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    Nestle Brand

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    Christine Anne Sagabaen
    Nestle was formed in 1905 through the merger of two companies and has since grown to become the world's largest food and beverage company. It operates in 191 countries with over 2,000 brands and 447 factories. Nestle employs around 339,000 people globally. The company aims to provide high-quality and nutritious products for people of all ages around the world through innovation and a balance of local and global operations. It employs various marketing strategies like promotions, discounts and bundle deals to target a wide customer base.

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    Nestle Brand

    Uploaded by

    Christine Anne Sagabaen
    56 views4 pages
    Nestle was formed in 1905 through the merger of two companies and has since grown to become the world's largest food and beverage company. It operates in 191 countries with over 2,000 brands and 447 factories. Nestle employs around 339,000 people globally. The company aims to provide high-quality and nutritious products for people of all ages around the world through innovation and a balance of local and global operations. It employs various marketing strategies like promotions, discounts and bundle deals to target a wide customer base.

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    Nestle was formed in 1905 through the merger of two companies and has since grown to become the world's largest food and beverage company. It operates in 191 countries with over 2,000 brands and 447 factories. Nestle employs around 339,000 people globally. The company aims to provide high-quality and nutritious products for people of all ages around the world through innovation and a balance of local and global operations. It employs various marketing strategies like promotions, discounts and bundle deals to target a wide customer base.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    56 views4 pages

    Nestle Brand

    Uploaded by

    Christine Anne Sagabaen
    Nestle was formed in 1905 through the merger of two companies and has since grown to become the world's largest food and beverage company. It operates in 191 countries with over 2,000 brands and 447 factories. Nestle employs around 339,000 people globally. The company aims to provide high-quality and nutritious products for people of all ages around the world through innovation and a balance of local and global operations. It employs various marketing strategies like promotions, discounts and bundle deals to target a wide customer base.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    Brand

    NESTLÉ
    INTERNATIONAL
    Business Background
    Nestlé was formed in 1905 by the merger of the Anglo-Swiss
    Milk Company, established in 1866 by brothers George Page
    and Charles Page, and Farine Lactée Henri Nestlé, founded in
    1866 by Henri Nestlé (born Heinrich Nestle).

    Nestlé has a big range of products across markets, this


    including coffee, baby food, medical food, bottled water,
    milkshake, breakfast cereals, infant foods, performance and
    healthcare nutrition, seasonings, soups and sauces, frozen and
    refrigerated foods, and pet food. Nestlé has 447 factories,
    operates in 194 countries, and have around 339,000 employ
    under Nestle.

    Nestle company strategy has few basic principles. Product of Nestle produce through Innovation
    and transformation, at the same time balanced local production line and activities. As the leading
    Food, Nutrition, Health and Wellness Company, Nestlé is the provider of the best food for whatever
    time of day and for whatever time of your life. The main mission of Nestle company is to bring the
    best product to people, no matter where they are, what they need for their life and their slogan is
    Good Food, Good Life "
    Product
    Offerings
    • Affordable nutrition. Go to Affordable
    nutrition.
    • Tastier and healthier food. Go to
    Tastier and healthier food.

    Nestlé is the world's largest food and


    beverage company, with more than
    2,000 brands in 191 countries. Its
    product portfolio includes kids foods,
    bottled water, cereals, chocolates and
    confectionery, coffee, culinary
    products, chilled and frozen foods,
    dairy products, nutritional products,
    ice cream, and pet products.
    Target Market
    Nestle benefits from its large product line by employing
    a product mix strategy. It often releases buy-one-get-
    one price promotions, special offers, discounts, deals,
    and giveaways. Bundle deals are perfect for introducing
    a product or marketing unpopular items.

    Nestle balances both competitive and value-based


    pricing strategies to stay afloat. Meaning, the company
    offers its core products at market prices to distribute
    risks while earning majorly from its premium brands.

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