i

OSIAS COLLEGES INC.

F. TANEDO ST. SAN NICOLAS, TARLAC CITY
TEL. NO. 045-982-02-45

APPROVAL SHEET

This research of RIGOR G. EUGENIO entitled, “EMERGING MARKETING

PRACTICES ON RETAIL BUSINESS IN ANGELES CITY” which is prepared and
submitted in partial fulfillment of the requirements for the degree Master’s in Business
and Administration, is hereby accepted.

AUREA C. SALAGAN, EdD

Adviser

RESEARCH COMMITTEE

LILIA M. SANTIAGO, EdD

Chairman
MELINDA A. ABEJUELA, MBA VIRLYN C. BERMEJO, DBA
Member Member

Accepted and approved in partial fulfillment of the requirements for the degree
Master’s in business and Administration.

Comprehensive Examination passed.

LILIA M. SANTIAGO, EdD
Dean, Graduate School
Date: ___________________
 ii

EMERGING MARKETING PRACTICES ON RETAIL BUSINESS IN ANGELES

CITY

A Research Presented
To the Faculty of the Graduate School
Osias Colleges, Inc.
Tarlac City

In Partial Fulfillment
Of The Requirements for the Degree
Master’s in business and Administration

Rigor G. Eugenio

March 2020
 iii

Title: EMERGING MARKETING PRACTICES ON RETAIL

BUSINESS IN ANGELES CITY

Researcher: RIGOR G. EUGENIO

Degree: Master’s in Business and Administration

Institution: Osias Colleges Inc., Tarlac City

ABSTRACT

Emerging marketing practices on retail business is in line now that COVID-19 has

negated all that investment at least for the short term, and now it is more difficult than

ever to improve in-store customer engagement and you do not actually want to increase

dwell time. Marketing is important in every company to promote their products and

services to their consumers. This research study determined possible ways for the

companies who want to increase their sales in this crisis. An online and face to face

interview to 7 store managers/ heads was done to get the possible good ways on their

marketing strategies that now we are facing pandemic across the world. The result

showed that SALES AGREEMENT WITH FINANCING COMPANIES is the most

effective way in this pandemic because it is more cost and manpower efficient than

MALL EXHIBIT. Also, the study showed that SALES DISCOUNT is the most selected

by the Managers than PROMOTIONAL SCHEME and FREEBIES to their corporate tie-

up offer because Discounts is more convenient than the 2 others in terms of the process

and cost efficient to the retailer’s profitability. This study also proved that the online

stores could help the brick-and-mortar store can increase their sales this crisis that now
 iv

foot traffic is declining. This result suggested that there is a potential strategy that are

more likely to respond to the crisis we have this time and to use it for the future reference

of business owners who wants to engage in retail business but not sure of its marketing

plans will sustain in the marketplace.

 v

ACKNOWLEDGEMENT

I thank all the people who exerted their effort to help and guide me and to those

who contributed their knowledge and wisdom in the completion of my research study.

First of all, I give thanks to our Almighty God for the protection, healthy mind

and body to do work, and for never ceasing to guide me to do well and dream big.

I am so grateful to our Dean of Graduate School, Lilia M. Santiago, Ed.D, of

Osias College Inc. for extending her hand to help and motivate us and for making it

possible for me to study and finish my Master’s Degree here.

I give deep thanks to the professors who give us the knowledge, wisdom,

experiences, and meaningful journey.

I also extend my gratitude to the librarians and other workers of the faculty.

My special and wholehearted thanks to my adviser, Aurea C. Salagan, EdD., who

never got tired encouraging, influencing, and directing me throughout this research study.

His challenges brought this work towards its completion. It is with his brilliant ideas and

never-ending guidance since day one that this work came into existence. For any

shortcoming I had, I am accepting it with full responsibility, big ideas and become

transparent during my research. Their information and willingness to share knowledge

have helped me to complete this study.

 vi

DEDICATION

I dedicate my research study to my loving family and many friends. A special

feeling of gratitude is extended to my loving parents, Mr. Fernando C. Eugenio and Mrs.

Rebecca G. Eugenio. This is also dedicated to my wife, Mrs. Arlene S. Eugenio, whose

words of encouragement and inspiration led me to dream big. To my two kids, Kizyah

Chloe S. Eugenio and Mizyah Krezzel S. Eugenio, who became my inspiration every

day, this work is also for you. To my classmates and teachers in the graduate school who

inspired me.

To my adviser Dr. Aurea C. Salagan, the panelist, Dr. Lilia M. Santiago, Prof.

Melinda Abejuela and Dr. Virlyn Bermejo for their insightful comments and suggestions.

R.G.E
 vii

TABLE OF CONTENTS

Page

APPROVAL SHEET………………………………………… i

TITLE PAGE…………….…………………………………... ii

ABSTRACT…………………………………………………... iii

ACKNOWLEDGMENT…………………………………….. v

DEDICATION……………………………………………….. vi

TABLE OF CONTENTS……………………………………. vii

APPENDICES……………………………………………….. viii

LIST OF TABLES…………………………………………… viii

INTRODUCTION…………………………………………… 1

Research Questions…………………………………… 6

METHODS

Research Design………………………………………. 7

Respondents……………...……………………………. 7

Research Instruments.…………………………………. 7

RESULTS AND DISCUSSION……………………………… 8

CONCLUSION and RECOMMENDATION

Conclusion……………………….…………………….. 19

Recommendation…….....……………..……………….. 19

REFERENCES……………………………………………….. 20
 viii

APPENDICES

A. Sales Data…………………………………………. 21

B. Interview Protocol……………………………….... 22

C. Interview Result…………………………………... 27

CURRICULUM VITAE……………………………………. 29

LIST OF TABLES

Table

1 Marketing Strategy used by the Company………..…........ 15

2 Corporate Tie -up Utilization………………………… 15

3 Effects of Online Stores to Brink and Mortar Stores……… 16

4 Platform used in Shopping……………..…………… 16

 1

1. INTRODUCTION

As the coronavirus crisis creates unprecedented uncertainty, it is critical that

companies figure out how to protect and increase revenues not default to just containing

or cutting costs. Indeed, the ability to grow will separate the leaders from the pack when

the global economy rebounds, as it eventually will.

Retailing is an important field to study because of its impact on the economy, its

functions in distribution, and its relationship with firms selling goods and services to

retailers for their resale or use. It comprises the business activities involved selling goods

and services to consumers for their personal, family, or household use, it includes every

sale to the final consumer ranging from cars to apparel to meals at restaurants to movie

tickets. Retailing is the last stage in the distribution channel. The various processes which

help the customers to procure the desired merchandise from the retail stores for their end

use refer to retail management. Retail operations include all the steps required to bring

the customers into the store and fulfill their buying needs. Retail management saves time

and ensures the customers easily locate their desired merchandise and return home

satisfied. According to the article, “Economic Crisis Entrepreneurship '' by CEOMON

Magazine 2020, companies and stores are taking on remarkable shifts from their

everyday operations that affect the business and companies all over the world. But in our

current situation we are experiencing right now, the pandemic easily changes our way of

life. We are now aware of our safety. Many businesses are affected by it, some are

already closed because they cannot absorb losses. But some are still standing despite the

losses. Also, the buying power of the consumer changes. Food Industry is in focus to
 2

grow more and Mall operations are also affected, Retail companies must adopt other

means of transaction or strategy to be able to sell their goods despite the law of demand.

According to Ang, Leong & Kotler (2011), the retail sector needs to adapt to the

customers preferences and needs that are aligned with the crisis we are facing. Therefore,

the retail business must formulate a platform to overcome this and survive this pandemic.

Most of them are relying on their sales to produce more of the income. This research

study will help to determine possible solutions to the companies who want to try to

overcome losses, shows suggested tie-ups and maximize online sales to brick and mortar

stores and its effectiveness.

The history of brick-and-mortar businesses cannot be dated precisely, but

it existed in the earliest vendor stalls in the first towns (as early as 7500 BCE), where

merchants brought their agricultural produce, clay pots and handmade clothing to sell in a

village market. Bricks and mortar businesses remain important in the 2010s, though many

shops and services, ranging from consumer electronics shops to clothing shops and even

grocery shops have begun offering online shopping. This physical presence, either of a

retail shop, a customer service location with staff, where clients can go in person to ask

questions about a product or service, or a service center or repair facility where customers

can bring their products, has played a crucial role in providing goods and services to

consumers throughout history.

All large retailers in the 19th and the early to mid-20th century started off

with a smaller brick and mortar presence, which increased as the businesses grew. A

prime example of this is McDonald’s, a company that started with one small restaurant
 3

and now has nearly 36,000 restaurants in over 120 countries and plans to grow further;

this shows the importance of having a physical presence. For many small businesses,

their business model is mostly limited to a bricks and mortar model, such as a diner

restaurant or a dry-cleaning service. Nevertheless, even service-based businesses can use

websites and "apps" to reach new customers or improve their services. For example, a

dry-cleaning service could use a website to let customers know of the hours and location

of their bricks and mortar stores.

The term "brick-and-mortar" refers to a traditional street-side business that offers

products and services to its customers face-to-face in an office or store that the business

owns or rents. It also refers to a physical presence of an organization or business in a

building or other structure. The term brick-and-mortar business is often used to refer to a

company that possesses or leases retail shops, factory production facilities, or warehouses

for its operations. It is a business or retail outlet that has at least one physical location.

Traditional stores that are found in the local shopping malls are known as brick-and-

mortar stores.

On the other hand, Online shopping is the act of purchasing products or services

over the Internet. Online shopping has grown in popularity over the years, mainly

because people find it convenient and easy to bargain shop from the comfort of their

home or office. One of the most enticing factor about online shopping, particularly during

a holiday season, is it alleviates the need to wait in long lines or search from store to store

for a particular item. The difference between Brick-and-Mortar store from Online store

are the following.

 4

Location It is understandable that one might conflate brick and mortar business

and e-commerce since both involve strategies with which to move products and services.

The biggest differences may be in the ways the items are sold. Online Shopping

operations do not necessarily include a physical storefront, particularly when they begin.

Instead, these “digital natives” sell products online through a website and virtual

shopping cart. Orders are entered remotely, and the goods are then mailed to the

customers. Brick-and-mortar businesses, by contrast, have physical locations. They might

consist of a single outlet or a chain of stores. However, more and more brick-and-mortar

businesses are adopting e-commerce platforms, merging the two to create a seamless

shopping experience for their targeted audiences.

Sales Transaction, although technology is steadily advancing to allow

remote exchanges such as Pay Maya and mobile transactions, most brick-and-mortar

outlets accept only cash, credit cards, or checks as legal means for purchase of their

goods and services. Online Shopping outfits also accept cards, but they do not have a way

to take payment by cash or checks. They can accept other options for completing a

transaction such as PayPal. Some e-commerce platforms – but only the rare physical store

– also accept cryptocurrency tender like Bitcoin. Thus, there’s payment flexibility on

both sides, when you compare brick and mortar versus e-commerce, but the options differ

due to the structural capabilities of each approach.

Marketing, Brick-and-mortar, and e-commerce stores can market and

promote their organizations differently as well. Brick-and-mortar stores will often use

traditional forms of advertising such as television and radio commercials, newspapers,

and billboards. E-commerce organizations, on the other hand, can purchase advertising
 5

through traditional methods, but those are rarely regarded as effective when compared

with social media and digital advertising. Because they operate generally in the online

space, digital advertising tends to be more effective for these firms, so they see little

reason to venture into older marketing approaches. Most brands both brick-and-mortar

and e-commerce advertise on social media and other online platforms. However, some

brick-and-mortar businesses have not caught up and have failed to take advantage of the

online advertising available.

Customer Attention, a prime challenge for e-commerce organizations is

how to deliver a personalized experience to every consumer. You are not physically

present while people are shopping; although you are effectively just an email, phone call,

or chat box away, and consumers tend to crave instant gratification, which means they

will often abandon a cart whenever they have a question rather than wait or worse, must

search for a response. Brick-and-mortar shops, on the other hand, have an advantage in

being able to provide – and even volunteer – immediate customer service. There is almost

always someone right there in the store for visitors to talk to. Even if the customer service

is subpar, most consumers prefer to speak with a real person face to face, rather than

through a phone.

Operating Expenses, Intuition says that e-commerce expenses are

significantly lower than brick and mortar retail, which is one reason so many have started

online businesses. However, it is not always reality. Pure-play e-commerce retailers can

build a brand identity and begin to realize revenue, making a simple, advantageous start

for themselves. But after an initial period of growth, infrastructure costs make it difficult

to stay profitable.
 6

Statement of the Objective

The purpose of the study is to identify the emerging marketing strategies, and

effectiveness of online sales to brick and mortar stores in Angeles City. An updated

document is presented to describe the data.

Specifically, this study sought answers to these questions:

1.  Marketing strategies are used by the company.

2.  Corporate tie-ups maximized to help increase the sales of the retail company.

3.  Effects of online stores to the brick-and-mortar store.

4. Preference of the respondents in shopping.

5. Implications of the findings of the study to Business Administration.

 7

2. METHODS

Research Design

The researcher utilized the descriptive analysis method of research to describe,

present, analyze, and interpret the data collected.

Respondents

There were seven store managers/heads who were used as respondents of the

study. Personal interview was conducted among the managers in the form of indirect oral

investigation.

Research Instruments

Direct personal questions of the interviewer were collected personally from the

sources’ experiences and opinions regarding the objectives.

 8

3. RESULT AND DISCUSSION

1. RESPONDENT ALPHA

1. Marketing strategies are used by the company.

Respondent Alpha is a Store Manager of a Retail company that engaged in selling

of branded shoes and bags for almost 5 years from now. For him, one of the best

strategies they have now is Sales Agreement with Home Credit and AEON, since

now that we are facing Pandemic, most of their customers are having budget

constraints. With this 2-financing company, they can now afford to have their

favorite Shoes and Bags in a low installment plan.

2. Corporate Tie -ups maximized to help increase the sales of the retail company.

Sales Discount is their main offer to the other company to maximize their

corporate tie ups. They offer straight 10% discounts on their commodity to the

other company to increase their sales and their network.

3. Effects of online stores to the brick-and-mortar store.

Their Online store is very helpful to them. Their costumers still can access the

store even they are not physically present. In addition, they have now more places

reached to announce their promotions and updates.

4. Preference of the respondents in shopping.

Respondent Alpha preferred shopping in brick-and-mortar stores because

sometimes products do not really look the way they are in online stores. There are

a lot of trust issues in some online stores, which is why shopping in brick-and-

mortar stores is much preferable for them.

 9

2. RESPONDENT BETA

1. Marketing strategies used by the company.

Respondent Beta is a Store Manager of a Retail company that engaged in selling

of branded Clothing lines and Apparels. He is with the company for almost 3

years. For him, the best strategies that they have now is Sales Agreement with

Home Credit and AEON. This strategy helped them to increase more of their

chances on selling their products to the minimal foot traffic they have in their

Brick-and-Mortar store.

2. Corporate Tie -ups maximized to help increase the sales of the retail company.

Promotional Schemes was their main strategy to maximize their tie up with the

other companies. They are offering schemes like Buy 1 take 1, Buy 1 take 20%

off on the 2nd item. This will help them to entice their consumers to still patronize

their products.

3. Effects of online stores to the brick-and-mortar store.

Aside from their Tie up, Company Online stores is helping them to generate more

sales now we have pandemic. This will also help their customers to still patronize

the brand that they use to before.

4. Preference of the respondents in shopping.

Respondent preferred to shop in brick-and-mortar stores because according to

him, he could see the items sold in actual and can decide easier whether it fits his

taste or not. Moreover, there is no hassle in returning the items anymore unlike in

online shopping.
 10

3. RESPONDENT CHARLIE

1. Marketing strategies used by the company.

Respondent Beta is a Store Head of a Retail company that engaged in selling of

branded Clothing line and Apparels. She is with the company for almost 5 years.

In her tenure, she is confident that Sales Agreement with Home Credit and AEON

will be the best strategy to increase her sales in this crisis time, because costumers

have limited budget and she was aware that their products as not essentials. So,

having a financial company with them is a great way to increase their sales.

2. Corporate Tie -ups maximized to help increase the sales of the retail company.

Giving Freebies will help them to maximize their tie ups to the other company.

They are giving away free item in every minimum quantity purchased.

3. Effects of online stores to the brick-and-mortar store.

Online store can help the brick-and-mortar stores to generate compensate the

losses done by the pandemic. Mall foot traffic lessen because of strict protocols

by the different LGU. With this, costumers can still buy their need thru online.

4. Preference of the respondents in shopping.

Respondent Charlie opted to shop in brick-and-mortar stores despite the

pandemic. The respondent has tried shopping online before, and it was not a

pleasant experience for her.

 11

4. RESPONDENT DELTA

1. Marketing strategies are used by the company.

Respondent Delta is a Store Manager of a Retail company that engaged in selling

of branded Basketball, Running Shoes and Apparels. Nike and Adidas are the

common elite brand they have; these are expensive and costly items that not

everyone can afford. Good thing is that there is Sales Agreement with Home

Credit and AEON; they can offer their products in installment basis.

2. Corporate Tie -ups maximized to help increase the sales of the retail company.

Giving Sales Discount as their tie up offer as very effective; most of their

customers are Basketball Players and Athletes.

3. Effects of online stores to the brick-and-mortar store.

Having an Online store will generate more sales by capturing their regular

customers that cannot visit their store to buy. It will also help the government also

to lessen the COVID 19 cases, because people will just stay at home while

making their shopping.

4. Preference of the respondents in shopping

The respondent preferred shopping in a brick-and-mortar store because there are

some issues when buying products online.

 12

5. RESPONDENT ECHO

1. Marketing strategies are used by the company.

Respondent Echo is a Store Manager of a Retail company that engaged in selling

of branded Appliances and Gadgets; she is with the company for 10 years. For

her, the strategy that suits their company needs is Mall Exhibits. It is their proven

weapon to increase their sales. They are renting spaces inside the mall to display

their big appliances for those costumers that are not aware of their location. With

this, they can extend their sales and brand awareness as well.

2. Corporate Tie -ups maximized to help increase the sales of the retail company.

Sales Discount was their offer to maximize their tie ups. Most of their tie up

companies are Hotels, Restaurants and Hospitals. Usually, they offered the

discounts if the minimum quantity was achieved.

3. Effects of online stores to the brick-and-mortar store.

Their Online store “Click to Collect” will help the sales and widen the network of

the brand by showcasing all their newest appliances and their technology to their

customers and with this they can order also and have it delivered in your door

with the convenience of your home.

4. Preference of the respondents in shopping.

Respondent Echo preferred brick-and-mortar shopping because people are not

fooled by the appearance of products in an online store; they see the actual

products and are far from expecting too much.

 13

6. RESPONDENT FOXTROT

1. Marketing strategies are used by the company.

Respondent Foxtrot is a Store Manager of a Retail company that engage in selling

of branded Running shoes and Apparels. With her 1-year experience to the

company, the only strategy that she used is Sales Agreement with Home Credit

and AEON, because their product is expensive, it will help them to increase their

sales and help their customers to purchase their needed product in installment

basis.

2. Corporate Tie -ups maximized to help increase the sales of the retail company.

Sales Discount to the runners and bikers is their corporate tie- up. With this, they

will be expanding their market niche.

3. Effects of online stores to the brick-and-mortar store.

Online Stores will lessen the deficit or the losses of the company in this pandemic

time. They can offer their products also to and online store is accessible for most

people now that android gadgets already diverse.

4. Preference of the respondents in shopping.

The respondent preferred brick-and-mortar shopping because the actual products

can be seen. People will be saved from fake and bogus products that sometimes

haunt the market.

 14

7. RESPONDENT GOLF

1. Marketing strategies are used by the company.

Respondent Golf is a Store Manager of a Retail company that engaged in selling

of branded Bikes and its accessories and Hiking Apparels; he is with the company

for 3 years. For him, the best strategies that they have now is Sales Agreement

with Home Credit and AEON, because they had very expensive products not all

costumers can afford. They are relying on their agreement to increase their sales

and expand their market.

2. Corporate Tie -ups maximized to help increase the sales of the retail company.

Giving Sales Discount for the Bikers and Hikers will help them maximized their

tie up. Because giving their clients discounts will help them to be more patronized

by their customers.

3. Effects of online stores to the brick-and-mortar store.

Online store will help the brick-and-mortar store to compensate the deficit

because of the pandemic. Mall goers are not present because of strict protocols we

have. Online channel can reach costumers that are not allowed to go inside the

mall like the senior citizens and kids.

4. Preference of the respondents in shopping.

Brick-and mortar store is still the better option because people get to see the

products personally. They can accurately choose from the options, unlike in an

online store.
 15

1. Marketing strategies are used by the company.

TABLE 1: Marketing Strategy

Indicator Frequency Percentage

Mall Exhibit 1 14%

Sales Agreement with financing
companies (Home Credit and
AEON) 6 86%
7 100%

Table 1 shows that most preferred by the Managers/ Store Head marketing strategy is

Sales Agreement with financing companies with 86%. There main reason is Sales

Agreement is inexpensive compared to Mall Exhibit with 14% because Sales Agreement

will only need contract to share profit unlike Mall Exhibits company needs to pay for a

rent that usually costly especially inside the mall.

2. Corporate Tie ups utilized by the company.

TABLE 2: Corporate Tie- up

Indicator Frequency Percentage

SALES DISCOUNT 5 71.4%
PROMOTIONAL SCHEMES 1 14.3%
FREEBIES 1 14.3%
7 100%

Table 2 shows that most preferred by the Managers/ Store Head Corporate Tie- up

offer is Sales Discount with 71.4% because it is uncomplicated and inexpensive.

Promotional Scheme is complicated with 14.3% because you need to build a scheme
 16

where sometimes complicated to your costumers and Freebies with 14.3% it is costly

because it will be added on your expenses.

3. Effects of Online stores with the Brick and Mortar Store.

TABLE 3: Effects of Online Store

Indicator Frequency Percentage

Online Store can help the sales of
the Brick and Mortar Stores 5 71.4%
It will help the Government in
terms of protocols 1 14.3%
Accesible to the costumers 1 14.3%
7 100%

Table 3 shows that the main effect of Online Stores to the Brick-and-Mortar

Stores is to help the sales which was missing because of the Pandemic we are

experiencing right now. Foot traffic is drastically down inside the Malls here usually

Retail companies located. With this, Online Stores is their other alternatives to

compensate losses made by this crisis.

4. Respondents’ Preferences in Shopping

TABLE 4: Platform used in Shopping.

Indicator Frequency Percentage

BRICK AND MORTAR 6 85.7%
ONLINE 1 14.3%
7 100%
 17

Table 4 shows that most preferred by the Managers/ Store Head platform used in

Shopping is still the Brick-and-Mortar Store because they can personally fit their goods

and ask for replacement; they can choose their preferences and style they want. Compare

to Online Store that they cannot fit it personally, you have limited options to choose from

and to add the mode of payment. Some of Online costumer’s experience modus and

wrong orders arrived. Despite of the traffic and hassle, most of the respondents wants to

visit the Mall and have their Shopping.

IMPLICATIONS OF THE FINDINGS OF THE STUDY TO BUSINESS

ADMINISTRATION.

Researcher In exploring the EMMERGING MARKETING PRACTICES ON RETAIL

BUSINESS IN ANGELES CITY can help managers working in this industry can adopt

to maximize the marketing opportunity to lessen the impact of the crisis we are facing.

Managers/ Store Heads in this industry can also use the findings of this study to

understand how COVID-19 pandemic has impacted or will impact the operations of their

business settings and how they can work to mitigate it. Our data suggested that effective

marketing is one of the most critical keys to survive their business in this crisis. The

findings also indicate that the situation has become worse in the current period because

sales and foot traffic inside the mall have decreased drastically. Our study also outlines

potential strategies that lead future retail businessman on creating effective marketing

plans. According to the findings, the most promising option is to focus on online sales

because Pandemic is not yet over. We need proper marketing strategies to sustain the

business. Sales Agreement with financing company proven effective because most of the
 18

retail business inside the mall are not essentials. With strategy, it can help the company to

entice costumers back by giving them installment options to acquire the product.

Moreover, the study proved that tie up with other company is effective. By offering them

discounts company can use their buying power to increase more of their sales. And data

showed that most of the respondents still wanted to shop in Brick-and-Mortar stores after

this crisis we have. They still want to experience traditional shopping despite of booming

Online Shopping platform.

 19

CONCLUSIONS AND RECOMMENDATIONS

CONCLUSIONS

1. Most managers and store heads prefer sales agreement with financing companies as

their marketing strategy because it is inexpensive compared to others.

2. In terms of corporate tie-up offer, managers and store heads opt sales discount because

it is uncomplicated and inexpensive.

3. Online stores help boost sales in brick-and-mortar stores because of the onslaught of

the pandemic where people could not go out of their houses.

4. Most managers and store heads prefer shopping in brick-and mortar stores because

they get to see the actual products sold. This helps in their decision-making.

RECOMMENDATIONS

1. Sales agreement with financing companies is a strategy that managers and store heads

must utilize because of its inexpensiveness and effectiveness at the same time.

2. The findings of the study recommended that in terms of corporate tie-up offers,

managers and store heads must prefer sales discount than offering freebies and doing

other promotional schemes because it is inexpensive and uncomplicated.

3. Store heads and managers must utilize online platforms to increase the sales in their

brick-and-mortar stores.

4. Brick-and-mortar store shopping is still recommended by the managers and store heads

because they see the actual products.

 20

REFERENCES:

Robinson’s retail (n.d.)

https://www.robinsonsretailholdings.com.ph/retail/robinsons-appliances
2010/September/Corporate-tie-ups-the-new-biz
(https://www.franchiseindia.com/magazine/call.633
Francesca Nicasio December 21, 2018, https://www.vendhq.com/blog/retail-partnerships/
brick-and-mortar (n.d.)
(https://en.wikipedia.org/wiki/Brick_and_mortar#History)
History of Online Shopping (n.d.)
(https://purple.ai/blogs/the-history-of-online-shopping/)
brick-and-mortar (n.d.)
(https://www.investopedia.com/terms/b/brickandmortar.asp)
Brick-and-mortar store (n.d.)
(https://en.wikipedia.org/wiki/Brick_and_mortar)
Brick-and-mortar store (n.d.)
(https://ecommerce-platforms.com/glossary/brick-mortar-store)
History of Online Shopping (n.d.)
(http://www.businessdictionary.com/definition/online-shopping.html)
Online shopping (n.d.)
(https://accountlearning.com/advantages-disadvantages-online-shopping/)
Brick-and-mortar store (n.d.)
(https://www.shopify.com.ph/retail/how-to-future-proof-your-brick-and-mortar-store
The Philippine Star- June 9, 2020 - 12:00am
Online food businesses (n.d.)
(https://www.bareinternational.ph/2021/03/15/how-online-food-businesses-can-enhance-
digital-customer-experience-post-covid-19
CEOMON Magazine 2020 Edition
Ang, Leong & Kotler (2011),
 21

APPENDICES:

Sales Data
 22

Interview Protocol
23
24
25
 26

STATEMENT OF OBJECTIVES
What can Marketing How are corporate tie-ups maximized
What are the effects of online stores with the brick-and-
strategies are used by the to help increase the sales of the Retail
mortar store?
Rspondents Position Company company? Company?
Sales Agreement with It is very helpful, that now we are facing pandemic,
ALPHA Store Manager Primer Group of Companies financing companies Sales Discount costumer still can access the store even they are not
(Home Credit and AEON) physically present.

Sales Agreement with Online stores will help help generate sales, now we have
BETA Store Manager Promark Industries INC. financing companies pandemic. This will also help our costumers to still
(Home Credit and AEON) Promotional Schemes patronize the brand that they use to before.

Online store can help the brick and mortar stores to

generate the loss of sales because of the pandemic. Mall
CHARLIE Store HEAD Promark Industries INC. Sales Agreement with foot traffic lessen because of strict protocols by the
financing companies different LGU. With this costumer still can buy their need
(Home Credit and AEON) Freebies thru online.
Sales Agreement with Generate more sales and help the govt also to lessen
DELTA Store HEAD Planet Sports Inc. financing companies Sales Discount the covid 19 cases, because people will just stay at
(Home Credit and AEON) home while making their shopping.
ECHO Store Manager Primer Group of Companies Sales Discount
Mall Exhibit It will help the sales and widen the network of the brand.
It will lessen the deficit or the losses of the company
Sales Agreement with in this pandemic time. And also online store is
FOXTROT Store Manager Planet Sports Inc. Sales Discount
financing companies accessible for most of people now that android
(Home Credit and AEON) gadgets already diversed.
It will help ste brick and mortar store to compwnsate the
deficit because of the pandemic. Mall goers are not
GOLF Store Manager Planet Sports Inc. Sales Agreement with Sales Discount present because of strict protocols we have. Online
financing companies channel can reach costumers that are not allowed to go
(Home Credit and AEON) inside the mall like the senior citizens and kids.

Interview result
27
28
 29

Curriculum Vitae

RIGOR G. EUGENIO
rigoreugenio12@gmail.com
#09067377173#
86-3-1 JG RIVERA ST. SANTOL ROAD BRGY TABUN ANGELES
CITY
________________________________________________________________________
____

First I would like to describe myself by sharing my knowledge as a Store

Manager. I strongly believe that every Sales is important in the field of retail industry as
well as how you treat your costumers as the saying goes “ All of your costumers are
partners in your mission” therefore excellent customers service can lead to excellent
company which I always practiced.
I am 32 of age and a graduate of Angeles University Foundation batch SY. 2009-
2010 with a degree of Bachelor in Management Accounting. My college years is full of
adventure and challenges since I have to work for 5 years as a full time working student
in the University Bookstore as bookstore assistant to pursue and finished my college
years. By God’s grace after I finished my studies I met the person I want to be with and
got married her name is Arlene S. Eugenio and we are 10 years happily married and
blessed with two cute daughters. My first job was a Store Supervisor in a Supermarket in
Walter Mart San Fernando. My second job was also as a Store Supervisor in “Nike
Stadium” at Marquee Mall for almost 3 years and It was a great experienced becaause I
learned a lot with regards to retail industry examples are merchadising and inventory
control. After retail industry I decided to transfer in academe settings to experienced
other opportunities. I taught college students in a small School handling (Basic
Accounting and Partnership Accounting). But after a sem, another big opportunity
knocks in retail industry that made me realized where I was supposed to be. I grab the
big opportunity to handle a big Store as a Store Manager and handling 30 people with
different types of attitudes and skills. One thing I realized that God has a better plan for
me. I am in my 4thsem of my Masteral year in Bussiness Administration. I am the oldest
mong the siblings of Mrs. Rebecca Eugenio and Mr. Fernando Eugenio.