A STUDY ON INVESTMENT BEHAVIOUR OF THE MIDDLE

CLASS PEOPLE IN CHENNAI CITY

Associate professor-school of management studies, student Final year of MBA

Department of Management Studies
Sathyabama Institute of Science and Technology Chennai, India.

ABSTRACT
The aim of this research was to examine the
investment behaviour of the middle income People in Chennai City. The rationale
behind choosing this research topic is the premise that the middle class in India has
gained attention of the economists, policy makers & the marketers, as still there
remains a considerable untapped potential in this income class of India. The research
has been conducted to answer few important questions on the preference of the
investment instruments & investment pattern of the middle class households, to know
the various objectives of investment of the middle income people and to know whether
there has been any increase in their savings & the reasons for the same. It is not only
the income of the household that has an immediate bearing on the investment
preferences but also the age group to which the head of the household belongs that
influences the choice of investment avenue. Therefore the paper has also been
directed towards finding the difference in choice of investment avenues in different
age-groups & income classes of the middle income people in Chennai.

INTRODUCTION:

Wealth creation is not an art. It is an attribute of one’s attitude towards

money. How does one know whether he/she have the right kind of attitude towards
money? To answer this question,topic that “A STUDY ON INVESTMENT BEHAVIOUR
OF INVESTORS IN CHENNAI CITY” focuses on two basic, money related aspects and
actions, avenues and institution accessible for investment.

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 Nowadays investment avenues are spreading in the world to create
positive sources of income, one can invest disposable income in domestic or offshore
market. People in society are investing their savings in a systematic manner and many
are in a unsystematic manner. Many do not have financial education. A systematic
investment plan always yields a fair return.

Everyone should realize that financial earning is a must today in order to

know where one stands financially and also focus to one’s financial efforts in the right
direction. A proper understanding of money its value the available avenues for
investment various financial institutions like rate of return /risk etc., are essential to
successful manage one’s finance for achieving life’s goal.

Savings form an important part of the economy of any nation. With the
savings invested in various options available to the people, the money acts as the
driver for growth of the country. Indian financial scene presents a plethora of avenues
to the investors. Though certainly not the best or deepest of markets in the world, it has
reasonable options for an ordinary man to invest his savings.

One needs to invest and earn return on their idle resources and
generate a specified sum of money for a specific goal in life and make a provision for
an uncertain future. One of the important reasons why one needs to invest wisely is to
meet the cost of inflation. Inflation is the rate at which the cost of living increases.

The cost of living is simply what it cost to buy the goods and services
you need to live. Inflation causes money to lose value because it will not buy the same
amount of a good or service in the future as it does now or did in the past. The sooner
one starts investing the better. By investing early you allow your investments more time
to grow, whereby the concept of compounding increases your income, by accumulating
the principal and the interest or dividend on it, year after year.

The three golden rules for all investors are:

 Invest early
 Invest regularly
 Invest for long term and not for short term
There are large numbers of investment available today. To make our lives easier
they would classify or grouped under 4 main types of Investment Avenue. The terms

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are named as follows:

The three golden rules for all investors are:

 Invest early
 Invest regularly
 Invest for long term and not for short term
There are large numbers of investment available today. To make our lives easier
they would classify or grouped under 4 main types of Investment Avenue. The terms
are named as follows:

II. TYPES OF INVESTMENT PATTERN

Short Term Investment:

It is an investment made by the investor for very short period of time

i.e for one to three years such as investment in bank, money market, liquid funds etc.

Long Term Investment:

When investor invests money for more than 3 and 5 years then it is
called long term investment such as investment in Bonds, Mutual Funds, Fixed Bank
Deposit, PPF, Insurance etc.

There are large numbers of investment available today. To make our lives easier they
would classify or grouped under 4 main types of Investment Avenue. The terms are
named as follows:

1. Financial securities:
These investment instruments are tradable and negotiable these
would include equity shares, preference shares, convertible debentures, non
convertible debentures, public sector bonds, savings certificates, gift-edged
securities and money market securities.
2. Non-secured financial securities:
These investment are not tradable, transferable, non negotiable
and would include bank deposit, post office deposit, company fixed deposit,
provident fund schemes, national savings schemes and life insurance.

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 3. Mutual fund schemes:
If an investor does not directly want to invest in the markets, they
could buy units/shares in a mutual fund schemes. These schemes are
mainlygrowth(or equity)oriented, income(or debt)oriented or balanced(i.e. both
growth and debt)schemes.
4. Real assets:
Real assets are physical investment. This would include real estate,
gold and silver, precious stones, rare coins & stamps and art objects.

OBJECTIVES OF THE STUDY :

PRIMARY OBJECTIVE :
“A STUDY ON INVESTMENT BEHAVIOUR OF THE MIDDLE CLASS PEOPLE IN
CHENNAI CITY “

SECONDARY OBJECTIVES :

 To Identify the awareness of the investment Pattern for the middle

income persons
 To study the preference of the investment by the middle income
people
 To examine the scope of Savings for the middle class persons
 To analyse the risks faced by the middle class persons at the time of
investment

NEED AND IMPORTANCE OF STUDY:

Investment is the most things today. Business man’s are earning

handsomely. They have all right to invest and spend to some extent. But lack of
financial education, put them in much more difficult situation. At present lot of
investment avenues are available in the market with investor education. Investors can
choose from a variety of investments and assets. While making the choice, they should
also consider the rate of return and risk that on their investment.

Comparatively this study reveals investors mentality on

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investment and its implications. There are institutions which offer attractive packages to
investors. Medias like TV, Newspaper, Magazines etc., Majority of investor being
educated elites in this study, Know the available avenues of investment and
institutions. Thus, to ascertain business man’s psychology over investment and
financial institutions, an attempt has been made to project the various available
avenues for investments and the need for government’s suitable action in their
business.

This analysis on individual investor’s behaviour is an

attempt to know the profile of the investor and also know the characteristics of the
investors so as to know their preference with respect to their investments. The study
also tries to unravel the influence of demographic factors like age on risk tolerance
level of the investor.

STATEMENT OF THE PROBLEM:

In the investment process, that the investor should have

knowledge about the investment alternatives and the markets. The rate of return on
investment is highly fluctuation but at the same time, investors have to analyze the rate
of return/ risk on investment. Financial institutions have been playing a key role to
attract investors. Investors are being affected because of the middle agents like broker,
jobber etc.
Business men earn profit handsomely but they don’t
know to access in various available avenues of investment. Lack of financial education,
set aside their disposable income in low safety, profitability and marketability of
investment as investor, they also expect a good rate of return from their investment.
For all these, they need adequate flow of information.

INDUSTRY PROFILE :

Indian financial industry is considered as one of the strongest financial

sectors among the world markets. Many industry experts may give various reasons for
such Indian financial industry reputation, but there is only one answer which no one
can deny, is the effective control and governance if the country’s supreme monetary

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authority the “RESERVE BANK OF INDIA”(RBI)

Financial sector in India has experienced a better environment to grow with the
presence of higher competition. The financial system in India is regulated by
independent regulators in the field of banking, insurance, and mortgage capital market.
Government of India plays a significance role in controlling the financial market.

Various governing bodies in financial sector:

1. RBI:
Reserve Bank of India is the supreme authority and regulatory body for all the
monetary transactions in India. RBI is the regulatory body for various banking
and non banking financial institutions in India.
2. SEBI:
Securities and Exchange Board of India is one the regulatory authorities for
India’s capital market.
3. IRDA:
Insurance regulatory and development authority of India regulates all the
insurance companies in India.
4. AMFI:
Association of mutual funds in India regulates all the mutual fund companies in
India.
5. FIPB:
Foreign investments promotion board regulates all the foreign direct investments
made in India.

Various Investment avenues available in India

Safe/ Low risk avenues:
 Savings account
 Bank fixed deposits
 Public provident fund
 National savings certificates
 Post office savings
 Government securities

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Moderate risk avenues:
 Mutual funds
 Life insurance
 Debentures
 Bonds
High risk avenues:
 Equity share market
 Commodity market
 FOREX market

Traditional avenues:
 Real estate(property)
 Gold/ Silver
 Chit funds
Emerging avenues:
 Virtual real estate
 Hedge funds/ private equity investments
 Art and passion

CHAPTER 2 : REVIEW OF LITERATURE

REVIEW OF LITERATURE :

Literature suggests that major research in the area of investor’s

behaviour has been done by behavioral scientist such as Weber, Sheller and Sherwin.
Sheller who strongly advocated that stock market is governed by the market
information which directly affects the behaviour of the investors. Several studies have
brought out the relationship between the demographics such as gender, age and risk
tolerance level of individuals. Of this the relationship between age and risk tolerance
level has attracted much attention.

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Kevin James (2000)in his research article “The Price of Retail Investing in the UK”
evaluates the financial wealth services provided by investment funds in UK, the study
identifies that the retail investors largely delegate the management of their wealth to
investment funds. These funds in turn charge retail investors for the portfolio and risk
management services they provide, sparing retail investors the burdensome task of
performing these various services themselves. So in order to choose a sensible fund (a
fund that meets his or her requirements), a retail investor must be able to ascertain the
services provided and the price charged by each of the funds he or she may consider
.
Santi Swarup K (2003) in her research article “Measures for improving common
investor confidence in Indian primary market a survey”, concentrates on the decisions
taken by the investors while investing in primary markets, the study indicates that the
sample investors give importance to their own analysis as compared to broker’s
advice. They also consider market price as a better indicator than analyst
recommendations. The study also identifies factors that are affecting primary market
situation in India. Issue price, information availability, market price after listing and
liquidity emerge as important factors.
.
Mittal M. and A. Dhade (2007) in their research paper “Gender Difference in
Investment Risk-Taking: An Empirical Study” published in The ICFAI Journal of
Behavioural Finance, 2007, Observed that risk-taking involves the selection of options
that might result in negative outcomes. While present is certain, future is uncertain.
Hence, all investment involves risk. Decourt (2007) indicated that the process of
making investment decisions is based on the ‘behavioural economies’ theory which
uses the fundamental aspects of the ‘Prospect Theory’ developed by Kahneman and
Tversky (1979).

Ramakrishna Reddy & Ch. Krishnudu (Dec 2009) on investment behaviour of rural
investors in their study states that the investment culture among the people of a
country is an essential prerequisite for capital formation and the faster growth of an
economy. Investment culture refers to the attitudes, perceptions, and willingness of the
individuals and institutions in placing their savings in various financial assets, more
popularly known as securities. A study on the investors’ perceptions and preferences,
thus, assumes a greater significance in the formulation of policies for the development

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and regulation of security markets in general and protection and promotion of small
and house-hold investors in particular.

Singh (2004) has established that middle class salaried investors and professionals
perfected to have disclosure of net asset value on a day today basis and wanted to
invest in MFs in order to get higher tax rebates. Further, it is evidenced that small
investors perceived MFs to be better investment alternative and public sector
investments to be less risky.

Veena S (2005)undertook a study for Way2wealth Securities Private Limited for

studying the perception of an investor, on the potential of insurance as an investment
option and preference of investors investing in private Life insurance companies. It has
been found that the salaried person is more interested in having insurance as an
investment avenue for various reasons. LIC and money back are the well known
company and scheme.
The private insurance companies are accepted to certain extent only and it has to be
tapped to greater extent. It has also be found that insurance advisor is the one, who
are the main source of information on schemes and advantages of private insurance
companies, to the investor which is an indicator of the bright future of Way2wealth
Securities Pvt. Ltd.

Kanchana R (2005) revealed that each and every individual saves a part of his income
to meet his future needs. The percentage of income saved mainly depends on the
income level, purpose of saving and objective of investments. In the same way, the
choice of investment he adopts also depends on the return expected, percentage of
income allotted for savings and the purpose of savings. 36.1% of salaried class people
save 10-20%of their income whereas only 13.6% of salaried class people save more
than 40% of their income. 34.7% of salaried class people have chosen bank deposits
as the most preferable investment option.

Prakash S (2005) identified the various factors in the study to provide some valuable
input regarding the investor’s pattern, their preference and Priorities will guide the
organization in designing financial products for the various segments of investors. The
buying intent of mutual fund product by a small investor can be due to multiple reasons

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depending upon the risk return trade off. Due to the reduction in the bank interest rates
and high degree of volatility in Indian Stock market, investors are looking at an
alternative for their investments, which will provide them higher, returns and also safety
to their investments.

Deepak B (2006) aimed to find out the investors preference towards various
investment avenues like fixed deposits, post-office schemes, bonds / debentures,
share market, mutual funds and insurance. The study revealed that mutual fund ranks
as the most popular avenue for investment followed by life insurance and fixed
deposits with regard to the risk appetite of the investors; it is found that the investors
perceive that investments in mutual funds carry moderate risk. The study also reveals
that better and steady returns are the main reason for investment in mutual fund.

N. Geetha, Dr. M. Ramesh, 2011; „ A study on people‟s preference in investment behavior‟

This study examined on people‟s choice in investment avenues in kurumbalur. This study of
explains the details of making the investment along with the various ways in which the
investment has to be maintained and managed.

Megha Goyal, Dr. Anukratai Sharma,2014; „A study of investment behavior of

middle income group towards different kinds of investment avenues.‟ This study
examines the risk bearing capacity management between expenses and saving and
other factors which influence their investment decision.

CHAPTER 3 : RESEARCH METHODOLOGY

RESEARCH METHODOLOGY:
Research methodology is mainly needed for the purpose of framing the
research process and the designs and tools that are to be used for the project purpose.
Research methodology helps to find the customer satisfaction based on product. This
time research methodology is framed for the purpose of finding the level of “ A STUDY
ON INVESTMENT BEHAVIOUR OF MIDDLE CLASS PEOPLE IN CHENNAI CITY “

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RESEARCH DESIGN:

Descriptive Research Design

Descriptive research is a study designed to depict the
participants in an accurate way. More simply put, descriptive research is all about
describing people who take part in the study

SAMPLING TECHNIQUE:

Convenience sampling method

A convenience sample is one of the main types of non-
probability sampling methods. A convenience sample is made up of people who are
easy to reach.

SOURCES OF DATA:

Data collection is the term used to describe a process of preparing

and collecting data.

 Primary Data – Questionnaire given to 70 respondents

 Secondary Data - Websites and online journals, Published reports & Review of
literature from published articles

STRUCTURE OF QUESTIONNAIRE:

Questionnaire was divided into two sections. First part was designed
to know the general information about people and the second part contained the
respondent‘s opinions about Investment Behaviour

TYPES OF QUESTIONS
 Direct Questions
 Multiple Choice Questions
 Linkert Scaling Questions

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  Rank Questions

HYPOTHESIS:

Ho - There is no Relationship between the Risk of Investment And the income of the
people.

H1 - There is Relationship between the Risk of investment and the income of the
People.

SAMPLE SIZE:
The Sample Size for this study is 70 Respondents

PERIOD OF THE STUDY

The period of the study broadly covers the period from August to November.
However, while reviewing the history of various investment avenues in Chennai, the period
from 2022 - 2023 is also covered. .

LOCATION & TARGETED PEOPLE OF STUDY:

The Location of the Study is Based on Chennai City , And the
Targeted People of the Study is based on the Investment Behavior of the Middle
Income People

CHAPTER 4 : DATA ANALYSIS AND INTERPRETATION

PERCENTAGE ANALYSIS

TABLE 1 : AGE OF THE RESPONDENTS

AGE No. of respondents Percentage

18 - 21 37 52.9%
22 - 29 25 35.7%
30 - 39 5 7.1%
Above 40 3 4.3%
Total 70 100%

CHART 1 : AGE OF THE RESPONDENTS

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INTERPRETATION :

Table 1 above shows that the majority of the respondents are from
the age group of 18 - 21 years

GENDER OF THE RESPONDENTS

TABLE 2 : GENDER OF THE RESPONDENTS

GENDER NO. OF RESPONDENTS PERCENTAGE

MALE 40 57.1%
FEMALE 30 42.9%
Total 70 100%

CHART 2 : GENDER OF THE RESPONDENTS

IN
TERPRETATION :

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 Table 2 shows that the majority of the respondents are the male (57.1%),
and the least Age of the respondents are Above 40

OCCUPATION OF THE RESPONDENTS :

TABLE 3: OCCUPATION OF THE RESPONDENTS

AGE No. of respondents Percentage

STUDENT 37 53.9%
BUSINESS 13 18.8%
PRIVATE EMPLOYEES 13 18.8%
GOVT. EMPLOYEES 6 8.7%
Total 70 100%

CHART 3 :OCCUPATION OF THE RESPONDENTS

INTERPRETATION :

The Majority of the respondents are the students (53.6%)

MARTIAL STATUS OF THE RESPONDENTS :

Table 4:

Martial status No. of respondents Percentage

unmarried 49 71%
married 20 29%
TOTAL 70 100%

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CHART 4 :

INTERPRETATION:

The majority of the person who filled this form are

unmarried (71%)

MONTHLY INCOME OF THE RESPONDENTS:

TABLE 5:

Monthly income No. of respondents Percentage

Below 20,000 27 39.9%
20,000 - 30,000 21 30.4%
30,000 - 40,000 12 17.9%
Above 40,000 9 13%
Total 70 100%

CHART 5:

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INTERPRETATION ;

The Majority of the respondents are earning below 20000 with a

percentage of (39.1)

Are You Aware of investment Concept:

TABLE 6:
Aware of investment Concept: No. of respondents Percentage
yes 52 74.3%
no 18 25.7%
TOTAL 70 100%

CHART 6:

INTERPRETATION

The majority of the respondents say yes as they aware of the

investment concept with a percentage of (74.3%)

From which source you came to know about investment:

TABLE 7:

From which source you came No. of respondents Percentage

to know about investment
News paper 18 25%

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 Friends / Family 31 43.1%
Bank 11 15.3%
Others 12 16.7
TOTAL 70 100%

CHART 7 :

INTERPRETATION:
The Majority of the respondents are aware of the investment by the source from
Friends / Family (43.1)

 Have You Invested your money in savings so far :

TABLE 8:

Have You Invested Your money No. of respondents Percentage

savings so for
Children Education 19 26.4%
Healthcare 25 35.7%
Home Purchase 23 31.9%
Other 27 37.5%
TOTAL 70 100%

CHART 8:

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INTERPRETATION:

The majority of the people who invested their money so far is on the
others investments with a percentage of 37.5%

In which sector you prefer to invest money :

TABLE 9 :

In which Sector you prefer to No. of respondents Percentage

invested Money
Public Sector 27 38.6%
Government Sectors 28 40%
Forgein Sector 15 21.4%
TOTAL 70 100%

CHART 9:

INTERPRETATION:

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 The majority of the people prefer to invest in Government Sector with the
percetage of 40%.

Your Knowledge on Investment:

TABLE 10
Your Knowledge on No. of respondents Percentage
investment
Limited 47 65.3%
Good 18 25%
Extensive 7 9.97%
TOTAL 70 100%

CHART 10

IN
TERPRETATION:
From the above table it is intrepreted that people invest 38.6% in
Public Sector , 40% in Government Sector , 21.4% on the Forgein Sector.

 Financial goal i prefer an investment which is safe and grows

slowly:

TABLE 11:
Financial goal i prefer an No. of respondents Percentage
investment which is safe and
grows slowly:

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 Strongly agree 27 37.5%
Agree 28 40%
Disagree 15 21.4%
Strongly Disagree 70 100%
TOTAL 70 100%

CHART 11 :

INTERPRETATION :
From the above table it is intrepreted that 37.5 %have Strongly Agree on the
Financial Goals , 43.1% have Agreed , 12.6% of the People Disagree , 6.9% of the People
Strongly Disagree.

Investment portfolio will generally go up and down over a period of time :

TABLE 12
Investment portfolio will No. of respondents Percentage
generally go up and down
over a period of time :
Strongly agree 28 39.5%
Agree 31 43.1%
Disagree 7 21.4%
Strongly Disagree 6 8.3%
TOTAL 70 100%

CHART 12 :

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 INTERPR
ETATION :
From The Above Table it is interpreted that 38.9% have strongly
agree , and 43.1% of the people have agreed , and 9.7% of the people have
Disagree , 8.3% of the people have Strongly Disagreed.

I got for the Possible return even if there is risk involved :

TABLE 13 :

I got for the Possible return No. of respondents Percentage

even if there is risk involved :
Strongly agree 31 43.7%
Agree 27 38%
Disagree 8 11.3%
Strongly Disagree 4 5.6%
TOTAL 70 100%

CHART 13:

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INTERPRETATION :
From the above table it is interpreted that 43.7% of the people Strongly
agree have the possible return even if there is risk involved.

losing your principle investment Amount:

TABLE 14:

Losing Principle Investment No. of respondents Percentage

Amount
Yes 41 61.1%
No 28 38.9%
Total 70 100%

CHART 14:

INTE
RPRETATION:
From the above table it is interpretated that 61.1% of the people opted

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yes for risk of losing the principle investment

CHI-SQUARE TEST

HYPOTHESIS:

Ho - There is no Relationship between the Risk of Investment And the income of the
people.

H1 - There is Relationship between the Risk of investment and the income of the
People.

Case Processing Summary

Cases
Valid Missing Total
N Percent N Percent N Percent
Monthy Income * can you 73 100.0% 0 0.0% 73 100.0%
take risk of losing your
principle investment
Amount ?

Monthy Income * can you take risk of losing your principle investment Amount ? Crosstabulation
can you take risk of losing your principle investment
Amount ?
No Yes Total
Monthy Income Count 1 2 0 3
Expected Count .0 1.2 1.8 3.0
20,000 - 30,000 Count 0 8 14 22
Expected Count .3 8.4 13.3 22.0
30,000 - 40,000 Count 0 4 8 12
Expected Count .2 4.6 7.2 12.0
Above 40,000 Count 0 3 6 9
Expected Count .1 3.5 5.4 9.0
Below 20,000 Count 0 11 16 27
Expected Count .4 10.4 16.3 27.0
Total Count 1 28 44 73

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 Expected Count 1.0 28.0 44.0 73.0

Chi-Square Tests

Asymptotic Significance (2-

Value df sided)
Pearson Chi-Square 26.158 a
8 .001

Likelihood Ratio 10.902 8 .207

N of Valid Cases 73

a. 9 cells (60.0%) have expected count less than 5. The minimum expected count is .04.

Interpretation
Since P value is (0.001) is lesser than 0.05 (5%) of the significance value, we reject null
hypothesis and accept alternate hypothesis. Therefore, There is a significant relationship between the
risk of investment and the income the respondents.

CHAPTER 5 :FINDINGS, SUGGESTIONS AND CONCLUSION:

 Majority of the respondents are from the age group of 18 - 21 years.

 majority of the respondents are the male (57.1%)

 The Majority of the respondents are the students (53.6%)

 The majority of the person who filled this form are unmarried (71%)

 The Majority of the respondents are earning below 20,000 with a

percentage of (39.1%)

 The majority of the respondents say yes as they aware of the investment

concept with a percentage of (74.3%)

 The Majority of the respondents are aware of the investment by the source from

Friends / Family (43.1)

 The majority of the people who invested their money so far is on the others

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 investments with a percentage of 37.5%

 The majority of the people prefer to invest in Government Sector with the

percetage of 40%.

 The Majority 40% is on the Government Sector

 The Majority (43%) has agreed

 The majority (43.1) have agreed for investment Portfolio

 The Majority (43.7) have Strongly Agreed for Risk

 The Majority (61.1%) of the people opted yes for risk of losing the principle
investment

SUGGESSTIONS:

1. Investors should make the investment with proper planning keeping in mind their
investment objectives.
2. Investors should also consults the brokers or agents to seek information and
advice but their decision should not merely be based on agents advice rather
the decision should be based on their careful investigation.
3. The investors should select a particular investment option on basis of their need
and risk tolerance.
4. The investors should diversify their investment portfolio in order to reduce the
risk.
5. The investors should continuously monitor their investments.
6. The companies should provide all relevant information to the investors.
7. Grama sabha type of organizations should be developed for promoting the
savings and the awareness on various investment schemes among the rural invest.
8.The success of any business depends upon the satisfaction of the customer.
The investing public as a whole cultivates the habit of reading and watching
information relating to investments.
9.General awareness about the investment avenues are not sufficient to them, they
should try to understand the pros and cons of all investment avenues in particular,
this helps them to earn maximum returns on their investments with minimum risk.
10.Investors should adopt a diversified and liquidity oriented approach while

25
 constructingand managing the portfolio for investment under present economic
scenario.

REFERENCES:

Chaturvedi,meenakshi and khare,shruti(2012) “Study of saving pattern and

investment preference of individual house hold in India” International journal of research in

Commerce and Management

Rajarajan.v(1997), “ Investment size based segmentation individual

investor”, Management Researcher

Slovic.p.(1972).psychological study of human judgment: implication for

investment decision making Journal of Finance

Somasundaran,V.K.,(1998), A study on savings and investment pattern of

salaries class in Coimbatore distirct,T122, Bharathiyar University, Coimbatore.

Geetha, Dr. M. Ramesh, 2011; „ A study on people‟s preference in

investment behavior‟

Dr. Aparna Samudra, Dr. M.A.Burghate, 2012; „A study on investment

behavior of middle class households in Nagpur.

Megha Goyal, Dr. Anukratai Sharma,2014; „A study of investment behavior

of middle income group towards different kinds of investment avenues.‟

Dr. C.M.Shinde, Priyanka zanvar, 2015; „ A study of investment pattern on

the basis of demographic traits.‟

CONCLUSION:
From the results of the study, it can be concluded that employees have shown
that they are following good investment policies and they are satisfied with their
investment practices.The findings of the study indicate that employees perception has
led to the investment appreciation exhibited through various factors.
A similar kind of investor group perception will enhance investment effectiveness.
Employees not only contribute to their respective organization by their labour

26
contributions, they do contribute to the development of national economy by saving
and investing in various investment avenues.
This habit and attitude could be developed by providing more knowledge and
awareness on new and innovative investment avenues such as investment in
commodity market, futures and options and other financial innovative products. This
will further improve on economy in general and give more revenues by way yield to the
employee investors in particular

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