IJCRT2105774
IJCRT2105774
IJCRT2105774
Abstract
Mobile payment apps are also known as digital payment apps which are used for easy
transactions and payments. These payment apps were introduced to customers for their benefits.
There are various payment apps which are used for UPI payments like Google pay Phone pe,
Paytm etc. Now days the online payment apps users are increased dramatically and also the
payment options have been spread in local market. The customers are highly beneficial and
satisfied towards payment apps. This study is focused on the usage of payment apps by
customers and also their satisfaction towards payment apps This study done using descriptive
research design method and data are collected by primary sources with 120 sample size of
customers. The results are analyzed and interpreted through simple percentage analysis and
chi-square test and annova test. The data analysis and interpretation done and presented
through pie charts and graphs.
1.1 - INTRODUCTION:
The “Digital India” is the Indian Government’s flagship program with a vision to convert India into a
digitally empowered country. “Faceless, Paperless, Cashless” is one of Supposed function of
Digital India. Digital payment system has gained importance nowadays, especially after
demonetization. The government is taking essential steps to encourage the public to use payment
gateway platforms. To promote payment gateways, it has declared discounts on purchases of
certain products digitally. It has also introduced UPI (United Payment Interface) which is app based
to transact across multiple banks .Another improved version is set to be unveiled by the
government, which makes banking transactions though mobile phones without internet by a
platform called USSD(Unstructured Supplementary Service Data).
These initiatives have provided extensive boost up to the digital payment system in the country.
Government’s other initiatives like BHIM and UPI are supporting in transition and faster adoption of
digital payments. Electronics Consumer transaction made at point of sale (POS) for services and
products either through internet banking or mobile banking using smart phone or card payment are
called as digital payment.
In today’s digital era the usage of internet has increased dramatically. Now days the customers are
adopting the digital devices in order to spend less time on banking. This digital payment is very
useful to transaction funds without taking any risk and also easy to handle and make use of it.
We all witnessed how technologies have been growing in modern world. On This case the online
payment apps also introduced and it has been successful among customers .Major people who live
in urban areas are adapted to this digital payment system. Unless very low number of people who
lives in rural areas still didn’t know the importance and services of this online payment apps .
Google pay
Google pay is a digital wallet platform and online payment system developed by google to power
in-app,online,and in-person contactless purchases on mobile devices, enabling users to make
payments with android phones, tablets etc.,
Phone pe
Phone pe is an indian digital wallet platform and online payment company. Using Phonepe, users
can send and receive money, recharge mobile, DTH,data cards,make utility payments, pay at
shops,invest in tax saving funds,liquid funds,buy insurance and mutual funds for gold.
Paytm
Paytm is(a partial abbreviation for ‘Pay through mobile’) Is an Indian multinational e-commerce
payment system and financial technology company based in Noida, Uttar Pradesh, India.Paytm is
currently available in 11 Indian languages and offers use cases like mobile recharges, utility bill
payments,travel,movies,and as well as in store payment at grocery stores and educational
institutions with the paytm QR code.
Kotak 811
Kotak 811 is a zero balance digital bank account available to everyone (Resident Indian individuals
only).Kotak 811 lets you choose between zero balance account or an 811 edge savings account
based on your needs, Which acts as a one stop solution for all your financial needs and day to –
day transactions.
Bhim app
Bhim (Bharat interface for money) is an Indian mobile payment app developed by the national
payments corporation of India (NPCI), based on the unified payments interface (UPI).Named after
B.R.Ambedkar and launched on 30 december 2016,it is intended to facilitate e-payments directly
through banks and drive towards cashless transactions.
Free charge
Free charge, a wholly owned subsidiary of Axis bank limited, is one of the e-payment applications
which is based out Gurugram, Haryana. …Using free charge, users can pay utility bills, mobile
recharges, broadband recharges, metro card recharge, pay landline bills,DTH bills.
Registered users will input their phone number and the provider will send them an SMS
along with a PIN.
The user will enter the received PIN, authenticating the number
The user will have to re-enter the PIN to authenticate and validate the payment process
The study examines the customer behaviour on adopting towards online payment apps.
To analyze the issues faced by the customers towards online transactions.
To understand the issues and give suggestions for improving online payment apps in future.
To understand the growth of online payment apps among customers
1.4 NEED FOR STUDY
To study the consumer behavior towards using online payment apps.
To study the benefits and safety of using online payment apps
To study the issues faced by the customers towards online payment apps.
It also determines the customers’ adoption towards online transactions.
To study the importance of online payment apps among customers
Instant Payments
The money transfer between the payer wallet and the payee wallet will happen within a matter
of a few seconds, instead of hours or business days in an e wallet account. The feature
provides huge benefits as payments can be done anytime and from anywhere making fund
transactions immediately and this will increase the control of personal and business funds.
The emerging technology has helped the e wallet app to store the user’s credit or debit card
data, which can be used to make money transactions at anytime from anywhere across the
globe. The evolution of e-wallet simplifies the user’s finance and it conveniently helps to
aggregate all their cards in one central space. A mobile wallet or payment app is safer to carry
all your cards with you as it avoids the user to physically carry the credit card. The software
helps the app to encrypt the card data without storing the card numbers using high-grade
security.
Bill Payments
Payments App is one of the critical mobile wallet features as most of the youngsters prefer to
pay bills online be it for shopping, groceries, restaurants, movie tickets booking, flight tickets
booking, rent, tuition, utilities, loans, and so on. With the digital cash moment gaining pace,
mobile wallets are indeed becoming a part of essential services for a common man.
App is one of the critical mobile wallet features as most of the youngsters prefer to pay bills
online be it for shopping, groceries, restaurants, movie tickets booking, flight tickets booking,
rent, tuition, utilities, loans, and so on. With the digital cash moment gaining pace, mobile
wallets are indeed becoming a part of essential services for a common man
CHAPTER -2
INTRODUCTION
The main purpose of the literature review work was to survey previous studies on knowledge
sharing. The review of literature helped the researcher to conduct the survey in better and
extensive manner. It should also help the researcher for finding and getting deeper into the topic.
Kaur, Puneet, et al (2020) examines that mobile wallet apps have been increased trend
dramatically. It is useful for customers and effectiveness towards transactions and safety payments
on behalf this still the mobile wallets not extended in markets.
Vinitha,K.,and S.Vasantha.(2018) Digital revolution has altered the routine life style of
people. The power of world wide web and digital payments is having pivotal role in getting
connected and making any time anywhere payments at your attain user satisfaction and there by
leads to consumer loyalty.
Pillai,Sruthy S.,G. Sandhya, and G.Rejikumar.(2019) They describe the trend shows
that more people prefer using the non-cash modes when cash shortage was at its crest even for
small transaction matter. It shows that there is a significant positive influence of simplicity and
interoperability on the mobile payment adoption, timely contacts and security proved to have a
Maindola, Pallavi, Neetu Singhal, and Akash D.Dubey.(2018) The digital payment
landscape is sprouting in the country at a dizzying step. After the demonetization, complete
turnaround in the payment landscape has been observed. The technology revolution and
government initiative of cashless economy, followed by demonetization saga has enabled the
evolution of multiple non-banking players in the payment space.
Mishra, Sonal, and Kirti R. Swain. (2018)Mobile payment system has gained
popularity in the recent past, due to increased Smartphone penetration, cheap high speed internet
facilities; crave for quicker payment settlement and convenience for use. But the percentage
increase is yet not satisfactory, even after major efforts made by our government to facilitate digital
literacy and provide various payment method alternatives
Gupta, Knavish, and Nupur Arora. (2020) shows that Perceived ease of use and
perceived usefulness have a positive impact on attitude to adopt mobile payment systems. Also,
there exists a substantial positive relationship between attitude to adopt mobile payment systems
and intention to adopt mobile payment systems. The current study examines the impact of attitude
towards mobile payment systems on intention to adopt mobile payment systems through the
application of technology acceptance model.
Mishra, A. B. (2020).The increase of the ability and strength of wireless offers provides right
opportunities for rising up offerings to customers. Businesses are starting to realize that e-payment
system is the important thing to enhance their brand differentiation, boost sales, customer
satisfaction and hold up with competitors. In the present-day, e- payment mode has been entered
in finance, services, retails, telecommunication and IT/ITES sectors related business organizations.
The recent transaction of BHIM wallet has been received three times growth in only one financial
year 2019-20.
Singh, Sindhu (2020).The author denotes technological progression in mobile phones has
increased the popularity of mobile payments. Users can shop online through a mobile device,
which is time saving and convenient. Mobile payment systems involve ongoing interactions
between users and payment providers. The initial acceptance of mobile payment systems has
been studied extensively, but few studies have attempted to understand users’ post-adoption
behaviour.
Pal, Abhipsa, Tejaswini Herath, and H. Raghav Rao. (2019)The heavy cash
dependence of india and low digital adoption changed when the government announced its
demonetization scheme on November 2016, invalidating bank notes and creating a crisis. In this
cash shortage ,the nation, that was historically low on mobile payment adoption ,was pushed to
use digital payment.
Das, Abhrajyoti, et al. (2018) Digital wallets’, gained a lot of popularity in recent times in
India and around the globe. A digital wallet refers to a platform based on electronic device or online
service that allows an individual to make electronic transactions. It is a transformed way to pay for
things. It is basically paperless payment method which reduces all the hassle of carrying cash with
you everywhere. Many digital wallet services have their own mobile apps. Post demonetization in
India, the popularity of digital wallet gains exponentially. There are many digital wallets which are
currently active in India like paytm, freecharge, jio Money, Airtel Money etc.
Gupta, Rahul, Cheshtha Kapoor, and Jayesh Yadav. (2020). The author derives “
Faceless, Paperless, Cahless”. Digital India’ is a flagship programme of the government of India
that envisions India as a digitally empowered knowledge economy. As India emerges a global
competitor in innovative population-sale payment systems, various digital payment methods have
IJCRT2105774 International Journal of Creative Research Thoughts (IJCRT) www.ijcrt.org h322
www.ijcrt.org © 2021 IJCRT | Volume 9, Issue 5 May 2021 | ISSN: 2320-2882
been introduced nation-wide, including Micro ATMs, Banking Cards, Internet Banking, UPI (Unified
Payment Interface), Mobile Banking, and Mobile Wallets.
Yuvaraj, S., and N. Sheila Eveline. (2018)In every economy, money is said to be the life
blood. With the advent of internet, Smartphone’s and other digital technologies has made cash
transactions simpler. In the current scenario most of the transactions were made cashless and in
future physical form of currencies will no longer be a king. There are different medium introduced to
carry out cashless transactions.
CHERUKUR, MR. (2020) The present study focuses on the customer satisfaction towards
mobile wallets. This study examines the factors that influence customer’s satisfaction while using
mobile wallets. Nowadays everyone uses their Smartphone’s to make their day today transactions
using mobile wallets. Mobile wallets create a huge impact among the people. The present study is
carried by a survey conducted among the mobile wallet users to identify the satisfactory levels of
them.
Miruna,S.Lyrics. (2019) In recent times technology plays a very vital role with this, the way we
transact in daily life has changed drastically with the advent of smart phone the life has become
easier where all payments & transaction are taking place on online. This paved the way for the
emergence of platform termed has a digital wallet.
Tiwari, Pooja, Vikas Greg, and Abhishek Singhal. (2019).In today's fast-moving
lifestyle people need to adopt more convenient and secure gadgets to make their life more
comfortable. To achieve this goal, there is an innovative product called Digital Wallet. The digital
wallet refers to an electronic device or service provided to persons enabling them to conduct
electronic transactions. The best example of digital wallet is the online shopping. It is also known
as e-wallet. Nowadays people prefer online shopping as it is providing them the benefits like it is
less time consuming for examples paytm, payUmoney, etc.
Gurme, Vijayashri Machindra (2019)An E-wallet money is used in the various areas of the
world business like and Companies, Banks and Customers. The Banks have taken a better place
in providing a better bank transaction services and payment to the customers need .For customers
DR.S.Manikandan may (2017) in present world smart phones play an important role in the
daily life of people. The technological advancement has made smart phone as devices were the
mobile users can make money transaction or payment by using application installed in phone. The
present study aims to explain the application and usage of wallet money endorsed by different
companies and various factors that affect the consumer’s decision to adopt mobile wallet and
various risks and challenges faced by the users of mobile wallet.
T. Praiseye September (2018) Mobile phones are used everywhere in this modern world.
The technological advancement has made everything possible under one touch. By using the
applications installed in the mobile phones the users can pay any bills and transact their money to
anyone at their convenience. Increase in use of mobile phones and internet is the main reason for
mobile wallet penetration. This study was carried out to find out the factors that affects consumers
preference towards mobile wallet.
Rathore, Hem Shweta. (2016) In today-world, smart phone has become essential part of
daily life. Due to technology, mobile users can nowadays use their Smartphone’s to make money
transaction or payment by using applications installed in the phone. When smart phones can
function as leather wallets, it is called “Digital Wallet” or widely known as “Mobile Wallet”.
Akhila Pai, H. (2018)Government of India’s initiative such as ‘Digital India’ and increased use
of mobile and internet are the main reasons for the exponential growth in use of digital payment.
Even though the thought of digitalization raised long years ago, it took growth pace recently. This is
because of lack of awareness and knowledge among people, fear to make online payment,
security issues etc. The E-Payment system will be boosted only when the awareness is created in
the minds of the people. But in the current scenario, India has seen a substantial increase in the
number of digital wallets available and is slowly moving towards a cashless economy.
Singh, Gurinder, Bhawna Kumar, and Ruchika Gupta. “(2018).Digital wallets are
gaining wide popularity across the globe as a means to make payments, transfer funds and
manage loyalty relations as well. It enables the consumer the ease of “paying with your phone”.
Nair, Amal, Manisha Dahiya, and Naman Gupta. (2016).Wallets have been used from
thousands of years to protect and carry personal items of value. The earliest value wallets or
satchels were a piece of cloth tied with a piece of string which enabled a range of items such as
coins to be carried out to market. Humans have always been mobile and have needed a container
to securely carry personal items. People consume for both necessity and pleasure. Basic items
such as food and clothing are purchased on a regular basis but people also buy goods which are
only for enjoyment purpose.
Singh, Gagandeep. (2019)In the growing era of the digitization of the technology much of the
people have using the plastic money in the form of Debit Card, Credit Card and other cards
provided by the numerous respective commercial banks. The banking industry had an array of
payment products – Core banking Services, immediate payment service, net banking and mobile
banking; but it is found that people needed an easier, simpler way to make payments. so this gap
was filled by the digital wallets or e-wallets. This paper is constructed to find out the adoption
behaviour and change in the daily payment or transactions.
CHAPTER - 3
The study follows the descriptive method of research to measure, evaluate and analyze the
impact of online payment apps among customers. Primary data has been collected through
questionnaire.
3.3 Sampling:
The sample of 120 peoples has been collected through the questionnaire.
Sources of Data begins with figuring out what sort of data is needed, followed by the collection of
a sample from a certain section of the population. Next, you have to utilize a certain tool to gather
the data from the choosen sample.
Sample design is the theoretical basis and the practice mean by generalizing from characteristics
of relatively few of the comprising population. It is the method by which the sample is chosen.
A convenience sample is a type sampling method where the sample is taken from a group of
people easy to contact or to reach.
Secondary data was collected from external sources like Websites, Journals in form of review of
literature with references.
The Respondents are from Chennai city majority of data is collected with students
3.6.4 Population:
The respondents of this study considered were the people who use online payment apps and lives
in Chennai. The data is collected among 120 peoples who use online payment apps.
Statistical tools are involved in carrying out a study include planning,designing, collecting data,
analyzing, drawing meaningful interpretation and reporting of the research findings. The tools are
used are
Chi-Square test
Annova test
4.1PERCENTAGE ANALYSIS
Male 90 75
Female 30 25
INTERPRETATION: From the above table it is interpreted that 74.2% of respondents are
unmarried and 25.8% of respondents are married
INTERPRETATION : From the above table it is interpreted that 68.3% of respondents are
18-28 and 14.2% of respondents are 29-38 and 9.2% of respondents are 39-48 and 8.3% of
respondents are 49 and above
INTERPRETATION : From the above table it is interpreted that 64.2% of respondents are
graduate and 19.2% of respondents are post graduate and 9.2% of respondents are 12th and
5.8%of respondents are 10th and 1.7% of respondents are less than10th.
INTERPRETATION: From the above table it is interpreted that 47.1% of respondents are others
(students) and 39.5% of respondents are private 7.6% of respondents are government employees
and 5.9% of respondents are business peoples
Two 22 18.2
INTERPRETATION: From the above table it is interpreted that 79.2% of respondents have only
one account and 18.3% of respondents have two accounts and 2.5% of respondents have more
than two accounts in bank.
INTERPRETATION: From the above table it is interpreted that 50.8% of respondents are from
private bank and 36.7% of respondents are from government bank and remaining 12.5% of
respondents who have both government and private bank account.
Online
payment
Always Sometimes Never Total
apps
Google pay 84 31 5 120
Pay zapp 2 24 94 120
Phone pe 42 62 16 120
Paytm 31 66 23 120
Kotak 811 0 12 108 120
Bhim app 3 47 70 120
Free charge 0 10 110 120
INTERPRETATION: From the above table it is interpreted that 84% of respondents always use
google pay and 42% of respondents always use phone pe and 31% of respondents always use
paytm.
INFERENCE: Majority (48%) use online payment app for mobile phone bill payment
INTERPRETATION: From the above table it is interpreted that 58% of respondents often use
online payment apps 2-3 times and 22.7% of respondents often use 1-2 times.
INTERPRETATION: From the above table it is interpreted that 89% of respondents have no
barriers on google pay and 66% of respondents have no barrier on phone pe and 59% of
respondents have no barriers on paytm.
INTERPRETATION: From the above table it is interpreted that 43.2% of respondents strongly
agree and 22% of respondents agree for the following statement.
INTERPRETATION: From the above table it is interpreted that 86% of respondents strongly
agree easy to navigate and 69% of respondents somewhat agree that easy to understand.
INTERPRETATION: From the above table it is interpreted that 53% of respondents have
network issues sometimes while 28% of respondents have little.
Convenience 17 51 46 6 0 120
Security 14 34 60 10 2 120
Maintenance 15 60 33 10 2 120
INTERPRETATION: From the above table it is interpreted that 60% of respondents have rate
security neutral and 60% of respondents agree for maintenance
INTERPRETATION: From the above table it is interpreted that 77.5% of respondents rated
good and 12.5% of respondents rated excellent.
TABLE 4.2.1: Table showing the association between Gender and often use online payment apps
Null hypothesis (H0): There is no significance difference between Gender and respondents often
using online payment apps.
Chi-Square Tests
Asymptotic
Significance (2-
Value df sided)
Pearson Chi-Square 127.147a 10 .000
Likelihood Ratio 20.703 10 .023
N of Valid Cases 121
a. 12 cells (66.7%) have expected count less than 5. The minimum
expected count is .01.
Interpretation:
Since p value is lesser than 0.05, we accept Alternate hypothesis and reject Null hypothesis.
Therefore, there is significance difference between Gender of the respondents and the
respondents often using online payment apps.
4.3. ANOVA:
Table 4.3.1: Table showing significance difference between age of the respondents
and time and money saved by respondents
Null Hypothesis (H0): There is significance difference between Age of the respondents and time
and money saved by respondents.
Alternative Hypothesis (H1): There is no significance difference between Age of the respondents
and time and money saved by respondents.
INTERPRETATION:
Since p value is greater than 0.05, we accept null hypothesis and reject Alternative hypothesis.
Therefore, there is no significance difference between age of the respondents and time and
money saved by respondents.
CHAPTER -5
5.1 FINDINGS
5.2 SUGGESTION:
The online payment app is very handy and useful for the customers but it is also creates
some security problem while using the apps.
The online payment app should maintain privacy for the customer’s in order to use safe
and secured.
The payment app should develop their app and also fix the problems of delay in
transactions issue faced by the customers in current scenario.
Online payment apps should be upgraded and create more innovative ideas with the
payment system.
5.3 - Conclusion:
An evolutionary succession has been witnessed by payment methods from cash to online payment
apps like google pay, phone pe, paytm, and bhim app etc., and currently to electronic commerce
and mobile banking. In this paper, it has been studied that online payment methods are
increasingly being used for making daily online as well as onsite purchases. The issues associated
with online payment as well as the adoption of electronic commerce for making payments by
customers has been discussed in this paper. Furthermore, the advancements in technology
supporting mobile transactions and making them more convenient and transparent is developing
trust among customers who are becoming habitual of employing this mode of payment. This
change in the behaviour of customers showing a transition from the traditional to an advanced
online mode of payment is apparent in retailing and banking, and with nearly all available mobile
devices. The statistics shown in this study signify that the number of customers employing online
mode of payment and making online transactions are continuously growing, hinting at an
everlasting acceptance of online payment systems. However, the adoption and deployment of
several rising technologies carry new opportunities and challenges to the implementation and
design of secure online payment systems in the present day as well as in near future.
Kaur, Puneet, et al (2020) why people use and recommend mobil Wallet Volume
56, September 2020
Ghosh, Gourab (2021) Adoption of digital payment system by consumer Volume 9,
Issue 2 February 2021
Vinitha,K.,and S.Vasantha “usage of E-payment and customer satisfaction “ Executive Editor
9.3 (2018):130
Pillai, Sruthy S., G. Sandhya, and G. Rejikumar. "Acceptance of mobile payments and UPI
technology. Indian Context. “International journal of barriers forecasting and Marketing
Intelligence 5.3(2019) : 371-384
Maindola,.Pallavi,Neetusinghal.,andAkash D. Dubey"Sentiment analysis of digital wallets
and UPI systems in India post demonetization using IBM Watson “2018 International
Conference on computer communication and Informatics’ (ICCCI).IEEE,2018
Mishra, Sonal, and Kirti R. Swain. "Mobile payment system by merchants in an Indian
context: a study on Kolkata city.”Globsyn Management Lobsyn management conference
2018.
Gupta, Kanishk, and Nupur Arora. "Investigating consumer intention to adopt mobile
payment systems: an Indian perspective.International journal of technology transfer and
commercialisation 17.2-3 (2020): 115-134
Mishra, A. B. "E-Payment System: A Rising Trend of Economy."New paradigm in Business
& Education (2020): 1.
Singh, Sindhu. "An integrated model combining ECM and UTAUT to explain users post
adoption behavior towards mobile payment systems”.” Australasian journal of Information
systems 24(2020)
Pal, Abhipsa, Tejaswini Herath, and H. Raghav Rao. "Is the Convenience Worth the Risk?
An Investigation of Mobile Payment Usage."Information systems Frontiers (2020): 1-21.
Djauhari, Medina Juniar, Chairul Furqon, and Mokh Adib Sultan. "Integrating Quality
Features into Technology Acceptance Model for Examining the Acceptance of Mobile
Payment Go-Pay."The International journal of business review (The jobs Review)3.1:29-36
Kavitha, M., and K. Sampath Kumar. "A Study on Digital Payments System with
Perspective of Customer’s Adoption." 13.SP (2018): 189-200.
Pal, Abhipsa, Tejaswini Herath, and H. Raghav Rao. "A review of contextual Factors
affecting mobile payment adoption and use."Journal of Banking and Financial Technology
3.1 (2019): 43-57
Yuvaraj, S., and N. Sheila Eveline. "Consumers’ perception towards cashless transactions
and information security in the digital economy “International journalof Mechanical
Engineering and technology 9.7 (2018):89-96
Cherukur, Mr. "A study on customer satisfaction on e-payment applications “Journal of
Contemporary issues in Business and Government 26.2 (2020): 920-926.
Miruna, S. Lyrics. "A Study on Customer Satisfaction towards E-Wallet in Tirunelveli
City.”International journal of all research writings 2.1 (2019) 3-6.
Anshari, Muhammad, et al. "Factors influencing individual in adopting Ewallet.”Journal of
Financial services Marketing 26.1 (2021):10-2
Tiwari, Pooja, Vikas Greg, and Abhishek Singhal. "A study of Consumer adoption of Digital
Wallet special Reference to NCR.” 2019 9th international conference on cloud computing,
Data science & Engineering (Confluence) IEEE,2019.
Gurme, Vijayashri Machindra. “ An empirical study on customers adoption of E- Wallet with
special reference to pune city, ” volume 4 issue 5 2019.
Sathish, M. Thangajesu, R. Sermakani, and G. Sudha. "A Study on the Customer's Attitude
toward the E-Wallet Payment System."Volume 6 issue 12 may 2020”
Manikandan et. al., An empirical study on consumers adoption of mobile wallet with special
reference to Chennai city Vol.5 (Iss.5): May, 2017]
T. Praiseye “A study on consumer preference towards mobile wallet” IJRAR September
2018,volume 5,issue 3
Rathore, Hem Shweta. "Adoption of digital wallet by consumers."BVIMSR’S journal of
Management research 8.1 (2016):69
Akhila Pai, H. "Study on consumer perception towards digital Wallets.” Volume 5, issue3
(2018).
Singh, Gurinder, Bhawna Kumar, and Ruchika Gupta. "The role of consumer’s
innovativeness & perceived ease of use to engender adoption of digital Wallets in India,”
2018 International conference on Automation and computational engineering (ICACE) IEEE,
2018.
International Journal of Pure and Applied Mathematics Volume 118 No. 24 Universtiy, K.
L., et al. "A study on digital payments in India with perspective of consumers adoption”
International journal of pure and applied Mathematics 118.24(2018)
Singh, Gagandeep. "A review of factors affecting digital payments and adoption behaviour
for mobile e-wallets” International journal of research in Management & Business studies 6.4
(2019) : 89-96: Vol 6 issue 4 oct –Dec 2019
APPENDIX-1
Questionnaire
1. Name : ______________
2. Gender : a) Male b) Female
7. Which of the following mobile platforms you use for making payment?
Free charge
a) One
b) Two
a) Government bank
b) Private bank
c) Both
a) 1-2 times
b) 2-3 times
c) 3-4 times
13. Do you any network issues while using online payment apps?
a) Not at all
b) A little
c) Somewhat
d) A lot
a) Strongly agree
b) Disagree
c) Agree
d) Strongly disagree
15. How will you rate your experience by using online payment apps?
a) Excellent
b) Very good
c) Good
d) Fair
e) Poor
17. Rate the following variables by marking tick according to the satisfaction level by using online
payment apps?
Convenience
Security
Maintenance
-----------------------------------------------------------------------------------------------
APPENDIX -II
A STUDY ON USAGE OF ONLINE PAYMENT APPS BY
CUSTOMERS
ABSTRACT:
Mobile payment apps are also known as digital payment apps which are used for easy
transactions and payments. These payment apps were introduced to customers for their benefits.
There are various payment apps which are used for UPI payments like Google pay Phone pe,
Paytm etc. Now days the online payment apps users are increased dramatically and also the
payment options have been spread in local market. The customers are highly beneficial and
satisfied towards payment apps. This study is focused on the usage of payment apps by
customers and also their satisfaction towards payment apps This study done using descriptive
research design method and data are collected by primary sources with 120 sample size of
customers. The results are analyzed and interpreted through simple percentage analysis and
chi-square test and annova test. The data analysis and interpretation done and presented
through pie charts and graphs.
INTRODUCTION:
The “Digital India” is the Indian Government’s flagship program with a vision to convert India into a
digitally empowered country. “Faceless, Paperless, Cashless” is one of Supposed function of
Digital India. Digital payment system has gained importance nowadays, especially after
demonetization. The government is taking essential steps to encourage the public to use payment
gateway platforms. To promote payment gateways, it has declared discounts on purchases of
certain products digitally. It has also introduced UPI (United Payment Interface) which is app based
to transact across multiple banks .Another improved version is set to be unveiled by the
government, which makes banking transactions though mobile phones without internet by a
platform called USSD(Unstructured Supplementary Service Data).
In today’s digital era the usage of internet has increased dramatically. Now days the customers are
adopting the digital devices in order to spend less time on banking. This digital payment is very
useful to transaction funds without taking any risk and also easy to handle and make use of it.
We all witnessed how technologies have been growing in modern world. On This case the online
payment apps also introduced and it has been successful among customers .Major people who live
in urban areas are adapted to this digital payment system. Unless very low number of people who
lives in rural areas still didn’t know the importance and services of this online payment apps .
OBJECTIVES OF STUDY
Primary objective:
To analyze the customer satisfaction towards online payment apps.
Secondary objective:
To analyze the trend of online payment apps.
To examine the impact of online payment apps by analyzing the issues faced by
customers.
To analyze the importance, functions, advantages and limitations of online payment apps.
To analyze the utilization of online payment apps by customers.
Review of Literature:
Kaur, Puneet, et al (2020) examines that mobile wallet apps have been increased trend
dramatically. It is useful for customers and effectiveness towards transactions and safety payments
on behalf this still the mobile wallets not extended in markets.
Vinitha,K.,and S.Vasantha.(2018) Digital revolution has altered the routine life style of
people. The power of world wide web and digital payments is having pivotal role in getting
Pillai,Sruthy S.,G. Sandhya, and G.Rejikumar.(2019) They describe the trend shows
that more people prefer using the non-cash modes when cash shortage was at its crest even for
small transaction matter. It shows that there is a significant positive influence of simplicity and
interoperability on the mobile payment adoption, timely contacts and security proved to have a
negative influence on the dependent variable. People are more concerned about the security
aspects as they believe that their people are more concerned about the security aspects as they
believe that their monetary details are not safe while doing online transactions.
Maindola, Pallavi, Neetu Singhal, and Akash D.Dubey.(2018) The digital payment
landscape is sprouting in the country at a dizzying step. After the demonetization, complete
turnaround in the payment landscape has been observed. The technology revolution and
government initiative of cashless economy, followed by demonetization saga has enabled the
evolution of multiple non-banking players in the payment space.
Research Methodology:
The research has conducted in Chennai and has considered the customers as samples and
collected. The objective of study is to analyze the customer perception towards the benefits and
issues of online payment apps. Descriptive research design is adopted by the researcher. The
sample size consider for the study is 120. Data is collected from the customers. Respondents have
been chosen for study from the study area according to the convenience of the researcher,
Convenience sampling have been adopted to take survey from 120 respondents. The researcher
has analyzed the data of percentage analysis and chi – square, Annova test for significance to
understand the customer perception towards online payment apps.
Data Analysis and Findings
INTERPRETATION: From the above table it is interpreted that 50.8% of respondents are from
private bank and 36.7% of respondents are from government bank and remaining 12.5% of
respondents who have both government and private bank account.
INTERPRETATION: From the above table it is interpreted that 77.5% of respondents rated good
and 12.5% of respondents rated excellent.
TABLE 4.2.1: Table showing the association between Gender and often use online payment apps
Null hypothesis (H0): There is no significance difference between Gender and respondents often
using online payment apps.
Alternative hypothesis (H1): There is a significance difference between Gender of the respondents
and respondents often using payment apps.
Chi-Square Tests
Asymptotic
Significance (2-
Value df sided)
Pearson Chi-Square 127.147a 10 .000
Likelihood Ratio 20.703 10 .023
N of Valid Cases 121
a. 12 cells (66.7%) have expected count less than 5. The minimum
expected count is .01.
Interpretation:
Since p value is lesser than 0.05, we accept Alternate hypothesis and reject Null hypothesis.
Therefore, there is significance difference between Gender of the respondents and the
respondents often using online payment apps.
ANOVA:
Table 4.3.1: Table showing significance difference between age of the respondents
and time and money saved by respondents
Null Hypothesis (H0): There is significance difference between Age of the respondents and time
and money saved by respondents.
Alternative Hypothesis (H1): There is no significance difference between Age of the respondents
and time and money saved by respondents.
ANOVA
doonlinepaymentappsaveyourtimeandmoney
Sum of Squares df Mean Square F Sig.
Between Groups 17.762 4 4.440 1.616 .175
Within Groups 318.751 116 2.748
Total 336.512 120
INTERPRETATION:
Since p value is greater than 0.05, we accept null hypothesis and reject Alternative hypothesis.
Therefore, there is no significance difference between age of the respondents and time and
money saved by respondents
The online payment app is very handy and useful for the customers but it is also creates
some security problem while using the apps.
The online payment app should maintain privacy for the customer’s in order to use safe
and secured.
The payment app should develop their app and also make fix the problems of delay in
transactions issue faced by the customers in current scenario.
online payment apps should be upgraded and create more innovative ideas with the
payment system.
Conclusion:
An evolutionary succession has been witnessed by payment methods from cash to online
payment apps like google pay, phone pe, paytm, and bhim app etc., and currently to electronic
commerce and mobile banking. In this paper, it has been studied that online payment methods are
increasingly being used for making daily online as well as onsite purchases. The issues associated
with online payment as well as the adoption of electronic commerce for making payments by
customers has been discussed in this paper. Furthermore, the advancements in technology
supporting mobile transactions and making them more convenient and transparent is developing
trust among customers who are becoming habitual of employing this mode of payment. This
change in the behaviour of customers showing a transition from the traditional to an advanced
online mode of payment is apparent in retailing and banking, and with nearly all available mobile
devices. The statistics shown in this study signify that the number of customers employing online
mode of payment and making online transactions are continuously growing, hinting at an
everlasting acceptance of online payment systems. However, the adoption and deployment of
several rising technologies carry new opportunities and challenges to the implementation and
design of secure online payment systems in the present day as well as in near future.