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MBA Marketing For The 21st Century - EDU Effective

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Effective MBA
Marketing for the 21st
century
Master of Business Administration (MBA) Specializations

Obtain MBA Boost your Start


degree professional Networking
certificate career Connect with people
Graduates receive Take your business and around the world
a professional MBA personal career growth
degree certificate plus to the next level
international IES and ICI
certificate
Marketing for the 21st century MENU

One of the most important changes in recent years was the digitalization and mass
use of modern technology in business. This transformation also led to a completely
changed marketing strategies.
That is the reason we prepared Effective MBA Specialization focused on digital
marketing.
Within the specialization, you will explore topics such as online marketing, mobile
marketing, offline marketing and local marketing.
You will learn in depth about social media marketing (Facebook, LinkedIn, YouTube,
Twitter), content and email marketing, SEO and online commercial. We won't leave
topics of web design and development.
It is very important to understand the mindset of your target group. Managers of
successful companies will bring you tips about steering  the companies such as
AirBnB, BuzzFeed, Microsoft, Adidas, Nike, Kraft Heinz Company, Tesla, JetBlue, IBM,
Reddit, YouTube, LinkedIn, Yum!, Carnival, Uber, Casper, Levi's, Trivia and others.

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Marketing for the 21st century consists


of 10 Modules
Effective MBA
MENU
1. Online and Mobile Marketing

Content includes: Digital marketing, Online Marketing, Analytics, Mobile


marketing, Mobile campaigns

2. Offline and Local Marketing


Content includes: Offline Marketing, Local Marketing, Marketing Foundations:
Integrated Marketing Strategies, Creating a Marketing Growth System

3. Social Media and Twitter


Content includes: Social Media Marketing, Managing Online Communities, Social
Media Marketing with Twitter, Advertising on Twitter

4. Facebook, Youtube and Linkedin Marketing


Content includes: Advertising on Facebook, Employer Branding on Linkedin,
Marketing and YouTube Monetization, Ideation for Marketers

5. Content and Email Marketing


Content includes: Content Marketing, Newsletters, Blogs, Staying Relevant, Email
and Newsletter Marketing, Optimizing Marketing Emails

6. SEO Foundations
Content includes: SEO Foundations, Writing a Marketing Plan, Growth Hacking
Foundations

7. SEO Strategy
gy
Content includes: SEO: Keyword Strategy, Local SEO, Link Building, Search MENU
Factors, Videos

8. WEB design and Development Introduction


Content includes: Introduction to Web Design and Development, User
Experience for Web Design, Mapping the Web Design Process

9. Google Tools
Content includes: Google Analytics, Google Ads (AdWords)

10. Effective Leadership


Content includes: Leadership Insights, Digital Leadership, Social Media for
Leadership, Transitioning from Manager to Leader, Lead Like a Boss, Leadership
Philosophy, Practical Skills

Is Online Effective MBA right for


me?
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TESTIMONIALS

Meet some of our students

"My industry- "EDU Effective "Efficient,


related MBA is one of the effective and
management best affordable good way of
experience has online MBA learning. We can
been given available study anytime
further exposure currently. This and anywhere
and a solid Effective MBA with high-quality
foundation in course is materials and an
marketing, comprehensive excellent e-
finance, business and designed to learning
innovation, and meet the platform. I got
managerial requirements of many things from
accounting, working this program:
thereby professionals, academic
empowering an managers, and knowledge,
engineer like me people aspiring theory, and
to start to become practical
a business with managers. The approaches
confidence." modules and obtained from
topics covered experienced
Francis Nwajei,
MBA under this course lecturers."
Maintenance are worth the
Engineering Manager Donald H.
value." Sitompul, MBA
Vice President of
Vice President of
Lalit Bisht, MBA Development
Senior Project MENU
Manager

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+420 736 437 470
About us Effective MSc.
Phone number
+420 226 288 066
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