A Project Report On

“KOTAK MAHINDRA MUTUAL FUNDS”

AT

PUNE

SUBMITED TO
Savitribai Phule Pune University
In Partial Fulfillment of the Requirement for Award of the Degree of
BACHELOR OF BUSINESS ADMINISTRATION

By
RUCHI CHOUDHARY
FINANCE

SY BBA B50

Under the Guidance of

PROF.SONALI BHUJBAL

CHANAKYA EDUCATION SOCIETY’S

INDIRA COLLEGE OF COMMERCE & SCIENCE

PUNE - 411033 (2021-2022)

 Date:18/05/2022
TO WHOMSOEVER IT MAY
CONCERN

This is to certify that Mr / Ms. RUCHI KHANGARAM CHOUDHARY

Have successfully completed the project work in FINANCE Specialization entitled,

A PROJECT REPORT ON KOTAK MAHINDRA MUTUAL FUNDS

In partial fulfillment for the award of BBA/BBA IB which is laid down by the Savitribai Phule Pune University

for the academic year 2021-22.

Project Guide External Examiner

HOD Principal
DECLARATION

I hereby declare that the project titled “KOTAK MAHINDRA MUTUAL FUNDS” is an original piece

of research work carried out by me under the guidance and supervision of Prof.Sonali Bhujbal. The

information has been collected from genuine & authentic sources. The work has been submitted in

partial fulfillment of the requirement of Bachelor of Business Administration to Savitribai Phule Pune

University.

Place: PUNE Signature:

Date:18/05/2022 Name of the student : RUCHI CHOUDHARY

 ACKNOWLEDGEMENT

I take this opportunity and privilege to express my gratitude to Honorable Dr. Tarita Shankar

(Founder Secretary & Chief Managing Trustee) & Professor Chetan Wakalkar (Vice – President) and

Chanakya Education Society, Pune, and Dr. Prakash Pandare (Principal), Dr. Janardan Pawar,

(VicePrincipal), Dr. Thomson Varghese (HOD) ICCS. They have been a source of inspiration to me,

and I am indebted to them for initiating me in the field of research.

I am deeply indebted to Faculty Member, Dr. Dipak Umbarkar, my research guide at Chanakya

Education Society’s Indira College of Commerce & Science, Pune without whose help completion of

this Project was highly impossible.

I take this opportunity and privilege to articulate my deep sense of gratefulness to the managing

director, and the staff of (Company Name), for their timely help and positive encouragement.

I wish to express a special thanks to all teaching and non-teaching staff members of Indira College of

Commerce & Science, Pune for their continuous support. I would like to acknowledge all my family

members, relatives and friends for their help and encouragement.

Place: PUNE

Date: 18-05-2022 Name of the Student:- Ruchi Choudhary

 INDEX
SR.NO CONTENTS PAGE
NO
1. INTRODUCTION 7

2. OBJECTIVE OF MUTUAL FUNDS 8

3. HOW TO INVEST IN MUTUAL FUND 9

4. WHY SELECT MUTUAL FUND 10

5. TYPES OF MUTUAL FUND 11

6. ADVANTAGES OF MUTUAL FUND 17

7. DISADVANTAGES OF MUTUAL FUND 19

8. WORKING OF MUTUAL FUND 21

9. COMPANY PROFILE 22

10. ANALYSIS AND INTERPRETATION 28

11. FINDING 34

12. SUGGESTION 35

13. CONCLUSION 36

14. BIBLOGRAPHY 37
ABSTRACT:-

Mutual fund industry in India has developed rapidly and gained a lot of popularity from the past

couple of decade, especially after incorporation of Unit Trust of India in 1964. There has

concomitantly evolved a rich plausible academic literature consisting of numerous topics related to

mutual funds. One of the most frequently addressed topics in the current literature is Investor’s

perception and preferences about various mutual funds schemes and the factors which influences

different class of investors to invest in mutual funds. With this background, a survey was conducted

among 200 mutual fund investors in nine urban and semi-urban cities of Orissa (India).On the basis of

literature review, nine factors are chosen and grouped into four major components by applying

Principal Component Analysis. Study reveals, safety, past return and liquidity are the most

influencing factors in inducing most of the investors to opt for the mutual fund schemes. For the

purpose of the study, parametric and nonparametric statistical methods have been employed. From the

research point of view, such a study will help in developing and expanding knowledge in this field of

personal investment.
INTRODUCTION

A mutual fund is a common pool of money into which investors place their contributions that are to

be invested in accordance with a stated objective. The ownership of the fund is thus joint or “mutual”;

the fund belongs to all investors. A single investor’s ownership of the fund is in the same proportion

as the amount of the contribution made by him or her bears to the total amount of the fund.

Mutual Funds are trusts, which accept savings from investors and invest the same in diversified

financial instruments in terms of objectives set out in the trusts deed with the view to reduce the risk

and maximize the income and capital appreciation for distribution for the members. A Mutual Fund is

a corporation and the fund manager’s interest is to professionally manage the funds provided by the

investors and provide a return on them after deducting reasonable management fees.

The objective sought to be achieved by Mutual Fund is to provide an opportunity for lower income

groups to acquire without much difficulty financial assets. They cater mainly to the needs of the

individual investor whose means are small and to manage investors portfolio in a manner that

provides a regular income, growth, safety, liquidity and diversification opportunities.

OBJECTIVE OF MUTUAL FUNDS

• Growth (also known as capital appreciation), income, and preservation of capital. Investors should

always read about a mutual fund’s objective in its prospectus to make sure that it is a good fit with

their personal investment objectives.

• Mutual funds with a growth objective hold a portfolio of company stocks with an expectation that

they will grow in value over time.

• Funds with an income objective select securities such as bonds and preferred stock that can

provide regular income payments.

How to invest in Mutual Funds?

These days, investing in mutual funds has become effortless. You can even do it right from your
home.

Here are the steps you can follow to begin your investment journey:

• Sign up for a mutual fund account on franklintempletonindia.com

• Complete your KYC formalities (if you have not yet done so)

• Enter the necessary details as required • Identify the funds you wish to invest based on your

financial goals

• Select the fund and transfer the required amount

• You can also create a standing instruction with your bank in case you invest in a SIP each month.
Why Select Mutual Fund?

• The risk return trade-off indicates that if investor is willing to take higher risk then

correspondingly he can expect higher returns and vise versa if he pertains to lower risk

instruments, which would be satisfied by lower returns. For example, if an investors opt for bank

FD, which provide moderate return with minimal risk. But as he moves ahead to invest in capital

protected funds and the profit-bonds that give out more return which is slightly higher as

compared to the bank deposits but the risk involved also increases in the same proportion.

• Thus investors choose mutual funds as their primary means of investing, as Mutual funds provide

professional management, diversification, convenience and liquidity. That doesn’t mean mutual

fund investments risk free.

• This is because the money that is pooled in are not invested only in debts funds which are less

riskier but are also invested in the stock markets which involves a higher risk but can expect

higher returns. Hedge fund involves a very high risk since it is mostly traded in the derivatives

market which is considered very volatile.

TYPES OF MUTUAL FUNDS

Mutual funds can be done depending upon various factors and variables, such as, maturity period,

investment objectives etc... funds schemes again can be classified into three broad categories: equity

schemes funds invest in three broad categories of assets—stocks, bonds and cash. Depending upon the

asset mix, mutual Classification of mutual, hybrid schemes, and debt schemes. However the following

are the various types of mutual funds available to the investors.

A) BY STRUCTURE:-

1. Open - Ended Schemes: An open-end fund is one that is available for subscription all through

the year. These do not have a fixed maturity. Investors can conveniently buy and sell units at Net

Asset Value ("NAV") related prices. The key feature of open-end schemes is liquidity.

2. Close - Ended Schemes: A closed-end fund has a stipulated maturity period which generally

ranging from 3 to 15 years. The fund is open for subscription only during a specified period. Investors

can invest in the scheme at the time of the initial public issue and thereafter they can buy or sell the

units of the scheme on the stock exchanges where they are listed. In order to provide an exit route to

the investors, some close-ended funds give an option of selling back the units to the Mutual Fund

through periodic repurchase at NAV related prices. SEBI Regulations stipulate that at least one of the

two exit routes is provided to the investor.

 3. Interval Schemes: Interval Schemes are that scheme, which combines the features of open-

ended and close- ended schemes. The units may be traded on the stock exchange or may be open for

sale or redemption during pre-determined intervals at NAV related prices.

B). BY NATURE :-

1. Equity Fund: These funds invest a maximum part of their corpus into equities holdings. The

structure of the fund may vary different for different schemes and the fund manager’s outlook on

different stocks. Equity investments are meant for a longer time horizon, thus Equity funds rank

high on the risk-return matrix.

2. Debt Funds:

The objective of these Funds is to invest in debt papers. Government authorities, private companies,

banks and financial institutions are some of the major issuers of debt papers. By investing in debt

instruments, these funds ensure low risk and provide stable income to the investors. Debt funds are

further classified as:

• Gilt Funds: Invest their corpus in securities issued by Government, popularly known as

Government of India debt papers. These Funds carry zero Default risk but are associated with Interest

Rate risk. These schemes are safer as they invest in papers backed by Government.
• Income Funds: Invest a major portion into various debt instruments such as bonds, corporate

debentures and Government securities.

Short Term Plans (STPs): Meant for investment horizon for three to six months. These funds

primarily invest in short term papers like Certificate of Deposits (CDs) and Commercial Papers (CPs).

Some portion of the corpus is also invested in corporate debentures.

• Liquid Funds: Also known as Money Market Schemes, These funds provides easy liquidity and

preservation of capital. These schemes invest in short-term instruments like Treasury Bills, inter-

bank call money market, CPs and CDs. These funds are meant for short-term cash management of

corporate houses and are meant for an investment horizon of 1day to 3 months. These schemes

rank low on risk-return matrix and are considered to be the safest amongst all categories of mutual

funds.

3. Balanced Funds: As the name suggest they, are a mix of both equity and debt funds. They invest

in both equities and fixed income securities, which are in line with pre-defined investment objective

of the scheme. These schemes aim to provide investors with the best of both the worlds. Equity part

provides growth and the debt part provides stability in returns.

Further the mutual funds can be broadly classified on the basis of investment parameter viz,
Each category of funds is backed by an investment philosophy, which is pre-defined in the objectives

of the fund. The investor can align his own investment needs with the funds objective and invest

accordingly.

C).BY INVESTMENT OBJECTIVE:

Growth Schemes: Growth Schemes are also known as equity schemes. The aim of these schemes is

to provide capital appreciation over medium to long term. These schemes normally invest a major

part of their fund in equities and are willing to bear short-term decline in value for possible future

appreciation.

Income Schemes: Income Schemes are also known as debt schemes. The aim of these schemes is to

provide regular and steady income to investors. These schemes generally invest in fixed income

securities such as bonds and corporate debentures. Capital appreciation in such schemes may be

limited.

Balanced Schemes: Balanced Schemes aim to provide both growth and income by periodically

distributing a part of the income and capital gains they earn. These schemes invest in both shares and

fixed income securities, in the proportion indicated in their offer documents (normally 50:50).

Money Market Schemes: Money Market Schemes aim to provide easy liquidity, preservation of

capital and moderate income. These schemes generally invest in safer, short-term instruments, such as

treasury bills, certificates of deposit, commercial paper and inter-bank call money.
Load Funds: A Load Fund is one that charges a commission for entry or exit. That is, each time you

buy or sell units in the fund, a commission will be payable. Typically entry and exit loads range from

1% to 2%. It could be worth paying the load, if the fund has a good performance history.

* OTHER SCHEMES

Tax Saving Schemes:

Tax-saving schemes offer tax rebates to the investors under tax laws prescribed from time to time.

Under Sec.88 of the Income Tax Act, contributions made to any Equity Linked Savings Scheme

(ELSS)are eligible for rebate.

Index Schemes:

Index schemes attempt to replicate the performance of a particular index such as the BSE Sensex or

the NSE 50. The portfolio of these schemes will consist of only those stocks that constitute the index.

The percentage of each stock to the total holding will be identical to the stocks index weight age. And

hence, the returns from such schemes would be more or less equivalent to those of the Index.

Sector Specific Schemes:

These are the funds/schemes which invest in the securities of only those sectors or industries as

specified in the offer documents. e.g. Pharmaceuticals, Software, Fast Moving Consumer Goods

(FMCG), Petroleum stocks, etc. The returns in these funds are dependent on the performance of the

respective sectors/industries. While these funds may give higher returns, they are more risky
 compared to diversified funds. Investors need to keep a watch on the performance of those

sectors/industries and must exit at an appropriate time.

ADVANTAGES OF MUTUAL FUNDS:

If mutual funds are emerging as the favorite investment vehicle, it is because of the many advantages

they have over other forms and the avenues of investing, particularly for the investor who has limited

resources available in terms of capital and the ability to carry out detailed research and market

monitoring. The following are the major advantages offered by mutual funds to all investors:

1. Portfolio Diversification:

Each investor in the fund is a part owner of all the fund’s assets, thus enabling him to hold a

diversified investment portfolio even with a small amount of investment that would otherwise require

big capital.

2. Professional Management:

Even if an investor has a big amount of capital available to him, he benefits from the professional

management skills brought in by the fund in the management of the investor’s portfolio. The

investment management skills, along with the needed research into available investment options,

ensure a much better return than what an investor can manage his own. Few investors have the skill

and resources of their own to succeed in today’s fast moving, global and sophisticated market

3. Reduction/Diversification Of Risk:
When an investor invests directly, all the risk of potential loss is his own, whether he places a deposit

with a company or a bank, or he buys a share or debenture on his own or in any other from. While

investing in the pool of funds with investors, the potential losses are also shared with other investors.

4. Reduction Of Transaction Costs:

What is true of risk as also true of the transaction costs. The investor bears all the costs of investing

such as brokerage or custody of securities. When going through a fund, he has the benefit of

economies of scale; the funds pay lesser costs because of larger volumes, a benefit passed on to its

investors.

5. Liquidity:

Often, investors hold shares or bonds they cannot directly, easily and quickly sell. When they invest in

the units of a fund, they can generally cash their investments any time, by selling their units to the

fund if open-ended, or selling them in the market if the fund is close-end. Liquidity of investment is

clearly a big benefit.

6. Convenience And Flexibility:

Mutual fund management companies offer many investor services that a direct market investor

cannot get. Investors can easily transfer their holding from one scheme to the other get updated

market information and so on.

DISADVANTAGES OF INVESTING THROUGH MUTUAL FUNDS:

1. No Control Over Costs:

An investor in a mutual fund has no control of the overall costs of investing. The investor pays

investment management fees as long as he remains with the fund, albeit in return for the professional

management and research. Fees are payable even if the value of his investments is declining. A

mutual fund investor also pays fund distribution costs, which he would not incur in direct investing.

However, this shortcoming only means that there is a cost to obtain the mutual fund services.

2. No Tailor-Made Portfolio:

Investors who invest on their own can build their own portfolios of shares and bonds and other

securities. Investing through fund means he delegates this decision to the fund managers. The

veryhigh-net-worth individuals or large corporate investors may find this to be a constraint in

achieving their objectives. However, most mutual fund managers help investors overcome this

constraint by offering families of funds- a large number of different schemes-within their own

management company.

An investor can choose from different investment plans and constructs a portfolio to his choice.

3. Managing A Portfolio Of Funds:

Availability of a large number of funds can actually mean too much choice for the investor. He may

again need advice on how to select a fund to achieve his objectives, quite similar to the situation when

he has individual shares or bonds to select.

4. The Wisdom Of Professional Management:

That's right, this is not an advantage. The average mutual fund manager is no better at picking stocks

than the average nonprofessional, but charges fees.

6. Dilution:

Mutual funds generally have such small holdings of so many different stocks that insanely great

performance by a fund's top holdings still doesn't make much of a difference in a mutual fund's total

performance,

7. Buried Costs:

Many mutual funds specialize in burying their costs and in hiring salesmen who do not make those

costs clear to their clients.

WORKING OF MUTUAL FUND:-

A Mutual Fund is a collection of stocks, bonds, or other securities owned by a group of investors and

managed by a professional investment company. For an individual investor to have a diversified

portfolio is difficult. But he can approach to such company and can invest into shares. Mutual funds

have become very popular since they make individual investors to invest in equity and debt securities

easy. When investors invest a particular amount in mutual funds, he becomes the unit holder of

corresponding units. In turn, mutual funds invest unit holders money in stocks, bonds or other

securities that earn interest or dividend. This money is distributed to unit holders. If the fund gets

money by selling some stocks at higher price the unit holders also are liable to get capital gains.
COMPANY PROFILE:-

Kotak Mahindra is one of India's leading financial institutions, offering complete financial
solutions that encompass every sphere of life. From commercial banking, to stock broking, to
mutual funds, to life insurance, to investment banking, the group caters to the financial needs of
individuals and corporates. Kotak Mahindra Asset Management Company Limited (KMAMC),
a wholly owned subsidiary of KMBL, is the Asset Manager for Kotak Mahindra Mutual
Fund(KMMF). KMAMC started operations in December 1998 and has over 4 Lack investors in
various schemes. KMMF offers schemes catering to investors with varying risk - return profiles
and was the first fund house in the country to launch dedicated gilt scheme investing only in
government securities. KMMF has been registered with SEBI vide registration number
MF/038/98/1 dated 23rd June 1998.

The sponsor company, Kotak Mahindra Finance Limited (KMFL), was converted into Kotak
Mahindra Bank Limited (Kotak Bank) in March 2003 their being granted a Banking License by
Reserve Bank of India. KMFL promoted by Mr. Uday S Kotak,Mr. S.A.A.P into and Kotak &
Co., was incorporated on November 21, 1985, under the name Kotak Capital Management
Finance Limited.

KOTAK MAHINDRA GROUP:

Kotak Mahindra is one of India's leading financial conglomerates, offering complete financial
solutions that encompass every sphere of life. From commercial banking, to stock broking, to
mutual funds, to life insurance, to investment banking, the group caters to the diverse financial
needs of individuals and corporate.The group has a net worth of over Rs. 5,609 crore, employs
around 17,100 people in its various businesses and has a distribution network of branches,
franchisees, representative offices and satellite offices across 344 cities and towns in India and
offices in New York, London, Dubai, Mauritius and Singapore. The Group services around 3.6
million customer accounts.
SCHEME DETAILS OF KOTAK MAHINDRA:

1. KOTAK 30

Objective: - The investment objective is to generate capital appreciation from a portfolio of

predominantly equity and equity related securities with investment in, generally not more than
30 stock.
Structure :- Open Ended Equity Growth Scheme.
Minimum investment:- Rs 5,000.
2.KOTAK TECH

Objective: - The investment objective is to generate capital appreciation from a predominantly

equity and equity related securities issued by multinational companies.
Structure: - Open Ended Equity Growth Scheme.
Minimum investment:- Rs 5,000.

3. KOTAK MNC

Objective: - The investment objective is to generate capital appreciation from a portfolio of

predominantly equity and equity related securities issued by multinational companies.
Structure: - Open Ended Equity Growth Scheme.
Minimum investment: - Rs 5,000

4. KOTAK BALANCE

Objective: - The investment objective is to achieve growth by investing in Equity and equity
related instruments, balanced with income generation by Investing in debt and money market
instruments
Structure :- Open Ended Balanced Scheme.
Minimum investment:- Rs 5,000

5. KOTAK INCOME PLUS

Objective: - To enhance returns over a portfolio of debt instruments with a moderate exposure in
Equity & Equity related instruments
Structure:- Open Ended Income Scheme.
Minimum Investment: - Rs 5,000

6. KOTAK GILT

Objective: - To generate risk free returns through investments in sovereign Securities issued by
the central government and / or a state government and / or reverse such securities.
Structure: - Open Ended Dedicated Gilt Scheme.
Minimum Investment: - Savings & investment Plan; Rs 5,000
Serial Plans; Rs 10 lakhs.

7. KOTAK BOND

Objective: - To create a portfolio of debt and money market instruments of different maturities
so as to spread the risk across a wide maturity Horizon & different kinds of issuers in the debt
market Kotak Bond Short Term Plan To provide reasonable returns and high level of liquidity
by investing in debt & money market instruments of different maturities, So as to spread the risk
across different kinds of issuers in the debt market.
Structure: - Open Ended Debt Scheme.
Minimum Investment: - Deposit Plan Rs 5,000.

8. KOTAK LIQUID
Objective; - To provide reasonable returns and high level of liquidity by Investing in debt and
money market instruments of different Maturities so as to spread the risk across different kinds
of Issuers in the debt markets.
Structure; - Open Ended Debt Scheme
Minimum Investment: - Rs 5,000

9. KOTAK FLOATER

Objective: - To reduce the interest rate risk associated with investments in fixed rate instruments
by investing predominantly in floating rate securities, money market Instruments and using
appropriate derivatives
Structure: Open Ended Debt Scheme.
Minimum Investment: Rs 5,000.

10. KOTAK DYNAMIC INCOME

Objective: To maximize returns through an active management of a portfolio of debt and

securities.
Structure: Open Ended Debt Scheme.
Minimum Investment: Rs 5,000.

11. KOTAK GLOBAL INDIA

Objective: To generate capital appreciation from a diversified portfolio of predominantly equity
and equity related securities issued by globally competitive Indian Companies.

ANALYSIS AND INTERPRETATION OF DATA

Analysis and Interpretation of Data After a through study and analysis of

the questionnaires of my consumer survey I have come across some important and useful
findings. These findings have helped me in a great way to come to the conclusion part of
my project work.

1. INVESTMENT PREFERENCE OF RESPONDENTS:

Interpretation: It is clear from the table that out of 100 respondents, 33% of the respondents
invest in fixed deposits, 27% invest in Real Estate, 21% in Insurance, 9% in Mutual Fund andt
he rest 9% say that they invest in gold.

2. REASONS OF INVESTMENT PREFERENCE OF RESPONDENTS:

Interpretation: It is clear from the table that out of 100 respondents, 28% of the respondents
prefer investment due to less risk, 21% due to good returns, 12% due to liquidity, 36% due to
assured returns and the rest 3% do it due to other reasons.
3.CURRENT INVESTMENT PORTFOLIO OF RESPONDENTS:

Interpretation: It is clear from the table that out of 100 respondents, 61% of the respondents
invest in Govt. securities and bonds, 18% in Mutual funds and company fixed deposits and the
rest 21% in equity shares.

4. NATURE OF INVESTMENT THAT THE RESPONDENTS LIKE:

Interpretation: It is clear from the table that out of 100 respondents, 61% of the respondents
like their investment to grow steadily, 27% in an average rate and the rest 12% in a fast rate.
5. PERCENTAGE OF INCOME THAT THE RESPONDENTS INVEST:

Interpretation: It is clear from the table that out of 100 respondents, 24% of the respondents
invest 5% of their total income, 37% invests 5-10% and the rest 39% invest more than 10%

6. TO SEE WHETHER THE RESPONDENT IS AN INVESTOR OF MUTUAL FUND:

Interpretation: It is clear from the table that out of 100 respondents, only 27% of the
respondents are investors of mutual funds and the rest 73% are not.
7. REASONS FOR NOT INVESTING IN MUTUAL FUNDS

Interpretation: It is clear from the table that out of 100 respondents, 15% of the respondents
do not invest in mutual funds because of lack of awareness, 58% as it is risky and the rest27% as
the returns are not assured.

8.REASONS FOR INVESTING IN MUTUAL FUNDS:

Interpretation: It is clear from the table that out of 100 respondents, 21% of the respondents
feel that investing in mutual funds are less risky and hence they invest, 30% invest due to
liquidity, 24% due to Professional management and the rest 25% due to fast appreciation

9.TYPE OF SCHEME THE RESPONDENTS PREFER:

Intrepretation: It is clear from the table that out of 100 respondents, 49% of the respondents
prefer equity type of scheme, 42% prefer debit type of scheme and the rest 9% due to balance
type of scheme.

10.THE PREFERENCE AMONG DIFFERENT MUTUAL FUNDS:

Interpretation: It is clear from the table that out of 100 respondents, 15% of the
respondents prefer UTI mutual funds, 15% prefer Kotak, 30% prefer HDFC, 19%
Templeton and the rest 21% prefer LIC
Findings:

• Majority of the respondents are income tax assesses and invest for the purpose of
Tax exemption or savings.
• Most of the respondents prefer to invest in Fixed Deposits, Real Estate and
Insurance because of less risk and assured returns.
• The investment portfolio of majority of the respondents is in govt. securities and
bonds.
• Though mutual funds exist in the market, the people who tend to invest in it is
very low compared to other investments. The reason behind is the high risk factor
involved with Mutual Funds.
• Majority of the people prefer open-ended equity scheme.
• Majority of Investors prefer brand name of the company and then invest in their
schemes so UTI as gained more investors as risk is less and there is an assured
return.
• If there is a sudden dip in Stock Market majority of Investors doesn‘t withdraw
their money instead wait for some time.
• Among the surveyed Investors everyone has heard Kotak Mutual Fund and
majority of them have rated Kotak Mutual Fund schemes as Moderate.

SUGGESTION:-

1. Proper care should be taken to give the correct guidance to the investors so
 that they will invest more.

2. Good campaigns can be arranged so that people will know more about Mutual

Funds and will tend to invest in it.

3. Nice advertisements can be entertained so that people will get interest in Mutual
Funds.

4. Kotak can come up with good, attractive schemes for its investors.

5. Nowadays Indian Mutual fund Industry is attracting more and more retail

investors because of economic stability and increasing growth rate, it leads to gradual

increase in the stock market indices.

6. Interest rates are falling gradually and mutual fund industry is booming

because of this reason investors can move from Bank deposits to mutual funds so

mutual fund organizations should bring new schemes to satisfy the investors.

7. Mutual fund schemes have not gained importance as there is a lack of

awareness about Mutual fund schemes so the executives of the organization should

take certain steps to educate the investors.

CONCLUSION :-
The study ―Investors preferences towards Mutual Funds‖ was carried out on behalf of

Mutual Funds of Kotak Mahindra Asset Management Company Ltd. The data was

collected from various sources and also through the tools like questionnaires and

relevant interactions with concerned persons. The needs were identified in the form of

findings and suitable suggestions were put forth in the form of recommendations to

the concerned authorities for further discussions. A few recommendations have been

considered for implementation.

1. Mutual fund schemes are subject to market risk.

2. On the basis of above statements it has proved higher the risk higher the return and
lower the risk lower the return.

3. Nowadays Mutual Fund schemes are increasing because of falling interest rates so the
organization can provide further new schemes and attract the new customers.

4. Investment in Mutual fund schemes gives diversified portfolio to investors.

5. Nowadays Indian Mutual Fund industry is attracting more and more retail investors
because of economic stability and increasing growth rate, it leads to gradual increase in
the stock market Indices.

BIBLIOGRAPHY :-
1) www.kotakmutual.com
2) https://www.investor.gov/introduction-investing/investing-basics/investment-products/mutual-

fundsand-exchange-traded-1

3) https://taxguru.in/finance/mutual-fund-conclusion.htm

4) https://www.investopedia.com/articles/mutualfund/08/analyzing_mutual-funds.asp

5) https://scripbox.com/mf/what-is-mutual-fund/

https://www.indiainfoline.com/article/news-top-story/mutual-fund-investment-what-is-a-mutual-

fundindiainfoline-118010500403_1.html

6) www.mutualfundsindia.com