very Low

Table 2.4 Illustrates the weighted mean of different statement

under the Threats. The statement 4 indicates that “Other laundry shops

have already invested in online promotion schemes and are thus more

popular” got the highest weighted mean of 3.37 having a total of high

evaluation. Meanwhile, the lowest weighted mean got 2.90 concludes

that “A seasonal market demand due to many customers leaving during

the summer or breaks.”

The result implied that having an online visibility by the other

shops can increase brand awareness, engage customers, and find new

customers. According to LaundryLux (2022), If you are ready to make a

financial investment in paid advertising for your company, social media

platforms are a great place to begin your journey. Due to the ability to

target your message to specific groups and locations, advertising on

social media can be extremely cost-effective when compared to

traditional media such as newspapers and radio. This results in a higher

return on your investment than with traditional methods.

Therefore, businesses that provide laundry services are faced with

a difficult situation. For many of the competitors, distinguishing

themselves from the other local laundry service businesses is a difficult

task. While this presents an obvious problem, the solution is

straightforward: develop an innovative marketing plan tailored

specifically for laundries and implement the appropriate strategies to

persuade your potential customers that your service is exactly what they

require.
 Chapter 5

SUMMARY OF FINDINGS, CONCLUSION AND RECOMMENDATION

This chapter presents the summary of findings, conclusion and

recommendation of the study on the Laundry Services and its

Challenges.

Summary of Findings

This research study made use of the descriptive method of

research and the questionnaire served as the instrument for gathering

data from thirty (30) respondents on various laundry shop owners in

Iligan City. The results of the questionnaire were then tabulated,

analyzed and interpreted.

The primary objective of this research was to determine the

challenges faced by laundry services in Iligan City. This goal aims to

enlighten the readers and provide awareness on the difficulties and the

effective strategies in practice by these businesses.

The total number of respondents is 30. The majority of the

respondents were between ages of twenty-five to thirty years old. 67% of

the respondents are female and the remaining 33% are male. 67% are

married, 65% are self-employed. Majority shows that most of the

business monthly income of the respondents settles on the higher range

which is Php81,000 and above.

 47

The highest weighted mean under the variable of Strength is 4.50.

The result implied that having staff that is well-trained to the equipment

and services is an advantage. However, the lowest weighted mean is 1.53

concludes that laundry shop owners does not engage, invest and

promote their business through social media.

The highest weighted mean under the variable of Weaknesses is

3.87 which the result implied that operational cost is a challenge in a

laundry business, while the lowest weighted mean is 2.10 where being

less experience than competitors.

The highest weighted mean under the variable of Opportunities is

4.33 which the results implied that majority of the business owners

having a large target market is an opportunity, while the lowest weighted

mean is 2.83 where the laundry shop can offer lounge services such as

Wi-Fi, book-reading facilities, offer snacks and beverages to customers in

a comfortable waiting space.

Lastly, the highest weighted mean under the variable of Threats is

3.37 which other laundry shops have already invested in online

promotion schemes and are thus more popular, while the lowest

weighted mean is 2.90 where the getting seasonal market demand due to

many customers leaving during the summer or breaks.

 48

Conclusion

Based on the analysis conveyed, it can be concluded that there are

multiple challenges that were face by the laundry shop services in Iligan

City such as finding that making sure that the staffs are well trained and

equipped, maintaining operational expense, providing new services to the

larger market, a lot of competitors are already investing into digital

promotion to have a broader brand and business awareness. This variety

of challenges helps to provide information for aspiring new entrepreneurs

that will help them to succeed in the future. Putting up a laundry

business may look easy, since it only requires less operational machines

and less staffs but getting the trust of your markets, providing

convenient wash and fold service, having a larger visibility of your

business through digital market is definitely just a few of the challenges

you'll face. For the majority of people, doing laundry is a necessary part

of their daily routine. As long as people want to wear clean clothes, there

will be a market for a laundry business. After all, not everyone has

access to a washing machine and dryer, nor does everyone have the time

(or desire) to wash their own clothes. Consequently, starting a business

in the laundry industry is a fantastic choice for budding entrepreneurs

looking to make their mark.

 48

Recommendations

Based on the findings and conclusions of this study, the

researchers would then like to suggest the following recommendations:

Getting active online. There's no better time than the present to

invest additional resources in a fantastic online appearance. Having a

social media account is such a big help for laundry business as larger

markets use this platform as search engine. Making sure that your social

media contain your current business hours, location and contact

information, and information on pricing, specials, loyalty rewards,

promos and equipment. Make sure your website includes links to social

media platforms. You will benefit from having a well-performing, well-

optimized social media platform because it will assist you in attracting

new customers, supporting existing customers, and building a

community.

To provide and prioritize customers convenience. The importance

of first impressions cannot be overstated. You only have a few seconds to

make a good first impression on a potential customer, and that

impression is usually formed before they even step foot in your

establishment's door. As a result, give your building's exterior a theme to

follow. Making certain that the ambiance of your laundry shop is more

conducive to comfort and convenience. It is possible that you will need to

 48

consider investing in the installation of WiFi and televisions to benefit

from it.

Conducting training and evaluation to your staff, to make sure

that they are well equipped to handle different services that you will be

offering and to keep track of your employees’ performances. Employees

who are happy, challenged, and loyal as a result of ongoing training

opportunities are more likely to stay with the company in the long run.
 50

APPENDIX A

December 2021
Ma'am / Sir,
Good day! Praise be Jesus and Mary. I am sending this letter to ask your
kind heart to be one of our respondent in our study entitled "Laundry
Services and its Challenges". We are from St. Michael’s College coming
from the college of business administration and accountancy. Rest
assured to keep your information be kept while answering the
questionnaires. We are hoping for your positive response, thank you and
God Bless.
Truly yours,
Nikole Janna G. Fernan
Danielle Mae B. Cruz
Jaspher P. Sepelagio
Researchers
Confidentiality and Privacy of Data
All information gathered about you as a result of this study will
be secured and absolutely confidential. There is definite assurance from
the researcher that confidentiality, privacy and anonymity will be
observed during and in the aftermath of data collection, storage and
publication of the research study. All data gathered in the process of the
research will be properly stored in paper or electronic form for a period
covering ten years after the research study has been completed.

Thank you for carefully reading the information in this form and

for your voluntarily participation in this survey

CONSENT
With my signature affixed in this consent form, I hereby affirm that I have
read and understood the instructions and was given the chance to seek further
information. I am fully aware that I have understood very well that this is
purely voluntary and that I am not obligated to participate in the study.
Signature ____________________________ Date
_____________________________
 51

APPENDIX B
Questionnaire
LAUNDRY SHOP OWNERS
IN ILIGAN CITY

This survey is about laundry shop owners in Iligan City. Please

provide the needed information as honestly as possible. Rest assured
that your responses will be treated with utmost confidentiality and will
be used for research purposes only. 
Thank you for your cooperation. Stay safe and God bless!

Instruction:
Please mark (/) check to your answer.
Part 1: The Demographic profile of the Respondents.
Age: [ ] 25 - 30 years old [ ] 36 – 40 years old
[ ] 31 – 35 years old [ ] 41 and above

Sex: [ ] Male [ ] Female

Civil Status: [ ] Single

[ ] Married

Occupation:[ ] Employee
[ ] Self – Employed

Business Monthly Income:

[ ] Php 50,000.00 – Php 60,000.00
[ ] Php 61,000.00 – Php 70,000.00
[ ] Php 71,000.00 – Php 80,000.00
[ ] Php 81,000.00 and above
 52

Part 2: Laundry Shop Owners in Iligan City

Instruction:
Rate your level of agreement based from your experience in running
Laundry Services and its Challenges. Please indicate mark check (/)
the extent of the following statements addressed.

1 2 4 5
3
Strongly Disagre Agree Strongly
Neutral
Disagree e Agree
Strengths
I employ radio broadcasts to
promote my services
Our staff are always online
and we are considering
online platforms to promote
our business
I invite Bloggers, Video
Bloggers, and Social Media
Influencers to try and
promote my services
I opened a social media page
to promote my services
Laundry equipment are new
and latest
Our staff is well-trained to
the equipment and services
Our location is accessible to
our market

Weaknesses
Less experience than
competitors
Customer’s needs and
expectations are challenging
to cope with
The staff cannot
accommodate different
customers altogether
Operational Cost is a
challenge
Debt required starting the
 52

business up
The staff are not familiar
with online promotion
strategies
The machines in our shop
required supervision by the
staff

Opportunities
We have a large target
market
Our business can offer
lounge services such as Wifi,
book-reading facilities, offer
snacks and beverages to
customers in a comfortable
waiting space
Increase profit by offering
extra services
Other establishments like
small hotels, spa is good for
our market
Threats
We are still in the process of
establishing our services
amongst consumers
Maintenance and operation
are hard to keep up
A seasonal market demand
due to many customers
leaving during the summer
or breaks
Other laundry shops have
already invested in online
promotion schemes and are
thus more popular
 39

REFERENCE LIST

About Spin Laundry Lounge. 2015. Shopkeep [referenced 05 March

2015]. Available at
http://www.shopkeep.com/case-study/spin-laundry-lounge Anh, M.
2013. Food and Beverage Industry in Vietnam. Vtown [referenced
07 March 205]. Available at http://vtown.vn/en/articles/food-
and-beverage-industryin-vietnam.html

Beard, R. 2013. Competitor analysis template: twelve ways to predict your

competitor’s behaviors. Client Heart Beat [referenced 04 March
2015]. Available at http://blog.clientheartbeat.com/competitor-
analysis-template/

Berry, T. 2015. How to perform SWOT analysis. Bplans [referenced 08

March 2015].
Available at http://articles.bplans.com/how-to-perform-swot-
analysis/ 102 Biehle, J. 2011. At The Laundromat, Midweek
Edition. VOX Media [referenced 10 March 2015]. Available at
http://www.poundingtherock.com/2011/7/27/2291420/at-the-
laundromat-vol-3

Bhate, Hardik & Shivdas, Avinash. (2017). Analysis of critical success

factors of
laundromats in emerging economies like India: An application of gap
analysis. 15. 159-170.

Bhatt, P. (2019). 9 Things to know before starting a laundry service.

Retrieved from

https://medium.com/@piabhatt420/9-things-to-know-before-
starting-a-laundry-service-e4e2c7b791ab

Brush, C., G. Manolova, T., S. & Edelman, L., F. 2008. Properties of

emerging
organizations: An Empirical Test. Journal of Business Venturing,
23 no. 5: 547–66.

Buyer Motivation: What moves your target customers to purchase your

product?. 2009.
MaRS [referenced 06 March 2015]. Available at
http://www.marsdd.com/mars-library/buyer-motivation-what-
moves-your-targetcustomers-to-purchase-your-product/
 39

Do, L. & Phan, T., M,. H. 2002. Collectivism, individualism and “the self”
of the
Vietnamese today. Hanoi: Chinh Tri Quoc Gia Publisher.

Donald, M., J. 2011. An investor guide to coin laundry. Alliance laundry

systems. “Coin Laundries – Road to Financial Independence: A
Complete Guide to Starting and Operating a Profitable Self-Service
Laundries” by Emerson G. Higdon

MarketResearch.com. (2020). Laundromats & dry cleaners market

research reports &
industry analysis. Retrieved from
https://www.marketresearch.com/Consumer-Goods-c1596/Cons
umer-Goods-Retailing-c80/Laundromats-Dry-Cleaners-c1808/

Nguyen, TCT & Nguyen, TMD. (2015). Feasibility analysis of laundry

lounge in Vietnam, targeting students Case: Start-up X, Ho Chi
Minh, Vietnam. Retrieved from
https://www.theseus.fi/bitstream/handle/10024/90626/Nguyen_
Tu.pdf;jsessionid=215C84E2752715B51091C19C07B9BC36?
sequence=2
 39

Curriculum Vitae
PERSONAL PROFILE

Full Name : Danielle Mae B. Cruz

Address : Empire Village, Pala-o, Iligan City
Gender : Female
Age : 21
Date of Birth : August 6, 1999
Civil Status : Single
Religion : Roman Catholic
Nationality : Filipino
Contact Number : 09055689328
Email Address : Daniellemae.c@gmail.com

EDUCATIONAL BACKGROUND
Primary : St. Paul’s Institute of Technology
Brgy. Santiago, Iligan City
Secondary : La Salle Academy
Br. Raymond Jeffrey Rd, Villa Verde, Iligan City
Tertiary : St. Michael’s College, Quezon Avenue, Iligan City
Department : Bachelor of Science in Business Administration
Major in Marketing Management

FAMILY BACKGROUND
Father’s Name : Rommel Ll. Cruz
Occupation : Registered Nurse
Address : Prk. 5 Empire Village, Pala-o, Iligan City
Mother’s Name : Cecilia B. Cruz
Occupation : Domestic Helper
Address : Prk. 5 Empire Village, Pala-o, Iligan City

SPECIAL SKILLS: Communication, team leader and Project

Management
 39

Curriculum Vitae
PERSONAL PROFILE

Full Name : Nikole Janna G. Fernan

Address : DMS 5 Tipanoy, Iligan City
Gender : Female
Age : 21
Date of Birth : December 19, 1999
Civil Status : Single
Religion : Roman Catholic
Nationality : Filipino
Contact Number : 09197515278
Email Address : jannagorg9@gmail.com

EDUCATIONAL BACKGROUND
Primary : Tipanoy Elementary School
Brgy. Tipanoy, Iligan City
Secondary : St. Michael’s College - BEd
Brgy. San Miguel Tibanga, Iligan City
Tertiary : St. Michael’s College, Quezon Avenue, Iligan City
Department : Bachelor of Science in Business Administration
Major in Marketing Management

FAMILY BACKGROUND
Father’s Name : Joseph David Y. Riva
Occupation : Deceased
Address : N/A
Mother’s Name : Ancesa G. Fernan
Occupation : Business Woman
Address : DMS 5 Tipanoy, Iligan City

SPECIAL SKILLS
Computer Skills: MSword, Powepoint, and Excel Proficient
 39

Curriculum Vitae

PERSONAL PROFILE

Full Name : Jaspher P. Sepelagio

Address : Prk. 10 Kiwalan, Iligan City
Gender : Male
Age : 22
Date of Birth : May 22, 1999
Civil Status : Single
Religion : Roman Catholic
Nationality : Filipino
Contact Number : 09368141789
Email Address : jasphersepelagio07@gmail.com

EDUCATIONAL BACKGROUND
Primary : Kiwalan Elementary School
Brgy. Kiwalan, Iligan City
Secondary : St. Michael’s College - BEd
Brgy. San Miguel Tibanga, Iligan City
Tertiary : St. Michael’s College, Quezon Avenue, Iligan City
Department : Bachelor of Science in Business Administration
Major in Marketing Management

FAMILY BACKGROUND
Father’s Name : Florante P. Sepelagio
Occupation : Unemployed
Address : Prk. 10 Kiwalan, Iligan City
Mother’s Name : Rhodora P. Sepelagio
Occupation : Vendor
Address : Prk. 10 Kiwalan, Iligan City

SPECIAL SKILLS
 39

Computer Skills: MSword, Powepoint, and Excel Proficient

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