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Managerial Economics Course Outline

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September to December 2022 Semester

KyU/F/ASA/02
SCHOOL: ……BUSINESS AND EDUCATION………………………………………….

COURSE OUTLINE

DEPARTMENT: …………ECONOMICS…………………………………….

PROGRAMME: ……………………ECONOMICS……………………………………….

YEAR: ………IV……………… SEMESTER: …………II……………….…………………

UNIT CODE:…BEC 2411… UNIT TITLE : MANAGERIAL ECONOMICS………….

LECTURE HOURS: ……………. PRE-REQUISITES: ……………………..

LECTURER : …Dr Gideon Thuku…………………………….

LECTURER CONTACTS : ………………………….

EMAIL:gideonthuku@gmail.com………………. TEL: …0722 418894……

1.0 COURSE PURPOSE

2.0 LEARNING OUTCOMES


 To apply basic economic principles in specific concerns of managers such as
pricing, forecasting, and production decisions.
 To analyze theoretical and empirical factors affecting behavior of business
costs and revenues.
 To apply economic models to different market environments in which firms
operate with special attention to the effects of antitrust policy, government
regulation and international trade policy

3.0 COURSE OUTLINE


Week Topic Sub-Topic Remarks

1 Introduction Definition of managerial economics,


Managerial economics and economic
theory, Managerial economics and
decision science, The Objective of the

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September to December 2022 Semester
Firm, The Shareholder’s Wealth
Maximization Model of the Firm
2 Optimization Methods of Expressing Economic
Techniques and Business Relationships, Rules of
Differentiation, Use of Derivatives to
Maximize the Difference Between
two Functions, Optimization by
Marginal Analysis, Multivariate
Optimization, Constrained
Optimization.
3 Risk Analysis Risk and uncertainty in managerial
decision making, Risk and
probability,
Probability distribution and
expected value, The standard
deviation and coefficient of variation:
measures of risk, Decision rule.
4 Demand Market demand,
Theory Determinant of market demand
5 CAT ONE
6 Demand The market demand equation
Estimation Elasticity of demand
7 Production Techniques of demand estimation,
Theory Consumer clinics and market
experiments,
Demand estimation and regression
analysis
8 Production Some basic concepts
Theory The production function
The short-run production function--
9 The Theory of Some analytical cost concepts
Cost Short-run total and per unit cost
functions
10 CAT TWO
11 The Theory of Break-even
Cost Break-even point-linear cost and revenue
functions-
12 Industrial Industrial, structure
Structure Conduct

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September to December 2022 Semester

13 Industrial Performance
Structure Interaction between structure conduct and
performance

14 Revision

4.0 TEACHING METHODOLOGY


Lectures
Group discussions
Class presentations

5.0 INSTRUCTIONAL MATERIALS


 Computers, projector, lecture notes, text books, internet materials

6.0 COURSE EVALUATION


Continuous Assessment Tests (30%)
Final Examinations (70%)

7.0 COURSE TEXTBOOKS


1. Allen W. Bruce, et al (2005) Managerial Economics: Theory, Applications, and Cases.
W. W Norton & Company.
2. Petersen H. Craig and Lewis, W. Cris (2004) Managerial Economics, 4th Edition,
Prentice-Hall of India Private Limited.

8.0 REFERENCE TEXTBOOKS


1. Coyne J. Thomas (1981) Readings in Managerial Economics, 3rd Edition, Business
Publications Inc., Texas
2. Keat G. Paul and Young K. Philip, Managerial Economics: Economic Tools for
Today’s Decision Makers, 5th Edition, Pearson Education Inc., New Jersey.
3. Spencer Milton and Siegelman Louis, Managerial Economics Decision Making and
Forward Planning, Richard D. Irwin, Inc., Illinois.

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September to December 2022 Semester
9.0 COURSE JOURNALS
Block, W. (2001). Cyberslacking, business ethics and managerial economics. Journal of
Business Ethics, 33(3), 225-231.
10.0 REFERENCE JOURNALS

Charnes, A., & Cooper, W. W. (1977). Managerial Economics--Past, Present and Future.


TEXAS UNIV AT AUSTIN CENTER FOR CYBERNETIC STUDIES.

KyU is ISO 9001:2015 Certified

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