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    Business Plan

    Uploaded by

    Hazel Denosta
    This business plan outlines a proposal for a poultry farming business in Nigeria. Poultry farming presents an opportunity for lucrative business due to the quick maturity of chickens and high demand, as food is a basic need. The plan aims to establish a farm in Kashere and Gombe states, where there are currently no poultry farms and consumers must import products. The total capital investment needed is estimated at N12,495,000 to cover assets, expenses, and other costs. Objectives include generating income, providing healthy products, and reducing consumer costs. The vision is to become a leading brand in Nigeria and globally.

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    Business Plan

    Uploaded by

    Hazel Denosta
    29 views3 pages
    This business plan outlines a proposal for a poultry farming business in Nigeria. Poultry farming presents an opportunity for lucrative business due to the quick maturity of chickens and high demand, as food is a basic need. The plan aims to establish a farm in Kashere and Gombe states, where there are currently no poultry farms and consumers must import products. The total capital investment needed is estimated at N12,495,000 to cover assets, expenses, and other costs. Objectives include generating income, providing healthy products, and reducing consumer costs. The vision is to become a leading brand in Nigeria and globally.

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    This business plan outlines a proposal for a poultry farming business in Nigeria. Poultry farming presents an opportunity for lucrative business due to the quick maturity of chickens and high demand, as food is a basic need. The plan aims to establish a farm in Kashere and Gombe states, where there are currently no poultry farms and consumers must import products. The total capital investment needed is estimated at N12,495,000 to cover assets, expenses, and other costs. Objectives include generating income, providing healthy products, and reducing consumer costs. The vision is to become a leading brand in Nigeria and globally.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    29 views3 pages

    Business Plan

    Uploaded by

    Hazel Denosta
    This business plan outlines a proposal for a poultry farming business in Nigeria. Poultry farming presents an opportunity for lucrative business due to the quick maturity of chickens and high demand, as food is a basic need. The plan aims to establish a farm in Kashere and Gombe states, where there are currently no poultry farms and consumers must import products. The total capital investment needed is estimated at N12,495,000 to cover assets, expenses, and other costs. Objectives include generating income, providing healthy products, and reducing consumer costs. The vision is to become a leading brand in Nigeria and globally.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    Introduction

    BUSINESS PLAN – OUTLINE

    1. Executive Summary
    Poultry farming in Nigeria is probably one of the most lucrative in the worldespecially when it is set up
    and managed properly. This aspect of livestock farming present one of the finest opportunity for us as
    entrepreneurs to make good moneyin Nigeria within the shortest period of time possible due to the
    quick maturity ofchickens.Also the important fact we consider in this business is that food is basic
    humanneed and a necessity for human life. In Nigeria we have over 160 million peoplewhich you will
    probably find 100 million consumers in the country who buy poultry product on daily basis.After
    conducting an effective external environment evaluation in Kashere andGombe state, we found out that
    there is no even one poultry farm in the state, poultry product are imported from Jos and other parts of
    Nigeria. This increasesthe cost of sales and transportation. Sometimes they find it difficult to meet
    theconsumer

    ’s

    need.Considering all these factors, this makes our idea viable and feasible.In the same vain, the
    multifaceted business (poultry production and sell) prepare plans, strategies and financial estimation
    that shielded the activities of the businessfrom any risk or threat. The business is set to involve the
    capital investment ofabout N12, 495,000 including the assets, expenditure and other expenses
    involvedin running the business

    1.1 Objectives

    Benny & Co.

    2 16

    The objectives, targets and goals of this business are;i.

    Income generation and self-reliance for economic independency.ii.

    Provision for decent and healthy poultry products to promote publichygiene.iii.


    To reduce the economic expenditure of the consumers thereby producing poultry products of affordable
    and favorable price

    1.2 Core Values, Vision, Mission


    Vision

    Our Vision is to become one of the leading commercial poultry farm and egg production

    brands not just in Nigeria but also on the global stage.Our Vision is to become one of the leading
    commercial poultry farm and egg production

    brands not just in Nigeria but also on the global stage.

    Mission

    Our mission is to see our chickens and eggs sell in all areas of Nigeria and other countries of

    the world

    The mission of the enterprise is to fill the gap in the most sought-after protein produce in the

    State and beyond, at an affordable but competitive price. We will leverage on the ready market

    for excess production hence improve incomes.

    1.3 Keys to Success

    2. Company Summary

    2.1 Enterprise Ownership

    2.2 Brief Enterprise History

     Start-up Funding

     Start-up Requirements (legal, brochures, consultants, insurance)


    3. Production Plan

    3.1 Material Sourcing

    3.2. Production Flow and Description

    4. Marketing Plan

    4.1 Market Analysis Summary

    4.1.1 Market Segmentation & Market Analysis

    4.1.2 Target Market Segment Strategy

    4.1.3 Industry Analysis

    4.1.4 Competition and Buying Patterns

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