MID-TERM EXAMINATION IN CAMPUS JOURNALISM (MAJOR-19)

Name: ___________________________________ Year and Section:

_________________

General Directions: Read each item carefully. Encircle only the letter of your
choice. Please do away with erasures.

PART I -MASS COMMUNICATION AND CAMPUS JOURNALISM

1.Barker defines Mass Communication as ____________________.

A. spreading of a message to an extended mass audience

B. device that multiplies messages to a large number of people
C. mass-produced messages transmitted to heterogenous masses
D. act of imparting, conveying or exchanging ideas through speech, writing or
signs.

2.What makes mass communication unique from interpersonal communication?

A. It relays information to large segments of the population all at once.

B. Receivers in mass communication are physically separated from each other.
C. It requires a sender, a message, a channel and a receiver for communication
to occur.
D. Feedbacks are more meaningful in mass communication due to the nature
of its audiences.

3. During the Martial Law in the Philippines, radio was the most-far reaching tool to
the masses in outskirts and remote areas. It played a pivotal role to gather more
people and joined the upheaval. Which feature of mass communication does this
pertain?

A. Large audience
B. Rapid distribution and delivery
C. Some form of message reproduction
D. Fairly undifferentiated audience composition

4.Media convergence is one product of mass communication. Popularity of people,

products and services elevate due to the linkages of medium- print, television and
social media. This undermine what feature of mass communication?

A. Large audience
B. Rapid distribution and delivery
C. Some form of message reproduction
D. Fairly undifferentiated audience composition
5.Which category of mass media is being identified according to their ability to provide
sensory inputs?

A. audio-visual
B. optical media
C. sensory media
D. visual media

6. The enormous scope of mass communication demands some control over the
selection and editing of the messages that are constantly transmitted to the mass
audience. This is what feature of mass communication?

A. channel B. gatekeeping C. message D. source

7. In print media- newspaper, tabloids and broadsheets, who is considered as the

sender of the information?

A. author B. editor C. editorial board D. printing

company

8. In the context of print media, which of the following is an example of channel noise?

A. Layout B. print material C. misspelled words D. opinions

of author

9. The gap between the source and the audience in terms of language barriers, age,
occupation and level of education is considered as_____________.

A. channel noise B. grammatical noise C. noise pollution D. semantic

noise

For items 10-12 read the news item below.

Women and children of Maitumbi yesterday marched on the streets to protest the eight-month
blackout in their community. The protest lasted for hours in defiance to the presence of the
Special Anti-Robbery Squad (SARS). The women vowed they would spend days, weeks and
months on the road if nothing is done to restore power to the community. The women accused
the government and management of Abuja Electricity Distribution Company (AEDC) of
nonchalance. They lamented that the lack of electricity has brought hardship upon them as most
businesses have collapsed.

Source: Women Blackout in Minna by Justina Ashishana, The Nation, July 20, 2018
10. What conflict in the news item leads to the development of an argument?

A. tension between informal settlers and land owners

B. protest of women against inaction of an electric company
C. laborers demanding pay hike
D. government’s lack of policies on safety and security

11. Based on the news item above, what situation is being raised that demands
attention?

A. Environmental issues B. Social issues C. Technology D. War and

Peace

12. Which of the following statements show cause and effect relationship?

A. Women and children marched on the streets to protest the eight-month

blackout in their community.
B. The women accused the government and management of Abuja Electricity
Distribution Company (AEDC) of nonchalance.
C. Because of the lack of electricity, women protested and businesses collapsed.
D. The protest lasted for hours in defiance to the presence of the Special Anti-
Robbery Squad.

13.When mass communication provides personal base for personal interchange, which
function does it assume?

A. Education B. Entertainment C. Persuasion D. Surveillance

14. In the onset of elections, political candidates retort to social media to introduce
platforms and embed propagandas. This trend assumes what function in mass
communication?

A. Education B. Entertainment C. Persuasion D. Surveillance

15.For many audiences, news messages broadcasted in television appear to be more

credible than in radio or print, this is reinforced by what factor?

A. audience factor
B. media factor
C. presentation of message
D. source credibility
16. During the 1900s, the following distinct types of publication emerged EXCEPT:

A. anthology books B. magazines C. newspaper D.

yearbook

17.Which assumption is true to Jose Quirino’s definition of journalism as “literature in

a hurry”?

A. Journalism is devoid of long messages, practically short.

B. Journalists have shorter deadlines than poets, novelists and other writers.
C. Journalism is an artform that should be brief and concise unlike poems and
novels.
D. Journalists simplify to omit the unnecessary, the necessary should only be
published.

18.Which of the following does not relate to the International Declaration of the Rights
and Duties of Journalists?

A. Journalists claim free access to all information sources.

B. The journalist is entitled to an individual contract of employment,
C. A journalist can be compelled to express an opinion contrary to his
convictions.
D. The journalist has the right to refuse subordination contrary to the general
policy.

19.Maria Ressa, one of country’s leading journalists was recently jailed due to certain
allegations. She is known as a staunch critic of the administration’s anti-drugs
campaign. This goes to show that she is _______________.

A. critical B. conscientious C. objective D. resourceful

20.Regardless of the weight of arguments, news coverage should balance both sides.
This is to demonstrate to become______________.

A. critical B. conscientious C. objective D. resourceful

21.This is an act of claiming of someone’s act as your own and is a deviation to

Professor Dunham’s Commandment “Thou shall not steal”.

A. defamation B. identity theft C. libel D.

plagiarism

22. Newspapers, news networks, and cable news channels are losing viewers and
readers as an increasing number of alternative news sources become available. This
manifest ____________.
 A. Poor network rating
B. Declining circulation
C. Lack of network franchise
D. Extreme/redundant news cycle

23. For many critics, the shutdown of ABS-CBN is a threat to national democracy.
Which of the following statements support this claim?

A. When television networks are closed, political advocacies disappear.

B. The shut down will affect the thousands of employees paid by the network.
C. When television franchise is denied, the access and freedom of information
is deterred.
D. Not only the shut down tear down the oligarchies but hangs the national
economy into uncertainty.

24. Which of the following practices show social media personalization?

A. Social media users post in face book to air out personal problems.
B. In order to appear more attractive, some make use of filtered profile pictures.
C. Journalists become content marketers publishing information for a particular
niche.
D. Politicians device social media platforms to campaign and earn public
attention.

25. Why are FAKE news seen as recent challenge in journalism?

A. More people believe in fake news than in factual ones.

B. Fake news are weapons used by trolls and bashers online.
C. The proliferation of fake news hampers the spread of truth and fact.
D. Fake news has the ability to control and dominate the 24-hour news cycle.

PART II -NEWS AND FEATURE WRITING

26. What makes news writing edgy compared to other journalistic forms?

A. It should be timely and relevant.

B. It is founded on smart opinions.
C. It appeals to the most humane aspect.
D. It can encompass other journalistic forms.

27. A news report rendered for a future event is called ____________.

 A. advanced news B. current news C. follow-up news
D. soft news

28.Which component of the Inverted Pyramid Structure gives flesh to the story?

A. background B. lead C.details D. support

lead

29.Which of the following is not an acceptable convention in writing paragraphs for

news?

A. Less important fact should be placed at the beginning of the paragraph.

B. Do not put direct quotation and indirect quotation in the same paragraph.
C. For easy reading, average number of words per sentence should be between
15 to 20.
D. Avoid repetition of clauses and other similar construction at the beginning
of each paragraph.

30.What is the difference between survey news and speech news?

A. Survey news is gathered through a poll, speech news makes use of interview
responses.
B. Survey news asks people what to report, speech news only quotes what
people have spoken.
C. Survey news writer is tasked to account the sides of the respondents, speech
news writer accounts other people.
D. The purpose of survey news is to mold public opinion while speech news is
aimed at highlighting the philosophy of person being featured.

31. Why are features considered as “soft news”?

A. Features are written with lighter themes than news.

B. Features appeal to the most humane aspect- the senses.
C. Features deal with many topics and serve various purposes.
D. The goal of feature writing is to present facts less seriously.

32. In terms of point-of-view, what is the difference between news and feature writing?

A. News makes use of first POV, feature is consistent with second POV.
B. In order to appear impersonal, news uses first POV, feature uses second
POV.
C. While feature can use many POV, news writing fits only with the use of
third POV.
D. POV is not a requisite in writing news, feature is fixed with the use of
second POV.
 33. Which type of feature lead is usually consists of series of words or phrases,
punctuated by periods, commas or dashes?

A. descriptive B. contrast C. question D. staccato

34. Which type of feature ending is open-ended and leaves reader to speculate on the
ultimate conclusion?

A. climax B. stinger C. summary D. un-ending

35.The underlined feature lead inside the box is an example of what type of lead?

A. astonisher
There’s a fashion in trash!
B. punch
This was proven true by Lagao National High School girl scouts in the Creative Fashion Out of Trash
C. quotation
activity held during the 24th Council-wide Encampment of the Girl Scout of the Philippines at Rajah Beach
Resort, October 28-31.

D. twister

For items 36-40, read the selection below and answer the questions that follow.

(1) Seven out of ten school paper advisers of General Santos City will vote for Senator Benigno
Simeon “Noynoy” C. Aquino III to be the next President of the Philippines this coming May 2010
election.

(2) This was the result of the survey conducted by the Rancher, the official student publication of
General Santos City High School, during the Division Schools Press Conference at Dadiangas
South Central Elementary School on October 22, 2009.

(3) Ms. Helen Yu, school paper adviser of The Western Glow of Dadiangas West Central
Elementary School, believed that Noynoy has the good potential in ruling the country because of
his good family background.

(4) “Noynoy is well-raised by former Senator Ninoy and President Cory Aquino, who are national
heroes of this land, because of their loyalty and bravery. I know that Noynoy will also serve the
Filipinos the way his parents did,” Ms. Yu said.

36. The text above is an example of what news story?

 A. advanced news B. current news C. speech news D. survey
news

37. The second paragraph of the selection accounts to what part/component of the
news story?

A. lead B. direct quotation C. indirect quotation D.

nutgraph

38. The third paragraph of the selection accounts to what part/component of the news
story?

A. lead B. direct quotation C. indirect quotation D.

nutgraph

39. Which can be wrong prediction about the news?

A. Other presidentiables might win in the election not Aquino.

B. More school paper advisers trust the winnability of Aquino.
C. Aquino will be a strong contender for presidency given his background.
D. School paper advisers choose candidates based on merits and credentials.

40. What can be the appropriate headline for the news article above?

A. 70% of GenSan’s SPAs to vote for Noynoy

B. More SPAs trust Aquino to be the next president
C. Yellow Vote: SPAs eyes Aquino next in throne
D. Yu: Noynoy is a well-raised senator, yellow vote rains at GenSan

For items 41-45, read the selection below and answer the questions that follow.

(1) Trainer Eddie Gregson was walking 10 feet behind his Kentucky Derby horse, Gato del
Sol, when they emerged from the quiet of the stable area at Churchill Downs and began
that long trek around the clubhouse turn toward the saddling paddock.

(2) There were 141,009 people packed into the Downs last Saturday afternoon - a warm,
bright day in Louisville - and thousands lined the clubhouse turn, a few yelling at Gregson
as the colt strode by. "What's the name of your horse?" Less than an hour later, that
nameless horse stood in the champion's ring.
41. The feature excerpt above makes use of what type of lead?

A. anecdote B. astonisher C. twist D. teaser

42. The underlined words comprise to what style in feature writing to add color to the
descriptions?

A. adjectives B. idiomatic expressions C. local color D. transition

signals

43. What type of feature story was shown in the box?

A. human interest B. historical C. personality D. science

For items, 44-45, read the selection below and answer the questions that follow.

(1) "People usually have two completely different opinions of what my life must have been like
growing up," said the actress Joely Fisher, 28, a child of the short (1967-69), unhappy union
between Connie Stevens, the sex kitten of 1950s TV, and Eddie Fisher, the singer and former
matinee idol. "Half think it must have been so difficult, and the rest believe I got everything I
ever wanted," added Fisher. "I see my life as wacky yet grounded."

(2) She was raised in a mansion in Beverly Hills and was well-fed, well-educated and well-
traveled so what was the problem? An absentee father was a self-confessed drug addict and
a mother whom Fisher describes as a "sexpot."

44. The feature excerpt above makes use of what type of lead?

A. anecdote B. quotation C. question D. teaser

45. What type of feature story was shown in the box?

A. human interest B. historical C. personality D. science

For items, 46-50, read the selection below and answer the questions that follow.

(1) Some 487,200 doses of AstraZeneca COVID-19 vaccines donated from the World Health
Organization-led COVAX facility are now on their way to the Philippines from Belgium,
vaccine czar Carlito Galvez Jr. said Thursday.

(2) Galvez said the vaccines are expected to arrive in the country on Thursday night.

(3) Galvez said there will be a ceremony for the arrival of the vaccines with President Rodrigo
Duterte in attendance.

(4) At least 525,600 doses of AstraZeneca’s vaccines were supposed to arrive in the
Philippines on Monday, March 1, but were delayed due to “supply problems.”

(5) Asked as to why the number of the AstraZeneca vaccine doses was reduced, Galvez
explained it was because of cargo limitations as the vaccines will be delivered using a
commercial flight.

Source:https://newsinfo.inquirer.net/1402844/astrazeneca-vaccines-from-covax-facility-on-the-way-to-ph-
galvez

46. Paragraph 1 in the news article comprises what component?

A. background B. lead C.details D. support

lead

46. What kind of news story is the excerpt above?

A. advanced news B. current news C. speech news D. survey

news

47. What is common to paragraphs 2, 3 and 5 of the selection?

A. They are all direct quotations.

B. They are all indirect quotations.
C. They are all news backgrounds.
D. They are all details and particulars of the news.

48. What quality of the news article is most notable?

A. Exciting B. informative C. odd D. timely

49. Which of the following statements is true to the news article?

 A. More than 500,000 vaccines were supposed to arrive but were delayed due to
supply problems.

B. The expected number of vaccines were reduced due to the incapacity of

commercial flights to carry heavy loads.

C. The arrival of the vaccines in the Philippines was the earliest move of any
third-world Southeast Asian country.

D. The Philippine government opted the AstraZeneca vaccines as the most

effective yet affordable vaccine for the Filipino people.

50. How will the Filipino masses benefit from the information presented in the news
article?

A. The news report will reduce their scare to be vaccinated.

B. AstraZeneca will be more popular, more countries will follow.

C. The news report will sensitize the people about the subsiding risks of the
disease.

D. The Filipino will have an update of the government’s effort to beat COVID-19.

Prepared by:

ALJON C. OPERARIO, LPT

College Lecturer