UEFA EURO 2016 Logo launch

Paris, 26 June 2013

Table of contents

The Logo ........................................................................................................................................ 3

1. The design agency ............................................................................................................... 3
2. Brand Design Master ............................................................................................................ 3
3. Logo inspiration .................................................................................................................... 3
4. Use of the logo ..................................................................................................................... 4
5. Logo downloads ................................................................................................................... 4
6. Henri Delaunay giant trophy ................................................................................................. 5
7. EURO 2016 new dressing on UEFA.com ............................................................................. 5
8. The UEFA EURO 2016 countdown ...................................................................................... 6
UEFA European Football Championship ......................................................................................... 7
1. History of the competition ..................................................................................................... 7
2. Champions of Europe ........................................................................................................... 8
3. UEFA EURO 2016: facts and figures.................................................................................... 8
4. Host cities............................................................................................................................. 9
5. EURO 2016 Steering Group ................................................................................................. 9
6. EURO 2016 SAS: structure and organisation ..................................................................... 10
7. Allocation of tasks .............................................................................................................. 11
8. Vision ................................................................................................................................. 11
9. Status on stadiums ............................................................................................................. 12
10. UEFA EURO 2016 sponsorship programme ................................................................... 17
11. TV rights sales programme ............................................................................................. 17
12. Kuoni: official accommodation agency ............................................................................ 18

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The Logo
1. The design agency

The UEFA EURO 2016 logo has been developed by Brandia Central, a brand consulting company based in
Lisbon, and a market leader in Portugal with more than 20 years’ experience. Brandia also developed the logo
for UEFA EURO 2012.

2. Brand Design Master

Miguel Viana

Graduate in Graphic Design at the Instituto de Arte, Design e Empresa (IADE) in Lisbon, Portugal in 1997.

In 2004, he assumed the role of Creative Director at Brand Design Brandia.

Key career moments: Creative direction of multi-disciplinary branding projects for Ana
Airports of Portugal, ATM, RTP2, Dkode, Banco Único (Moz), Wines of Portugal, Vinho
Verde, Um Bongo, Buondi, Tiara Hotels & Resorts, Angola FIBA African Championship,
CM Cascais and UEFA EURO 2016.
Miguel has been the team leader of Brand Design in Brandia Central since April 2013.

3. Logo inspiration

The inspiration that led to the creation of the logo for UEFA EURO 2016 in France is 'Celebrating the Art of
Football'. This theme brings together the creativity that defines French culture with the beauty of the game.
It will be the thread for all promotional and marketing activities.

In France, 'art' is present in every aspect of life. Whether in cuisine, architecture, fashion or technology, the
French way is one of style, elegance and refinement.

'Celebrating the Art of Football' also highlights the qualities that make football so unique and cherished
throughout the world; the unpredictability, the beauty, the passion of the players and the intensity of the
contest.

UEFA EURO 2016 in France promises to be an exhibition of world-class football, enjoyed by the hundreds of
thousands of fans who will travel to support their teams amid the beautiful French scenery. It is an opportunity
to celebrate the very best that the UEFA EURO and France have to offer.
‘Celebrating the Art of Football’ is the inspiration for the UEFA EURO 2016 brand. It is not the slogan for the
event.

The logo

The UEFA EURO 2016 Logo is a representation of different art movements and football elements. Different
inspirations can be identified on the symbol, around the central design device - homage to the iconic Henri
Delaunay Cup. The colours of the French flag combine with flowing lines and shapes to create a contemporary
and bold style, lending the logo an aura of distinction and elegance.

France has long been a source of inspiration for artists worldwide.

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Now France will provide the perfect canvas for football.

The visual identity

Along with the UEFA EURO 2016 Logo, the brand's visual identity introduces a unique concept – an artistic
representation of football. A football pitch as the epicentre of all celebration, with distinctive goals resembling
the world-famous Arc de Triomphe. Festivity spreading around the pitch, with fans cheering and waving flags.

The UEFA EURO 2016 Fans, Pitch, Arc de Triomphe, Football and Festivity.

A special graphic pattern was developed to serve as the perfect background for the UEFA EURO 2016 logo.
Inspired by the technique of collage, elements of several artistic movements were woven together into a
harmonious composition.

4. Use of the logo

Media representatives are encouraged to use UEFA Marks to provide information to the general public about
UEFA EURO 2016, subject to the following guidelines:
• Any use of UEFA Marks must be solely for editorial purposes, namely for the purpose of
identifying articles about, or news coverage of UEFA EURO 2016.
• UEFA Marks must not be adapted or modified in any way and must always be used in full compliance
with any instructions and guidelines given by, or on behalf of UEFA. UEFA Marks must always display a
legible legal notice.
• UEFA Marks must not appear in such a way as to suggest an association with any trade name, logo or
other mark, or their goods and/or services.
• Media representatives should not authorise, or attempt to authorise anyone else to use or associate
themselves with UEFA Marks, and should not publish or broadcast any item in which someone uses or
associates itself with UEFA Marks (other than UEFA’s Commercial Affiliates, to be communicated by
UEFA in due course).
• UEFA Marks cannot be used in any advertising or promotional manner by representatives of the media,
including: on any products; in any competition, game, lottery or other type of contest; on the cover of
any publication or special section or supplement; in any advertising or sponsored programmes other
than for bona fide editorial use as described in point 1 above; or in any broadcast sequences
immediately before or after advertising or sponsored programme.
The complete media guidelines for the use of the UEFA Marks are available on UEFA.com.

5. Logo downloads

Media representatives wishing to use the UEFA EURO 2016 logo for editorial purposes will be able to download
a high resolution version on UEFA.com.
(http://www. uefa.com/uefa/mediaservices/mediadownload/index.html)

Or download from the following FTP folder:

http://ftp.uefa.com
User: MediaAndComs
Password: UEfa2015

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 6. Henri Delaunay giant trophy

Tourists visiting the Eiffel Tower in Paris on Sunday were given a surprise as
another eye-catching landmark vied for attention in the sunshine – a giant
replica of the Henri Delaunay Cup.

Standing 12 metres tall, the inflatable trophy proved quite the attraction in
the Champ de Mars public park as Paris gears up for Wednesday's UEFA
EURO 2016 branding and logo launch. Representing the silverware that will
be awarded to the winners of UEFA EURO 2016 in France, the replica acted
like a magnet for fans of the game and passers-by, with people lining up to
take photos of the cup against the stunning backdrop of the Eiffel Tower.

Only a short downpour briefly dampened the mood, and heads were also
turned as former France international Willy Sagnol – who represented Les
Bleus at UEFA EURO 2004 and UEFA EURO 2008 – stopped by to the lend
the event added glamour along with French actor François Berléand. "We had
the [FIFA] World Cup in 1998 and now we'll have EURO 2016, almost 20
years on," said Berléand. "France only seem able to win tournaments at
home, so that's a good thing, but it's a fantastic event. I'll be there and I'll
watch every match with interest."

Visitors anxious to get a look at the giant trophy will be able to stop by again from 10.00 to 18.00CET on
Monday, before attention shifts to the UEFA EURO 2016 logo launch at Paris's Pavillon Cambon Capucines on
Wednesday. Present at the ceremony will be UEFA President Michel Platini, French Football Federation (FFF)
president Noël Le Graët and the chairman of EURO 2016 SAS, Jacques Lambert.

The Henri Delaunay Cup itself is named after UEFA's first general secretary following the organisation's
founding in 1954. Delaunay, who was also a member of the FIFA board and general secretary of the FFF,
passed away in 1955 and therefore never saw his plan for a national-team competition realised. It reached
fruition in 1958 with the creation of the European Nations' Cup.

7. EURO 2016 new dressing on UEFA.com

The re-launch of the EURO 2016 section on UEFA’s official website will take place on 26 June at 1200 CET,
just after the logo presentation in Paris. The global audience will discover the new competition branding, a
new architecture and various new services.

Information about the status of preparation, and communication on different projects such as stadiums, host
cities, ticketing, volunteering and promotional activities, will be published in this section.

A EURO newsletter will be produced on a regular basis to provide information about all activities related to the
build-up to the final tournament and the announcement of EURO events, and there will be a quiz for the
general public with the opportunity to win attractive prizes.
Information about subscriptions to this newsletter will be announced in due course.

In addition, since 10 April, a new section called “European Qualifiers” is available, where all information about
the European Qualifiers for UEFA EURO 2016 - and the 2018 FIFA World Cup – will be featured as from
September 2014.

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 8. The UEFA EURO 2016 countdown

Autumn 2013: Host city logo launch

September 2013: Inauguration of the stadium in Nice
14.09.2013: “1,000 Days to Go” celebration
23.02.2014: Qualifying competition draw in Nice
September 2014: Qualifying competition kicks off
March 2015: Start of ticket sales
12.12.2015: Final tournament draw in Paris
March 2016: Finalists' workshop
10.06.2016: UEFA EURO 2016 opening match
10.07.2016: UEFA EURO 2016 final match

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UEFA European Football Championship
1. History of the competition

Henri Delaunay, general secretary of the French Football Federation and former member of the board of FIFA,
became the very first UEFA general secretary when the organisation was founded in 1954. At the time, he was
the first person who had the idea to create a competition for national teams, which followed in 1958 with the
creation of the European Nations’ Cup. He died in 1955, and therefore was never to see the inaugural UEFA
European Football Championship, which was held in France in 1960.
The UEFA EURO trophy was thus named after him as a mark of recognition.

The first European Nations’ Cup took place between 1958 and 1960. The qualifying competition was organised
in a direct knockout format with home and away matches, and 17 national football associations took part. The
final round took place in France, in Paris and Marseille.

For the second edition, from 1962 to 1964, the field of participating teams rose from 17 to 29, but the format
remained the same.

Under this system, half of the competing teams played only two matches before being eliminated. The direct
knockout format was therefore abandoned in favour of a championship system for the 1966–68 competition.
At the same time, the European Nations’ Cup became the UEFA European Football Championship. The change
of format resulted in a record 31 entries. Eight groups were formed for the qualifying stage, with the direct
knockout system applying from the second round. This system continued for the next two editions.

Fresh changes were introduced for the sixth competition, which ran from 1978 to 1980. The number of finalists
doubled (two groups of four teams) and Italy was chosen to host the final round, for which it qualified
automatically as host nation.

For the 1994–96 edition, the number of final-round participants was extended to 16, and the “golden goal”
rule was introduced. The first team to benefit from this new rule was Germany, when Oliver Bierhoff scored
in the 116th minute of the final against the Czech Republic. The “golden goal” rule was, however, abandoned
after two editions of the competition.

UEFA EURO 2012 was the 14th UEFA European Football Championship, and the last to feature a final field of
16 participants before the final round is extended to - 24 teams for UEFA EURO 2016.

Number of participants per final round

Year 1960 1964 1968 1972 1976 1980 1984 1988 1992 1996 2000 2004 2008 2012 2016

Qualifying
phase 17 29 31 32 32 31 31 32 34 47 49 50 50 51 53

Final round 4 4 4 4 4 8 8 8 8 16 16 16 16 16 24

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 2. Champions of Europe

To date:
• 235 final round matches have been played;
• 579 final round goals have been scored, making an average of 2.46 goals per match;
• leading final round goalscorer: Michel Platini with 9 goals (1984);
• Germany and Spain have won the title the most times, with three victories each, followed by France,
with two titles to their name.

Year Host country Final Score

1960 France USSR Yugoslavia 2 – 1 (aet)
1964 Spain Spain USSR 2–1
1968 Italy Italy Yugoslavia 1 – 1 (aet)
2 – 0 (replay)
1972 Belgium West Germany USSR 3–0
1976 Yugoslavia Czechoslovakia West Germany 2 – 2 (aet)
5 – 3 (aet, p)
1980 Italy West Germany Belgium 2–1
1984 France France Spain 2–0
1988 West Germany Netherlands USSR 2–0
1992 Sweden Denmark Germany 2–0
1996 England Germany Czech Republic 2 – 1 (gg)
2000 Belgium/Netherlands France Italy 2 – 1 (gg)
2004 Portugal Greece Portugal 1–0
2008 Austria/Switzerland Spain Germany 1–0
2012 Poland/Ukraine Spain Italy 4–0
aet = after extra time / p = penalties / gg = golden goal

3. UEFA EURO 2016: facts and figures

The final tournament of the 15th UEFA European Football Championship, UEFA EURO 2016, will be held in
France from 10 June to 10 July 2016.
This will be the third time that the final tournament is played in France (1960, 1984 and 2016).

A new competition format will see 24 teams taking part in the final tournament, instead of 16, which has been
the case since 1996.
53 teams will participate in the qualifying competition.
There will be 51 matches - 20 more games compared to 2012.

Stadiums for the opening and closing matches have not yet been selected.
The format of the competition, both for the qualifying phase and the final tournament, will be known at the
end of 2013.

2.5 million fans are expected in the stadiums.

For comparison, there were 1.4 million in 2012.

The matches will be broadcast live in more than 230 territories around the world.
150 million spectators are expected to follow each game live.

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 4. Host cities

The ten French cities selected to host matches in the next UEFA European Football Championship final
tournament are: Bordeaux, Lens, Lille, Lyon, Marseille, Nice, Paris, Saint-Denis, Saint-Etienne and Toulouse.
The host cities have formed a “Club des Sites” (host city association), chaired by Maurice Vincent, chairman
of Saint-Étienne Métropole.

5. EURO 2016 Steering Group

The UEFA EURO 2016 Steering Group involves the four major organisational stakeholders: UEFA, the French
Football Federation (FFF), the French government and the host cities. It is a forum for discussion and ensuring
a regular sharing of information on the progress of key organisational projects.

The steering group was set up on 21 April 2011, and it meets two or three times a year.

Composition of the UEFA EURO 2016 Steering Group

Michel Platini UEFA President

President Jacques Lambert President of EURO 2016 SAS

Members Gianni Infantino UEFA General Secretary
Theodore Theodoridis UEFA Deputy General Secretary
Borislav Mihaylov Member of the UEFA Executive Committee and President of the
Bulgarian Football Union (BFS)

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 Peter Gilliéron Member of the UEFA Executive Committee and President of the
Swiss Football Association (SFV-ASF)
Fernando Gomes Special advisor of UEFA in charge of relations with all
confederations
Noël Le Graët President of the French Football Federation (FFF)
Valérie Fourneyron French Minister of Sport, Youth, Education for All and Community
Life
Maurice Vincent Chairman of the Club des Sites (host city association) and
Chairman of Saint-Étienne Métropole
Observer Martin Kallen Director of Operations of UEFA Events SA and CEO of EURO 2016
SAS

6. EURO 2016 SAS: structure and organisation

UEFA, which holds all the competition rights, and the French Football Federation have set up a joint venture,
EURO 2016 SAS, to which they have delegated responsibility for the operational organisation of the tournament
under a single directorate.

EURO 2016 SAS is a company under French law, with the legal form of a simplified joint stock company, owned
95% by UEFA and 5% by the French Football Federation.
Its registered head office is in Paris.
Its expenditure will be financed entirely by UEFA.
Jacques Lambert has been appointed the company’s president.

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 7. Allocation of tasks

• UEFA has two direct organisational tasks:

• the sports-related organisation of the tournament (schedule, disciplinary matters, refereeing,
doping controls, etc.);
• the marketing and management of the event-related commercial rights (audiovisual, marketing,
licensing, hospitality, tickets)

• The FFF is responsible for private security for the tournament.

• EURO 2016 SAS is responsible all other operational tasks on behalf of UEFA and the FFF.

The purpose of this set-up is, in particular, to streamline resources and pool skills and expertise.

Sporting partners Public sector partners

Government
Host cities
UEFA EURO 2016 SAS
Tasks Tasks

• Overall management of UEFA EURO 2016 • Provision of stadiums and other infrastructure
• Organisation of the tournament and related events (e.g. draws) • Management of public security
• Management of private security • Promotion of the host country and host cities
• Marketing/management of rights (marketing, TV, tickets, • Welcoming of visitors and supporters
hospitality) • Transport and public services
• Promotion of the event • Possible adaptation of the legal framework
• Management of target populations • General organisational support
• Technical and logistical organisation

8. Vision

• A major sports competition: European football at its best

• A friendly and peaceful festival of football
• A demand for excellence in the organisation of the event
• An exceptional opportunity to promote the host country
• A tangible legacy for the host country and European football

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 9. Status on stadiums

The prospect of hosting UEFA EURO 2016 permitted the launch of ambitious construction and renovation
projects for the stadiums that will host the final tournament of the competition.

In total, ten stadiums will host matches at UEFA EURO 2016. With the exception of the Stade de France, which
will undergo some minor changes, four new stadiums will be built in Lyon, Bordeaux, Nice and Lille – already
finished -, while the stadiums in Marseille, Paris, Saint-Etienne, Lens and Toulouse will undergo major
renovation.

The entire construction and renovation project for the UEFA EURO 2016 stadiums are the only investment
needed to host the tournament in terms of infrastructure. This represents an amount of nearly €1.6billion,
which was made possible by the strong and proactive involvement of the owners of these sporting facilities,
as well as innovative financing.

Since 1945, only three stadiums of over 30,000 seats have been built in France: The Parc des Princes in Paris
(1972), La Beaujoire in Nantes (1984), and the Stade de France in Saint-Denis (1998). UEFA EURO 2016 is
the reason for a massive modernisation programme that will allow France to develop a new generation of
sports facilities.

Stadium presentation

Host city Saint-Denis

Stadium Stade de France
Current project status Existing stadium
Opened January 1998

Project leader Stade de France consortium

Type of project Minor renovation
Gross seating capacity 80,000
Financing -
Constructor -
Architects SCAU
Operator Consortium Stade de France
Cost of project -

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 Host city Lyon
Stadium Stade des Lumières
Current project status Earthworks completed
Due to open by the start of the 2015/16 season
Project leader Olympique Lyonnais
Type of project New stadium
Gross seating capacity 58,000
Financing Private
Constructor Vinci
Architects Populous
Operator Olympique Lyonnais
Cost of project €381m

Host city Lille

Stadium Grand Stade Lille Métropole Communauté Urbaine
Current project status Completed
Opened August 2012

Project leader Lille Métropole Communauté Urbaine

Type of project New stadium
Gross seating capacity 50,100
Financing Public-private partnership
Constructor Eiffage
Architects Valode&Pistre – Atelier Ferret Architectures
Operator Elisa
Project cost €324m

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 Host city Bordeaux
Stadium New stadium
Current project status Site preparation work under way
Due to open by the start of the 2015/16 season

Project leader Ville de Bordeaux

Type of project New stadium
Gross seating capacity 42,000
Financing Public-private partnership
Constructor Vinci – Fayat
Architects Herzog & De Meuron and Groupe 6
Operator Stade Bordeaux Atlantique
Project cost €184m

Host city Nice

Stadium Stade de Nice
Current project status Work under way
Due to open by the start of the 2013/14 season

Project leader City of Nice

Type of project New stadium
Gross seating capacity 35,000
Financing Public-private partnership
Constructor Vinci
Architects Wilmotte & Associés SA
Operator Nice Eco Stadium
Cost of project €204m

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 Host city Marseille
Stadium Stade Vélodrome
Current project status Work under way
Due for completion by the start of the 2014/15 season
Project leader City of Marseille
Type of project Major renovation
Gross seating capacity 67,000
Financing Public-private partnership
Constructor Bouygues
Architects SCAU
Operator Aréma
Cost of project €267m

Host city Paris

Stadium Parc des Princes
Current project status Start of the work - end of May 2013
Due for completion by the start of the 2015/16 season

Project leader Ville de Paris and PSG

Type of project Major renovation
Gross seating capacity 45,000
Financing Private
Constructor Tbd
Architects Tbd
Operator Tbd
Cost of project Tbd

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 Host city Saint-Etienne
Stadium Stade Geoffroy Guichard
Current project status Work under way
Due for completion by the start of the 2014/15 season
Project leader Saint-Étienne Métropole
Type of project Major renovation
Gross seating capacity 41,500
Financing Public
Constructor Léon Grosse
Architects Chaix & Morel et Associés
Operator Saint-Étienne Métropole
Cost of project €75m

Host city Lens

Stadium Stade Félix Bollaert
Current project status Technical and legal studies being finalised
Due for completion by the start of the 2015/16 season

Project leader Nord Pas-de-Calais region

Type of project Major renovation
Gross seating capacity 35,000
Financing Public
Constructor Tbd
Architects Cardete & Huet
Operator RC Lens
Cost of project €70m

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 Host city Toulouse
Stadium Stadium Municipal
Current project status Start of the work - end of May 2013
Due for completion by the start of the 2015/16 season

Project leader City of Toulouse

Type of project Major renovation
Gross seating capacity 33,000
Financing Public
Constructor Selection pending
Architects Cardet & Huet
Operator City of Toulouse
Cost of the project €35m

10. UEFA EURO 2016 sponsorship programme

The UEFA EURO 2016 sponsorship programme consists of:

• 10 global sponsors with sponsorship rights to most UEFA National Team competitions such as the
European Qualifiers, the UEFA European Under-21 Championship (2013, 2015 and 2017), the European
Women’s Championship (2013 and 2017) and the European Futsal Championship (2014 and 2016).

To date, seven sponsors are on board.

Adidas – Carlsberg – Coca-Cola – Continental – Hyundai/Kia – McDonalds - Socar

• 6 national sponsors with sponsorship rights for UEFA EURO 2016, with such rights limited to the territory
of the host country.

11. TV rights sales programme

For the first time, UEFA has extended its worldwide TV rights sales process to the European Qualifiers for
UEFA EURO 2016 and the 2018 FIFA World Cup (the European Qualifiers). This new sales process is being
conducted on a market-by-market basis, and is administrated by CAA Eleven Sàrl, UEFA’s exclusive marketing
agency for the exploitation of media and commercial rights of its national team competitions.
In recent months, the following agreements were concluded:

• The European Broadcasting Union (EBU) acquired the rights to broadcast the relevant national team
matches for 30 of its members’ territories*
• United Kingdom: ITV acquired the rights to broadcast all of England’s qualifying matches for UEFA EURO
2016 and the 2018 FIFA World Cup in the United Kingdom

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• United Kingdom/Ireland: Pay broadcaster BSkyB has acquired a significant package of rights to the
European Qualifiers across the UK and the Republic of Ireland, featuring exclusive live coverage of the
qualifying matches of Northern Ireland, Scotland and Wales. BSkyB will also broadcast the qualifying
campaign of the Republic of Ireland, co-exclusively with public broadcaster RTE.
• Turkey: SARAN – exclusive media rights to all matches
• Ukraine: TV-Broadcasting Company Ukraine – exclusive media rights to all matches
• United States: FOX Sports - exclusive media rights to all matches
• Canada: Rogers Sportsnet - exclusive media rights to all matches
• Brazil: Globosat - exclusive media rights to all matches
• Latin America (excluding Brazil) SKY Mexico and DIRECTV - exclusive media rights to all matches

12. Kuoni: official accommodation agency

In September 2012, Kuoni was appointed as the official accommodation agency for UEFA EURO 2016.
The travel company will provide accommodation services to the participating teams, match officials,
commercial and broadcast partners, media representatives, suppliers and staff involved in the organisation of
the final round.

Kuoni will have to provide rooms for more than 250,000 bed nights during the tournament.

It is the second time that Kuoni has been the official accommodation agency for a EURO final round, following
UEFA EURO 2008, for which it handled 60,000 bed nights.

Kuoni (founded in 1906) is a world leader in the travel industry.

It is present in more than 60 countries (in Europe, Asia, Africa, Australia and North America), and has more
than 12,000 employees worldwide.

The company’s headquarters are in Zurich. It also has offices in France - Paris (main office), Lyon and Nice.

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For further information, please contact:

UEFA Media Services Head of Communication for EURO 2016 S.A.S.

Guillemette ROLLAND
P. +41 848 04 27 27 P. +33 1 56 26 10 64
@: media@uefa.ch @: media@euro2016.fr
UEFA.com

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