Week 10: Evaluation and Integration: Quantitative Data Analytics DR Alison Mcfarland Alison - Mcfarland@Kcl - Ac.Uk
Week 10: Evaluation and Integration: Quantitative Data Analytics DR Alison Mcfarland Alison - Mcfarland@Kcl - Ac.Uk
Week 10: Evaluation and Integration: Quantitative Data Analytics DR Alison Mcfarland Alison - Mcfarland@Kcl - Ac.Uk
Integration
Quantitative Data Analytics
Dr Alison McFarland
alison.mcfarland@kcl.ac.uk
Week 10: Weekly Overview
Weekly reading
Coughlan et al. (2007)
Bell et al – refresh from Term 1
Two optional Spector papers (on control variables & CMV)
• Which features of the study are its main strengths and which are its main
weaknesses?
• How do each influence the persuasiveness of the findings?
• Implications for generalisation of the findings to practice or knowledge?
• How could the study have been done better?
Evaluation Checklist – adapted from Term 1
• When you look at the measures, at example items, are there any obvious flaws –
confusing, overly long, double meaning, very short/very long response scale
• There is lots of literature on this topic – good way to demonstrate extra reading
in your exam!
Non-Random Sampling
• Each inferential test has a set of assumptions that must be met in order for the
test statistics to be valid
• These vary from one test to another - Andy Field textbook is very good on assumptions
• Example: you code everybody’s favourite colour (red = 1, green = 2, blue = 3).
You calculate a mean value, which is 2.13. This value is meaningless, because you
haven’t met the core assumption for mean calculations – that the data is
continuous (or at least has an order!).
Control Variables
Contributions
Key findings of project
from project
• You should receive your final grades on this element sometime around mid-April
Your Exam (80% of final grade)
• An analyst working for the British Dental Association is interested in the salary
of dentists; they want to see whether paying dentists more would lead to greater
profit for the dental practices they work for
• They download a dataset collected in 2015 by a recruitment agency about careers
of dental practitioners in London
• This included data on average salary for all workers in the dental practice and average client
satisfaction; who were texted after a visit with: “Good appointment? (clicked on emojis for sad
[1], non [2] & happy [3])”
• Salary & client satisfaction are correlated: r = .23; p = .015
• Multiple regression with DV of client satisfaction and controls for age and gender; std. beta
for salary and client satisfaction = .15; p = .049
What Should You Do Now?
• Catch up on core reading and consider wider reading and expand your lecture
notes / tutorial notes
• Check out the marking criteria
• Look at the past paper and the feedback that was given to students based on it
• Attend the online revision session, Thursday 27th April, 2pm
• Don’t panic!
Any questions?
Drop in NOW! Bush House N2.18
alison.mcfarland@kcl.ac.uk