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    Pagdalian-BUS180 Spreadsheet W03 Project01 RevSec

    Uploaded by

    Adam
    This document contains a projected profit and loss statement for Kalei Ukuleles over two years. It makes assumptions about average ukulele price and cost, number of ukuleles and subscriptions per customer, subscription rates and durations. It then projects monthly sales, costs, and profits over the two year period based on these assumptions and a monthly growth rate. The spreadsheet will be used for an upcoming Project 2 after corrections from Project 1 are made.

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    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd

    Pagdalian-BUS180 Spreadsheet W03 Project01 RevSec

    Uploaded by

    Adam
    62 views4 pages
    This document contains a projected profit and loss statement for Kalei Ukuleles over two years. It makes assumptions about average ukulele price and cost, number of ukuleles and subscriptions per customer, subscription rates and durations. It then projects monthly sales, costs, and profits over the two year period based on these assumptions and a monthly growth rate. The spreadsheet will be used for an upcoming Project 2 after corrections from Project 1 are made.

    Original Description:

    W03 Project 01: Projected Revenue Section

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    This document contains a projected profit and loss statement for Kalei Ukuleles over two years. It makes assumptions about average ukulele price and cost, number of ukuleles and subscriptions per customer, subscription rates and durations. It then projects monthly sales, costs, and profits over the two year period based on these assumptions and a monthly growth rate. The spreadsheet will be used for an upcoming Project 2 after corrections from Project 1 are made.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Download as xlsx, pdf, or txt
    62 views4 pages

    Pagdalian-BUS180 Spreadsheet W03 Project01 RevSec

    Uploaded by

    Adam
    This document contains a projected profit and loss statement for Kalei Ukuleles over two years. It makes assumptions about average ukulele price and cost, number of ukuleles and subscriptions per customer, subscription rates and durations. It then projects monthly sales, costs, and profits over the two year period based on these assumptions and a monthly growth rate. The spreadsheet will be used for an upcoming Project 2 after corrections from Project 1 are made.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Download as xlsx, pdf, or txt
    You are on page 1of 4

    W03 Project 1: Projected Profit and Loss Statement Starter

    NOTE: You will also use this Excel spreadsheet for your W05 Project 2. After your instructor
    make sure to correct any mistakes so your workbook is ready to use for the Project 2 additions

    Kalei Ukuleles CLV - CAC


    Projected Profit and Loss Statement Ukuleles Sales
    For the Two Years Ended December 31, 2021 and 2022 Ukuleles/customer
    Gross profit/ukulele
    Assumptions Ukuleles Contribution
    Average Ukulele Price $ 100 Subscriptions
    Average Ukulele Cost $ 95 Subscriptions/month
    Ukuleles Per Customer 1.0 Subscriber rate
    Subscription Rate 25% Months of subscription
    Average Number Months Subscribed 18 Subscription Contribution
    Average Subscription Price $ 9.99 Customer Lifetime Value
    Initial Number of Clicks Per Month 1000 Customer Acquisition Cost
    Conversion Rate 2% Contribution to Cash Flow
    Growth Rate Per Month 0.5% <-- Name this cell
    Cost Per Click $ 0.65

    1 2 3 4
    Sales in units Jan Feb Mar Apr
    PPC clicks 1,000 1,005 1,010 1,015
    Number of Ukuleles Sold 20 20 20 20
    New Subscriptions Each Month 5 5 5 5
    Subscriptions Ended Each Month                -    - - - -
    Subscriptions Sold Each Month

    Revenue Jan Feb Mar Apr


    Subscription Sales
    Ukulele Sales
    Total Sales
    Cost of Goods Sold
    Gross Profit
    t 2. After your instructor grades Project 1,
    for the Project 2 additions.

    CLV - CAC
    Ukuleles Sales
    Ukuleles/customer 1.0
    Gross profit/ukulele $ 5
    Ukuleles Contribution $ 5.00
    Subscriptions
    Subscriptions/month $ 9.99
    Subscriber rate 25%
    Months of subscription 18
    Subscription Contribution $ 44.96
    Customer Lifetime Value $ 49.96
    Customer Acquisition Cost $ 32.50
    Contribution to Cash Flow $ 17.46

    5 6 7 8 9 10 11 12 13
    May Jun Jul Aug Sep Oct Nov Dec Jan
    1,020 1,025 1,030 1,035 1,040 1,045 1,050 1,055 1,060
    20 20 20 20 20 20 20 20 20
    5 5 5 5 5 5 5 5 5
    - - - - - - - - -

    May Jun Jul Aug Sep Oct Nov Dec Jan


    14 15 16 17 18 19 20 21 22
    Feb Mar Apr May Jun Jul Aug Sep Oct
    1,065 1,070 1,075 1,080 1,085 1,090 1,095 1,100 1,105
    20 20 20 20 20 20 20 20 20
    5 5 5 5 5 5 5 5 5
    - - - - - 5 5 5 5

    Feb Mar Apr May Jun Jul Aug Sep Oct


    23

    23 24 Total Total
    Nov Dec Year 1 Year 2
    1,110 1,115
    20 20
    5 5
    5 5

    Total Total
    Nov Dec Year 1 Year 2

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