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    Alphabet Project

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    Alphabet Inc. (GOOGL) reported total revenue of $69.1 billion for Q3 2022, with Google advertising responsible for $54.48 billion. Google Search accounted for $39.5 billion, YouTube ads $7.07 billion, and Google Network $7.87 billion. Although Alphabet generates most revenue from web browsing, revenue from its growing cloud database segment is increasing due to investment in that area.

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    Download as PDF, TXT or read online from Scribd

    Alphabet Project

    Uploaded by

    api-663792863
    35 views9 pages
    Alphabet Inc. (GOOGL) reported total revenue of $69.1 billion for Q3 2022, with Google advertising responsible for $54.48 billion. Google Search accounted for $39.5 billion, YouTube ads $7.07 billion, and Google Network $7.87 billion. Although Alphabet generates most revenue from web browsing, revenue from its growing cloud database segment is increasing due to investment in that area.

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    Alphabet Inc. (GOOGL) reported total revenue of $69.1 billion for Q3 2022, with Google advertising responsible for $54.48 billion. Google Search accounted for $39.5 billion, YouTube ads $7.07 billion, and Google Network $7.87 billion. Although Alphabet generates most revenue from web browsing, revenue from its growing cloud database segment is increasing due to investment in that area.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    35 views9 pages

    Alphabet Project

    Uploaded by

    api-663792863
    Alphabet Inc. (GOOGL) reported total revenue of $69.1 billion for Q3 2022, with Google advertising responsible for $54.48 billion. Google Search accounted for $39.5 billion, YouTube ads $7.07 billion, and Google Network $7.87 billion. Although Alphabet generates most revenue from web browsing, revenue from its growing cloud database segment is increasing due to investment in that area.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 9

    Alphabet Inc.

    (GOOGL)
    Report
    Yassin Nasseri, Ryan Terrents, Bryce Lanahan
    Alphabet Inc (NASDAQ: GOOGL) is a leading communication
    service provider across the globe, offering multiple products
    and programs in the United States, Europe, Africa, the Middle
    East, Canada, Latin America, and the Asia-Pacific

    Total revenue for GOOGL was reported to be $69.1 billion


    Business during Q3 of 2022. Google advertising was responsible for
    $54.48 billion of its total revenue. A further breakdown shows
    that $39.5 billion was from Google Search, $7.07 billion was
    Overview from YouTube ads, and $7.87 billion was from Google Network

    Although Alphabet leverages its position in the web browsing


    industry to generate most of its revenue, the revenue stream
    from the cloud database segment is growing swiftly due to the
    increased investment in that area.
    Uptrend in Media and Services Industry

    Facebook and Google Attract more than 50% of mobile ad


    spending according to eMarketer.

    Industry
    China’s annual online video ad spending may double to $5.9
    Overview billion by 2016, that is largely distributed through one of
    Googles competitors, Baidu.

    Google is the most visited website with more than 1 billion


    unique visits per month followed by Microsoft with about
    900 million monthly visits and Facebook with 800 million
    visits.
    Investment Thesis

    • Invested $30 Billion into their cloud service infrastructure


    • Continue to take steps to safeguard their advertisement revenue streams
    • Ability to adapt to consumer needs
    • Artificial Intelligence is constantly evolving
    Valuation

    • Current Price: $100.23


    • P/E Valuation: $172.74
    • DCF Valuation: $179.04
    Risks

    • Reliance on Ad Revenue
    • Ad revenue accounts for 70% of their total
    revenue
    • Regulations
    • Increased regulations have limited growth
    rates for other firms in this industry
    • i.e. Meta
    Top 5 Institutional Shareholders

    1. Vanguard Group Inc. – 422,194,039 Shares – 6.94% out


    2. Blackrock Inc. – 364,589,580 Shares – 5.99% out
    3. T. Rowe Price – 203,484,912 Shares – 3.34% out
    4. State Street Corporation – 196,897,894 Shares – 3.24% out
    5. FMR, LLC – 137,342,098 Shares – 2.26% out
    Stock Performance and Trends In
    Recent Year
    Throughout our research
    and own valuation
    models, we believe that
    GOOGL is a strong buy
    right now
    Our Decision:
    Buy
    We feel as this
    company is severely
    undervalued in the
    current market at its
    current price of $100.23

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