Microeconomics Notes
Microeconomics Notes
Microeconomics Notes
1.2 Elasticity
A) Markets
Law of Demand
2) Explain the negative causal relationship between price and quantity demanded.
● Law of demand - as the price of the good increases, quantity demanded falls; as the
price falls, quantity demanded increases
● The higher the price of a good, the less of it consumers are willing and able to buy; as
the price falls, the good becomes more affordable, and consumers are likely to want
and be able to buy more of it.
● since marginal benefit falls as quantity consumed increases, the consumer will be
induced to buy each extra unit only if its price falls.
The demand of an individual consumer indicates the various quantities of a good (or
service) the consumer is willing and able to buy at different possible prices during a
particular time period, ceteris paribus.
The non-price determinants of demand (factors that change demand or shift the
demand curve)
1. Income in the case of normal goods - A normal good is a good for which demand for it
increases in response to an increase in consumer income. An increase in income leads to a
rightward shift in the demand curve, and a decrease in income leads to a leftward shift.
2. Income in the case of inferior goods - An inferior good is a good for which the demand
falls as consumer income increases. An increase in income leads to a leftward shift in the
demand curve and a decrease in income produces a rightward shift.
3. Tastes
6) Distinguish between movements along the demand curve and shifts of the demand
curve and draw diagrams to show the difference between movements along the demand
curve and shifts of the demand curve.
● Whenever the price of a good changes, ceteris paribus, it leads to a movement along
the demand curve. This is referred to as an increase/decrease in quantity demanded.
● Any change in a non-price determinant of demand results in a shift in the entire
demand curve. This is called a change in demand
7) Explain the positive causal relationship between price and quantity supplied.
● The law of supply - as the price of the good increases, the quantity of the good
supplied also increases; as the price falls, the quantity supplied also falls
● The supply curve slopes upward - Higher prices generally mean that the firm's profits
increase, and so the firm faces an incentive to produce more output. Lower prices
mean lower profitability, and the incentive facing the firm is to produce less.
9) Explain that a supply curve represents the relationship between the price and the
quantity supplied of a product, ceteris paribus.
The supply of an individual firm indicates the various quantities of a good a firm is willing
and able to produce and supply to the market for sale at different possible prices, during a
particular time period, ceteris paribus.
The non-price determinants of supply (factors that change supply or shift the supply
curve)
7. Subsidies
The introduction of a subsidy or
an increase in an existing subsidy is equivalent
to a fall in production costs, and gives rise to a
rightward shift in the supply curve, while the
elimination of a subsidy or a decrease in a subsidy
leads to a leftward shift in the supply curve.
8. The number of firms.
An increase in the number of firms producing the good increases supply and gives rise to a
rightward shift in the supply curve; a decrease in the number of firms decreases supply and
produces a leftward shift.
SS TT CC JEN
11) Distinguish between movements along the supply curve and shifts of the supply
curve, and draw diagrams to show the difference between movements along the supply
curve and shifts of the supply curve.
● Movements along a supply curve can occur only as a result of changes in price. This
is called a change in quantity supplied.
● If there is a change in a non-price determinant of supply, supply will increase or
decrease, and the entire curve will shift to the right or to the left. This is called a
change in supply
C) Market Equilibrium
Equilibrium and changes to equilibrium
13) Explain, using diagrams, how demand and supply interact to produce market
equilibrium.
14) Analyse, using diagrams and with reference to excess demand or excess supply, how
changes in the determinants of demand and/or supply result in a new market
equilibrium.
Resource allocation
15) Explain why scarcity necessitates choices that answer the “What to produce?”
question.
There are limited amounts of resources, so we need to make choices on how to best allocate
resources to what to produce. How does a society make a choice about where to be on its
PPC? Who decides, and how is this decision carried out? In a market economy, it is simply
prices in free markets, resulting from the interactions of demanders and suppliers, which
make the decisions and carry them out.
17) Explain, using diagrams, that price has a signalling function and an incentive
function, which result in a reallocation of resources when prices change as a result of a
change in demand or supply conditions.
● Invisible hand - When markets operate under competitive conditions, market demand
and market supply, composed of numerous individual demanders and suppliers,
determine equilibrium prices and quantities for goods. This market mechanism,
working through prices, is known as the invisible hand of the market. The invisible
hand succeeds in co-ordinating the buying and selling decisions of thousands or
millions of decision makers in an economy without any central authority. The "what
to produce" question of resource allocation is answered because firms produce only
those goods consumers are willing and able to buy, while consumers buy only those
goods producers are willing and able to supply.
● As signals, prices communicate information to decision-makers.
● As incentives, prices motivate decision-makers to respond to the information.
Suppose consumers decide they would like to eat more strawberries because of their health
benefits (a change in tastes); demand increases and the demand curve shifts to the right from
D1 to D2 in Figure 2.16(a). At the initial price, P1, this results in a shortage equal to the
difference between Q2 and Q1: the quantity demanded Q2, due to the increase in demand to
D2, is larger than quantity supplied, Q1. The price of strawberries therefore begins to rise,
and will continue to rise until the shortage has disappeared. This happens at price P2 and
quantity Q3, given by the point of intersection of the supply curve with the new demand
curve, D2. What has happened? The new, higher price signalled or conveyed information to
producers that a shortage in the strawberry market had emerged. The increase in price is also
an incentive for producers to increase the quantity of strawberries supplied; at the higher
price, strawberry production is more profitable, so producers move along the supply curve
from point A to point C, increasing quantity supplied from Q1 to Q3. But the new, higher
price is a signal and incentive for consumers: it signals that strawberries are now more
expensive, and is an incentive for them to buy fewer strawberries. They therefore move along
the new demand curve from B to C, buying fewer strawberries than at the original price P1
(Q3 is smaller than Q2). The increase in the price of strawberries resulted in a reallocation of
resources. More resources are now allocated to strawberry production.
E) Market Efficiency
Consumer Surplus
Producer Surplus
Allocative Efficiency
22. Evaluate the view that the best allocation of resources from society’s point of view is
at competitive market equilibrium, where social (community) surplus (consumer
surplus and producer surplus) is maximized (marginal benefit = marginal cost).
● Social surplus, defined as the sum of consumer plus producer surplus, is maximized at
the point of competitive market equilibrium.
● If any quantity less than Qe were produced in Figure 2.17. If, say, Qb is produced, the
sum of consumer plus producer surplus would be smaller, as this sum would be equal
to the shaded area between the demand and supply curves only up to output Qb.
● If we interpret the demand curve as a marginal benefit (MB) curve, and the supply
curve as a marginal cost (MC) curve, then market equilibrium occurs where MB =
MC. The equality of MB with MC tells us that the extra benefit to society of getting
one more unit of the good is equal to the extra cost to society of producing one more
unit of the good.
● When this happens, society’s resources are being used to produce the ‘right’ quantity
of the good; in other words, society has allocated the ‘right’ amount of resources to
the production of the good, and is producing the quantity of the good that is mostly
wanted by society.
● This means that markets are achieving allocative (as well as productive) efficiency,
producing the quantity of goods mostly wanted by society at the lowest possible cost.
Society is making the best possible use of its scarce resources.
● To understand this, consider that if MB > MC, then society would be placing a greater
value on the last unit of the good produced than it costs to produce it, and so more of
it should be produced. If MC > MB, then it would be costing society more to produce
the last unit of the good produced than the value society puts on it, and so less should
be produced. If MC = MB, then just the ‘right’ quantity of the good is being
produced.
1.2 Elasticity
2. PED Formula
3. State that the PED value is treated as if it were positive although its mathematical
value is usually negative.
4. Explain, using diagrams and PED values, the concepts of price elastic demand, price
inelastic demand, unit elastic demand, perfectly elastic demand and perfectly inelastic
demand.
4. Length of time
The longer the time period in which a consumer makes a purchasing decision, the more
elastic the demand. As time goes by, consumers have the opportunity to consider whether
they really want the good, and to get information on the availability of alternatives to the
good in question.
6. Explain why PED varies along a straight line demand curve and is not represented by
the slope of the demand curve
8. Examine the role of PED for firms in making decisions regarding price changes and
their effect on total revenue.
● if demand is elastic, a 10% price increase will result in a larger than 10% decrease in
quantity demanded, and a 10% price fall results in a larger than 10% increase in
quantity demanded ->vice versa for inelastic demand
● Therefore, when demand is elastic, an increase in price causes a fall in total revenue,
while a decrease in price causes a rise in total revenue
● Therefore, when demand is inelastic, an increase in price causes an increase in total
revenue, while a decrease in price causes a fall in total revenue.
● Elastic PED (PED > 1): price and total revenue change in opposite directions.
● Inelastic PED (PED < 1): price and total revenue change in the same direction.
● When demand is unit elastic, a change in price does not cause any change in total
revenue.
● Total revenue is at a maximum when price is at the point where demand is unit elastic
9. Explain why the PED for many primary commodities is relatively low and the PED
for manufactured products is relatively high.
● Primary commodities are goods arising directly from the use of natural resources
● Many primary products are necessities so more inelastic demand (such as food, oil)
● Manufactured products usually have substitutes so more elastic demand
● Exception: medications are manufactured products,
yet their demand tends to be inelastic because they are
necessities and have no substitutes
10. Examine the significance of PED for government in relation to indirect taxes.
11. Explain the concept of cross price elasticity of demand, understanding that it
involves responsiveness of demand for one good (and hence a shifting demand curve) to
a change in the price of another good.
Cross-price elasticity of demand (XED) is a
measure of the responsiveness of demand for one
good to a change in the price of another good,
and involves demand curve shifts.
14. Explain that the (absolute) value of XED depends on the closeness of the relationship
between two goods.
Given two pairs of substitute goods, the larger the value of XED, the greater the
substitutability between two goods, and the larger the demand curve shift in the event of a
price change. For example, two substitute goods with a XED of + 0.7 are stronger substitutes
for each other than two goods with a XED of + 0.3.
4. Complementary goods
Knowledge of XED for complementary products is also
useful for business pricing decisions. Products that have
a low absolute value of a (negative) XED are weakly
complementary and will not be of much interest.
However, a high absolute value of a (negative) XED
means that lowering the price of one good can result in
a large increase in demand and sales for the other.
Businesses producing strongly complementary goods
often collaborate.
16. Explain the concept of income elasticity of demand, understanding that it involves
responsiveness of demand (and hence a shifting demand curve) to a change in income.
Income elasticity of demand (YED) is a measure
of the responsiveness of demand to changes in
income, and involves demand curve shifts.
18.Show that normal goods have a positive value of YED and inferior goods have a
negative value of YED.
YED > 0 Income elasticity of demand is positive
(YED > 0) when demand and income change in
the same direction (i.e. both increase or both
decrease). A positive YED indicates that the good
in question is normal.
19. Distinguish, with reference to YED, between necessity (income inelastic) goods and
luxury (income elastic) goods.
YED < 1: Necessities - If a good has a YED that is
positive but less than one, it has income inelastic
demand: a percentage increase in income
produces a smaller percentage increase in quantity
demanded. Necessities are income inelastic goods.
YED > 1: Luxuries - If a good has an YED that
is greater than one, it has income elastic
demand: a percentage increase in income
produces a larger percentage increase in quantity
demanded. Luxuries are income elastic goods.
20. Examine the implications for producers and for the economy of a relatively low YED
for primary products, a relatively higher YED for manufactured products and an even
higher YED for services.
23.Explain, using diagrams and PES values, the concepts of elastic supply, inelastic
supply, unit elastic supply, perfectly elastic supply and perfectly inelastic supply.
Elastic supply - large responsiveness of quantity supplied due to change in price
Inelastic supply - small responsiveness of quantity supplied due to change in price
MAST
1. Length of time
An important factor determining PES is the
amount of time firms have to adjust their inputs
(resources) and the quantity supplied in response to
changes in price. Over a very short time, the firm may
be unable to increase or decrease any of its
inputs to change the quantity it produces. In this
case, supply is highly inelastic. For example, a fishing boat upon
its return from a fishing trip has only so many fish
to supply in the market. Even if the price of fish
rises, there can be no response in quantity supplied.
As the length of time that firms have increases, the
responsiveness of quantity supplied to price changes
begins to rise, and PES increases
2. Mobility of FOP
Another determinant of PES is the ease and speed
with which firms can shift resources and production
between different products. The more easily and
quickly resources can be shifted out of one line
of production and into another (where price is
increasing), the greater the responsiveness of quantity
supplied to changes in price, and hence the greater
the PES.
In most areas
there is a limited amount of new land that can be
brought into cultivation.
Consequences:
Price inelastic supply (low PES) of primary
products also contributes to price and income
instability for primary product producers, because of
higher price fluctuations
1.3 Government Intervention
A) Indirect Taxes
1. source of government
revenue
2. method to discourage
consumption of goods that are harmful
for the individual
3. Draw diagrams to show specific and ad valorem taxes, and analyse their impacts on
market outcomes.
See TB
Consumers - worse off because they are receiving less of the good
and paying more for it.
Society as a whole - Society is worse off as a result of the tax, because there
is an underallocation of resources to the production of
the good, however the tax may be able to correct negative externalities
B) Subsidies
3. encourage
production and consumption of particular
goods and services (such as merit goods) that are beneficial to consumers and
society
6. Draw a diagram to show a subsidy, and analyse the impacts of a subsidy on market
outcomes
Workers
As output expands from Q* to Qsb, firms are
likely to hire more workers to produce the extra
output, therefore workers who find new jobs are
better off.
Society as a whole
Society as a whole is worse off because there is an
overallocation of resources to the production of the
good; Qsb > Q*.
Foreign producers
If the subsidy is granted on exports (goods sold to
other countries), it lowers price and increases the
quantity of exports. While this is positive for domestic
producers, it is negative for the producers of other
countries who may be unable to compete with the
lower price of the subsidised goods.
C) Price Controls
Price Ceilings
8. Explain why governments impose price ceilings, and describe examples of price
ceilings, including food price controls and rent controls.
9. Draw a diagram to show a price ceiling, and analyse the impacts of a price ceiling on
market outcomes.
See TB
10. Examine the possible consequences of a price ceiling, including shortages, inefficient
resource allocation, welfare impacts, underground parallel markets and non-price
rationing mechanisms.
1. Shortages
2. Non-price rationing
The term ‘rationing’ refers to a method of dividing up
something among possible users. In a free market, this
is achieved by the price system: those who are willing
and able to pay for a good will do so, and the good
is rationed among users according to who buys it;
This is called price rationing. However, once a shortage
arises due to a price ceiling, the price mechanism is
no longer able to achieve its rationing function. Some
demanders willing and able to buy the good at Pc in
Figure 4.12 will go unsatisfied. How will the quantity
Qs be distributed among all interested buyers? This
can only be done through non-price rationing
methods, which include the following:
• waiting in line and the first-come-first-served
principle: those who come first will buy the good
• the distribution of coupons to all interested
buyers, so that they can purchase a fixed amount
of the good in a given time period
• favouritism: the sellers can sell the good to their
preferred customers.
11. Discuss the consequences of imposing a price ceiling on the stakeholders in a market,
including consumers, producers and the government.
Price Floors
12. Explain why governments impose price floors, and describe examples of price floors,
including price support for agricultural products and minimum wages.
13. Draw a diagram of a price floor, and analyse the impacts of a price floor on market
outcomes.
14. Examine the possible consequences of a price floor, including surpluses and
government measures to dispose of the surpluses, inefficient resource allocation and
welfare impacts.
15. Discuss the consequences of imposing a price floor on the stakeholders in a market,
including consumers, producers and the government.
1.4 Market Failure
2. Explain the concepts of marginal private benefits (MPB), marginal social benefits
(MSB), marginal private costs (MPC) and marginal social costs (MSC).
3. Describe the meaning of externalities as the failure of the market to achieve a social
optimum where MSB = MSC.
An externality occurs when the actions of
consumers or producers give rise to negative or
positive side-effects on other people who are not
part of these actions, and whose interests are not
taken into consideration.
It may
be useful to note that the point of the welfare loss
triangle always lies at the Q opt quantity of output.
(Q opt is where MSB = MSC in all cases)
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Negative externalities of consumption refer to
external costs created by consumers. Smoking has
external costs that spill over onto society - second-hand smoking
and smoking-related diseases result in higher
than necessary health care costs that are an additional
burden upon society.
1. Regulations:
Regulations attempt to achieve one of the
following:
• limit the emission of pollutants by setting a
maximum level of pollutants permitted
• limit the quantity of output produced by the
polluting firm
• require polluting firms to install technologies
reducing the emissions.
2. Tax
The government could impose a tax on
the firm per unit of output produced, or a tax per unit
of pollutants emitted. In Figure 5.5(a), the tax results
in an upward shift of the supply curve, from S = MPC
to MSC (=MPC + tax). The optimal (or best) tax policy
is to impose a tax that is exactly equal to the external
cost, so the MPC curve shifts upward until it overlaps
with MSC. The new, after-tax equilibrium is given by the
intersection of MSC and the demand curve, D = MPB =
MSB, resulting in the lower, optimal quantity of the good
produced, Q opt, and higher, optimal price, Popt.
Two types of tax - tax per unit output and tax per
unit of pollutants - A tax per unit of
output is intended to work by directly correcting the
overallocation of resources to the good, resulting in
quantity Q opt. A tax per unit of pollutants is intended
to work by creating incentives for the firm to buy fewer
polluting resources (such as fossil fuels), and to switch to
less polluting technologies (alternative energy sources).
3. Tradable permits
Tradable permits are permits to pollute issued to firms
by a government or an international body. These
permits to pollute can be traded (bought and sold) in a
market. The permits to pollute can be bought and
sold among interested firms, with the price of permits
being determined by supply and demand. If a firm
can produce its product by emitting a lower level of
pollutants than the level set by its permits, it can sell
its extra permits in the market. If a firm needs to emit
more pollutants than the level set by its permits, it can
buy more permits in the market.
Evaluation
3. In the case
of tradable permits and tax on pollutants, the system creates incentives
for firms to cut back on their pollution if they can
do so at relatively low cost. If it is a relatively low
cost procedure for a firm to reduce its pollutant
emissions, it will be in its interests to do so and sell
excess permits, which will reduce externalities. However,
Firms that can only reduce pollution
at high cost will be forced to buy additional permits.
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1. Government regulations
2. Negative Advertising - reduces demand
3. Market-based policies - Indirect tax
Evaluation
Taxes
1. indirect taxes are the preferred measure, as they internalise
the externality. Indirect taxes create incentives for
consumers to change their consumption patterns
by changing relative prices
2. One difficulty is measuring the value of the external costs. For example,
for passive smoking, an external cost
created by smokers, There are many
technical difficulties involved in trying to assess who
and what is affected, as well as determine the value of
the external costs, on the basis of which a tax can be
designed.
3. Another difficulty is that many of these demerit goods like oil and cigarettes
have inelastic demand
Advertising
Regulations
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The good may have positive externalities. - In this case too little is provided by the
market.
Low levels of income and poverty - Some consumers may want certain goods or
services but
cannot afford to buy them.
1. Direct gov provision of the good - help with R&D and provide training for workers
2. Subsidy
1. Government provision and subsidies are very effective in increasing the quantity
of the
good produced and consumed, and both have the
added advantage of lowering the price of the good to
consumers
1. Direct gov provision of the good - education and health care (merit goods)
2. Subsidy
4. Advertising
The problem of underprovision of merit
goods by the market (defined above, see page 116)
can be addressed by all the methods noted above:
legislation, advertising, direct government provision
and granting of subsidies
3. they have
the further effect of raising the price of the good to
consumers, which may make the good unaffordable
for some consumer groups.
11. Explain, with reference to the free rider problem, how the lack of public goods
indicates market failure.
12. Discuss the implications of the direct provision of public goods by the government.
● direct provision of public goods allows consumers to consume goods that would
otherwise not be provided by firms
Good
1. Resource allocation improves
2. No price exclusion - these goods like education are necessary for all individuals and it is
important that they are provided for free so that everyone can have access
3. All social benefits are likely to be considered - the government unlike the free market tries
to consider what society desires
Bad
1. Opportunity cost because government uses tax revenue to do this(RWE of billions spent on
NHS)
2. Difficult for governments to make good choices on what public good to produce and how
much of it as it is difficult to estimate the expected value of benefits to consumers
3. State run organizations tend to be wasteful/inefficient - because not running themselves for
profit
14 & 15. Apply the concept of sustainability to the problem of common access resources.
& Examine the consequences of the lack of a pricing mechanism for common access
resources in terms of goods being overused/ depleted/degraded as a result of activities of
producers and consumers who do not pay for the resources that they use, and that this
poses a threat to sustainability.
If there is a price mechanism, then if a priced good becomes depleted and more scarce, then
the price will go up. Thus, we will consume less of the good, or technology will come along
to solve the problem.
The problem of common access resources like fish in the sea, is that there is a lack of
ownership rights of common access resources, so we cannot charge fishermen for fishing
fish. There is also an excludability problem, so we cannot prevent them from going and
getting fish.
16. Discuss, using negative externalities diagrams, the view that economic activity
requiring the use of fossil fuels to satisfy demand poses a threat to sustainability.
17. Discuss the view that the existence of poverty in economically less developed
countries creates negative externalities through overexploitation of land for agriculture,
and that this poses a threat to sustainability.
Poor people lack modern agricultural inputs, and being too poor to
buy inputs that preserve the soil’s fertility, they deplete
the soil’s natural minerals, making soils less productive.
1. Legislation
Legislation (laws and regulations) intended to limit
threats to sustainability typically involve emissions
standards, quotas, licences, permits or outright
restrictions.
Examples include:
• restrictions on emissions from cars
• requirements for cars to use catalytic converters to reduce air pollution
• restrictions on emissions from factories and industrial production
• requirements for steel mills and electricity generating plants to install smokestack
scrubbers to reduce emissions
• banning the use of harmful substances (e.g. asbestos)
• restrictions regarding hunting seasons and hunting areas
• issuing licences or permits for particular activities (such as hunting)
• prohibiting construction (such as housing) or industry or agriculture in protected
areas
• restrictions on the quantity of logging
• restrictions in the form of quotas for fishing (maximum permissible quantity of fish
that can be caught) or in the form of the size of shipping fleets or total bans for
specific areas or specific times of
the year
establishment of protected areas for the protection
of biodiversity and endangered ecosystems.
Evaluation
2. Carbon taxes
19. Explain, using examples, that government responses to threats to sustainability are
limited by the global nature of the problems and the lack of ownership of common
access resources, and that effective responses require international cooperation.