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Ja N - Salman Begins The Essay by Discussing Gandhi's

The document discusses Salman Rushdie's analysis of an Apple advertisement featuring Mahatma Gandhi. Rushdie notes several contradictions in Gandhi's life and ideology, such as his embrace of modernity as a young lawyer despite later rejecting technology. Rushdie also argues that Gandhi has lost relevance in India today despite being revered as the nation's father, as people are too preoccupied with current affairs to understand Gandhi's true impact and vision for an independent India.

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Higi S
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48 views

Ja N - Salman Begins The Essay by Discussing Gandhi's

The document discusses Salman Rushdie's analysis of an Apple advertisement featuring Mahatma Gandhi. Rushdie notes several contradictions in Gandhi's life and ideology, such as his embrace of modernity as a young lawyer despite later rejecting technology. Rushdie also argues that Gandhi has lost relevance in India today despite being revered as the nation's father, as people are too preoccupied with current affairs to understand Gandhi's true impact and vision for an independent India.

Uploaded by

Higi S
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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Ja�n - Salman begins the essay by discussing Gandhi's

image in an Apple adver�sement, humorously sta�ng


that Gandhi is modeling for Gandhi. According to him,
Apple uses Gandhi to send a message about its
corporate philosophy.

The adver�sement, according to Salaman, is ironic


because Gandhi despised modernism and technology
and favored a tradi�onal country's existence. He would
even despise the name "word processor." Now, Rushdie
challenges us to think differently, claiming that Gandhi
was a modern, westernized lawyer in his youth. Birla,
an industrialist and Gandhi's close friend, once stated
that Gandhi was more modern than he was. On the
other hand, he chose to return to the life of the Middle
Ages.Apple now does not want anyone to go back in
history.

Astha Pandey - It aims to u�lize Gandhi as a tool to


promote its values by associa�ng them with Gandhi's
values, which have made him a saint. According to
Rushdie, Apple wanted to compare itself to Gandhi.
Gandhi fought the Bri�sh and drove them out of India.
In the same way, Apple, a bad startup, will dethrone
the huge Mac. Rushdie is referring to the Bible's David
and Goliath parable.

Rushdie creates some contradic�ons:

1) His name's meaning is contradictory.

2) He batled valiantly against the Bri�sh, but he was


afraid of the dark.

Aastha Mahik –
3) He emphasized the significance of unity. However, he
disagreed with Jinnah, which resulted in Jinnah being
denied the presidency of Congress. As a result, Jinnah
le� the Congress and founded the separa�st Muslim
League, eventually leading to India's split.

4) Gandhi was described as humble and unselfish.


However, Jinnah was chas�sed for not addressing him
as "Mahatma," He did not say anything.
5) He had an asce�c lifestyle. However, Sarojini Naidu
claims that suppor�ng Gandhi's life cost the country a
fortune.

6) He preferred villages to ci�es and agriculture to


industry. However, he was reliant on his friend, a
powerful industrialist.

7) His hunger strikes were ineffec�ve in preven�ng


violence and deaths, but he used the same tac�c
against workers figh�ng for their rights against his
industrialist friend.

Samaksh –
8) He recommended that the untouchables, now
known as Dalits, should be treated beter. However,
those who did not accept Gandhi as their leader chose
Dr. Ambedkar, Gandhi's rival.

9) He was the founder of many poli�cal ideologies,


although he was far from poli�cs, pursuing interests
unrelated to poli�cs or the independence movement.
10) He desired that the youth follow Brahmacharya.
However, by the �me his father died, he had married at
the age of sixteen and was deeply involved in sensual
pleasures.

11) He turned the batle for freedom into a broad


na�onal movement, but the India that emerged a�er
independence was divided and focused on
moderniza�on and industry. A�er independence, India
was a na�on shaped by Gandhi's vision, but it was also
shaped by Nehru's vision.
12) Nonviolence and quiet opposi�on, he felt, could
move any force. Later, he admited that they
collaborated with the Bri�sh, but that they would not
have collaborated with other armies.

13) According to Rushdie, there were addi�onal


reasons for the Bri�sh to relinquish control of India.

Higreeve –
14) Gandhi envisioned India as a deeply religious
country, but it became a secular state a�er
independence. Even the most adamant Hindu leaders,
who are hell-bent on making India a Hindu country, do
not see Gandhi as a leader or men�on his thought in
their poli�cal pla�orms.

15) People nowadays, according to Rushdie, do not


have �me to appreciate Gandhi's charisma or even
understand the true causes of freedom because they
are too preoccupied with gathering and assimila�ng
the many-sided reali�es. He says that Gandhi has lost
his relevance or value in the country where he is
revered as the na�on's father.

The author claims that Gandhi has lost his significance,


and that the few Gandhians that remain are labelled as
cranks. Rushdie uses the viewpoints of several persons
who were close to Gandhi to emphasise his
personality's paradoxes. Gandhi, who gave up urban
life, has become an interna�onal icon and ci�zen of the
world.

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