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    Email Marketing Live Project

    Uploaded by

    Abhijit Sharma
    The document discusses an email marketing campaign conducted through the Get Response platform. It includes screenshots of the platform and emails. Metrics are provided for three emails, showing open rates ranging from 6.67% to 75%. The third email is identified for optimization due to its low open rate of 6.67%. Suggested optimizations include an improved subject line and interesting body content to motivate opens and clicks.

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    Email Marketing Live Project

    Uploaded by

    Abhijit Sharma
    84 views14 pages
    The document discusses an email marketing campaign conducted through the Get Response platform. It includes screenshots of the platform and emails. Metrics are provided for three emails, showing open rates ranging from 6.67% to 75%. The third email is identified for optimization due to its low open rate of 6.67%. Suggested optimizations include an improved subject line and interesting body content to motivate opens and clicks.

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    The document discusses an email marketing campaign conducted through the Get Response platform. It includes screenshots of the platform and emails. Metrics are provided for three emails, showing open rates ranging from 6.67% to 75%. The third email is identified for optimization due to its low open rate of 6.67%. Suggested optimizations include an improved subject line and interesting body content to motivate opens and clicks.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    84 views14 pages

    Email Marketing Live Project

    Uploaded by

    Abhijit Sharma
    The document discusses an email marketing campaign conducted through the Get Response platform. It includes screenshots of the platform and emails. Metrics are provided for three emails, showing open rates ranging from 6.67% to 75%. The third email is identified for optimization due to its low open rate of 6.67%. Suggested optimizations include an improved subject line and interesting body content to motivate opens and clicks.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 14

    Email Marketing live project

    submission
    Get Response Campaign
    Q1. Name of website and the URL

    Name of Website: Xplorizm

    URL: http://xplorizm.com/
    Q2. Screenshots
    {Screenshots of the Get Response platform, which show the condition along with
    the triggers indicating when they were sent.}
    Q3.Screenshot of the Workflow
    Q4. Screenshots of your Three emails
    Q4. Screenshots of your Three emails
    Q4. Screenshots of your Three emails
    Q5. Elements of (any) Email
    {Screenshot of an Email highlighting Header, subject line, CTA, body content and
    Footer}

    Header
    Body content

    Subject Line

    Footer
    CTA
    Slide 5

    Q6. Metrics for 1st Email


    {Share the metrics for the 1st email}
    ● No. of subscribers: 20
    ● No. of emails sent: 20
    ● Bounce rate/Emails delivered: 5.00%/19
    ● Open rate: 26.32%
    ● Click-through rate: 5.26%
    ● Conversions/Leads: 0
    ● Unique clicks: 0
    Q7. Metrics for 2nd Email
    {Share the metrics for the 2nd email}
    ● No. of subscribers: 20
    ● No. of emails sent: 4
    ● Bounce rate/Emails delivered: 0.00%/4
    ● Open rate: 75.00%
    ● Click-through rate: 25.00%
    ● Conversions/Leads: 0
    ● Unique clicks: 0
    Q7. Metrics for 3rd Email
    {Share the metrics for the 3rdemail}
    ● No. of subscribers: 20
    ● No. of emails sent: 16
    ● Bounce rate/Emails delivered: 6.25%/15
    ● Open rate: 6.67%
    ● Click-through rate: 0.00%
    ● Conversions/Leads: 0
    ● Unique clicks: 0
    Q8.Campaign Analysis

    Which email had a better open rate and why?

    The 2nd email which was sent after the 1st email “the welcome email” has the
    better open rate compare to other 2 emails. The open rate of 2nd email was
    75%, for 1st email was 26.32% and for 3rd email was 6.67%.
    Campaign Analysis
    Which of the emails should you optimize? Justify your answer using the metrics you
    have calculated. Select only one email for this.

    The 3rd email because it has very less open rate compare to other 2 emails.
    The mail was sent to 16 people and it was delivered to 15 people out of
    which only 1 person has opened the email.
    Campaign Analysis
    What measures would you take to optimize this email? How do you think this would
    help improve the open rate?

    The attractive subject line which will help in improving the open rate because the
    subject line is the first thing the audience will read. If the subject line is not
    attractive, people might ignore the email and adding the interesting body content
    which motivate the audience to click on the ad after opening the email.

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