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    Mba 4 - PBM - QB

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    Vaghela
    This document contains a question bank for a Product and Brand Management course. It includes multiple choice, short answer, and long answer questions. The multiple choice section includes 25 questions worth 2 marks each about topics like defining products and brands, differentiating between products and services, packaging, branding strategies, and product life cycles. The short answer section has 9 questions worth 5 marks each about topics such as customer value hierarchy, product line decisions, brand personality dimensions, and brand equity elements. The long answer section consists of 6 questions worth 10 marks each requiring detailed explanations of concepts like product classification, product life cycles, new product development, brand hierarchy types, advantages and disadvantages of branding, and brand identity components.

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    Mba 4 - PBM - QB

    Uploaded by

    Vaghela
    20 views2 pages
    This document contains a question bank for a Product and Brand Management course. It includes multiple choice, short answer, and long answer questions. The multiple choice section includes 25 questions worth 2 marks each about topics like defining products and brands, differentiating between products and services, packaging, branding strategies, and product life cycles. The short answer section has 9 questions worth 5 marks each about topics such as customer value hierarchy, product line decisions, brand personality dimensions, and brand equity elements. The long answer section consists of 6 questions worth 10 marks each requiring detailed explanations of concepts like product classification, product life cycles, new product development, brand hierarchy types, advantages and disadvantages of branding, and brand identity components.

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    This document contains a question bank for a Product and Brand Management course. It includes multiple choice, short answer, and long answer questions. The multiple choice section includes 25 questions worth 2 marks each about topics like defining products and brands, differentiating between products and services, packaging, branding strategies, and product life cycles. The short answer section has 9 questions worth 5 marks each about topics such as customer value hierarchy, product line decisions, brand personality dimensions, and brand equity elements. The long answer section consists of 6 questions worth 10 marks each requiring detailed explanations of concepts like product classification, product life cycles, new product development, brand hierarchy types, advantages and disadvantages of branding, and brand identity components.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    20 views2 pages

    Mba 4 - PBM - QB

    Uploaded by

    Vaghela
    This document contains a question bank for a Product and Brand Management course. It includes multiple choice, short answer, and long answer questions. The multiple choice section includes 25 questions worth 2 marks each about topics like defining products and brands, differentiating between products and services, packaging, branding strategies, and product life cycles. The short answer section has 9 questions worth 5 marks each about topics such as customer value hierarchy, product line decisions, brand personality dimensions, and brand equity elements. The long answer section consists of 6 questions worth 10 marks each requiring detailed explanations of concepts like product classification, product life cycles, new product development, brand hierarchy types, advantages and disadvantages of branding, and brand identity components.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    Question Bank

    Course: MBA IV (Marketing Specialization)


    Subject: Product and Brand Management
    Faculty name: Ankita Jhanwar

    Part A: Multiple Choice type questions: 2 marks each

    1. Define Product?
    2. What is a Brand?
    3. Mention any two sustainable brands.
    4. State any two characteristics of branding.
    5. Give two differences between a product and a service.
    6. Define labeling. What all information is given on a label?
    7. Mention the levels of packaging.
    8. Give the basic difference between warranty and guarantee.
    9. What are unsought goods? Give examples.
    10. What are Convenience goods? Give examples.
    11. What are shopping goods? Give examples.
    12. What are speciality goods? Give example.
    13. Differentiate between Consumer goods and Industrial goods.
    14. Name two brand names which use Family branding Strategy.
    15. What should be the objective of a product manager during Introductory stage of PLC.
    16. What promotion techniques should be used during growth stage of PLC.
    17. What is brand loyalty?
    18. Define brand equity.
    19. Mention nay two uses of brand equity information.
    20. Define brand Personality.
    21. Mention nay two brand names which use Family branding Strategy.
    22. Mention nay two brand names which use individual branding strategy.
    23. Give example of any one product which is in its declining stage of PLC
    24. What is Product Line? Give example.
    25. Define Product width and depth. Give example

    Part B: Answer the questions briefly. 5 Marks each

    1. Show diagrammatically the Levels of Product showing Customer Value Hierarchy.


    2. Explain Product Line Decisions of Marketing in detail.
    3. What are the 5 dimensions of brand Personality?
    4. What is product differentiation? Mention any 4 forms in which Products can be differentiated?
    5. What are the essentials of a good brand name?
    6. What are the different functions of branding?
    7. List down some benefits of brand equity.
    8. Briefly state the importance of having brand Personality.
    9. What are the key elements of Brand equity?

    Part C: Answer the questions in detail. 10 marks each


    1. Describe Product classification in detail with the help of examples.
    2. Explain Product Life Cycle using diagram and examples.
    3. Discuss the process of New Product development in detail?
    4. What is Brand hierarchy? What are the different types of branding opted by organizations?
    5. Explain in detail the advantages and disadvantages of Branding.
    6. What is brand Identity? Explain its components using an example.

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