Location via proxy:   [ UP ]  
[Report a bug]   [Manage cookies]                
Scribd Logo
Upload

Welcome to Scribd!

  • 40 views

    What Is SEO

    Uploaded by

    kumari yogeshree
    SEO (search engine optimization) involves improving a website to increase visibility and rankings in organic search results. The main goals of SEO are to get ranked highly and receive more traffic from search engines like Google. Key factors that determine SEO rankings include on-page elements like titles, meta descriptions, keywords, and page content, as well as off-page elements like backlinks, social shares, and brand mentions on other sites that point back to the target page. Regularly updating content keeps search engine bots crawling the site to find new information to index. Monitoring SEO performance involves checking metrics like domain authority, page authority, and keyword rankings.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    What Is SEO

    Uploaded by

    kumari yogeshree
    40 views3 pages
    SEO (search engine optimization) involves improving a website to increase visibility and rankings in organic search results. The main goals of SEO are to get ranked highly and receive more traffic from search engines like Google. Key factors that determine SEO rankings include on-page elements like titles, meta descriptions, keywords, and page content, as well as off-page elements like backlinks, social shares, and brand mentions on other sites that point back to the target page. Regularly updating content keeps search engine bots crawling the site to find new information to index. Monitoring SEO performance involves checking metrics like domain authority, page authority, and keyword rankings.

    Original Title

    What is SEO

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    SEO (search engine optimization) involves improving a website to increase visibility and rankings in organic search results. The main goals of SEO are to get ranked highly and receive more traffic from search engines like Google. Key factors that determine SEO rankings include on-page elements like titles, meta descriptions, keywords, and page content, as well as off-page elements like backlinks, social shares, and brand mentions on other sites that point back to the target page. Regularly updating content keeps search engine bots crawling the site to find new information to index. Monitoring SEO performance involves checking metrics like domain authority, page authority, and keyword rankings.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    40 views3 pages

    What Is SEO

    Uploaded by

    kumari yogeshree
    SEO (search engine optimization) involves improving a website to increase visibility and rankings in organic search results. The main goals of SEO are to get ranked highly and receive more traffic from search engines like Google. Key factors that determine SEO rankings include on-page elements like titles, meta descriptions, keywords, and page content, as well as off-page elements like backlinks, social shares, and brand mentions on other sites that point back to the target page. Regularly updating content keeps search engine bots crawling the site to find new information to index. Monitoring SEO performance involves checking metrics like domain authority, page authority, and keyword rankings.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    What is SEO?

    It’s the practice of increasing both the quality and quantity of website traffic as well as exposure to your brand
    through non-paid (“also known as organic”) search engine results.

    Aim Of SEO
    1. Aim -Visibility
    2. How- ranking
    3. Why -traffic

    Process Of Search Engine: (Bots and Spiders)


    1. Crawling: Read: this means reading the website and coding content is crawling.
    2. Indexing: Store: This means storing your website page’s copy in a search engine database.
    3. Retrieval: Fetch: This means fetching the results from the database when the user asks for it.
    4. Ranking: Rank:

    Bot and Spider come in 3 to 4 days or in a week to read the data from the website. It depends upon the data you are
    uploading to the website. If the bots and spiders did not get the new content then they will not come back to your
    website.

    Tool: Google search console: we request Google to visit our website and the content in your database.

    Frequency of Crawling: It means that it decides by Google itself.

    Challenges Faced on Search Engine Optimization:


    To be visible:
    1. Finding relevant user queries (Keyword).
    2. Being visible among lakhs of results.
    3. Getting a free (organic) listing instead of paid when user.
    4. Optimizing map listing for location-based searches.
    5. Optimizing web page position on 1st page.

    Google my business: It’s a tool where we can send the all information related to your company or website. It can help
    local Seo. And it is called google business profile.

    The Factor of SEO Ranking


    1. On-Page SEO or On-Page Factors: means those ranking factors which we apply on our website.
    2. Off Page SEO or Off Page Factors: means those factors which we apply outside of our website.

    On-Page Ranking Factor


    1. URL Structure: The URL structure, readability, and word used can contribute to its t
    2. Title Tag: search engines use the title tag as an indicator of a page’s topic. (Character limit = 60)
    3. Meta description Or Meta Tag: (Words Character = 155 Characters)
    4. Internal Link: Links using anchor text to other content on your site that provides readers with more
    information. Anchor text gives readers and search engines an understanding of what the next page is
    about. (Dwell Time)
    5. Body Content: The content on the page fuels googles understanding of the content and often fulfills the
    user’s intent. This can include paragraphs, lists, tables, and more. (Header, body, and footer) (word limit =
    700 – 1000 words)
    6. Images: Optimized images expand organic visibility. (Image Alternative Text Character Limit= 125
    characters)
    7. Website Speed: If your page has large and unoptimized header images, you might have a low LCP (Large
    contentful Paint) score in core web vitals. (Tool For this GSI = Google Speed insight)
    8. Website Structure-sitemap: Website Architecture example sitemap means that sheet in which we include
    all the links related to your website (Home, Category, subcategory, sub-sub category) tool for making the
    site map XML site maps.
    9. Keywords (Most Important Factor): Terms added to online content in order to improve search engine
    rankings for those search terms. It must be included in our content that keyword which is used called
    keyword stuffing.
    It is in a short tail and a long tail.
    There are some tools for keyword research
    1. SEMrush
    2. Spy Fu
    3. Uber suggests.
    4. Ahref
    5. Moz keyword explorer
    6. kwfinder

    Types of keywords:
    1. Primary Keyword: it means that the primary keyword is the topic. (Must we try to use 2% of the
    content length)
    2. Secondary Keyword: it means that secondary keywords can become good subtopics. (We must try to

    URL made by up to domain and Page name.

    Off Page SEO: It focuses on ranking factors that occur outside of your website. Like Brand Mentions And Backlinks-
    Creating Reputation References from other websites

    Backlinks: Backlinks are links from outside domain that point to pages on your. A backlink is a link created when one
    website

    Do Follow And No Follow Links

    Do follow- Allow google and Other Search engines to point back to your website or blog

    No Follow-A no follow link is link that does not count as point in the page’s favor does not boost page rank and
    doesn’t help a page’s placement in the SERPs

    Backlink Audience

    Crawler

    Authority : It Refers to strength and score of given website.

    PA: Page Authority : when a google count the authority of the page. And it should be in do follow link.

    DA: Domain Authority : where we want to count whole page authority.

    Website for Authority Checker: Domain Authority checker-Moz

    DA: Score Between 40 to 50 are considered averages .


    DA Authority between 50-60 must be rated as good

    Scores above 60 rate

    It is called Link building Process.

    OFF Page Seo Check List

    1. Search Engine Submission:


    2. Free Classified submission:
    3. Image Submission:
    4. PDF/PPT submission:
    5. Social Bookmarking
    6. Forum Posting:
    7. Guest Blogging:
    8. Social Bookmarking:
    9. Press Release:
    10. Infographic Submission:
    11. Video Submission:
    12. Q&A submission:

    Paid Link: It mean that we have to paid for the backlinks.

    Tool :Free domain authority checker

    Assignment Topic: Data Science Course

    Search Submission:

    Url:

    DA:

    Spam:

    You might also like