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    Funnel Process & SMM: Septian EP, S.PD., M.Eng

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    riski septianingrum
    The document discusses social media marketing strategies for Facebook, YouTube, and Instagram. It provides tips for using each platform, such as developing Facebook groups and ads, creating educational content for YouTube subscribers, and using hashtags and photos on Instagram. The document also identifies the most popular social media demographics in Indonesia and advises against common social media mistakes like excessive promotion or irrelevant content.

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    Funnel Process & SMM: Septian EP, S.PD., M.Eng

    Uploaded by

    riski septianingrum
    34 views16 pages
    The document discusses social media marketing strategies for Facebook, YouTube, and Instagram. It provides tips for using each platform, such as developing Facebook groups and ads, creating educational content for YouTube subscribers, and using hashtags and photos on Instagram. The document also identifies the most popular social media demographics in Indonesia and advises against common social media mistakes like excessive promotion or irrelevant content.

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    The document discusses social media marketing strategies for Facebook, YouTube, and Instagram. It provides tips for using each platform, such as developing Facebook groups and ads, creating educational content for YouTube subscribers, and using hashtags and photos on Instagram. The document also identifies the most popular social media demographics in Indonesia and advises against common social media mistakes like excessive promotion or irrelevant content.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    34 views16 pages

    Funnel Process & SMM: Septian EP, S.PD., M.Eng

    Uploaded by

    riski septianingrum
    The document discusses social media marketing strategies for Facebook, YouTube, and Instagram. It provides tips for using each platform, such as developing Facebook groups and ads, creating educational content for YouTube subscribers, and using hashtags and photos on Instagram. The document also identifies the most popular social media demographics in Indonesia and advises against common social media mistakes like excessive promotion or irrelevant content.

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    Funnel Process & SMM

    Septian EP, S.Pd., M.Eng

    Program Studi Manajemen Bisnis Syariah


    Fakultas Ekonomi dan Bisnis Islam
    UIN Raden Mas Said Surakarta
    Sales Funnel
    Marketing Funnel
    Example of Simple Customer Journey Mapping

    Advertisment Chat/WhatsApp
    Example of Simple Customer Journey Mapping

    Advertisment Instagram Chat/WhatsApp


    Example of Customer Journey Mapping

    Advertisment Instagram Landing Page Chat/WhatsApp


    Example of Customer Journey Mapping

    Advertisment Landing Page Instagram Chat/WhatsApp


    Most Popular Social Media Platforms in 2022
    Which one better?
    Bullseye Framework
    Facebook

    1. Using marketplace feature User 129,9M User (ID)


    2. Optimize the buy-sell group
    Age 25 – 49 yo (Avg)
    3. Add Targeted Friends
    4. Copywriting Gender 44% F, 55,6% M
    5. Using Facebook Ads
    Content Album, Photo, Short
    Article, Review
    Facebook

    COLD WARM HOT


    PROSPECT PROSPECT PROSEPCT

    Baru berteman Sudah Menjadi Teman Berteman lama


    Belum kenal anda Sudah baca edukasi anda Banyak mendapat edukasi
    Belum percaya anda Sudah mulai berinteraksi Sudah percaya anda

    INDIRECT SOFT HARD


    SELLING SELLING SELLING
    Youtube

    1. Create Educative content User 277,7M User (ID)


    2. Develop organic subscribers
    Age 12 – 47 yo (Avg)
    3. Collaboration with influencers
    4. Consistent Content Gender 50,8% F, 49,2% M
    5. Clickbait Technique
    Content Tutorials, Vlog,
    Podcast, Short Movie
    Instagram

    1. Completing business identity User 92,5M User (ID)


    2. Preparing product content
    Age 18 – 28 yo (Avg)
    3. Develop organic Followers
    4. Create give away / Quiz Gender 58,8% F, 41,2% M
    5. Using HASHTAG
    Content Photo, Story,
    Infography, Short
    Video, Live
    Don’t do this at your marketing media!

    1. Too much promotional content

    2. Not relatebale with potential consumers

    3. Overpost

    4. Rarely Post

    5. No Interaction

    6. Post at the wrong time


    End of slide

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