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Assignment 3 Instruction - DBA - Case Analysis

This assignment is a group presentation worth 20% of the final grade for the course "International Business in Asia". Students will be assigned to groups of 4-6 to analyze a case study. Each group must give a 5-7 minute presentation followed by Q&A. Two presentations will be required, analyzing the opportunities and challenges of doing business in Asia as well as the firm's global strategy. Submissions are due according to the class schedule, and no late work will be accepted. The learning objectives assessed include understanding international business in Asia, market access strategies, and developing teamwork, communication, and self-study skills.

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KHANH TRAN NGOC
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36 views

Assignment 3 Instruction - DBA - Case Analysis

This assignment is a group presentation worth 20% of the final grade for the course "International Business in Asia". Students will be assigned to groups of 4-6 to analyze a case study. Each group must give a 5-7 minute presentation followed by Q&A. Two presentations will be required, analyzing the opportunities and challenges of doing business in Asia as well as the firm's global strategy. Submissions are due according to the class schedule, and no late work will be accepted. The learning objectives assessed include understanding international business in Asia, market access strategies, and developing teamwork, communication, and self-study skills.

Uploaded by

KHANH TRAN NGOC
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Course code and name: 

International Business in Asia


Assessment name: Team brief presentation of case analysis
Weight in final grade: 20%
Length: 5 to 7 minute presentation followed by Q & A session
Due date: according to class schedule
Type: Group of 4 to 6 members
Feedback mode: Verbally in-class comments
Late work: No late assignment allowed
 

Learning Objectives Assessed


● CLO1.1: Understand the distinctive character of international business in Asia
● CLO1.2: Understanding conditions and strategies for Asian market access and
regional integration.
● CLO2.1: Know the information and resources needed to explore the business
environment in Asia
● CLO2.2: training of teamwork skills, communication skills, reporting and
presentation skills
● CLO3.1: Develop self-study ability
● CLO3.2: Confident and flexible in communication
● CLO3.3: Respect individual differences

Assessment Details
In this presentation, the team will present their case analysis
The presentation should be from 5 to 10 minutes followed by Q & A session.

As this is a group assignment, the expectation is that every group member has equally
contributed to the case analysis report. If there were unequal contributions among
the group members, grading of this assignment task may differ among the group
members. All students will need to contact your lecturer. In case needed, all members
should fill out the Peer Evaluation Form Links to an external site.and submit to your
lecturer.
 

Assessment Details
In this assignment, the team need to work on an MNE that is the focal firm in a case provided
at the beginning of the course. Based on the case information, the team should analyze the
case using IB concepts and theories.
Group case analysis brief presentation #1: this assignment requires the team to analyze two
areas: 1) the opportunities and challenges of doing business in Asia Pacific and 2) the reasons
for the firm business expansion in the region
1) the opportunities and challenges of doing business in Asia Pacific
The team needs to take the perspective of the focal firm and analyze the business
opportunities and challenges of a market that the MNE has expanded into, as presented in the
case. It is required that the team search for relevant and updated market information to
provide strong support for what has been presented as market opportunities and challenges of
doing business in the case. While multiple markets can be discussed in the case, the firm only
needs to choose a key market for its analysis.
2) Drivers of firm internationalization
The team needs to examine why the MNE chose the market in the region to expand to. The
analysis should discuss the firm specific advantages and market opportunities. Reasons for
their market expansion can be either market-seeking behavior or resource-seeking behavior.

Group case analysis brief presentation #2:


The team should analyze the MNE’s global strategy as presented in the case. The analysis
should identify the firm market entry modes and how the firm coordinates its business in the
region with a close examination of one of its manufacturing, sourcing, marketing, or human
resource functions. It is expected that the team relates the firm international strategy to both
its drivers of internationalization and market opportunities. In addition to identifying the firm
strategy for entering a market and its coordination of business activities in the region, the
team should be able to discuss the pros and cons of those strategies.

Submission Instruction

 Only one student in each team to submit the slides to LMS before the
session starts
 Teams can be randomly chosen to present their analysis.
 Every member needs to present and have a fair share of talking in the brief
presentation

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