WCE Jan 2011 - Drive by Editing Issue - Low Res
WCE Jan 2011 - Drive by Editing Issue - Low Res
WCE Jan 2011 - Drive by Editing Issue - Low Res
DRIVE - BY
EDITING
EAC - BC is a proud supporter of the serial comma
WEST COAST EDITOR Drive-by fixation
January 2011
Welcome to West Coast Editor’s 2nd annual Drive-by Editing
West Coast Editor is the newsletter of
the Editors’ Association of Canada, BC issue. This year, we’re pleased to feature 13 photos from a variety
Branch. It is published eight times a of locations: Hanceville, Kamloops, Khartoum Lake, New West-
year. Views expressed in these pages do
not necessarily reflect those of EAC or minster, North Vancouver, and Vancouver, BC, and even one from
EAC-BC. Send questions or comments to Windsor, Nova Scotia. Thanks to everyone who sent us your
westcoasteditor@editors.ca.
photos. We’re thrilled to know that West Coast Editor’s fixation
PUBLISHER AND MAILING ADDRESS with looking for grammatical and typographical mistakes in public
EAC-BC
Bentall Centre Post Office, Box 1688 signage is a condition shared by many!
Vancouver, BC V6C 2P7
www.editors.ca/bc
We’re also pleased to announce the winners of the Drive-by editing
BRANCH COORDINATOR contest that closed on November 1, 2010: Christine Dudgeon,
Miro Kinch: bccoordinator@editors.ca
Shari Yore, and Margot Senchyna. Each can choose an “I love
WEBMASTER serial commas” or a “Serial commas are silly” coffee mug as her
Margot Senchyna:
bcwebmaster@editors.ca prize (see below).
EAC-BC BRANCH EXECUTIVE
2010–2011
Chair Hugh Macdonald:
bcchair@editors.ca
on the controversial comma, a follow-up to the BC vote conducted by WEST COAST EDITOR the previous year. Of the total votes cast,
BC National Rep Theresa Best: 77% were “For” the comma, 22% were “Against,” and 1% were “Undecided.” NATIONAL RESULTS: For: 320 (77%);
Against: 93 (22%); Undecided: 5 (1%). REGIONAL RESULTS: Western Canada: For: 127 (79%); Against: 33 (20%);
bcnationalrep@editors.ca Undecided: 2 (1%). Central Canada: For: 175 (78%); Against: 48 (21%); Undecided: 2 (1%).
Eastern Canada: For: 18 (60%); Against: 11 (37%); Undecided: 1 (3%). Overseas: For: 1 (100%).
Programs Co-chairs
Michele Satanove, Margot Senchyna:
bcprograms@editors.ca
Letters
The value of editors: 30 percent Complete the proverb
I wonder if you have seen this blog post: “A Recently, we received a chain email purporting
Fourth of July lesson in the value of editors.” It to bear editor-friendly trivia. On a whim, we
presents a compelling case for the value of editors. decided to bite. We clicked. It opened. To our
surprise, it did contain some mildly amusing
Here’s an excerpt: wordplay.
Because editors are often seen as Here’s the gist. A school teacher—the email
unnecessary, we at IBM conducted a didn’t specify who she was, where she taught,
study to demonstrate their value for some or when this happened—gave each of her grade
of our marketing pages. We took a sample 1 students the first half of a proverb; she then
of unedited pages with high traffic from asked them to complete it.
across our various business units and ran
them through … the editing lead for the Here are 13 of our favourites:
group that creates a lot of our marketing
content. We then ran an A/B test, where Strike while the … bug is close.
we served the unedited versions to a A miss is as good as a … Mr.
random sample of users and the edited
You can’t teach an old dog new … Math.
versions to the rest of the users. We then
measured engagement … on those pages An idle mind is … the best way to relax.
over the course of a month. Where there’s smoke there’s … pollution.
A penny saved is … not much.
The results were astonishing. The mean
difference in engagement was [an Children should be seen and not … spanked or grounded.
improvement of] 30 percent across the set If at first you don’t succeed … get new batteries.
of pages. And the standard deviation was When the blind lead the blind … get out of the way.
one percent.
Don’t change horses … until they stop running.
Here’s the link: http://writingfordigital.com Two’s company, three’s … the Musketeers.
/2010/07/04/a-fourth-of-july-lesson-in-the Don’t bite the hand that … looks dirty.
-value-of-editors.
The pen is mightier than the … pigs.
Gary Lund,
Vancouver —West Coast Editor
It was a dark and stormy night; the rain fell in torrents—except at occasional intervals,
when it was checked by a violent gust of wind which swept up the streets (for it is in
London that our scene lies), rattling along the housetops, and fiercely agitating the scanty
flame of the lamps that struggled against the darkness. (Paul Clifford, Edward Bulwer
Lytton, 1830)
Years later, after being “conscripted numerous times to be a judge in writing contests that were, in
effect, bad writing contests but with prolix, overlong, and generally lengthy submissions, [Professor
Rice] struck upon the idea of holding a competition that would be honest and—best of all—invite brief
entries.Ӡ
Sources: page 7 3. “Toff and Prof to Duke it out in 5. “2020 Vision: A Proposal to
1. “‘Literary Tragedy’ of Bulwer- Literary Slugfest over ‘Dark and Stormy Reinvent the Gold Rush Trails as
Lytton’s Dark and Stormy Night under Night’ Author,” Jeremy Hainsworth, the New Pathway to Gold,” New
Debate,” Alison Flood, The Guardian, Breitbart, August 16, 2008, Pathways to Gold Society, May 2009,
August 19, 2008, www.guardian.co.uk www.breitbart.com/article.php?id www.cariboord.bc.ca/crddirectors
/culture/2008/aug/19/2, accessed =cp_g87bodjpi13&show_article=1, /2009%20agendas/June/June%2019
November 28, 2010 accessed November 28, 2010 ,%202009/June19_2020Vision
_NPTGS.pdf, accessed September
2. “‘Literary Tragedy’ of Bulwer- 4. “‘Literary Tragedy’ of Bulwer- 20, 2010
Lytton’s Dark and Stormy Night under Lytton’s Dark and Stormy Night under
Debate,” Alison Flood, The Guardian, Debate,” Alison Flood, The Guardian, Sources: page 7, 8
August 19, 2008, www.guardian.co.uk August 19, 2008, www.guardian.co.uk All six Bulwer-Lytton Fiction Contest
/culture/2008/aug/19/2, accessed /culture/2008/aug/19/2, accessed opening sentences from www.bulwer
November 28, 2010 November 18, 2010 -lytton.com/2010.htm, accessed
November 28, 2010
LOCATION
Canadian national lifestyle magazine
PHOTOGRAPHER
Shari Yore
DATE
August 2010
LOCATION
Windsor, NS
PHOTOGRAPHER
James Hannah
DATE
August 2010
LOCATION
New Westminster, BC
PHOTOGRAPHER
Cheryl Hannah
DATE
August 2010
LOCATION
BC local newspaper
PHOTOGRAPHER
Cheryl Hannah
DATE
July 2010
LOCATION
New Westminster, BC
PHOTOGRAPHER
Cheryl Hannah
DATE
August 2010
LOCATION
North Vancouver, BC
PHOTOGRAPHER
Frances Peck
DATE
August 2010
LOCATION
New Westminster, BC
PHOTOGRAPHER
Cheryl Hannah
DATE
December 2009
LOCATION
New Westminster, BC
PHOTOGRAPHER
Cheryl Hannah
DATE
August 2010
LOCATION
New Westminster, BC
PHOTOGRAPHER
Cheryl Hannah
DATE
August 2010
LOCATION
Khartoum Lake, BC
PHOTOGRAPHER
Christine Dudgeon
DATE
May 2010
LOCATION
Vancouver, BC
PHOTOGRAPHER
Margot Senchyna
DATE
October 2010
LOCATION
Hanceville, BC
PHOTOGRAPHER
John Hannah
DATE
May 2010
LOCATION
Kamloops, BC
PHOTOGRAPHER
Cheryl Hannah
DATE
December 2009
Cost: Free for members; $10 for Participants will learn techniques to Registration: www.gifttool.com
non-members; $5 for students with evaluate a narrative—the big picture /registrar/ShowEventDetails?ID
valid ID and the small picture—and to work =1262&EID=8088