4 +positive+psychology+paper-Pravin+Laxman+Thorat
4 +positive+psychology+paper-Pravin+Laxman+Thorat
4 +positive+psychology+paper-Pravin+Laxman+Thorat
com
2022, Vol. 6, No. 3, 7184-7193
Pravin Laxman Thorat et al.
Study of Customer Satisfaction towards Online and Offline
Shopping
Dr.Vishal Kumar R
Associate Professor ,Department of Business Administration,
Kalasalingam Business School,
Kalasalingam Academy of Research and Education (Deemed to be University),
Srivilliputhur, Tamil Nadu
Swapnil Tawde
FPM Research Scholar, SPJIMR, Mumbai, Maharashtra
Dr.Jaywant R. Bhadane
HOD in Economics, KarmaveerRamraojiAher Arts, Science and Commerce College,
Deola- 423102, Dist. Nashik Maharashtra, India
Lakshmana PhaneendraMaguluri
Assistant Professor, Department of Computer Science and Engineering, KoneruLakshmaiah
Education Foundation, Green Fields, Vaddeswaram, Andhra Pradesh
Abstract
The study presents the analysis of online and offline mode of shopping and its influence on the
customer satisfaction. With increasing demand of online shopping among the audience, it is
analyzed that customer satisfaction depends on variety of factors. Offline shopping has its own
importance within the population and is widely popular dye to its accessibility.
Keywords: online shopping, offline shopping, customer satisfaction, transportation
With time business has shifted to online of the UK population have visited offline
spaces, still, offline stores are hassle-free stores to purchase products and services
and easily approachable in the need of the (Statista, 2022). The statistics presented
hour. In the year 2021, it is noted that 68% illustrate that there is a high growth