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FINANANCIAL MANAGEMENT

SESSION TOPIC 1: Objectives and Scope of Financial Management

LEARNING OUTCOMES:
The following specific learning objectives are expected to be realized at the end of the session:
1. For students to understand the scope nature and purpose of Financial Management in the business.
2. Explain the role of financial managers in investment, operating and financing decisions.

CORE CONTENT
Introduction:
Financial Management means planning, organizing, directing and controlling the financial activities such as
procurement and utilization of funds of the enterprise. It means applying general management principles to financial
resources of the enterprise. It may be defined as the area or function in an organization which is concerned with profitability,
expenses, cash and credit, so that the "organization may have the means to carry out its objective as satisfactorily as possible;"
the latter often defined as maximizing the value of the firm for stockholders.

Financial management is generally concerned with short term working capital management, focusing on current
assets and current liabilities, and managing fluctuations in foreign currency and product cycles, often through hedging.The
function also entails the efficient and effective day-to-day management of funds, and thus overlaps treasury management. It is
also involved with long term strategic financial management, focused on i.a. capital structure management, including capital
raising, capital budgeting (capital allocation between business units or products), and dividend policy; these latter, in large
corporates, being more the domain of "corporate finance."

Objectives of Financial Management


The financial management is generally concerned with procurement, allocation and control of financial resources of a concern
to maximize shareholder value and it deals with the monetary decisions that business enterprises make.

Functions of Financial Management


1. Estimation of capital requirements: A finance manager has to make estimation with regards to capital
requirements of the company. This will depend upon expected costs and profits and future programmes and policies
of a concern. Estimations have to be made in an adequate manner which increases earning capacity of enterprise.
2. Determination of capital composition: Once the estimation have been made, the capital structure have to be
decided. This involves short- term and long- term debt equity analysis. This will depend upon the proportion of equity
capital a company is possessing and additional funds which have to be raised from outside parties.
3. Choice of sources of funds: For additional funds to be procured, a company has many choices like-
a. Issue of shares and debentures
b. Loans to be taken from banks and financial institutions
c. Public deposits to be drawn like in form of bonds.
Choice of factor will depend on relative merits and demerits of each source and period of financing.
4. Investment of funds: The finance manager has to decide to allocate funds into profitable ventures so that there is
safety on investment and regular returns is possible.
5. Disposal of surplus: The net profits decision have to be made by the finance manager. This can be done in two ways:
a. Dividend declaration - It includes identifying the rate of dividends and other benefits like bonus.
b. Retained profits - The volume has to be decided which will depend upon expansional, innovational,
diversification plans of the company.
6. Management of cash: Finance manager has to make decisions with regards to cash management. Cash is required for
many purposes like payment of wages and salaries, payment of electricity and water bills, payment to creditors,
meeting current liabilities, maintenance of enough stock, purchase of raw materials, etc.
7. Financial controls: The finance manager has not only to plan, procure and utilize the funds but he also has to
exercise control over finances. This can be done through many techniques like ratio analysis, financial forecasting,
cost and profit control, etc.
Role of Financial Managers
Financial managers perform data analysis and advise senior managers on profit-maximizing ideas. Financial managers are
responsible for the financial health of an organization. They produce financial reports, direct investment activities, and
develop strategies and plans for the long-term financial goals of their organization. Financial managers typically:

 Prepare financial statements, business activity reports, and forecasts,


 Monitor financial details to ensure that legal requirements are met,
 Supervise employees who do financial reporting and budgeting,
 Review company financial reports and seek ways to reduce costs,
 Analyze market trends to find opportunities for expansion or for acquiring other companies,
 Help management make financial decisions.
The role of the financial manager, particularly in business, is changing in response to technological advances that have
significantly reduced the amount of time it takes to produce financial reports. Financial managers’ main responsibility used to
be monitoring a company’s finances, but they now do more data analysis and advise senior managers on ideas to maximize
profits. They often work on teams, acting as business advisors to top executives.

Financial managers also do tasks that are specific to their organization or industry. For example, government financial
managers must be experts on government appropriations and budgeting processes, and healthcare financial managers must
know about issues in healthcare finance. Moreover, financial managers must be aware of special tax laws and regulations that
affect their industry.

1. Raising of Funds
In order to meet the obligation of the business it is important to have enough cash and liquidity. A firm can raise funds by the
way of equity and debt. It is the responsibility of a financial manager to decide the ratio between debt and equity. It is
important to maintain a good balance between equity and debt.

2. Allocation of Funds
Once the funds are raised through different channels the next important function is to allocate the funds. The funds should be
allocated in such a manner that they are optimally used. In order to allocate funds in the best possible manner the following
point must be considered.
a. The size of the firm and its growth capability.
b. Status of the assets where they are long-term or short-term.
c. Mode by which the funds are raised.
These financial decisions directly and indirectly influence other managerial activities. Hence, formation of a good asset mix
and proper allocation of funds is one of the most important activity.

3. Profit Planning
Profit earning is one of the prime functions of any business organization. Profit earning is important for survival and
sustenance of any organization. Profit planning refers to proper usage of the profit generated by the firm.
Profit arises due to many factors such as pricing, industry competition, state of the economy, mechanism of demand and
supply, cost and output. A healthy mix of variable and fixed factors of production can lead to an increase in the profitability of
the firm.
Fixed costs are incurred by the use of fixed factors of production such as land and machinery. In order to maintain a tandem it
is important to continuously value the depreciation cost of fixed cost of production. An opportunity cost must be calculated in
order to replace those factors of production which has gone thrown wear and tear. If this is not noted then these fixed cost can
cause huge fluctuations in profit.

4. Understanding Capital Markets


Shares of a company are traded on stock exchange and there is a continuous sale and purchase of securities. Hence a clear
understanding of capital market is an important function of a financial manager. When securities are traded on stock market
there involves a huge amount of risk involved. Therefore, a financial manger understands and calculates the risk involved in
this trading of shares and debentures.
Its on the discretion of a financial manager as to how to distribute the profits. Many investors do not like the firm to distribute
the profits amongst shareholders as dividend instead invest in the business itself to enhance growth. The practices of a
financial manager directly impact the operation in capital market.

Understanding Financial Management


1. Explain why a need for maximization of shareholder value is important and what does financial managers do in order
to achieve it.

REFERENCES
https://www.managementstudyguide.com/financial-management.htm

https://courses.lumenlearning.com/boundless-business/chapter/introduction-to-financial-management/#:~:text=Financial
%20managers%20are%20responsible%20for,Financial%20managers%20typically%3A&text=Help%20management
%20make%20financial%20decisions.

https://en.wikipedia.org/wiki/Financial_management

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