Marketing Essentials PPT Notes
Marketing Essentials PPT Notes
Marketing Essentials PPT Notes
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Slide 2
In this slide, the light is shed on marketing traits that are related to the fact that all materials
representing the company are coordinated and produced by the company's marketing
department, which acts as the company's face. It can be used to create a positive image of the
business by connecting with prospects, customers, investors, or the community as a part of the
Marketing Department. One of the most important goals a company should be to achieve in its
marketing strategy is to increase the number of customers that they can capture. It is common
for companies to use a set of tactics to promote their products or brands in order to gain a
competitive advantage. However, sales do not fall under marketing, instead, they are the
outcome of marketing. Advertising is one of the most common ways of marketing, but it also
includes consumer research, product design, and many other aspects. Because of this, it is
critical that businesses understand the importance of marketing, as well as the strategies they
employ in terms of B2B marketing.
Slide 3
When Ferdinand Porsche founded Porsche in 1948, there were only 200 employees at the
company at that time, even though at the time there were just two men at the company. It is
important to note in this slide that only 200 people were employed at Porsche. As a result of
Porsche's rear engine layout, 52 Porsche cars were produced in 1949. Porsche marketed their
car as being able to handle oversteer well due to the rear engine layout of Porsche's car. Due to
the rear engine layout of Porsche's car, Porsche was able to market it as having good oversteer.
It was during the 1930s that Professor Ferdinand Porsche received his first order book, which
served as a record of the start-up phase of what would become Porsche Automobiles. As part
of the Porsche Type 356 model introduction in 1948, this company was chartered for the first
time in its history, which marked its beginnings.
Slide 4
The slide aims to discuss about the consumer buying decision process in which the three stages
have explained in detailed manner. As one can see from the slide, the advertisement that was
created regarding Porsche provides a great deal of insight into the product. They are, as a
result, utilizing both ad-hoc and ad-hoc marketing techniques in order to reach new markets. In
addition to advertising on television, radio, and other forms of media, they also advertise on
magazines and billboards offline. Therefore, they use both above and below the line marketing
strategies in their marketing strategy. Whenever you are driving a Porsche car, you feel as if you
are on air, no matter what kind of road conditions you may be faced with. The interior of the
Porsche is quite pleasing to the eye, but the steering wheel is designed to give the driver an
impression that he or she is in complete control as they glide along the asphalt, despite the fact
that the interior is quite appealing to the eye.
Slide 5
Due to the fact that Porsche's use was characterized by some level of difficulty, including driving
difficulties and costs, the consumer behavior of its typical users was quite odd. Despite the fact
that buyers showed some consistency in their choice, to some extent, over other vehicle
brands, consideration of buyer behavior still indicates consistency. As an example, an
individual's lifestyle will affect a buyer's decision to identify himself with a commodity. A
personalized association with typical users was realized. Consumers wanted the brand to
represent their lifestyle status and social identity. The perception of exclusivity created by
limited production of the brands, as well as the attitude toward it, also played a role in
consumer behavior.
Slide 6
The slide aims to discuss about the basic strategy followed in the advertisement of Porsche
because of the instant communication and feedback customers receive, Porsche clients are
assured of a timely service, which means the Porsche tractor will last for a very long time.
Furthermore, the advertisement shows a very old tractor in excellent condition, even out of
stalk, suggesting that it will last a very long time. There is a statement in the advertisement that
the old tractor's records can be accessed whenever necessary. This means that the records can
be retrieved whenever necessary. The Porsche portfolio will provide an excellent understanding
of how the marketing mix project will work as a result of the Porsche methodology for
designing high-quality and expensive sport cars for premium markets. This is because Porsche
has always put a strong emphasis on brand image and marketing that is of a very high level.
Slide 7
The slide discusses about the ambience of Porsche Advertisement. It is a feeling of oneness that
I experience whenever I am driving a Porsche car because when I am in constant
communication with the vehicle, I feel as though I am interfacing with it very well and very
accurately. The brand Porsche Motorsport also represents a lot more than just a slogan, it is a
brand that has existed for nearly a century and a brand that is different from any other brand
on the market today. Porsche Motorsport as a sponsor is much more than just a slogan. As well
as television advertisements, there are also other forms of media that are used to advertise
products and services, such as radio, print, and online media, which can be used to reach a
wider audience. A few of the most common offline advertising methods are the publication of
magazines, the installation of billboards, and the plastering of walls with advertisements.
Slide 8
In order to become a leading automobile brand, Porsche offers inclusivity amidst exclusivity,
with timeless connotations, through its marketing strategy in order to become a leading
automobile brand. Through social media, market segmentation, and countless promotions, the
same passion, and passion for excellence can be found in clients through social media, market
segmentation, and countless promotions. Clients are also connected and share the same
sentiments. This company is one of the most recognizable automobile brands in the world as a
result of its many awards for innovation, style, and excellence. It continues to grow with
campaigns and its global presence and has become one of the most recognizable automobile
brands in the world.
Slide 9
The slide focus to discuss the imperative suggestions which are necessary to fulfil the
requirements of any company. The very first suggestion elaborates the utilization of social
media with immense power and understanding the main consumers exponentially. Moreover,
as this is the era of social media, hence every brand must rely on social media marketing for
getting the best results. Then understanding the target consumers is another major point in
determining the success of any company as the target market for Porsche are the affluents who
have the capability to buy such a star product. Another one is doing investment in video
marketing and performing the advertisement of the brand in exclusive manner by the firm and
implementing it in detailed manner.
Slide 10
The slide discusses about the services given by Porsche to its consumers. Porsche has always
been known for providing their customers, clients, and partners with Porsche cars and service
options. But they also need to provide their customers, clients, and partners with genuine
accessories and spare parts, in addition to their Porsche vehicles and service options. It is
undeniable that Porsche's after-sales service is an integral part of the company's operation.
Marketing encompasses everything involved in creating, communicating, delivering, and trading
goods and services. As one of the most prominent brands in the world of automobile
manufacturing, Porsche is renowned not only for producing powerful, comfortable, and reliable
sports cars, such as the Porsche 911, but also for being one of the most popular brands in the
world as well. There are several types of Porsche sports cars available, but they can also be
enjoyed on city streets and are durable enough to be driven on a regular basis. They are
capable of driving on motorways as well.