ELLE DECOR ITALIA FOR DOMUX HOME ELLE DECOR ITALIA PER DOMUX HOME

LIVING
THE
UNIQUE

Living in the Velasca Tower, an architectural icon

in the heart of Milan. In unique residences
with a view of the Duomo and the new city skyline.
Flaunting an unparalleled charm
 ELLE DECOR ITALIA FOR DOMUX HOME

Living in the heart

of MILAN, in an icon of
ARCHITECTURE: LIVING IN
a building that symbolises
the city, slap bang in the
centre and a stone’s throw THE VELASCA
away from the Duomo.
Not just an exclusive
structure. But the
ultimate symbol of
TOWER
ITALIAN flair and style

A glimpse of the foyer on the ground floor, surrounded by

custom-designed fine wood pannelling and a number of enormous
chandeliers, all by BBPR. Opposite page, a striking shot of the
Velasca Tower, the 106-metre tall building designed by Belgiojoso,
Banfi, Peressutti, Rogers and built between 1956 and 1958.
 ELLE DECOR ITALIA FOR DOMUX HOME

Functionality, comfort,
prestige. The VELASCA
TOWER, the unmistakeable
architectural mark of Milan,
interprets the style
of contemporary living
Designed in the 1950s by BBPR, one of the masters of Italian
20th century architecture, the Velasca Tower is a building with
both a location and dimensions – 106 metres in height with a
full view of the Milanese skyline– that display decidedly
spellbinding characteristics when it comes to functionality,
comfort and prestige. Stretching along Via Larga, Corso Italia,
Corso di Porta Romana, the spectacular silhouette of the
building has always attracted and fascinated passers-by who
can appreciate its unusual, engaging shape even more. We are
struck by an emotion that becomes stronger and stronger as we
THE HISTORY OF A MONUMENT TO ARCHITECTURE AND DESIGN draw near, discovering the rich texture, colours and refined
Designed starting from the early 1950s, and built in 1958 by Banfi, outline of the facades. Until we raise our eyes skywards and
Belgiojoso, Peressutti, Rogers, aka BBPR, one of the most important notice the expansion of the upper volume (from the 19th to the
architectural firms of the twentieth century in Italy, the Velasca Tower 26th floor), dedicated to residences that are supported by the
is a true turnkey project. An intervention that spanned from the finest
detail, such as the handle of a door, custom-designed and produced upright buttresses: an innovation in terms of design that was
specifically for the project, to the choice of the materials, such as the deemed extremely state-of-the-art for that time. Today, living in
particular type of cement mixed with Veronese marble Terrazzo tiles
used to create the characteristic pinkish shade of the facades.
the Velasca Tower is a total experience, made possible thanks
From the definition of the indoor spaces, divided into common areas, to the intervention commissioned by the Unipol Group, which
offices and residences, to its relationship with the city, respected has owned the property since 2012. Under the brand Domux
by the decision to build a smaller structure, well in proportion with
the dimensions of the other buildings around it, and a larger volume Home, the Group has created the Luxury Apartments Collection,
upstairs, open to show the Milan skyscape. Built in just 292 days, a portfolio of prestigious short-term rental apartments: two and
it is an example of the perfect mix of cutting edge engineering and three-roomed properties (located on floors 19, 20 and 21) with
grand architecture. The pillars in cement that delineate the perimeter
are not hidden, but instead outline the design of the facades, interior design and mood created by the famous Milanese
becoming a characterising element of the same as they branch into design firm Lissoni Architettura in partnership with Living Divani,
the spectacular oblique buttresses supporting the ‘tower’ of the Porro, Boffi, Kartell and Flos. An intervention geared to project
residences. A splendid example of modern architecture that looks to
and reinterprets the morphology of medieval buildings, changing the quality of the spaces, functionality and lifestyle of each
to become something brand new. The Velasca Tower, together residence into the here and now, making the most of the
with the Duomo, the Sforzesco Castle, Central Station and
the Pirelli Tower is, to all effects, one of the ultimate symbols of Milan. undisputed qualities of this monument to architecture which is of
recognised historical and artistic interest. Living in the Velasca
View of the entranceway to the Velasca Tower on the ground
Tower, from today, is therefore a privilege that can not only be floor. On the sides, two of the lifts that lead up to the offices.
‘accessed’ by archifans, but by all those who wish to plunge Each detail, from the lamps to the door and window frames
head first and lose themselves in the soul of the city. A unique and the wood pannelling, has remained unchanged.
Opposite page, a glimpse of the aerial passageway on the
experience, to be browsed at your leisure and lived to the full in mezzanine floor between the stunning chandeliers.
the following pages. domuxhome.it
 TAILOR-MADE
ELLE DECOR ITALIA FOR DOMUX HOME

LIFESTYLE

Perfect for the

professional visiting
Milan for work, or for
the couple on holiday
in the CITY OF
FASHION, the two-
roomed apartment
is an IDEAL residence
for those seeking
to live the Milanese
lifestyle to the full.
In a living room with
a UNIQUE identity
In the living room of one of the two-roomed apartments, the
furniture is laid out in a way that enhances its functionality
and promises a relaxing atmosphere. Between the two
windows, with the spectacular view out over the city, a table
by Kartell, Living Divani chairs, coffee table and sofa on the
right. Left, storage unit by Porro, lights by Flos.
A breathtaking view of the city, fine finishes, functionality ELLE DECOR ITALIA FOR DOMUX HOME
and an exquisite atmosphere. These are only some of the
plus points that add value to the Luxury Apartments
Collection of Domux Home (in the two-roomed apartment).
Located on floors 19 to 21, the homes offer a unique
panorama of the Milanese skyscape, in a privileged
position at only a hundred metres from the spires of the
Duomo. The built-in furniture exudes exclusive elegance,
such as the built-in wardrobes, defined by fine curves in
natural wood with wood panelling effect, and crowned
with handles and finishes that remain faithful to the original
design, conceived by BBPR and skilfully restored.
The logical layout of the spaces is unique: a welcoming
living room characterised by a relaxation area furnished
with pieces by Living Divani and illuminated with lamps by
Flos to create a striking atmosphere, the fact that the dining
room and kitchen space are directly connected, the latter
furnished with furniture by Boffi, bookcases and
furnishing accessories laid out perfectly to optimise
the living experience. In a residence characterised by
a spectacular double window in the living room that
opens out on to the city skyscape, and by the pleasant,
functional loggia terrace, beside the bedroom,
which enables residents to enjoy an outdoor experience
in the warmest days of the year.
The dining area in the living room is directly connected to
the kitchen. The storage unit by Porro, with sliding doors, makes
the environment welcoming, hosting everything required for
the table or for some quiet reading time. Table by Kartell, chairs
by Living Divani. Flos hanging lamp. Opposite page,
the spectacular view over Milano.
 ELLE DECOR ITALIA FOR DOMUX HOME

A detail of the dining area that highlights the attention to detail used to
select the furniture and furnishing accessories, designed by Flos,
Kartell, Living Divani and Porro. Opposite page, a glimpse of the Boffi
kitchen looking towards the living area. The door, based on an
original design by BBPR, frames the dining area and the skyscape
visible through the windows of the living room.
 ELLE DECOR ITALIA FOR DOMUX HOME

The sleeping area

combines the COMFORT
of a functional, cosy
environment with a
meticulous eye for detail.
With wardrobes built
based on an original
design by BBPR
and furniture chosen
with high regard
for quality. And a direct
relationship with the city
skyscape, through
large windows that let
the light flood in
In the bedroom, every detail plays a part in creating a unique
environment. From the built-in wardrobes with details in natural
wood, an original design by BBPR,to the furniture and furnishing
accessories. In the foreground, bed by Living Divani.
 ELLE DECOR ITALIA FOR DOMUX HOME
The bedroom is characterised by a loggia terrace that lets in
as much natural light as possible and allows residents to enjoy
the outdoor spaces in the warm weather. Bed by Living Divani,
lamp by Flos. Opposite page, a striking shot of the Duomo from
the relaxation corner set up in the loggia terrace.
LUXURY EXPERIENCE
ELLE DECOR ITALIA FOR DOMUX HOME

The ultimate in DESIGN

quality and unique,
ELEGANT details.
From spaces furnished
to create COMFORT to
areas characterised by
architectural grandeur.
This is the added
value offered by
the three-roomed
apartments. A residence
designed to foster
exclusive EMOTIONS
Roomy, bright and welcoming, the relaxation corner of
the apartment with three rooms is characterised by the double
corner window designed by BBPR. The large sofa, armchairs,
the bench in the foreground and the coffee table are by
Living Divani. Sideboard by Porro, lights by Flos.
A glimpse of the dining area, directly connected to the kitchen, ELLE DECOR ITALIA FOR DOMUX HOME
which looks on to the loggia terrace. Around the Kartell table,
Living Divani armchairs. Opposite page, in the background,
storage unit in eucalyptus wood by Porro. The hanging lamp on
the table by Kartell is Flos.
ELLE DECOR ITALIA FOR DOMUX HOME
INDOOR environments and OUTDOOR spaces are fully
integrated. In a living area to be enjoyed all year round.
For cosier MOMENTS OF RELAXATION during winter or using
the loggia terrace for an open-air breakfast on sunny days

A large living room with a view of the Duomo and of Old

Milan, design details, bright, welcoming spaces, furniture
made in Italy with its unmistakeable style. The residences of
the Luxury Apartments Collection have been designed and
fine-tuned right down to the tiniest detail to offer a stay in
Milan in grand style. The environments of these residences,
located on the upper floors of the Velasca Tower, are lucky
enough to enjoy an extraordinary bright radiant
atmosphere thanks to the strategic positioning of the large
windows running around their perimeter. Indeed, the
double living room not only features a dining area beside
the splendid loggia terrace, a space open to the light that is
perfect at breakfast time or for spending moments outdoors
in summer, but also has a large corner window. This is an
architectural innovation designed by BBPR which, in
addition to enhancing the residence with a detail of fine
design, also lets in more light and exposes the living room
looking in two different directions. A true spectacle, also
reflected in the layout of the spaces, which is more complex
and articulated than the two-roomed apartment as it is
composed of a large relaxation area furnished with Living
Divani sofas, Porro tables and bookcases, Kartell chairs
and accessories and lights by Flos. The ultimate in design
quality and elegance. Factors that we also find in the
bedrooms, all equipped with large windows and
wardrobes based on an original design, the perfect
finishing touch to a unique living experience.

The double living room consisting of a relaxation area, in the

foreground, with access to the panoramic loggia terrace, perfect
when the sun’s out. In the background, the practical, open-plan
dining area, near the kitchen, on the left and the hallway that
leads to the entrance and the bedrooms.
 A special house, with all the COMFORTS of a residence in
ELLE DECOR ITALIA FOR DOMUX HOME

the heart of the city and a breathtaking view of the DUOMO

and the skyscrapers of the MILAN of the future

A glimpse, from the kitchen, of the dining area, illuminated by the

large window that looks out onto the loggia terrace. Table by
Kartell, Living Divani armchairs, Flos hanging lamp, Porro storage
unit. The styling of all the apartments is by Valeria Girardi.
Opposite page, the view over the Duomo and the new Milan.
 CENTRALE
CENTRALE

GARIBALDI

Piazza
Gae Aulenti
REPUBBLICA

PORTA VENEZIA

Parco Sempione Giardini

Indro Montanelli

Castello Sforzesco MONTENAPOLEONE

CAIROLI

SAN BABILA
CADORNA
CORDUSIO

DUOMO
Palazzo Reale

MISSORI
TORRE VELASCA
Università
degli Studi
di Milano

CROCETTA

DOMUX
HOME
www.domuxhome.it
booking@domuxhome.it